Indianapolis Times, Indianapolis, Marion County, 15 May 1937 — Page 16

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HIGHLIGHTS OF AUTOMOTIVE NEWS

RUNNING TEST IS GIVEN CARS

BY CHEVROLET

Put|

Conditioning Plants Finished Automobiles Through Paces.

: A recent automotive development influencing satisfaction of automobile owners is the car-conditioning plant which Chevrolet originated three years ago. It now is an integral part of the manufacturing procedure at all 10 of the company’s final assembly «plants. “Conditioning” is the word that

, best describes the last operations

hrough which every Chevrolet car and truck must go before it is ready for delivery. It consists primarily of inspection and adjustment. The conditioning plant makes sure that the car is serviced with water, oil and grease, that the latter are of the type suited to the season and the locality where the car. will be driven. and that the

.- carburetor is adjusted and the en-

gine tuned for maximum efficiency in that lccality. “Never Forget a Customer’—the central thought in Chevrolet's slogan—sums up the company policies on which the conditioning system is based. In the manufacturing plants, the workmen and inspectors are concerned with building the product to the specifications laid down on the designers’ boards. It is their responsibility to see that every.part is in its proper place and of specified quality.

Performance Is Tested

The duty of conditioning plant

personnel is to'see that the car is |

actually ready to operate and is adjusted in every detail for the owner to step in and drive away. Men in the conditioning plant, preparing hundreds of cars every day for delivery, become thorough and expert.

More than 60 distinct inspection |:

points are checked on every car. Some idea of the scope of the checkup may be gleaned from the fact that the motor is allowed to reach | a normal running temperature be- | fore the cylinder head, manifold and exhaust pipe bolts are checked for tightness. The flywheel is viewed”through an open port with a stroboscope light, which permits th. timing mark on the revolving

flywheel to be seen and its position |

checked. - Next is the road test, with 13 in- | spection points. Here any vagary

of operation is checked by an ex- |

pert whose feeling for “rightness” has developed into almost a sixth sense, Under-Parts Examined

A classification called “under car” is next, with eight inspe€fton points. | Inspectors working in pits with | powerful lights go over some of the | important | parts of the car. They check, for example, the steering gear-to-frame bolts and the Pitman arm nut. They check the drag link and tie rod cotter keys, and also the alignment of the emergency brake cables. same time that these under-body

operations are being performed sev- | en points are being checked by oth- |

er inspectors on the “upper body” and six more on the lights and electrical connections. In testing the

pressure of 500 pounds for duplicated by the stronge§t driver.

It represents a safety factor of at least 10-to-1.

No detail is too small to escape | attention.

Every nut, bolt and] screw is inspected. The air pressure in the spare tire is right, and the | trunk cover hinge is working freely. The key is in the ignition lock wait-

At the |

hydraulic brake | system, the lines are put under a| eight | nrinutes, a load that could mever he |

car operations in Datroit, Lansi Rapids. Mich, to right. stanaing) Chevrolet, Inc.; L. E. Craig. Indi

ant zone manager; R. L. Edwa

Indianapolis Chevrolet dealers and Chevrolet officials who made the three-day inspection of used | J.

are shown in the above picture. W. E. Kuhn,

Kelly Sales Co.;

O. V. Sholty, Graveson, and Grand region. (Left North Side’ anapolis, assistrds, West Side

Chevrolet Co.; W. P. Anderson,

Sholty Motor Co., assistant (Left to Indianapolis city sales manager; Superidr Chevrolet, Harry. Sidrow,

Chevrolet Officials See Detroit Operation

Inc, and W. manager. Flint M. D. Graham, M. D. Watkins, R. D. Johnson. Johnson Coburn Motor Co.; Anderson Chevrolet, Inc., and Lou

regional

right, seated)

Inc.;

Wides, Washington Auto Sales.

Chevrolet, Inc.; William Kelly,

BUYING POWER SHOWN IN SALES

‘Indiana Gain Is 30 Per Cent Over April, 1936, Manager Says.

Increased purchasing power in Indiana, particularly in the a towns and farming communities, is | reflected in Ford V-8 retail deliv- | eries for April, according to R. A. Hayes, Ford Motor Co. Indianapolis | branch manager. In the branch territory. which in- | ‘cludes nearly all of Indiana, total retail deliveries of Ford V-8 passenger cars, trucks and commercial | cars in April ran 30 per cent higher than in April, 1936, and gained 4.7 | per cent on March, 1937. The in- | crease over March, Hayes said, was obtained chiefly outside the. large | cities. This was indicated by tho | fact that the registrations of all] | major makes were lower in Marion | County in April than in March, in ! contrast to the increases in the | farming communities.

LOCAL FIRM FIRST IN SALES CONTEST

Dewey Lewis, president of Lewis & Winkler Motors, Inc., 962 N. Meridian St.. Nash and Lafayette dis- | | tributor for the Indianapolis dis- | trict, has been informed that his | company won first place in the saies | contest of the Nash Motor Co. The foilowing telegram was .re-'| i ceived from Courtney Johnson, general sales manager: “Take great pleasure in congratulating your organization, dealers | and salesmen on winning first prize, | Division 4, in April contest. Please congratulate all members of your | organization.”

In New Quarters

| |

| the owner saves the price of ship- |

Socialite Enjoys New Fi ord

Mrs. Henry C. Atkins Jr.,

active in Indianapolis social circles, is

shown with her 1937 Ford V-8 “60” coupe. “Although we also have a

larger car,” Mrs. Atkins said, “for

prefer to drive the Ford V-8.”

most occasions my husband and I

CHRYSLER SAVING ON

DELIVERIES 1S CITED

| Offer Proposed to Shriners |

At June Detroit Parley. |

ping the car from the factory to |

his home. Another advantage of taking delivery at the factory is that the car can be thoroughly and carefully | broken in during the drive home, |

| devidiog the distance is 500 miles or better. An owner taking delivery at the factory learns what his car is goling to cost him, determining this by adding the local taxes, if any are assessed in his home commu- | nity, to the advertised at Detroit price.”

| livered at Detroit price.

JOINS SALES STAFF James Applegate, president, Applegate Motors, Inc., Hudson-Ter-raplane dealer, 25 W. 11th St., has announced the addition of Robert Welch to the sales staff. Mr. Welch has an outstanding record in his selling endeavors.

500 STANDARD DIL AGENTS AT SESSION HERE

Films, Demonstrations and Talks Entertain Delegates.

More than 500 dealers attended the Standard Oil Co. spring conference at the Indianapolis Athletic Club this week. The dealers were welcomed by M.. H. E. Hanson, Indianapolis division manager, who reviewed progress of the petroleum industry during the past year and discussed the outlook for the balance of 1937. Mr. G. E. Lewis, assistant manager, introduced the sound film Stan,” which dealt with the life of the average Standard Oil agent, his work and value to his community. : Mr. J. M. Hamer, sales manager. demonstrated the correct procedure for Standard lubrication service, using a giant electric chart which showed the correct grease for the lubrication of the modern automobile chassis. Other meeting features included three sound films, “Right Up Your Driveway,” “The 37 Dealer Participation Plan” and “Betty Swings It.” The conference ended with entertainment and a Dutch lunch. -

H. G. Gastin was official host, as- | sisted by J. A. Pferrer, J. R. McCal-

lian, George Spiller, P. A. Brown, E. A. Barker, William R. Kester. George Williams, R. Bruce, T. Kellen, Cleon Emsoeller and Cleo Shade.

IMPROVED TIRES CUT AUTO UPKEEP COST

Goodyear Dealer Tells of Modern Savings.

Tire engineers have reduced the costs of operating an automobile and in so doing have driven down the costs of tires and tubes from a sizeable item | to the lowest of all the operating expenses of the average driver, F. M. Bancroft, Goodyear dealer here at 627 N. Delaware St., pointed out today. “Not so many years ago good tires cost approximately: $50, and could be depended on for not much more than 3,000 miles,” he explained. “Today a tire under normal usage gives more than five times as much mileage, and the price is only a fraction of what it used to be.”

BODY IS FORMED T0 MAKE STUDY

OF DELINQUENCY i:

‘Social Agency Council Seeks

Cure for Juvenile ‘Problem’ Cases.

A study group on juvenile delinquency has been formed under the direction of the Indianapolis Council of Social Agencies. According to an announcement from Miss Gertrude Taggart, president, and Hugh McK. Landon, chairman of the Indiana committee, the general program involves a coordinated attack against all phases of the problem.

Emphasis will be placed on ex- |

ploring possibilities through. cooperation. with schools, churches, police and neighborhood councils. Neglect Held Difficulty The workers believe that many difficulties presented in juvenile problems are caused by neglect. At present the study group in-

cludes as members:

Chairman, William A. social

Hacker,

vice

service deparsment, Habis schools; ro=-

chairman, vans, associate fessor, Indi hous SRR secretary, Rayond . Clapp, executive secretary, Indianapolis Council of Social Agencies; Carl V. Ammerman, Broad Ripple High School principal: Miss Mildred Arnqld. State De--pattmtent of Public Welfare: the Rev. C. G. Baker, Hawthorne Social Service Association: Cleo Blackburn. Flanner House: Allan Bloom, Jewish Community Center; William H. Book. Indianapolis Chamber of Com- : Miss Elizabeth Muiite Clarke. Indianapolis Orphans Asylum; Mrs. Austin 1ifford; . E. M. Dill, Boys’ School. Plainfield. Mrs. Olive Edwards, Christamore House Dr. Ernest E. Evans. Indianapolis Church Federation; Bugene C. Foster, Indianapolis Foundation: Mrs. Blythe W. Francis, Family Welfare Society; Dr. W. D. Gatch; Miss Louise Griffin, State Public Welfare Department: Walter Huehl, Junion Chamber of Commerce: Mrs. Sylvester Johnson; Ralph Husted. Junior Chamber of Commerce: Miss Bertha Leming, social service Separtmens public schools; Mrs. Perrv_W. Lesh, The Rev. Francis Mellen, St. Francis de Sayles School: Chief Morrissey; Kenneth L. Ogle, Indiana committee: Russell Newgent. Juvenile Court Referee: Miss Emma Puschner, American Legion national child welfare department: Miss Catherine jolic Community Center: Mrs. Sheerin, League of Women Zl Sheppard bas of Com. C. Vial. Marion County Muyh Shaun department:’ Will Wertz, Harold West; Harry White Y. = and Edwin Sutherland. Tlie diana University.

BURGLAR GETS $19; VISITOR LOSES $60

Burglars who entered the home of Mrs. Margaret Hill, 846 College Ave., escaped with a purse containing $19, she reported to police today. : Clarence Grewe, 22, of Mount Pleasant, Mich. reported the loss of a billfold containing $60 in a

Shinn <2 Thom Vos. Sv merce; So nicinal oo

‘SATURDAY, MAY 15, 1081

NAMES TWO OFFICERS The Udell Works, furniture manu facturers, today announced through its president, Howard T. Griffith, the selection of two new vice pres idents. They are James U. Meyers, production vice president, and Ralph .D. Morris, sales vice pres= ident.

A REVOLUTION IN THE COST "OF FUNERALS A REVELATION IN UNUSUAL ELEGANCE

HARRY W. MOORE

2050 E. Michigan St. CH. 6020

You All Know This. Undertaker

downtown tavern early today.

RAE

3 Days Only— Monday, Tuesday, Wednesday

MAY 17, 18, 19—KEITH" S THEATER The Most Hilarious Comedy Satire Ever Filmed

CARNIVAL in FLANDERS

PROMINENT: EUROPEAN STARS—CAST OF 2500 Feminine Technique in 17th Century Flanders

CONTINUOUS SHOWIN G DAILY FROM 2 P. M.

PRICES: ADULTS 40c, CHILDREN 25¢ Except Monday Night Gala Performance, Admission $1.00

(Benefit Indianapolis Symphony Orchestra)

TAKEN FO THE CLEANER

Most cleaners of the city are responsible concerns who exert every

effort to give satisfactory and efficient service. They use as many precautions as they know how to handle your garments carefully to prevent loss or damage. In textiles and fabrics such a complex condition exists at the present time that even the best of cleaners will make “mistakes and a certain percentage of difficulties and arguments are bound to occur. However, responsible cleaners are in a position to, and do, meet these difficulties as they arise, to the satisfaction of all reasonable customers.

How THE INDIANA TRUST CAN Serve YOU

Rounding the Row

BY MYRON J. McGEEHAN

—

However, in Indianapolis, as in all other large cities to our knowledge, there are unfortunately a number of cleaners who operate without regard to the public welfare. Their chief attraction is the policy of. cheap and — : alluring prices which competjtion cannot and will not meet because this The appearance of this type of operation necessitates their use of unfair working conditions, and Information Message in a careless, unsatisfactory, irresponsible type of service which they are these columns is evidence unwilling to employ. Such cleaners are careless as to what they accept that this publication sub- for cleaning, or as to the treatment given your garments. scribes to the principles 3 : of the Better Business Bureau, and co-operates with the Burcau in protecting you—even to the extent of refusing to accept the advertising of firms whose advertising and sales policies are proved by the Bureau to be contrary to the public interest.

® With its Various Loan “Departments

| | | | si W. B. Kuhn, president of North | 6ard|

Veen isrmsenieis

Side Chevrolet. Inc.. 836 E. | St.. attended the Kentucky Derby | and backed the winner. 2 =z 2 | . E. W. Mushrush. one of the lead- | ing salesmen for Lewis Motors, Inc. 015-21 Virginia Ave. Dodge and Plvmouth dealer, in. addition to being a producer is a talented dancer, 5

PERSONAL LOANS: Loans to, the individual having regular employ-

General Motors Used Truck | Co. has moved its quarters to 133 | S. West St. to accommodate its ! stock of new trucks, tractors and trailers formerly carried at the zone office building, 31 W. 13th St. Mr. Harry Sandys (above), manager of the used truck department, said: “We will be prepared to give the :trade better service in our new location and offer many late model tradeins that still have many miles of reliable service.”

ment; convenient repayment terms. ‘

COMMERCIAL LOANS: Short time accommodation to those able to establish suitable credit standing.

Some of these cleaners do not even have a regular place of business . Do not have a telephone . .. Do not show their name on their delivery vehicle. You give them your bundles at your own risk. Numerous complaints have been received by the Bureau to substantiate the fact that these conditions exist. There are cases where one, two, three or more articles have been sent with satisfaction received, but later the articles may be lost, destroyed or damaged, and the cleaner assumes no re-

sponsibility.

2 " u

Earl Hopkins, sales manager for 1. Wolf Co. used car branch at 832 N. Meridian St.. i$ reported improving from his illness. T ” zn ”

Sam Wides, partner in Washington Auto Sales, 400 N. Capitol Avz., Chevrolet dealer, was well pleased with the turnout last week to see the bonfire of unsafe cars held at the Fair Grounds. ” ” 3

J. R. Rhoades, used car manager, Hickman-Moyer Retail Sales, Inc, Oldsmobile dealer, reports a large month of used car sales in April for both stores at 418 N. Capitol Ave. and 1302 N. Meridian St.

COLLATERAL LOANS: Made on listed and approved collateral securi-

MORTGAGE LOANS: Desirable mortgage loan terms offered on preferred Indianapolis real estate.

SUNDAY DINNER Fried Spring Chicken, Jumbo Frogs,

Baby Frogs, Steak or Fish A Variety of Dinners at—

50c to $1.25 MAC i 29 South

. 2182-3 Wonderful,

a: Food

You may save a few cents on a cleaning bill, but you may also lose whatever you have sent to be cleaned, or have it damaged. If you do not want to gamble, be sure you are dealing with a reliable, established

cleaner.

Favorable interest rates and payment plans offered on all the above types of loans. 11 will bay you to investigate,

| oo Ln INDIANA TRUST COMPANY

MEMPBER

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The Better Business Bureau, Inc.

711 Majestic Bldg. Ll. 6446 Indianapolis \

This Bureau is an incorporated association, not operated for pecuniary profit, supported by more than 500 Indianapolis business concerns for the purpose of promoting fair play in advertising and selling where there is a public or a competitive interest involved.

this land of the Cherokees. Every moment will thrill you. Good {accommodations # moderate cost . . . . . hotels, cottages, camps. Free folder. Write today to Lawrence, Knoxville Tourist Bureau, Knoxville, Tennessee.

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IARI: GREAT SMOKIES

FRU. 10

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