Indianapolis Times, Indianapolis, Marion County, 19 May 1937 — Page 2
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The sheer print with blue background and multicolored print pattern. Size sateen ieee $7.98
A tailored lady type lace in St. James Rose. Note the gored skirt in front. A size 40
Sheer lovliness 'in a black chiffon with cape sleeves in a youthful design. A size 44
Styled for Cool Comfort. Through a Typical Indiana Summer
Women’s New Dresses of Sheer Chiffon or Lace
7 98
Sheers and laces the big fashion news at the present moment are gaining in favor and promise to reach unusual fashion heights this coming summer! They're fashions that feel cool and look cool, even on the hottest day! This “Youthful Mrs.” collection of summer sheers and laces is first rate and you're sure to find just what you have in mind whether you wear a size 38, 52, 1815 or 2415! a —Downstairs at Ayres.
Sizes 1815 to 2414
Sizes 38 to 52
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Streamline Your Figure for That Chic Appearance!
“KABO” Side Hook Brasselétte
$7) .50
A I6-Inch Hip Length Siule!
Your new summer suit or frock requires side-hook brasselette in the popular 16-inch length: This streamlines the hip line into one continuous line giving the dress or suit that perfect appearance. Material top with average hip development and bust uplift: Sizes 34 to 42. —Downstairs at Ayres.
‘Youthful Mrs.’ Felt Hats
Summer’s Smartest “Hit” Style and They're Made to Resist Rain Spots!
57) .00
A “Youthful Mrs.” hat that has met with immediate success . . . and you'll like one, too, for your summer costumes! The felt has a superb finish—and their wearability is unquestioned in sunshine or rain, because the Telt will not show water spots. This is a white brim with gro-grain ribbon trim. Other smart styles also, headsizes 22 and 23.
® Swaggers! ® Off-the-Face! ® Jiggers!
® Homburgs! @ Rollers! ® Open Toppers! —Downstairs at Ayres.
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Wear Them for:
® Street Wear! @ Afternoon! ® Dates! ® Office! @® Business! ® Theater! ® Vacation! ® Outings!
Guaranteed Washable!
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® Maize! ® Pink! ® Aqua! ® 9 Different Styles!
“Southern
Belle,”
‘Sun Kissed, aqua, maize, pink.
“Har mony.’ maize. plnkx.
“Wak= Up ard oA x aqua.
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*Stepin® Hi." natural, aqua. aqua, maize and pink.
Not Start the Summer Right With
American Gul
Over 20 Styles
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White Kid White Buck White Calf Plain “Pumps Ties Straps
WEDNESDAY, MAY 19, 1937 5 oe ,
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Every Dress a Greater Value! In Nine Clever Styles!
We made a spectacular purchase of these imported Belgian linen two-piece suits . . . and tomorrow we're “bringing them to you at a sensational low price! Nine of the season’s outstanding styles . . . copies of the most impertant fashions at the Southern resorts this past winter! Just see what's included: Zigzag necks! Contrasting Ascots! Fringed necklines!. Covered button fronts! Peaked revers! Belted backs! Peplums! Rolled necklines! Puffed sleeves! Pleated pockets! Every one with matching pleated skirts—smartly tailored—exquisitely finished!
Sizes 14 to 20!
Phone or Mail Your Order—Call Ri. 9441!
—Dotvnstairs at Ayres.
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Sooner or Later—So Why
NIY3ISHOES
Sizes
$ @® )5 41, to 10 ' American Girl enthusiasts, here’s white shoe news! Tomorrow we're ready with over twenty different styles of American Girl white shoes in the styles and leathers you like best. Every pair is famous for their comfort, style and quality features. Sooner or later you'll wear American Girl White Shoes . . . start right now! —Downstairs at Ayres.
Oxfords T-Straps Medium Heels Low Heels Military Heels High Heels
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