Indianapolis Times, Indianapolis, Marion County, 25 June 1937 — Page 2
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THE INDIANAPOLIS TIMES
(A) Right— Sheer Black Chiffon
Always Chic and Smart
$698
The dress that'll take you everywhere this summer. Note the pleated skirt and the crisp white organdy? trim. A size 13.
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Fashions for Dress Selected by Popular Acclaim!
Here we show you five of the most popular fashions for dress For afternoons of bridge at the lakes, for traveling, for dancing and dining out one of these dresses will serve you smartly and well. that three of the styles are dark, and they're sheer, the fashjon rage from coast to coast and border to border. The other two are prints, and unusual in design.
this summer at home or away.
misses, 14 to 20 and 11 to 17.
(C) Sheer Print With Swirling, Whirling Skirt
$5.95
A dress designed for the modern miss who likes dash and zest in styling. White ground with dark print pattern, trimmed with white. Size 11. :
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Sizes for juniors and
(D) The Sheer Chiffon Print Afternoon Dress:
$3.98
The perfect dress for afternoons or evenings when you really want to make an impression. White ground with colorful, gay print pattern. Size 17.
F&A
A “Natural” for Saturday Shoppers!
Special Sale! Natural Color LEGHORNS $1.88
EACH
For Saturday Only!
- Trimmed With Chiffon, Velvet,
Grosgrain Ribbon or Flowers!
An amazing low sale price for a Leghorn of this quality! And speaking of Leghorns, what more admirably fills the bill than one of these natural color Leghorns with a big, wide brim. Perfect to wear with chalk white, prints, dark sheers. Perfect to wear daytime or night. Head-
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FRIDAY, TUNE 25, 1937
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sizes 22 and 23. |
—Downstairs at Ayres.
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Ill Pay You Well to Take Plenty of These Stockings Along on Your Vacation!
REAL BILK De Luxe Chiffon Hose
(Substandards) C PAIR
Vacation coming up? Planning to take a trip? Then settle your vacation hosiery wardrobe by stocking up on these famous long-wearing sheer chiffon “Real Silk” De Luxe stockings. The stocking that every thrifty and fashion-wise woman ~wears. Choice of all the latest summer shades in sizes 81/4 to 1014. : : Please, No Mail or Phone Orders! '
—Downstairs at Ayres. :
The Fashion Rage From Coast to Coast!
Colorful Sandals $1.99
PAIR
At a Sweet Low Price!
Whites! Prints! Colors!
A LA REA gh 9 SX print in gay color, or 3, 4 or 5 colored sandals in patent J : - or linene. Or plain white sandals. The selection is big, %: my a ss and the price is low . . . take advantage of this offering TENA ov Ta tomorrow. Sizes for women and misses. : : md 4 —Downstairs at Ayres.
3 Fashion sends a rush of color to your feet! Bold, tropical
(B) Above—
Sheer Navy Crepe Touched Off With White
$3.98
A gem of a dress for traveling, vacations and even the office. It’s sheer and cool. The neck has a zipper closing, and that’s smart fashion. A size 11.
Right (E)— Sheer Net With Embroidered Pattern $3.98
One of the favorites this summer! A dressy dress for practically any important affair. It’s cute and sweet and very flattering. Size 16.
Fashions for Play Selected by Popular Acclaim!
Here’s sun in your eyes! Plan to get outdoors and stay there. Plan to ride, cycle, hike, golf, tennis, swim, play in the sunshine. Plan to fill your lungs with ozone, your pores with vitaminy sun-rays, and your soul with a new sense of well-being. Here's the clothes and the fashions you need . . . practical, yet so inexpensive that everyone can afford a complete Sun Fun wardrobe,
(A) Left: 3-Pc Play Suit
$1.09
Cool, washable cotton 3-pc. play suit, for bicycling. tennis or beach. In gay print designs. Shirt and shorts with separate skirt. 14 to 20.
(D) Colorful Hawaiian 2-Pc. Play Suit
$1.25
Two-piece play suit in colorful Hawaiian print pattern. The set consists of shorts and a fitted
‘bra. Sizes 14 to 20 in the group.
(©) Women’s All-Wool-Bathing Suits
$1.98
One-piece all-wool bathing suits with or without skirts. In a nice selection of colérs . . . royal, coral, aqua. Sizes 32 to 40. Other suits at $2.68.
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Below: A big floppy brim hat to keep the sun out of your eyes. Red and natural color straw
Here’s News — Budget-Minded Luxury Lovers!
Silk or Satin
Undies
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The perfect garment for summer wear. Pure silk crepe or novelty weave satin » panties with plain elastic at waist. Lace trimmed or tailored finish at hems. Shorty style. Medium and large sizes. Tearose color.
Pure Silk Slips With Panel Fronts
Choice of 4-gore plain tai-
lored style with panel front. Bias cut with lace front panel style and bias cut : embroidered style. These ° ;
Just 56 Wool Crepe Coats!
At $ 498
A grand selection of misses’ wool crepe coats in sizes 14 to 20. Not every size in each style, but all sizes 4n lot! All these coats are unlined. In the popular jigger length, Tux-
edo front, pleated back styles. In black, gold, light blue, brown and beige. ; :
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$ . 08 J ust’ 16 At White Flannel
Coats
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3 : \ A limited quantity of white flannel coats in sizes 14 to 20, but not each size in eac¢h style. These are all unlined, casual type swagger coats. Marvelous values at this very low
2 w $698 u
40- FLANNEL COATS—in sizes 38 to 46, but not each size in each style. In navy, black and
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You'll find | jamas ooth practical and colorful. Made in fast color fabrics end designed in tropical flcral print patterns. Sizes 14 to 20. Two-piece style. 322 : : 5 £
(E) Left: Slacks and a Hawaiian Shirt, $1 ea.
THE SLACKS in navy or brown. Some with contrast ing trim or button trim. Sizes 14 to 20. THE HAWAIIAN SHIRT comes in a gay colored: floral print. Sizes 14 to 20. 3 :
come with California V tops in tearose or white. Tailored to fit smooth: under sheer dresses. Sizes 86 to 44.
20 WOOL CREPE COATS—in “navy and black only. Sizes 38 to 46, but not in each style. All are brown. All unlined casual type unlined casual type coats in the coats. Swagger length. fiir, popular swagger length.
—Downstairs at Ayres.
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