Indianapolis Times, Indianapolis, Marion County, 7 May 1937 — Page 15

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B. AY, MAY 7, 1937 _ | | THE INDIANAPOLIS TIMES 5 PAGE 15 |

Pay Homage to Mother on Her Day---A Page of Gift Suggestions

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* BRING -BRAND NEW FIRST QUALITY MERCHANDISE AT DRA ] A Wonderfully Complete Collection of Advance Fashions in Summer

DRESSES

That Will Be Placed On Sale Tomorrow at

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~ A Special Purchase of Smart a A583 Ch emshy $i ok << Yr = 2 Jufamer HANDBAGS > 4 Ne SN STN New Bengaline GLOVES

| * Worth Much More! £5 DO oy Novelty Stules! | ; ‘A grand gift for mother! Genuine and simulated # . “in Xo a : 3 y Sg . : any / "Ove! y 8 Ly es: : s Thi av ; CE \ : Heal as engaline—the smartes ove. fabric o e seapatents! White, grey, tan, brown, green, red, C Ta A 2 ® B b 1 ® Sh ers! on a og Choose fro a § 8 i . oa - navy, black. Attractive new styles! i LEE oy embergs. eers. : 2 i ! ose m grey, white, chamois, chau Cc

% : . | -) I dron, brown, black! A real value! Goad Selection of NOVELTY HANDBAGS at . 55¢ Sl ret ~ ®Chiffons! ? Crepes!

tt LZ Youll sce tailored and dressy 5 i Ty Women’s Genuine Capeskin Leather GLOVES, 1.29 PENNEY[S—Street Floor : ; % fa : models—high shades—pastels— 3 : A PENNEY’'S—Street Floor. sc 2 i glorious prints . . . every one a pt ;

SATURDAY! SATURDAY! LIE 20, 38 to aa; 46 to 521 EL SATURDAY! "SATURDAY! Women's Silk Women's Silk ] c x TE Silk or Satin "Silvermoon" ANKLETS HOSIERY re Coon DRESSSS out a. V. | LINGERIE UNDIES

{ 5 | Eg In styles that will be riot ; . 3 2, ] Novelty stripes First quality— ; 5h all the rage this sum- 66 = a Chemise or Lace trimmed ||or plain colors! - i hiff ed i & mer! Swisses. linens, Wor ; ; dancettes," lace chemise, panties, Sizes 82 to Cc CMions or sory Cc : i I 4 Dion! ® na trimmed or em- Cc vests and bloom- Cc

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1014, ice weights! 3 Bild : broidered! ers! PENNEY'S—S:reet Flopr. i PENNEY'S—Street Floor. yA if PENNEY'S—Second Floor PENNEY’S—Street Floor PENNEY’S—Street Floor

Full Fashioned | Bring Mother Down and Pure Silk Crepe y First Quality Wo Let Her Select. Her Own i or Acetate: I

Pure Silk Ey HAT from this EO Panel Front HOSIERY | [€ 8 Unusual Group at kx | | SLIPS * A “Mother's Day” ASS ® FELTS! om Ts S > Soils Dl

’ - : 's misses . . . offFeature! : STRAWS! the-fage, Dretons, Feature!

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; brims! White, . : ® GABARDINES! pastels, dark : shades! Lis C , PENNEY'S—Second Floor . 255

] 800 Pieces of For Mother's Day! ~~ For Mother! Old fashicned or modern

' . ’ : Here is the slip that has made 1937 mothers would appreciate Women's Lovely Delicious Boxed Sheer Linen selling or ] “V” front. and

or medium, service? ow NECKWEAR CHOCOLATES KERCHIEFS back ot bodice top! Lac trimmed

shades! 815 to 101% and tailored! Tearose or white! S . /2 10 /De

Collars of laces, piques, Assorted cream or caramel Dainty kerchiefs — white Cc Women's “Gaymodel HOS- Knee-Lenzth HOSIERY— organdies, crepes... 50c¢ centers! . Very fresh! oe LOC centers, novelty patterns! 1 4 Pure Silk SLIPS : IERY—2-thread, Pure silk, elastic some with cuffs to match. and two-pound boxes! Box + Hand embroidered! Ea. Guaranteed rip-proof seams! 1: extra sheer 19¢ top 29c : | Tearose shade! Sizes 32 to ne PENNEY'S—Street Floor : PENNEY’S—Street Floor PENNEY’S—Street Floor 44! ®

PENNEY'S DOWNSTAIRS STORE

Buy Mother One or More oo

PENNEY]S—Street Floor PENNEY'S—Street Floor

ddl CA ATT f OGRA Any ARPES IATA 4 VA 7 ENG BI 5 ”

gb UR || J. wi of These Fascinating New

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K oN Fe IN| . Yo Ld Wh 2 0 1B | AL Hy : Aa ; (CE : 17 ERTIES Airy TS < Fa J : AKL REBEL RIV HAR . Ee Ta : : BNR I AL an ow RA BREAKS 214 i 2

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\ NN So sa 5 w A , a Smart Washable Special Purchase! 1 V : ] m 4 Girls' Sheer Girls' Sporty - -

"Sorority" Tailored Panel "Sunny Tucker" Heavy Twill

| | ? 2 - : : - foe : : ° . : { PRINTS || CURTAINS | [iX “WESEEN AR 7 Tailored Styles! vr DRESSES || SLACKS | Will not pull Loop top! 32 I~ 1 9 Pg ® Dressy Styles! ® Sizes 1 to 16! ® Soviet) jout at the 4.9c ins. wide by 7 3 rg STL STE 4 Fl ] A pV i I Pretty prints and $1 Navy, brown [se or 4 eH PEER A % ; ! pastels! Adorable and white. 8 [foamy ; 21; you long, Eo Iihe 2 ; oc OF Yoles styles, well made. to 16 years! O7c PENNEY’S—Second Floor PENNEY’S—Second Floor $F IE see ® Blistered Crepes! PENNEVS Second Floor PENNEY'S—Setonfl, Floor

SAL I sil [| 5 oe Sands Sie TAs, Bp Sri coAs 1-198

21, yards ! . . Of sheer batistes! Sizes & Piques and waffle weave maHost Sos oe Fock ® Plain Color Piques! : : , to 14 Years)

terials! Bath TOWELS LL 19 Ruffled Curtains 50e 5 oS oo Et, . New "Rondo" Prints! ~ Girls' PAJAMAS 79 Nainsook SLIPS He 25 ferry ic : i Fae ® "Fruit of the Loom" Prints! cg va il Ra 0 msm mmr’ sim 4 C

to 16 years! Rayon PANTIES Shortee SUITS Pastel colors! Sizes 2 to C Blouse, and halter suits! 7 0

Beautifil new patterns and 50 inches wide! Lovely, rich colors Yd. colors Yd.

36" Cretonnes Rayon Damask 50c

Every one of these dresses looks like : 16 years! to 14 years! twice this low price!. Tie back and Tm belted models with dainty cap fr sleeves, puff sleeves . .. flared and pleated skirts! A glorious selection! Sizes 14 to 52!

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“A NEW

DRESS fe ’ Ba doth 4 | ——— IF ONE WOMEN'S “am | . | i

| Co Lammers) ross SLIPPERS Ee, NM ‘Nation Wide’ S ctETS * ; i ® D'Orsay Style! 69. Children’s A N KL ETS

Red, blue and black

®/ 1 y fabric uppers! Smart e y / ) - 84.Yr. Household Guarantee! \ ~) Dar! mar Whites, Pastels, Stripes! Full size—81x9¢ inches! Edges are forn before \ 8 { to 8! : A special purchase value for “Mdy Days”! C lhemming so they'll iron straight! Give mdther ; X 5 . , Huge selection! Sizes 6 to 102! Buy a

|sheets for “Mother's Day”! season’s supply now and save! |

| PENNEY’S—Downstairs St y PENNEY’S—Second Floor ; ore PENNEY’S—Second Floor