Indianapolis Times, Indianapolis, Marion County, 26 July 1937 — Page 19

ANNE PEERY I EX agian

THE INDIANAPOLIS TIMES . JASPER By Frank Owen |

4 PAGE 19 Decrease in Gift-Giving by Program Sponsors on Major Networks Noted: Raines Heads ‘Caesar’ Troupe Tonight

MONDAY, JULY 26, 1987 OUR BOARDING HOUSE

OO GREAT CAESAR, JASON! IT's 2 FROM MY LONDON SOLICITOR, BOLWAR BISCOMB «MY WORD! ANOTHER CONSIGNMENT FROM MY INHERITANCE OF THE OLD DRAKE ESTATE, NO DousTt/ OME FLUFF wa FUFF =F «x BY THE

With Major Hoople

J. Barrymore and Elaine Conclude Series With ‘Taming of Shrew.’

WHEN MY ILLUSTRIOUS ANCESTOR SR FRANCIS DRAKE, SUNK THE ARMADA /

By RALPH NORMAN

Comparing 1937 radio figures with ’36 statistics and calling the result a trend is risky business, but there does seem to be a definite drift away from sponsors’ “giveaways” if our figures are worth anything.

“Giveaway”—if you don’t listen to daylight pwograms-—are the gifts that are yours for writing to program backers and inclosing a box top or letter. Their purpose, of | course, is to increase listener inter- | est, and to give the sponsor a key on his regular audience.

According to a New York radio observer, NBC's programs featuring | iveaways- dropped from 266 in | the first six months of 1936 to 163 | during the first half of 1937. The | CBS decline was less marked, with 1 : | a drop from 134 in the first half of “1 : 1936 to 117 in the similar '37 period.

Equally interesting are contest figures, which showed only the slightest decrease on both major networks. The 1936 NBC figure was 38, with 37 for this year, and OBS had 26 contests during the first half of '36, compared to 25 during the similar period of this year, From the decline in network “giveaway” programs, we might conclude that network advisers and sponsors feel audiences are sufficiently stable and that radio

| | | |

FAMILY SKELETON eg

1 12 “Oh, 1 see—you're just as hungry as the sharks.”

U.S. PAT. OFF. 2 ——

d====11\ : 2 Tor roar R ER Ete. ne 1 BOOTS AND HER BUDDIES

{[ wny , s0RE — 1 SUPPOSE S01 WAS AWFOWLY | | MAD AT WM AT

\ M. REG

—By Martin

OF COURSE" 1 VNOER STAND,

: cre NOU COOLONT REFUSE BUT, TELL ME ABOUT HIM

BUT, UNDERNEATH HE'S DUST A B\¢ K\O!L AND THEN TOO «HES AN

(OM HES QUITE DIFFERENT FROM WHAT 1 THOLVGHT HE WAS HE HAS | A RATHER HARD TIME MAKING A &O OF \T AND AT FIRST, HE STRIKES VOU AS A HARD HEARTED SORT WHO DOESN'T CARE WHETHER SCHOOL. KEEPS OR NOT we.

(RUT. HE CONT MERN ANN TRING BY 'T AND THEN, WHEN RE WAS 90 SWMCERE AROUT WANTING TO

BOOTS (DO YOO REALLY LIE: YOUR | NEW FRIEND, AMR. JONES ?

)

"T's NICE OF You To WALK HOME WITH fF ME, MR WOODS - -ITS DARK AND § IT WAS SCARED-

WASHINGTON TUBBS II

—

I THINK T'LL LEAVE YSU HERE , MARY

HIM IN LIKE [ SHE sHouLLD i? ~AND BE SORT A OF FRIENDLY

GE TIRED AND HAVE GONE

I LEFT THE FRONT DOOR.

UNLOCKED, MARY = THANK You, MR.

WOODS ~ EOD NIGHT.

DARN, “STRAT DIDNT WORK EITHER

—By Crane

WUBEBA ZAM KINKA PINKA! / SAV!

——— et \——

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KINKA

\ THEY ACT LIKE THEY'RE ) Hi Yi ) KINKA . —— WOT'S EATIN [SCARED O' SOMETHING, J} PINKA! PINKA!

F{YRA NOR

TH. SPECIAL NURSE

Hive KINKA PINKAL

MAVBE T'S US=THEY \NEVER MIND! Ts THINK WE'RE KINKA / A CHANCE TO PINKAS , WOTEVER.

AT IS,

LANE, [| WARN YOU! IF YOU PRY INTO THIS AFFAIR ANY FURTHER , YOU'LL RUIN EVERYTHING!

RAT

ARMY

AND THAT'S EXACTLY WHAT 1 PLAN “TO

GENTLEMEN - PLEASE! THIS ARGUING WILL GET US NOWHERE!

YOURE RIGHT, MYRA IT CALLS FOR ACTION GOOD

LET HM GO, MYRA ... I MUST TALK WITH yOU! WE MUST GET THE TWINS AWAY FROM HERE, AT ONCE, IF WE ARE TO SAVE THEIR

WE? GO AWAY? BUT WHERE? WHAT ABOUT

ARE HERE, ITS ALL m™ Us!

LET'S EXPLORE YOUR MIND

By DR. ALBERT EDWARD WIGGAM

character. Children who fail to handle these problems effectively by themselves under proper guidance,

The Paramount makeup artist and Molly comedy team, a new face Way, Please.” happened in a radio studio.

gives Molly, of the Fibber McGee for her forthcoming picture, “This

Fibber's stupefaction indicates nothing like this ever The comics will be heard, as usual on Monday evening, over NBC-WIRE at 7 o'clock.

RADIO THIS EVENING

(The Indianapons Times is not responsible for tnaccaracies (n program ame

nouncements caused by station changes af INDIANAPOLIS WFBM 1230 (CBS Net.)

WIRE 1400 (NBC Net.)

INDIANAPOLIS

ter press time.) CINCINNATI w 3

CHICAGO . 100 x 20 (NBC-Mutual)

GN 72 (Mutual Nev)

Tea Tunes Army Band

McGregor Interviews

News-Sports Hall's Or

Ro oe

Swing It Harold Turner Adventures Californians

Toy Band Tommy-Bett In-Laws Lowell Thomas

0 Harmony 1 Song Time 3 Jack Shannon 4 News

Anything Happ Uncle Ezra

Sports Jimmie Allen

Saran

ens Fhsumple

Concert Or Concert Trio Sports Accordiana

Or. Lum-Abner Bob Newhall

ames’

Burns-Allen

00 Heidt’'s Or. 15 » » 130 145

Piano Twins

Margaret Speak Bohemians w Ji

ana

Fibber McGee

Charm Hour » »

00 Shakespeare

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King’s or. Contented Hour Drama-Musie Audiographs

Sportsman Haenschen’s

Ame | ATs SUS

Or.

Duchin’s, Or.

Lone Ranger

Burns-Allen

s Men Only

“Eber MeGee Sanders, Or. Charm Hour Symphony

Or. Tomorrow Trib. Denny's Or.

Weber's Or. » "»

Sports Parade

Thompson's Or. Angelo

Melodies Sportslight Pick-Pat_

Amos-Andy News Baseball |

NDS

Amos-Andy Blaine’s Or, Rapp’s Or.

Sanders’ Or, Denny’s Or.

News Crosby’s Or. Gaylord’s Or

— 1 ' Foo | vvew | BROOK | apmisrs?

Collins’ Or. Davidson's Or.

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Nocturne Dance Or, Henderson's Or. Engle’s Or. Bo -

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Baseball Hawaiians Strong’s Or. Talking Drums

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Dorsey’s Or. ”" "

Duchin’s Or.

P. Sallivan Snyder's Or. Dayidson’s Or.

Felton'’s Or.

Sanders’, Or.

Vargos’ Or. Barron's Or.

| |

INDIANAPOLIS WFBM 1230 (CBS Net.) (NBC Net.)

Devotions Glee Club

Music Clock

~ we

Chuck Wagon

Early Birds

aladdin | OO

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"- Varieties

Kitty Kelly Mrs, Riess Eton Boys Other Wife Plain Bi

Bookends Mrs. Farrell Children Milky Way David Harum Capitivators Backstage Big Sister Jerry Brannan Aunt Jenny Interviews

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TUESDAY PROGRAMS

INDIANAPOLIS WIRE 1400

CHICAGO WGN 720 (Mutua) Net.)

Golden Hoor ”» »

CINCINNATI WLW 700 (NBC-Mutual)

Musicale ;

» ”» ”» ”»

Good Morning

Peter Grant Devotions Aunt Mary, Chandler Jr.

Hymns Hone Alden Hello Peggy Next Door Linda’s Love

elodies ail Box Get Thi

in Harlod Turner

Children Painted Dreams

ga Gospel Singer Melodies

Hope Alden Ed C. Hin Helen Trent Our Gal

| Singers Health-Music B. McKinley Women Only

5353

——— SO22 Pron | XRRN

Home Town Singing Sam Linda's Love Farm ¥Wour

Feature Time

”

5358

”» ”

Gaieties Markets Farm Circle Myrt-Marge

Markets

Reporter WPA Music

Police Court Airbreaks Kidoodlers You Heard?

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News Apron Strines Concert JHall

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Bob Byron Novelteers Sing-Swing

Lorenzo Jones Va rieties N

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Al Bernard Harry Bason Don Winslow King’s Men

Ray Heatherton Science Service Syncopators Exploration

5358

Tea, Tunes String Time

McGregor Interviews

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5553

News-Sports Hall’s Or.

Where to find other stations: WMAQ 670; Louisville, WHAS 820;

Next Do

Girl Alone or Sunshine Girls

Mary

= | Petruchio

added attractions no longer are necessary. Perhaps—but why no drop, then, in radio contests, which have exactly the same purpose as the “giveaways”? The figure comparisons may mean nothing at all, except there has heen a decline in one radio | activity that may increase again ( this fall.

| | is so well established that these |

| ‘This was to have been the evening when the brothers Barrymore | dominated the airways, John per- | forming in “The Taming of the [ Shrew” for NBC and Lionel to be | heard in the title role of “King | Lear” for CBS. Illness, unfortu- | nately, prevented Lionel’s appear | ance, and OBS substituted “Julius Caesar” with a distinguished cast { headed by Claude Rains. | Elaine Barrymore is to play Katharine to John Barrymore's tonight — NBC-Blue at [7:30 o'clock—and the supporting cast will include Vinton Haworth {and J. Farrell MacDonald.

“Fhe Taming of the Shrew” closes the Barrymore Shake-

spearean cycle for NBC. Whatever the relative merits of the NBC series, as compared to CBY’ Shakespeare, it has proved one thing—John Barrymore has the second best radio voice of any broadcaster heard this year. He is excelled, I believe, only by President Roosevelt, whose remarkable microphone technique is both admired and envied by professional broadcasters. Leaving plot and character details to other Shakespearean interpreters, Barrymore has given his magnificent talents fullest expression in the Bard's most dramatic passages. Subordinate players have been unimportant, and the entire 45 minutes of each performance have been Barrymore at his best. CBS, on the other hand, chooses to present different playérs each week, and the CBS versions, though

| | |

Marlin arkets Wife Saver

I'hree Spades Haenschen’s Or. Markets Farm Hour

Ensemble Betty-Bob Pepper Young Ma Perkins

Interlude Kittv Keene

Waltzes Guiding Light S honette

ngine Lady Quartet

Houseboat Ss

Larry-Sue Tommy -Betty Inlaws Lowell Thomas

Chicago. WBBM Detroit. WIR 750; Gary, WIND 560.

Andy-Virginia We Are i‘our

ob Elson . Van Dvne Service Markets

Concert Or Concert Trio Lucky Girl Concert Or.

Wife-Secretary june Baker Janice Porter Baseball

” "

” ” ”» ”

Swing It Californians Messner’s Or.

770. WENR 870,

Good Radio Music

By JAMES THRASHER

suffering from cutting and juggling, have followed more closely the original lines. CBS seems to attempt translation of more of the play and less of just one character, as has NBC. In “Julius Caesar” over CBSWFBM at 7 o'clock tonight, Claude Rains will be heard as Cassius, Reginald Denny as Julius Caesar, Raymond Massey as Mark Anfony, Tan Keith as Brutus and Walter Abel as Caesar. Mr. Abel was excellent as Horatio in CBS’ “Hamlet” two weeks ago. The screen's super villain, Basil Rathbone, was cast as Brutus, but for reasons not made public he withdrew and Mr. Keith was substituted. Mr. Keith recently appeared in the title role of “Richard II” on Broadway, and has played in many | Shakespearean productions.

”

” ”

Radio's tribute to its notable | dead—one minute of silence observed by the networks and by independent stations—has been used

WORMS furnish most of our delinquents,

ARE ; 1 : | criminals and neurotics. Nothing is 0 CALLED \ SMITH AN more important than teaching a aE, 58 child how to sole his own ‘prob MASS TOGETHER. ‘lem in life—how to get along with AND MARCH

three times in recent weeks. First. George Gershwin, who contributed many of the songs played by radio orchestras in recent years. Then Guglielmo Marconi, father of all modern radio, and now Anning S. Prall, Federal Communications

Somehow I liked Aaron Copland’s frank confession that he didn’t’ know the “program” of his “Music for Radio,” composed for Columbia and played yesterday by Howard Barlow. Composers through the years must have been embarrassed frequently by doting followers who insisted on knowing what their music meant. It is perfectly possible for creators to respond to a flood of inspiration, write

| other people. TO A NEW LOCATION WHEN FOOD GROWS SCARCE.

{ COPR. 1937 BY NEA SERVICE, INC. |

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BELONG TO THE OWNER. OF

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COLLD LIE UNCROWDED, SIDE 8Y SIDE, IN A ONE INCH SPACE.

THE LAND ON WHICH THEY

ARE FOUND.

AN average size microbe weighs

only 00000000012 milligram. Thus

it would take 28,300 times 833 million of these microbes to weigh one

ounce,

* »

NEXT—What effect would a change of 10 per cent in the heai of

y Cova DBTIONN DILLE co. PROBABLY the woman proposes and the man disposes. Man plans nearly everything in this

plans most elopements. The kind of woman with sufficient daring and executive ability to plan an elopement is probably the very kind who would plan to get her man without this escapade. uo

” on A CLEAR-CUT emphatic answer is given to this question by Edgar L. Hermance in the April Rotarian. As he says—paraphrased— not only is there a place for ideals and idealism in business but there is not much place for anything else. The old idea that in business one man’s gain is another's

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world and naturally is the one who | of

loss has | the child ‘theory his

CLASS OF FIFTY HIGH CHOOL BOY AKG. TAN A YOUNG MAN

SUCCEED oa KE &,

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{ pLE THE ey WiLL OF ADULT LIFE?

——

that in sound business both parties must gain. The vast growth of the service clubs shows this new spirit business—that your competitor is not a man whose throat you must cut but whose co-operation you must te. All trade associations are formed to secure sound ethical practices in business. Yes,

= ¥ A CHILD DOES NOT PROBLEME 8 <i THE

‘young man, not only can you keep

your ideals but they will grow larger and stronger the more you truly succeed in modern business. = = ”

NO. As Dr, Harvey W. Zorbaugh,

psychologist of N. Y. University, |

‘points out, problems and conflicts

al part of growing

Next—Bernice Claire, star, asks a question.

COMMON ERROR

Never say, “Do not do it without he gives you directions”; say, “unless he gives you directions.”

screen

Is the gospel of Christ to be preached in Germany, or are we to hear nothing but a German Christ from our pulpits?—Fredrich Dibelius, German Protestant Church dignitary.

Best Short Waves

MONDAY

PRAGUE, CZECHOSLOVAKIA, 6 p. m.—Military Band Variety—Program. OLR4A, 11.84 meg.

. Jm.— "Soviet

Youth for Peace.’ AN,

MOSCOW, 6 p in the Struggle RAN 9.6 meg. LONDON, 6:45 Challenge Round. GSO, 15.18 meg. GSB, 9.51 meg. BUENOS AIRES, ARGENTINE, 6:30 R: m.—Jazz Orchestra and Female rio. LRX, 9.66 meg. CARACA 7:45 p. m.—Amateur Hour. YVSRO, 5.3 meg. BERLIN, 8:15 p. m.—Music. ‘DJD, 11.77 meg.

Pp. m.—Davis Cup GSP, 15.31 meg.; GSD, 11.75 meg.:

~*Bu GSG. meg.: i 1 GSD, meg.. GSB, 9.51

EDMONTON, 11:30 p. m.—* r | Twilight.” CJRO, 6.15 meg: Rg

LONDON, 2:10 oh m Over the British es.” : 5.26 meg.: meg.

1 11.72 meg.

H i) 4

with deep emotional sincerity and still have no verbal explanation for his

brain child. . . But try to convince the general public to that effect. One of the most elemental and uninhibited joys of music listening is the stream of images which the tonal sequence sets up. So far as I have been able to discover, this phenomenon is confined to the sensitive listener unschooled in the technical or performing side of music. These persons doubtless form the greatest number of those who demand “meaning” with their music. If they realized that they possess a precious gift, and that the pictorial reaction to music almost always is lessened by education, they might be content to let it mean to them what it ‘will, without always bothering the composer for an explanation.

» » = Elizabeth Wysor, contralto, and Charles Haywood, tenor, will be stars of the CBS “Story of Song” program via WFBM at 1:30 p. m. to- | morrow. If you have been a regular attendant at Cincinnati music events in the tt two years, you know Miss Wysor already. She was the Fricka in the “Walkuere” performance of two winters ago, and also was “The

soloist in Elgar's oratorio, | Bra

2 performed at this ho

also will be a background of Gluck and, as an added attraction, the singing of “Orpheus and His Lute,” to the music of Dr. Arne.

Victor Bay, the series’ musical conductor, must be hard put to find suitable music for the dramas. I doubt that many, other than specializing scholars, ever heard of the Schumann Overture, And “Orpheus and His Lute,” when sung at all, usually is done in the more recent setting of Sir Arthur Sullivan. If you're interested in becoming acquainted with new items of your listening repertory, Mr. Bay's accompaniments might be put down as another reason to hear the bardic broadcasts.

Davis Cup Play To Be Described

The United States tennis team’s attempt to recapture the Davis Cup will be summarized in CBS broadcasts and tomorrow. The program will be shortwaved from Wimbledon, ‘Englaha, by ‘Col. R. H. ‘sports staff. ‘was

Commission chairman. OBS Prexident William 8S. Paley and NBC President Lenox R. Lohr issued statements praising Mr. Prall ro “his pioneer Won ‘in American raqilo.

5 " u

1t took a severe attack of pleurisy a few days ago to prove to CBS commentator Boake Carter the advantages of broadcasting from his home. The active newsman, who broadcasts over CBS at 5:45 p. m. each Monday, Wednesday and ¥riday, with repeat broadcasts at 9:15 p. m., until recently originated his programs in Philadelphia's WCAU. Then illness made a special microphone in his home necessary. Carter discovered he saved so much time—since his late repeat program detained him at the station several hours longer than other work made necessary--that the equipment was kept at the Carter home, and now all his newscasts originate there.

ADIO Footnotes and Putures— Bob Burns’ “Music Hall” joins WIRE'S Thursday evening features beginning this week. . . . And beginning Sept. 8 the local NBC outlet will earry the Friday evening dra‘matic show, “First Nighter.” . ., . NBC will broadcast the fourth an- { ‘All-Star football game from ROS ’ Field on =

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