Indianapolis Times, Indianapolis, Marion County, 8 May 1937 — Page 16
PAGE 16
NEWS OF THE AUT O WORLD
DODGE DEALERS GATHER TO MAP SALES PROGRAM
“Group Will Meet Monday With Factory Men on Summer Drive.
a
. A meeting of Dodge dealers and
members of the dealers’ sales staffs |
is to be held here Monday at In- | dianapolis Athletic Club ballroom. | The gathering is to be in charge |
of K. A. Ridenour, manager of the
Cincinnati region of the Dodge or- |
* ganization. Addresses by factory executives and regional representatives review the company's production activities and outline plans by which
will |
the dealers and their personnels | will be guided in the approaching |
summer sales season. i Illustrating the the ‘automobile retailer | country's economic setup,
in the
role played by |
speakers = ;
will tell of the billions of dollars | :
| spent by American motorists
1936, on the purchase,
in | operation |
and maintenance of their passenger | :
cars and trucks. Business. forecasts research authorities will be relayed
to the assembled Dodge dealers. | The forecasts indicating a poten- | tial demand, in the United States |
alone. for 4 million motor vehicles
from various |
sales,
Dodge dealer of Lafayette.
Proceeds from a wife's small-scale milk and egg assembled in a basketful of small coins and offered as down payment on a new Dodge sedan, cealed one of the “clean deals” for Walter L. Gray,
The purchaser was John Trost, corn cpecialist
At the right,
Milk and Egg Profits Help Buy Dodge
attached to the U. S. Department of Agriculture and working with the Botany Department of Purdue University. The picture shows Mr. Trost handing the $250 basket of milk and egg change to Dealer Gray. holding the family’s woolen savings sock, is Mrs. Trost, whose industry financed the deal.
for each of the coming four years |
—or 16 million cars and trucks to
he sold by dealers in the four-year |
period. Motion pictures of specific trade interest will be shown.
ANY-colored spring is here, but it has little influence on the color choice of buyers. . Nation-wide survey showed black still preferred color of more than 50 per cent of buyers. . Plaque unveiled in Springfield, Mass.. in honor of Chipper Charles E. Duryea, first to put a workable car on the road. .Washington rules that car owners are liable for damages to borrowed car as Polonius didn’t say, loan oft loses both the fender and the friend. . . . Teterboro, N. J., to be-renamed Bendix, in honor of the $3,000,000 aviation corporation plant being located there . .. all 25 voters were unanimous. . ." Lee Oldfield, racing oldster, plans rear engined car for Indianapolis race . . . 16-cylinder special Marmon engine. . . . Traffic- accidents, due to mild and skiddy weather, were 25 per cent greater in February than last year. . . . It looks like slow down or mow down. EE
PONTIAC ENGINEER
GIVES SAFETY TIPS
Keep to the Right and Don't Pass on Hill, He Says. B. H. Anibal, Pontiac chief engi-
neer, was asked recently to list what | ‘he considers the principal “don't” |
for motorists to observe in the in- |
‘terest of safety. He headed the list with these two: “Don’t drive in the center or left | side of the road” and “Don’t try to | pass near the crest of a hill.” “Children learn quickly to keep | their fingers away from the fire,” | said | Mr. Anibal. “And no one in his right mind deliberately. would | meet another car head-on. Yet! after all the publicity and all the statistics, and all the grim reminders along our highways, it ||is astounding to observe how drivers violate these two fundamentals of the recad. “Just, a few nights back, while driving along a narrow paved road, | three separate cars forced me off | the pavement in the space of 10 | miles. A less experienced driver | might easily have landed ditch. And then what?
“Not long ago I was riding with a |
young man who is supposed to be a good driver. I noticed thal he was
hugging the center of the road. We
approached a smajl hill, but still he | held to the center. “Halfway up the hill a truck broke | over the crest on the left side and
at almost the same instant a sedan! in the center of the road, tried to!
pass the truck. Fortunately for us there was still room to pull over. Had we been a little farther up the hill, there is no telling what might have happened. “I remarked to my driving companion that the driver of that sedan wasn’t giving his wife and| children much of a break. Either he caught the point or the close shave shocked him into a realization of his error, for he kept on the right side of the road during the remainder of the trip.”
STATION ANNOUNCES DAY-NIGHT SERVICE
he Shell Service Station at 38th and College, operaed by E. W. Bennett and R. W. Goodwine, ane ndunced 24-hour service this week. e station has installed modern ipment for complete Shell lubrication service, car washing and ire repair along with gasoline and il service are now available at
MAKES CARS; NEVER RIDES Ernie Crosbie, Oldsmobile factory employee, who walks a round trip of six miles to and from work every day, has held the long distance walking championship of the United States since 1931 and has ‘been 'a member of two Olympic
ms. - Crosbie never rides in an a Siamoblie.
automobile |
many |
in the | |
STANDARD OIL
Conference Opening On Tuesday.
Indianapolis Athletic Club.
| summer merchandising campaign | will be explained and the local ad- | vertising campaign announced. ! The movie “Stan” will be shown
in addition to advertising films. An- | highlight of the conference |
| other | will be the showing of an elaborate | electric lubrication chart designed to show the proper grease to be used and places to lubricate on the modern automobile. Five hundred dealers are expected ‘at the conference. Arrangements will be handled by H G. Gasten.
LOCAL AUTO SHOW
hibits at Same Time.
The Indianapolis auto show wil oo held Nov. 6 to 13, it was announced today by C. H. Wallerich, ‘| president of the Indianapolis Auto |
| Trade Association, exhibit sponsor.
This is the third year for the
| showing of new models in the fall, | and the Indianapolis show will be | held at the same time as other {large exhibits throughout the | country.
It| again will | Manufacturers’ | Fair Grounds. The auto exposition dates throughout the country are set | following the schedule of the New York show. This year the Gotham | | exhibit will open Oct. 27. The Injgismanots show, to be held the] me week as the Chicago and | | Detroit exhibits, places Indianapolis among the foremost auto centers in joe United States. Details of the "Indianapolis ex- { hibition will be given at a later date. The week of Nov. 6-13 will be known as national show week. | Most of the manufacturers will have their new models announced | by the last week in In October.
MANY THERMOSTATS ON MODERN AUTOS
A striking development in the design of automobiles is the extensive use now being made of bimetallic thermostatic elements. Some cars | carry as many asfeight thermostats to control water temperature, car- | buretor air temperature, automatic chokes, hot water heater, oil temperatures and even shock absorbers. | Carefully proportioned amounts of nickel are alloyed with iron and other elements to guarantee the accuracy of the sensitive parts of these { thermostats.
in the | at the
be held building _
|
Promoted
A D. Miller, who for the past two years ‘has represented the Gulf Refining Co. in the Indianapolis tank-wagon territory as agent, hag been named district
sales manijier here,
MAPS AD DRIVE
Five. Hundred Expected at
TOBE HELD NOV 6-13
Other Cities Schedule EX-|
. Takes Now Job |
Indianapolis will play host Tues- | day to the Standard Oil Co. and its | many dealers in this locality at the |
At this conference, the spring and |
| Appointment of C. W. Manville, manager of the Indiana Division of the Shell Petroleum Corp. since 1933, as manager of the central division with headquarters in the Shell Building in St. Louis, Mo. | | has been -announced. Mr. ville left last week to take over! his new duties.
low, who has been connected with the Shell organization for scveral years. Mr. Manville has held various managerial positions in Shell's production, refining and marketing departments. In his new job he will head one of Shell's largest ‘divisions in the Middle West.
CLEAN SPARK PLUGS SAVE CASH, IS CLAIM
f The importance of cleaning spark | plugs and adjusting firing points is Spare in figures given out by C. Spark Plug showing that the {average cost of gasoline in foreign | countries now is 28%, cents per gallon. When spark plugs are dirty | and their firing points are out of { adjustment or badly worn, a waste of one gallon of gascline out of every 10 results, it is said. Canada is low with an average | cost of 23 cents a gallon, the figures | showed, and Turkey is high at 82 | cents a gallon. Current rate of exchange and taxes are included in
| the figures.
RAGING CARS TO GET TESTS FOR SAFETY
Mounts to Be Tu Be Tuned Up by Bendix Equipment.
Complete steering and brake “tune up” equipment for analyzing safety features of competing cars is to be installed at the Indianapolis Speedway by the Bendix Products Corp., Memorial Day race, Frank B. Willis, vice president” in charge of sales, announced today. Bendix Safety inspection equipment will enable racing pilots to make inspection of the vital parts of the running gears of their cars. This will prepare the cars for eithet
qualifying trips or the main event on Memorial Day.
CADILLACS, LASALLES BREAK OLD RECORD
Shipments of 1937 Cadillacs and LaSalle V-8s crossed the 30,000 mark this’ week to give this General Motors Division the best half'year record in its history. “Compiled over the first six months of new model sales, the total overshadows previous figures,” sald D. E. Ahrens, sales manager. “Our former peak was registered in
1928 when we produced 41,474 cars over the complete year.”
PERU BUILDS ROADS
A highway building program involving the expenditure of thirteen million dollars within the next’ three years has been launched by the Government of Peru, the U. S. commercial attache at Lima reports.
ADVISES CAUTION Chief Pontiac says: “Always remember . . . you are the engineer | fully responsible. Test your brakes
‘when starting on Shave. them in-. spected. Jresuentiy. 3 :
TIRE COSTS CUT FOR HEAVY DUTY
Modern Equipment Is Boon To Bus and Truck Operators.
The average American truck or bus operator will spend approximately $65 for tires for each truck or bus he owns during 1937 as compared with more than $600 a truck or bus in 1920, according to W. C. Bray, B. F. Goodrich Co. truck and bus tire sales manager, : “In 1930 it required at least six
new tires annually to keep the average truck or bus running and a
Mar.- |
Mr. Manville's post in the Indiana | division will be taken by J. L. Wad- |
10 days before the annual |
Aen cost approximately $108,” Bray said. “Due to consistent improvements in tire quality resulting from research and development, tire mile{age has increased many times in | the past 15 years. “However, it is interesting to note that the average tire consumption | per truck or bus has remained fairly constant in spite of greater mileage due to the use of trailers and increase of tires from four to six | and even eight per truck or bus as | roads improved and loads in- | creased.” Goodrich recently introduced a large tire for construction duty capable. of carrying more than 15,000 pounds in actual service, according to the sales official.
HIGHWAY LIGHTING EXPERIMENT TRIED
State Stages Demonstration Near Michigan City.
| Mt
A mile of sodium safety lighting, sponsored by the Indiana Highway Commission and the first of its kind in the state, has just been put in operation on U. S. 20, near Michigan City. The safety lights, developed by General Electric engineers, have been installed by the Northern Indiana Public Service Co., to enable the Commission rto study new illumination and its effect on night auto traffic.
was chosen by the Commission as and ideal location for the demonstration because of heavy traffic conditions, accident frequency and fog.
GOODRICH STORE IN CITY WINS AWARD
E. B. Oscars Notified of Honor Record.
E. B. Oscars, manager of the Indianapolis unit of Goodrich Silvertown Stores, located at Delaware and North Sts, has been notified that his store is among a group in the nation-wide sales organization of The B. F. Goodrich Co. to have won a Master Merchandise award in 1936. The Master Merchandiser award, which carries with it a plaque in recognition of the honor, is given for accomplishment among competing members of the company’s sales force.
BIG CHEVROLET PARADE
If all the cars that the Chevrolet traffic department delivered to dealers in 1936 were loaded on standard haulaway trailers, and these trailers were lined up bumper to bumper along the Lincoln Highway, they would reach from New York to Salt Lake City with several miles to spare.
FIVE SONS WITH OLDS
Arthur W. Cole, in charge of the courtesy desk at the Oldsmobile factory, has five sons regularly employed in the Oldsmobile plant.
ROGRESS
Rinses, also, in soft water.
LAUNDRY
THE INDIANAPOLIS TIMES
«| Survivors are a son, C. A.
1 rr
sen MR rr shee
MRS. ADAMS, 82, SINCE 1863, DIES
Long lliness Is Fatal to Her; Was Active Member of Quaker Church.
Mrs. Marietta Pyle Adams, 2607 Carrollton Ave. died yesterday in her home following a two months illness. She was 82. Funeral seryices are to be held in the home at 10 a. m. Monday. Burial is to be in Crown Hill. Mrs. Adams was the widow: of Robert H. Adams who died in 1909. Born in Clarksville, O., she came with her parents, William L. Pyle and Mary T. Pyle, to this city in 1863 and had been a resident here since. She was a member of the Quaker Church, being active in the First Friends Church during the years of her residence here. She also was ‘for many years a member of the Clio Club, was formerly on the board of the Home for Aged Women and the board of the Bertha Ballard Home. Mrs. Anna P. Woodward, Indianapolis, is the only member of the immediate family surviving. A daughter-in-law, Mrs. Elsie Dailey Adams, and a granddaughter reside in West Palm Beach, Fla.
MRS. NANNIE FRENCH, 39 S. Bolton Ave., an Indianapolis resident 35 years, died yesterday morning in her home after an illness of one year. She was 67. Funeral services are to be held at 1:30 p. m. Monday in the Shirley Bros. Funeral Home, 946 N. Illinois St. Mrs. French was born near Lynnville and was a member of the Irvington M. E. Church. French and a daughter, Mrs. Frank Stewart, both. of Indianapolis, and five granchildren.
MRS. ROBERT EDWARDS, 1112 S. Lyndhurst Drive, who died yesterday in her home after twc years’ illness, is to be buried
row following. funeral services at 2 p. m. in the George W. Usher Funeral Home.. She was 45.
Mrs. Edwards was born in Birds-
of Francis and Mary Spencer. She | lived in Louisville, Ky. five years before coming to Indianapolis.: She was married to Mr. Edwards in
The highway near Michigan City |;
1926. Mrs. Edwards was a mem- | ber of the Anderson Valley Chris- | tian Church. Survivors besides the husband are three brothers, John Spencer, Yakima, Wash.; Herman Spencer. Anderson, and Themas Spencer, Birdseye; a half-brother, Andrew Chamberlin, Brattleboro, Vt. and a half-sister, Mrs. Loe Cody, voke,. Mass.
MRS. NELLIE T. WILHELM, 415 Eastern Ave, lifelong resident of In- | dianapolis, died yesterday in her home following a short illness. She
captain of Engine House No. 20 oi
RESIDENT HERE
in | Washington Park Cemetery tomor- |
{ Suryivars: eve, Dubois County, the daughter |
Hol-.
Teter to Perform Tomorrow
Lucky Teter, Noblesville daredevil, and his “Hell Drivers,” are to perform at the Fair Grounds tomorrow afternoon. Qverturning cars at, high speeds. head-on collisions, Teter’'s own “Race of the. Flaming Death” and other stunts are on the program. Galin Gough, who allows a five-ton truck to roll over his stomach, is another headliner.
STATE DEATHS
_COLUMBU S—Mrs,
Katherine Lohmeyer, 82. Survivor:
Son, Elmer Miller. CONNERSVILLE—Mrs. Georgia Hacker, 75. Survivor: sister, Mrs. Thomas Mackey. CORYDON—Christian Elwanger, 74. CROWN CENTER—Mrs. Anna Blunk, HAMMOND-—Ben F. Manis. ife, Mrs. Minnie Manis; Freda Frey. Mrs. Elsie ine Leek, Mrs. Margaret and Earl; Barney
78. Survivors: daughters, Mrs. Sauder, Mrs. PauiDorothy Peters and Mrs. Mauch; sons. Dewey, August brothers. Ai*and Jeff. M. Surdyk. Survivors: ters, Mrs. Lena Broms. Mrs. Jule Brown. Mrs. Celia ~ Block and Mrs. Gertrude Kraus=z: sons, Michael and Joseph. HOPE—Mrs. Margaret Robertson, 83. Survivors: Sons, Ora, James, W. J. and John; daughters, Mrs. Leona Yeley os Mrs. Walter Stewart.
KOKOMO—James Scott, 14. Survivors: Parents, Mr. and Mrs. Lester L. Scott; brothers. Edward, Wiiliam; sisters, Margaret, Mary. Helen.
LA PORTE-—Thomas months. Survivors: Parents, Mr, and Mrs. Wayne Bealor: sister, Margaret; brothers, Lester and Walter, Infant Gloria Louise Whorwell. Survivors: Parents, Mr. an rs. Edwin Whorwell: grandparents, Mr. and Mrs. Charles Mills. MARCELLUS—Mrs. Magdalena 87. Survivors: Son. David J. daughter. Mrs. El-Yoder. MARTINSVILLE — Mrs. Cohn, 78. = Survivors: Son, sister, Mrs. Frank. Allee.
MISHAWAKA—William Survivors: Wife,
Daugh-
Dale. Bealor, 18
Miller, iller;
Martha M. H.
Jane Cohn;
Krueger, 78. Mrs. Anna May Krueger; daughters. Mrs. W. R. Gilliland, Mrs. Lesli» Jones; sons, Arthur J.. Howard W., Charle H. and Fred Krueger. NEWCASTLE—Mrs. Annie .E. Burtton, 76. Sisters, Mrs. Eva G Mrs.
rreist, . P. Greist. Mrs. Mary E. Frame, Mrs. Lydia Pressnall.
NILES-—Lloyd McKay, NOBLESVILLE]. Wife: Mrs. Minnie Wild: son. Forrey Neil Wild: daughter, Mrs. Monty Rose; brother,
49.
the Indianapolis Fire Department. She was 45. Funeral arrangements have not been completed. Mrs. Wilhelm was born here, July 8, 1891, the daughter of John
{ and Anna Hickey. She attended the
St. Joseph Parochial School and the St. John's Catholic High School. She was married to Mr. Wilhelm in 1911 and was a member of the St. Philip Neri Church and its Altar Society. Survivors besides the husband are a daughter, Mrs. Helen Catherine Wilhelm; her mother; three brothers, John Hickey, Ben Hickey and Richard T. Hickey, all of Indi-
was the wife of Joseph C. Wilhelm,
| anapolis and Sister Anna Clara of ' the Order of Sisters of Providence.
F. Wild. Survivors: |
Leonard Wild: and Mrs. E. M Noah Henry.
Nancy M, Coy Henry; Henry,
RALEIGH—MTrs. Survivors: Husband. Meredith; sisters. Mrs. Connie E. Carson, Miss Maye and Miss Laura Meredith; brother, Gilbert Meredith. ROANOKE—Mrs. Dora E. Van Arsdol, 66.- Survivors: Husband. Newton Van Arsdol: sons. Max, Allen; daughters, Mrs. Lois Mrs. Bess Kline, Mrs. Flo Ernest and Carl Welch: Nellie
sisters, Mrs. Henry Gaeth . GC b
ampbell. ; Survivors: Wife, Mrs.
sons, Harvey, Allen
83. son,
Fannie M. Hall, Lafe G. Hall;
Zimmerman, Bentz: brothers. sisters... Mrs. Myrtle Strock., Mrs. Smith, Mrs. Bessie Biggs. SELLERSBURG—John B. Hitch, 47. Survivors: Mother, Mrs. Lucinda Hitch: brothers, Walter, Leo: sisters, Mrs. Luella Mil-
Jer, Mrs. Naomi Mitchell.
SHELBYVILLE—Henry IL. Neidigh, 17. Survivors: Daughters, Mrs. Randolph ‘Martin, Mrs. Glee Byinond, Mrs. Lois Owen;
son, Darrell Neidig Noble Jeffries. i. Survivors: Wife; son, Carlos: daughter, Mrs. Donald Bradley. TIPTON—Manse Hough. Survivors: Sisters, Mrs. Grace Lancaster, Mrs, Bird Hudson, Mrs. Belle Thomas, Hough: brothers, Morris and Lote Hough.
VALPARAISO—Mrs. Anna Pundt, 77. Survivors: Son. Fred Alexander: daughters, Mrs. ae
Gordon Manner and Mrs. M McLain Mrs. Ida edsiead,: 70.
Ene ERU—Dr. i W. Newell.
ee R. Tillett. WHITING—Andrew L. Baran, 70.
TWO MEN ARE HELD ON GAMING CHARGES
Two men were to face gambling charges in Municipal Court today following a raid by police oh a cigar
‘store in the 100 block of W. Ohio
St. They were Paul Ferdinand, 40. of 1007 River Ave. and John Doyle, 43, of 415 Orange St. Officers said they interrupted a transaction in which Ferdinand allegedly was selling a baseball pool ticket to Doyle.
LAWYER WILL SPEAK
L. Roy Zapf, lawyer, is to speak on “Recent and Interesting 'Developments in Constitutional Law” at a meeting of the Indianapolis Lawyers Association Tuesday noon in the Washington Hotel.
Miss Flora |
SATURDAY, MAY 8, 1937
TWO HURT, ONE
BADLY, AS AUTO, TROLLEY CRASH
Seven Traction Passengers Shaken Up; Motorman Is Bruised.
MARION COUNTY TRAFFIC TOLL TO DATE
53
50
1937 .
jesesnssens
Accidents
TRAFFIC ARRESTS
Speeding Running red light Running preferential street . Reckless driving ceferesianines Drunken driving ../....cc00000 Improper parking e..coceeces Others
00 SID
oe 4essssssvcee
Two persons were injured, one critically, when a streetcar and an automobile collided at Vermont and Fulton Sts. early today. Seven passengers were shaken up but did not require medical attention. Roy Gootee, 30, of 904 N. Tacoma St., the automobile driver, received a possible skull fracture. Amos Snedeker, 53,.0f 405 N. Colorado St., the streetcar operator, was bruised, They were taken to City Hospital. Witnesses told police, they said, that Mr. Gootee was driving west
on Vermont St. and his car struck the right front of the streetcar and careened 100 feet north on Fuls ton St.
Three-year-old Marguerite Finley was in fair condition in City Hospital today with injuries received when an automobile struck her in - front of her home, 1316 Ewing St., last night.
Chester Finley, the child's father, told police he was sitting in a parked car when the child ran into the path of the other auto as she came out to greet him. She received a fractured left | leg and body bruises. Mrs, Bertha Evans, 54, of 2928 E. Michigan St., was recovering in City Hospital today -from injuries received yesterday when the car in which she was riding collided with another in the 2100 block on E. > Michigan St. Two other motorists were treated at local hospitals for minor injuries received in traffic accidents over= night.
SUNDAY DINNER
.| Fried Spring Chicken, Jumbo Frogs,
Baby Frogs, Steak, Fish. A Variety of Dinners at
50c¢ to *1:£ MAC 'S Rd. 29 South
IR. 2182R 3 Onen 11 a,
to Wonderful, ii yine Food’
ONE TIME, OR NO TIME, «=:=S5PELLS ‘ADVERTISING LOSS’
‘One-time publications or those offering space in a socalled directory yet to be printed—but which never is—account for the loss ‘of thousands of dollars annually to Indianapolis
advertisers.
Not all "advertising" is advertising in fact, at all. Experts agree that one-time publications produce. little or nothing in results. At best, the purchase of this class of advertising may
be regarded as a donation.
The appearance of Information Message
of the Bureau,
Better and
tecting cept the advertising firms whose and sales
proved by the Bureau
interest.
this
these columns is evidence that this publication subscribes to the principles Business co-operates with the Bureau in proyou—even to the extent of refusing to ac-
advertising policies are
be contrary to the public
mn
of
to
‘cost, from
711 Majestic Bldg.
r
Those schemes which sell space in directory publications which are never printed are about evenly ‘divided between actual frauds and schemes whose promoters’ promises are better than their performance.
Money thrown away on such schemes benefits neither the advertiser nor the public. Advertising dollars saved are advertising dollars earned.
The Better Business Bureau acts as a clearing house of information on advertising media, and advertising schemes. Any merchant who is solicited may obtain information regarding such solicitations which may save him money. without any
The Better Business Bureau, Inc.
Indianapolis
This Bureau is an incorporated association, not operated for pecuniary profi, supported, by more than 500 Indianapolis Dusiness concerns for the purpose of promoting fair play in advertising and selling where there is a public or a competitive inter
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2st involved.