Indianapolis Times, Indianapolis, Marion County, 12 June 1937 — Page 16

146 RESIDENTS OF COUNTY GET DEGREES ATLL,

Grazing | bass of 1075 One of Largest in School's 5 History,

Times Special 5 BLOOMINGT N, June 12.—One hundred forty-s x Marion County students are to r ceive degrees Monday night at th: 108th commencement of Indiana University.

The graduatiig class, totaling 1075, is one of he largest in the school’s history. About 800 stud nts are to receive their degrees at ¢xzercises at 5 p. m.’ Monday in the ¥ U. Stadium and the remaining 175 class members are to receive cegrees in October after satisfying rhinor requirements by summer stud;. |

Commencement exercises opened

with Senior Day! today. Three building: are to be dedicated during tl: commencement. Ceremonies are (0 be held at the Music Building ti morrow. Monday morniiz, the Forest Hall Dormitory for women and the Administration Fuilding are to be dedicated. i

i Stout to Give Address

t, of the College s, is to give the Fidress tomorrow ‘ions and the anheon are other

baccalaureate night. Class reu: nual alumni features on Mo Vv. President Fr Aydelotte of Swarthmore Colleze, I. U. alumnus and former resilent of Sullivan, Ind., is to be tie ‘commencement speaker. Marion County students to re-

ceive degrees folléw: Beech Grove—Roy &. Eads, B. ness administrations Lydia W. S., education. | & ‘Indianapolis—Mrs. “fisie B. Ball, of science, education. Loy Baxter, journalism; Jane Baier, A. B., sociology; Joseph Bernstein, docior of medicine. Jo Berry, A. B. { Bettcher, master of Frances Blank, maste® of arts, Latin; Edward F. Bloemker, ‘doctor of medicine; Oscar E. Bodenbers: doctor of ~ surgery; Charles Bos: ell, ‘A. B.. sociology: Peter D. Burkhalter education: Walter physics; cine: Lillian Coleman’ A. B.. physics: Paul S. Connell, B. S., midicine; Mary uise Connor, master of sci'nce, education; William M. Crain, A. B English; Robert L. Danzing. A. B.. chem s Fred Davidson, A.

S.. busiHoefer,

master

B., chémistry: Elizabeth E science,

fCarnaham, A

, Totany:

: S., A medicine; , Fizhtman, B. SB. Bi cation; Lilla A. Fell, {Taduate nurse: Herman Fischer. A. B.. ‘mathematics; min J. Fisher, docto: Philip Fogle, doctor’ of dental Dennis Fox, A. B.. worthy, B. S., med houser. doctor of Gardner, doctor of 4 “ntal Geisler. A. B.. sociolo Dee Gill. doctor of “medicine: Margaret J. Gill, graduate niirse; . Bernard GiL A. B., history: Chari F. Gillespie. B. Ruth G. Coldberg. B. S.. a cation; Edward F. Gli, 5% tor of dental -{urgery John S. Gralam, Bf S.. medicine; R. Sriswold, “octor | of medicine: Par Gruber. A. B., ‘Latin.

Others Listed

Stanley Hammond. ©. S.. medicine: Harry H. Garman, masted . of science, business administration; John: R. Harris, A. B.. geology and geograpl -. William D. Hart, doctor of medicine: Ira . Haymaker, “bachelor of laws; William H. Heilman. - English: MTs. (lara Li. Hester, master of science, education: Harold Hill, doctor of medicine; Al =n beile Hines, a B.. sociology: Robert man, ; busiadministration; alph Honderich, Marietta

surgery;

FunkWwW. “carol

cine; James “edicine; Loras surgery,

medicine:

ness B. S.. business adm} stration: Houston, , B. S.. madicine. James - W. Ingles, A. B., ngl ; Francis Israel A. B.. chemistry; Eilen Johnson, B. S.. education; Emsley WwW. JI hnson Jr., bachelor of laws: Marian hnson, A. B. fine arts; Edward W. Jouss, master of! arts, physics; Wade H. Jord ah, doctor of dental surgery. Hunter F. Kennedy.. Ns fDorothy H. Ke

docior of Thedicines epeen, A. .. sociology; K. Kirkpatrici, 1 A B... history: Samuel Klezmer, B. & | business administration: Kathryn Kne. per, |A. B., history: Max Knierim. doctor pf dental surgery: Philip L. Kurtz. docti7 of medicine, cum :. Melvin Lictenb: re. B. S., medicine ; ohn B. Long. y, | Roger Lonien, L. Loudermilk, jenera J. Lowther, Lutz, B. 8. Rio Ly-

i. B.. English; Robri edicine; Max Mansind doctor of medi-

doctor of medicine; Hachelor of laws; business -administrat brook, bachelor of la Frances McCallian, ert McTurnan, B. S| 1 field, B. S., medicine cine; James F. Marsiall. A. B., French: Lawrence M. Mr doctor of dental surgery: James A. ter. A. B., chemistry: Leonard C. Ne ‘doctor of medicine; William F. Mil A. B.. sociology: Ralph C. Minnick. r of science. education: Ralston Mitc 8.. medicine and_ doctor of medi : S., medicine: Lucile journalism; Francis, XN op. A. |B. i Mary Alice Narris ctor” of medicine; Mrs. Aurzella Osler, #. B., sociology. Gets w Degree| Julian D. Pace, acielor of laws; Clifof arts, education; foctor of medicine; =, business adminisins, age of science, education; James Rady. S.. business administration; Mrs. = sociologv; Ray Ww. ness administratio he Joctor of dental su B., journalism; Enlin (speech); tor of dental surg

Page . Pros v Herbert Queisser, tration; Lillian Ra

i" “homas 5 ; Arvin Rothschild, Vir inia Sawyer, A. . ‘rd PF. Scanlon, docRudolph R. Schrei- | ber, master of sci ©, education; Abner Schwartz, A. jou nalism; Robert O. Scott, B.' S.. mide ne: Thelma J. Scraper, A. B.. chemistry. 3 . Earl Shannon, ~. business adminis- + fration; Blanche tv, A. B., sociology; Harry ‘Sherster, . _§, medicine; James J Sims, doctor of medic? ne; Maxine Singer, graduate nurse; [Hairy Smith +B, chemistry: Jeanettp Solotken, ciology; Joseph J. &pdalding, medicine: Charlott Siuth, Al .B., ogy, Willard Sta pe surgery. Wargeres [Statk, Edwin Eacheiol . Stevens, Stewart, A. B.. B. S., medic bachelor 4 laws;

2 : Straith- Miller, William C. Strang. doctor of medicine: Josephine Sugars. graduate nurse: Bert Suton, .. business administration; Richa d C.~Swan, ; Josten of medicine; James Pe Sw) ney, " English (speech). net ha) medicine and 3 Thompson, 3B. elen E. Tip- & top Belen E. Fischer, doctor Se me icine: Julius Travis, S.. medicine; Mrs. Julia Trees. A.B. fine arte; Stanley Va'inet. A. B.. government; Bessie Van BI dir. gra uate nurse: B. S., chemistry arts, botany: f medicine; cience.- educa8.. medicine; vy: Rufus R. illiam W. Wilistration and

kita, B. S., S { g : hachelor of laws; Liogd ilkins, A. B', journalism. -

JACOB MUELLER IS JEWISH CENTER HEAD today had as-

president of the Center Associa-

. Jacob L. Muell¢ sumed duties as Jewish Communit¥ tion of Indianapo®s. Other officers elected at a recent meeting include Mrs. Jack A. Goodman, vice presidint; Mrs. I. G. Kahn, secretar:, and Robert Efroymson, treasurer. Allan Bloom is general secretary. |

NAMED TO IRY aves By United Press : | HUNTINGTON Ind, | June 12— J. F. Charles, Ma ion, former. Grant Circuit Court jiidge, was named - special judge tod: 'v to hear the impeachment trial of Clare W. H. Bangs, Huntingt¢ n mayor.

dental | master of ssiene® i

Walter L. Cohn, doctor of medi- |

James M. i Donas Dischinger. § Evans, S.,

Benja- ¢ of dental surgery; |

fistory; Laurel Fox- |

Removing Crashed Plane F rom Peak

Flown by carrier, pigeon from the mountain peak crash to Salt Lake City, this picture shows searchers removing torn sections of the fuselage of the Western Air Express liner which crashed on Dec. 5, 1938.

Lifting a torn bit here and finding matching fragments yards away along the rockstrewn slope, the

workers dug into drifts slowly to reach the bodies of the seven persons who were killed in the crash. It had taken more than five months of intermittent searching plus a $1000 reward to find the ship. struck just 20 feet from the summit of Lake Hardy peak, which thrusts snow-capped crags 10,650 feet into the air, 35 miles southeast of Salt Lake City.

Mrs. Sarah Perkins, 73, Dead; South Side Resident 20 Years

Mrs.

Sarah Ellen Perkins, a South Side resident for 20 years, died

today in her home, 330 W. Morris St., following an illness of five weeks.

She was 73. Mrs. Perkins,

widow of John W. Perkins, and had lived at tne Morris St. address for several years.

SHERIFF DEFIES

education: |

ORDER OF COURT

Ray Denies Hancock County Possession of Gadd Firearms.

Sheriff Ray today remained adamant in: his refsual ta surrender firearms to the Hancock Circuit Court reporter. Three shotguns, two revolvers and a rifle were confiscated a year ago at the home of John W. Gadd, R. R. 12, Box 498, who was charged with the murder of his stepson, Russell Fortune, but later acquitted. Sheriff Ray, explaining his defiance of a Hancock court order, said he believed the order sought to get the guns back for Gadd, and explained: “At the time of his arrest, Gadd told me if he was freed he would kill his wife or anyone else who interfered with him. In view. of this statement, I will not surrender the weapons to anyone unless I am satisfied Gadd will not cbtain possession of them.” The Sheriff said he has turned the matter over to his ‘attorney, Paul T. Rochford.

DEPAUW TO HONOR ALUMNI AT CHAPEL

Greencastle Overflowing With Visitors. Times Special

GREENCASTLE, June 12.—This little college town filled to overflow-

.| ing as DePauw University, celebrat-

ing its Centennial commencement week, designated today “Alumni Day. ”

An alumni chapel was to be held at 10 a. m. in ga circus tent erected on the campus over the site of the school’s first building, since destroyed. The varsity baseball team was to meet an alumni squad managed by Ford Frick, National League president. Tonight, alumni banquets are to be held in‘the school’s. 13 fraternity and eight sorority houses. A special train bearing old grads from the East was to arrive, bringing with it an influx which is expected to raise the total number of alumni present to 3000 by Monday, commencement day. Baccalaureate services are to be held tomorrow, with President Clyde E. Wildman and Bishop Edwin Holt Hughes officiating. ‘ The oratorio “Elijah” was presented last night by a. combined alumni and student chorus.

COMPROMISE HALTS PAY ROW IN MUNCIE

By United Press ANDERSON, * Ind., June 12.—A hurried compromise proposal to reinstate and pay $94,000 in back sal ary to - eight discharged Muncie firemen. today halted contempt of court citations against officials of the City of Muncie. The compromise was reached shortly after Mayor Rollin H. Bunch, City Attorney Leonidas Bracken, dnd City Controller Hubert Parkinson were summoned before Judge Charles E. Smith of Madison County Circuit Court for refusing to comply with ‘a previous mandate of the court. .

LINCOLN VOTER DIES By United Press KENDALLVILLE, June 12.—Bela Broughton, 93, who returned -from the Civil War to cast his first vote for President Abraham Lincoln, died today at Swain, Ind. A building contractor for more than half a century, Mr. Broughton made his own bricks.

x. M. C. A. EVENING SCHOOLS

Electric Welding 14-Week Course English 7 and 8 (High School Credits)

310 N. Hits St.

Classes N ow Forming

RI 1331

® member. of St.

was born. in Kentucky She was a Patrick's Catholic Church. She is survived by two daughters, Mrs. Roy Brown and Mrs. Andrew Bulthaup, and five sons, Adolphus, Herman, Ferman, Harley and Virgil, all of Indianapolis. Funeral services are to be held at 8:30'a. m. Monday in the home and at 9 a. m. in the Church.

WILLIAM B. DANIEL, former resident of Indianapolis, who died Thursday in Richmond on his 66th birthday, is to be buried at Milton

tomorrow followingt funeral services

at Richmond at 2 p. m. Mr. Daniel had lived in Richmond more than 40 years. He came to Indianapolis with his parents and lived here several years before his marriage to Miss Katherine Jones, Milton, He was born in Sittingbourne, Kent, England. Survivors, besides his wife, are a brother, Frank and a sister, Miss Florence Daniel both of Indianapolis; a daughter, Mrs. William Anderson and two granddaughters, all of Richmond.

MRS. AUGUSTA SHIMER, 2427 Prospect St., who died Thursday at her home, was to be buried in Crown Hill following funeral. services at 2 p. m. today at St. Mark's Church. She was 74. Mrs. Shimer, born in Greensburg, had lived in Indianapolis many years and was a member of St. Mark's Lutheran Church, the Ladies’ Aid and the Ladies’ Bible Club of that church. Survivors are three sons, William H. and Fred N., both of Indianapolis, and Ernest E. Shimer, Kokomo; a daughter, Mrs. Florence Schilling, Indianapolis; ‘a brother, Fred Tuetenberg, Indianapolis, and three sisters, Mrs. Sophia Dragger, New Palestine, Mrs. Mary Sudmeyer and Mrs. Carrie Sudmeyer, both of Indianapolis. ASA A. MARTIN, 1528 Blaine Ave., who died yesterday in City Hospital, is to be buried in Floral Park following funeral services in the residence at 10:30 a. m. Monday. He was 59. Mr. Martin had been in ill health several years. Born at Kurtz, he had been a resident of Indianapolis 18 years. Prior to his retirement because of ill health, he was employed as an inspector at E. C. Atkins & Co. Survivors are his wife, Mrs. Pollie Martin; a son, William, and a daughter, Mrs. Myrtle Timbs, Indianapolis.

GLACIER IN ALASKA SETS SPEED RECORD

By United Press FAIRBANKS, Alaska, June 12.— Jolted into action by a sharp earthquake, the Black Rapids Glacier thundered down its morain today at the unprecedented glacial speed of 100 feet an hour. The movement of the 30-mile-long, two-mile-wide prehistoric deposit of ice was accompanied by a

grinding roar that could be heard for miles.

MAYOR IS TO STUDY FOR HIS DOCTORATE

Mayor Kern is planning to spend his vacation this summer studying for a doctor's degree at the Uni-

versity of Chicago. His studies there were interrupted three years ago when he wads elected judge and later mayor. The Mayor is specializing in administrative law and expects to spend five or six weeks at the University this summer, returning on week-ends.

State Deaths

BEARDSTOWN—Merl Horst, 32. Survivors: . Widow: daughter, Mary Frances; son. Merl Jr.; mother, Mrs. J. W. Hand COLUMBUS—Vernal Norton Shafer, 23. Survivors: Parents, Mr. and Mrs. George Shafer; wife; children, Vernal James and Bonnie Lou; brothers, Albert and Glenn sisters, Mrs. Ray Herron and Mrs. Millard Essex. DELPHI—Joseph Watson, 68. Survivors: Widow. Anna; sisters, Mrs. Martha Magruder. Mrs. Belle Dickison and Mrs. Eliza Hauk: brothers, John, George, Charles and James. DEN VER—MTs. Annie Whisler, 78. Survivors; Stepdanghlen Mrs. Laura Squires: foster-daug ter, Mrs. Emma Newcomb; brother, William Lewis. _HUNTINGTON—EImer Myers, 73. Survivors: Wife, Mrs. Mary Conn Myers. LA PORTE—Emmett Scott. 63. Survivors: Wife, Mrs. Louise Bosserman; son, Hoyt; sister, Mrs. E. A. Rumely. LOGANSPORT—James _ Pollard Btown, Survivors: Widow, Emma; son, Howard; daughter, Mrs. Anns Nicholson; sevcral nieces and nephews Mrs. Daisy Dixon, 60. Husband, John Dixon: daughters. Barl Mrs. Mabel Kehm; son, Fred; Walter Scott; sisters, Mrs. John Calvert, Mrs. John, Covely and Mrs. Harry Creasey: four grandchildren; four greatgrandchildren: aunt, Mrs. Addie Smith. Mrs. Pauline Rohrer. 86. Survivors: Son, Robert Stair; stepchildren, Clarence and Oscar Rohrer, Mrs. John Tillett and Edward Rohrer. NEW ALBANY—Mrs. Laura Anderson, 59. Survivors: Husband, John S. Anderson: sister, Mrs. Nettie Burke. Mrs. Jacob Green, 83. Survivors: Husband, Jacob Green; son, Albert: daughters. Mrs. Edward Moser, Mrs. William Balmer, Mrs. H. A. Barton and Mrs. John Meyer. WINAMAC—Mrs, Mary Dickinson, 94. Survivors: Daughters, Mrs. Gertrude Moose, Mrs. Ernest Fars and Mrs. Ella Shaney; son, William

DENIES ANTARCTIC CLAIMS CONFLICT

Byrd Declares U. S., Britain

Seek Different Areas.

By|United Press Pi June 12.—Rear Admiral Richard E. Byrd, discussing Great Britian's reported claim to territorial sovereignty in the Antarctic, said today there was no conflict with United States claims.

“In this time of unsettled world affairs there is no reason for controversy lover Antarctic Sams, ” Mr. Byrd said. United States’ .claims; he pointed out, pertain: to an area extending 1000 miles” northward from the South Pole between the meridians of 135 west and 150 west, whereas British claims lie west of the meridian 150 west. “Our claims are east of meridian 150 west, beyond anything that the the British have ever claimed,” Mr. Byrd said. “Since no Englishman has ever been in this area nor has ever seen it, there is no chance of their laying claim to it.”"

YOUNG DEMOCRATS CHART CONVENTION

Mrs.

717.

Survivors: Mrs.

Rssovelt, Hull and

Farley to Speak.

Indiana Young Democratic Clubs today started plans to entertain Mrs. Franklin D. Roosevelt and James A. Farley, Postmaster General, at the organization's national convention. here Aug. 19 to 21. Alvin C. Johnson, Indiana president and a member of the national convention committee, announced yesterday that Mrs. Roosevelt and Mr. Farley had accepted invitations to speak here. The President’s wife is to speak at the opening night's session and Mp Farley is to speak Aug. 20, he sa Among other distinguished guests expected are: Cordell Hull, Secretary of State; governors of Pennsylvania, Ohio, Kentucky, Tennessee and Illinois.

MERIT Shoes for the Family

Thrift Basement Shoe Markets Merchants Bank 118 E. Wash. St. 2. 832-334 w Wash. Mer. and Wa

sh. St. Neighborhood Stores: 930 8S. Meridian 1108 Shelby

ry as »

| GREAT SMOK)

hv yi 7 A

ars

- NATIONAL PARK

427,000 acres of the grandest scenery in Eastern

America. varieties of trees. Rhododendron,

Good roads.

94 mountains over 5,000 feet high.

152 laurel and many

varieties of flowers now in bloom. Trout streams. For illustrated booklet write C. L. | Lawrence, Tourist Buteay, Bnoxville, Tennessee.

KNOXVI 1 [i

iy 05 THI \MOKI!

: HA |

~ THE INDIANAPOLIS TIMES °

MEASURE Ip 10 COUNCIL WOULD LIGENSE ‘BIKES’

Favorable Action Expected On Proposal at Next Meeting. An estimated 15,000 bicycles in the

city are to be licensed if an. ordinance now before the City Coun-

cil is passed. According to Council~

man Edward Kealing and Walter Boetcher, City Controller, the Coun-

cil is expected to vote favorably on.

the proposal at the next session,

| June 21,

Mayor John Kern yesterday signed an ordinance requiring all bicycles in the city to be registered. Police Chief Morrissey said the law would help in tracing about 2000 bicycles stolen here every year. ~ Evidence of the theft problem is in the property room of the police station, where recovered bicycles are packed in an unidentifiable mass. The police. have no means of telling who owns them, the Chief said, adding that the problem was further complicated by the increase in the number of bicycles now used for pleasure and exercise by adults. Bicycle owners will be required to

department in about two weeks. There is no charge for the initial registration. The ordinance provides that any bicycle found on the street unregistered may be impounded and sold if not claimed within six months. The penalty for violation of the ordinance is $100, to which 90 days in jail may be added. If a bicycle is sold, it must be re-registered within three days.

FILES MOTION FOR DISMISSAL OF PLEA

Man Convicted of Stabbing Pled Guilty.

Daniel Bogdon, who was sentenced to 1 to 10 years in prison after pleading guilty to involuntary = manslaughter .charges in Criminal Court, today filed a motion to set aside his plea of guilty. Indicted and tried on first degree murder charges in.connection: with the fatal stabbing of John Marco, Bogdon changed his plea to guilty shortly before the jury received the case and was 'sentenced late Thursday by Criminal Judge Frank P. Baker. The motion, filed by his attorney, Clyde Baker, claimed that Bogdon’s plea was not made on advice of counsel and was made ‘under misapprehension of the law.” It also claimed that new defense evidence and witnesses had been found.

pr. J. H J. Upham, of Columbus, O. (right),

Times-Acme Photo. newly installed

president, and Dr. George Gordon Heyd, of New York, retiring president, as they attended the annual American Medical Association convention in Atlantic City, N. J. At the opening session, Dr. Heyd delivered his presidential address, and received the association medal.

WELFARE FUND WARNING SENT

Expenditures Are Exceeding Expectations, State Officials Say."

The State Tax Board today warned county officials against excessive welfare funds expenditures. Basing its warning on two petitions for additional appropriations for public welfare funds, Tax Board members said expenditures are running far beyond anticipated allocations. Officials were told to follow ordinary budget practices in welfare ex-expenditures-in a letter to the Tippecanoe County Welfare Department. i Request Cut $5500

The Tippecanoe petition asked additional appropriations totalling $25,000. These were cut to $19,500. A Benton County petition is being held up for additional information on expenditures, the Tax joard said. “The State and County Welfare Boards have jurisdiction in these cases, we know, but this Board will not approve additional expenditures where the county is spending beyond its limit,” one board member said. The two petitions may indicate a state-wide condition, he pointed out. Additional appropriations will be scrutinized carefully, it was said.

AB JENKINS TO SPEAK HERE Ab Jenkins, auto speed record holder, is to speak Monday noon before the Scientgch Club in the Board of Trade building on “Race Driving in General, and Speedway Race in Particular.”

THEFT OF JEWELRY IS PROBED BY POLICE

Police today were investigating the theft of a $500 white gold diamond ring, $30 in cash and other jewelry from the apartment of Mrs.

Justine Herder, 1436 Washington St. She reported that someone ransacked her apartment last night. A 16-year-old boy was held today by police in connection with the theft of a $10 gold watch from William Hughes, 57, of 749 N. Tremont Ave. The latter, an employee of the Aetna Cabinet Co. 321 W,. Maryland St., said he left his watch hanging on a nail in the plant. Earl Fulton, 32, of the Oxford Hotel, a friend of Hughes, told police, they said, that he, overheard the boy talking about the watch.

DAY, JUNE 12, 1981 EXCISE DIVISION

PLANS DRIVE ON SET-UP SERVING

Ban on Unlicensed Taverns To Be Enforced, ‘Barnhart Says.

The State Excise division plans an intensive drive against une licensed” taverns serving setups, .it was announced today by Hugh

Barnhart, division director. Ten men are to be added to the excise force and every effort is to be made to enforce the State law which prohibits drinking in public places where no state permit has been issued, Mr. Barnhart said. Additional men will bring the State liquor| enforcement staff to 44, the director said. The decision to “clamp down” on the taverns located outside town limits came after a recent tour - made by the director.

Individuals May Be Nabbed

Individual offenders, persons bringing liquor into taverns, serving only set-ups, also are to be arrested, he said. The Indiana law allows bottles to be taken only to the purchaser’s home, according to Mr. Barnhart. Consumption on premises of any tavern without a state license is against the law. Mr. Barnhart said he had been informed of violations in Marion County and they were to be includ= ed on the list when raids are made,

HEADS Y. M. C. A. CLUB

Walter Huehl, Indianapolis Lifa Insurance Co., has been named as temporary chairman of the organi zation meeting of the Indianapolis Chapter, Y. M. C. A. Men's Club, to be held Monday night in the ¥ building.

RK}: K92 a Zt Pl ary ZY ZIT di RY “2 UIT i

Qur services are ever conducted smoothly and efficiently. They are replete with beauty, dignity ‘and impressiveness—whether a large or small expenditure is decided upon.

NO LONGER A SHOUT - | —BUT A STORY

From a shout to a story—a story of universal human appeal— is the history of advertising. Originally he advertised best who shouted loudest.

tells the most interesting story.

Hence, resultful advertising has long since ceased to be a

battle of noise.

The Information Message

of the

Bureau, and

the public interest.

appearance of this in if ; these columns is evidence But "'shouting'! in advertising also has a figurative meaning. - that this publication sub- : scribes to the principles Better Business co-operates with the Bureau in protecting you—even to the extent of refusing to accept the advertising of firms whose advertising and sales policies are proved by the Bureau. to be contrary to

"biggest,"

begets demand.

"finest" variety.

presented, compellingly repeated.

"finds" in value and performance.

It has become the magic of distribution.

lt obtains it.

“refers to the "shouting" of worn-out superlatives of the ''best,"

Today the story of advertising is truth well told, aHractively The

comes almost exclusively from consumers who discover new

the path; consumer demand follows it.

711 Majestic Bldg.

The Better Business Bureau, Inc.

Indianapolis

This Bureau is an incorporated association, not operited for pecuniary profit, supported by more than 500 Indianapolis business concerns for the purpose of promoting fair play. in advertising and selling where there is a public or a competitive interest involved.

Today he advertises most effectively who

It retains it.

Accurate advertising charts

"shouting" today

L1. 6446