Indianapolis Times, Indianapolis, Marion County, 11 May 1937 — Page 12

mele Le EA Ee

t

Af

¥ + v8 ® ¢ 7; tug AA 61

It's the costliest kind of driving you do

NE STOP can waste enough gasoline to take ‘you one-third of a mile... and you average 30 stops every,day!

To cut down the high cost of stop-and-go driving, Shell engineers developed a way to “balance” gasoline.

By this revolutionary balancing process, the entire chemical structure of gasoline is rearranged. Actually Super-Shell is made “digest-

ible” for your motor, just as some foods are made digestible for you by cooking. When you're starting, shifting, accelerating —at all times—your motor gets the full bénefit

{

of Super-Shell’s high energy content. | ‘Motor-digestible” is the best way to describe

~ sthis gasoline.

There’s a Shell dealer in your neighborhood. Stop there “next time” for gas.