Indianapolis Times, Indianapolis, Marion County, 7 May 1937 — Page 2

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PAGE 2 i | THE INDIANAPOLIS TIMES + FRIDAY MAY 7. to ; 7 @ / 4 x

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Her Mother’s Day Gift Should Swoon ~~ Be In Tune With The Times

19 Whatever her age—whatever her taste—whatever her type—let Ayres Downstairs Store be For More your headquarters for the “perfect gift.” Tomorrow is the last day to select these Mother’s Day Exciting remembrances, and the gift suggestions on this page have been brought to your notice, because of Downstairs their universal appeal to mothers both modern and traditional. But these are but a few of the gift Store News! ideas, you'll find hundreds of others i in the Downstairs Store, practical, sentimental and, of course,

inexpensive!

For Mother on Her Day— pi. 1] © Be Wiser” Choose

Feit Practical 2s Well as Sentimental— 3 y SE O S VY | r : i $ A New UWHIT32 Bag For Your Mother's Day Gift |

: Siligni ay a ® Sea-Breeze 0 0 ® Whites Calf | asnaae ~ ® Filet Lace ® Pastels

® Rough Grains BB | Too! . i. | : . ® Coral Lace PAIR. T° Dark Colors

® Large Bags! eo Medium Bags! e Small Bags! Mother will be thrilled with a pair of gloves—and doubly thrilled if you choose her favorite gloves—Kayser Kayspun, Sea Breeze, Filet or Coral Lace. You'll also find many styles in double woven {f abries, which insures you of longer service. Choose in White, Navy, Grey, Black, Brown or Yellow. Sizes 6 to 714

You'll find the perfect bag in this group whether she’s a mother of today or yesterday. Roomy utility bags, with ample space for all the gadgets Mothers must carry, medium bags and small types, too! Choose from pouch, envelope, ~ tophandle, zipper styles and back-strap models. Also Navy and Black bags in “Kayser” Benga line Gloves, White Only 69c the group. Simulated Leathers. : ; —Downstairs at Ayres. » 2 a at Ayres.

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Gift for Mother's Day Be

Let Your Hos ery Youll Find Mother’s Favorite Slip Is a 10% Guaranteed

‘Seamprufe’ Panel Slip . Fit-Prufs ® Kling-Purfe | © TN 4 rink-Prufe oS Bulk- | ® Lace Shift-Prufe El pute | ° . | @Seams Sag-Prufe : p-ruie : DeLuxe Chiffon Hose [553 erp . e ux ®Style-Prufe Straps : Of course Mother adores silk hose—and she never (Substandards) |

has too many pairs—So select REAL SILK luxur- | >. p iously sheer chiffon hose and make her Happy! ; | a | | "They fit perfectly, and wear wonderfully well. ot : e = We Linow Mother likes these slips loeonise Smartest colors in sizes 815 to 1045. They're eo | E> oh rally appreciates thats 10% Guoral

or arg wis! Eis talnton their ic tee! So you'll make no mistake in choos[7 Tema ing for her a smart lace-trimmed or tailored style. They have the desired panel front, also. The colors are Tea Rose,

REAL SILK ; White and Dark shades. Sizes 34 to 44 Git, and 46 to 52.

7 LL ° ° oy De Luxe Service Weight Hose xm > - or | re | S | fig AY | “Wolverine” Bemberg Slips ‘The proper gift for the mother who desires hose ot : £ 3 At slightly heavier weight! 7 or 9-thread hose in the C i — Pas 3% f 3 = ely Ln UR $ 39

EACH

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| fashion-right colors including plenty of gunmetals. EE Sl nr of wear. Lace or tailored styles with

| They're full-fashioned and fit beautifully, too! So con- Pr. FY ‘ peril fronts Tes Foe, White or

structed as to give maximum service. Sizes 815 to 1014. (Substandards) Dark Shades. Sizes 32 to 46. ‘ ; —Downstairs at Ayres.

l REAL SULK | sl. B pb Nightgowns or Sheer Pajamas. to Please Mother’s Heart! | DeLuxe Outsize Hose | f+, | Kk |} Rayon Crepe Gowns | Printed Batiste Gowns Substandards of Chiffon or Service Weight t ! g: 2 $1 69 $ 1 09 J |

REAL SILK DeLuxe Qutsize Hose—the ideal gift for C Mother's pleasantly plump! Specially constructed ; £ ) tl through the calf, at hems and ankles to give a perfect Pr “ £ i i 7 7 i i i nak . xe. igt on) . = J Bt Mother will love one of these lovely rayon Cool, colorful printed batiste pajamas make fit! en rm 2 untashined, Latest 2a" aC SOs J crepe gowns! And you'll be happy to choose ideal sleeping garments for hot, .summer Spring colors in sizes 913 to 1015. (Substandards) Ba . from this colorful selection of plain or at- nights. Popular 2-pe. style in sizes 15 to 17. | ERE : tractively printed gowns. Square or V-necks. A wide selection of novelty prints to choose Please, No Mail or Phone Orders! | ne un from. Downdlaise at Aven

=Downsiaify at Ayres.

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