Indianapolis Times, Indianapolis, Marion County, 18 August 1937 — Page 2

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THE INDIANAPOLIS TIMES

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PAGE 2

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Go Back to School With a Luxuriously Furred

Theyre Here! The New Fall “FRUIT of .the LOOM”

Cotton Dresses

—FExceptional in Quality! -—Definitely New in Style! —In Sizes for Junior-Misses!

Coats for dress wear and coats for sports . and every one of them is trimmed with furs of unusual quality . . . manipulated in new and exciting ways. Every college-hound girl will want to include a coat of this type in her winter wardrobe! The materials are Fashion's newest pebhle weaves. Commodore boucles and herringhone tweeds . . . black, brown, green and tweed mixtures. Furs include squirrel, Jap Coon, caracul, skunk, French Beaver (rabbit), natural fitch and others. Priced at—

No. 800 Bizes 14-20 Copen Blark Brown

Only at Ayres’ Downstairs Store in Indianapolis can you buy the famous “FRUIT of the LOOM” cotton daytime dresses! And tomorrow we offer a hrand new assortment of 1200 , . , more than a dozen beautiful fall styles, with self frills, ruffles, shirring, tucks and pleats . . . all made to fit perfectly . .. in lovely new printed florals, geometrics, checks, dots and paisleys. Deeptone shades of wine, blue, rust, green. Every dress is made of genuine “Fruit of the Loom” 80-square percale . . . and remember: You get EXTRA QUALITY —guaranteed as advertised in Good Housekeeping Magazine,

SIZES: 14 to 20 for Misses a8 to 52 for Women

-—Downstairs at Ayres’

Sizes: 11 to 17 14 to 20

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y. 1001

FITTED belted tweed with Wolf collar. flare skirt.

and sports luxurious Modified

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FITTED wraparound with a lovely pointed fox collar. Commodore boucle in green. Interlined for extra -warmth

Nn. 1111 38-44

: \i E L ; {> SA \ MA WN i \ Sizes 3 N R \ ho 3 y \l Naw A PENCILSTRAIGHT fitted coat with squirrel trim on collar and down the front on both sides; brown nub weave, interlined.

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Use Our Long-Term LAYAWAY

Just make a small down payment; pay the bal® ance in small installments until your coat iz paid fer in October or : ~ November. \ h i aN ' 2 ye AY LA “. N

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FROM A FAMOUS MAKER

Send That Boy Back to School With Plenty of

“Cranbrook, Jr.”

STURDY SHIRTS

69-

There's no need to replace that hoy's shirts every few weeks! Switch to “Cranbrook, Jr."—a real QUALITY shirt and your troubles will be over. You can choose from plain white, navy or brown-—and a host of neat fancy patterns. Full cut and carefully tailored in every detail; guaranteed sizes. Juniors, 8 to 12. Boys, 12% to 14%,

Sheer Chiffon

STOCKINGS

® Full-Fashioned! ® Ringless Construction!

® High-Twist Silk! (Nearly Snag-Proof)

® Slightly Irregular!

Your “Teen Age-er’”

Will Adore These New

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Gone With the Wind

Winter Coats

$167°

Again Margaret Mitchell's book, “Gone With the Wind,” has inspired a fashion success for little Miss Teen Age! Its flaring, flowing, wind-swept lines will delight every girl . . . and she'll like the fabric—“Silva Krimma”’—

Exclusive With Apres Downstairs Store

A FINE BUY

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a fur fabric that at first glance looks like fur. The luxurious lining is guaranteed for the life of the coat. Use our long-term layaway plan NOW. Sizes 1214 to 1614.

Cinderella Frocks . = $1.15

Choose “Cinderella” dresses now, while assortments are complete! These famous dresses are made of printed and plain color cottons—all attractively trimmed; in swing styles, princess lines and Jacket effects. Sizes 3 to 186. —Downstairs at Ayres,

Stock up on these stockings if you love beautiful things! They're made of three-thread chiffon—very sheer and clear. They're full fashioned for perfect fit and have dainty picot 3 and runstop. They're irrefulars from a famous maker —and will give good service considering their sheerness. Well reinforced at all points of wear. Sizes 8% to 10%.

Neva-Wet Cordu. Knickers $1.98

Real plus-four knickers in good quality “Neva-Wet” processed corduroy. In fancy checks, plaids and partridge patterns; browns and greys. Full lined, elastic cuff, pleated front: sizes 7 to 15.

Zipper-Top Sweaters

“Hot” sweaters with clever fancy back and half-zipper closing in front; also plain back models. In grey, blue, brown; ribbed weave or brushedpeffects, Sizes 28 to 386.

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— WEDNESDAY, AUG. 1] 1937

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