Indianapolis Times, Indianapolis, Marion County, 6 May 1937 — Page 2

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THE INDIANAPOLIS TIMES ’y ®

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Mother's Day Is Next Sunday, May 9th—One of the Smart New Frocks ' Would Make a Grand Mothers Day Gift!

THURSDAY, MAY 6, 1937

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The Millinery Event of the Season!

SALE! Hundreds Higher-Priced Summer Hats

At a Sensational Low Price!

51.84

Each

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The New Dress Styles

for May and Summer! 4

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Advance Selling of New Summer Dresses

$ 08 SIZES: 14 to 20 Each

11 to 17 38 to 52 Smart New Styles For Work — For Play — For Vacation — For Traveling! Sports Styles — Dressy Styles! Whites — Pastels — Prints — Sheers — Nets — Cotton Laces and Chiffons!- Many Are Washable!

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Flattering Styles:

® Pill Boxes ® Swaggers ® Off-the-Face Models ® Bretons ® Medium Brims

Pretty Summer Colors:

® Beige ® Black ® Natural ® Kelly ® White ® Carnelian

® Harness ® Pink ® Navy ® Copen ® Maize > ® Brown

® Tiny Brims ® Turbans ® Bonnets ® Cartwheels ® Peach Baskets

“Fashion First” Trims:

® Silk Trims ® Patent Trims ® Organdie ® Flower Trims ® Veils

Summer Materials:

® Sisols ® Taffetas ® Pedalines ® Leghorns ® Crepes ® Felts ® Linens ® Taffeta ® Tuscans Combinations

® Velvet Trims ® Self Trims ® Chiffon Trims ® Ribbon Trims

A collection so well chosen and so varied that we may say: “If it’s SMART and RIGHT, you'll find it here.” Washable Be mberg Sheers, Washable Sheers, Flowered Crepes, Cool Chiffons, Washable Jacket Dresses, Polkadot Jacket Dresses, Tear Drop Crepe Jacket Dresses, Tunic Sheers, Rock Garden Prints, Novelty Embroidered

Nets and Dainty Pastels. Come, choose your NEW summer dresses tomorrow at $3.98. : ’ : —Downstairs at Ayres.

—Downstairs at Ayres.

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Gift Suggestions for Mother on Her Day, Sunday, May 9th! . of : k | Daytime Cotton Frocks

59.4371 .98

Youthful! Gay! Comfortable! A Gift She'll Wear All Summer Long!

At $1.59—Give Mother cone of these sheer, frilly frocks that she'll enjoy wearing now and the whole summer through! Stripes, checks, and polka dots in straight or full-skirted models to choose from! Sizes 14 to 52 in the group!

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3 At $1.98—Young mothers and old will be pleased alike if you select a frock from this group! Printed sheers, and pastel colored blister crepes in sizes 14 to 50. Expensive trims such as handfagoting, hand-embroidery, attractive buttons, novelty collar and sleeve treatments!

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Mother Will Love These | Cool, Washable, Serviceable

Eyelet Dresses

Sparkling With Smartness!

$3.00

Every mother would like one of these smart,

Moder, PO Will Love Thess T White Gift Bags

Also Black - All

Washable

or Navy—

Whatever her type, you'll find the PERFECT Gift Bag in this col; lection! There’s roomy utility bags with ample space and pockets for all precious gadgets Mothers must carry! Alligator, calf and other rough grains (simulated) in pouch, envelope, tophandle, zipper type and back-strap models. They're all washable too! We know you'll make a big hit with mother if you choosg one of these

A Flock Dot Batiste (A) bags for her!

Frock With HandEmbroidery Trim. Sizes 14 to 20. $1.98 |

(B) Printed Sheer

Frock With White Organdy Tr im. Sizes 38 to 46.

$1.59 (0) ‘Eyelet Frock With

Prill and Lingers Trim. Sizes 38 to 44, $3.00

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youthful frocks in her spring and summer wardrobe—so you'll make no mistake in giving your mother one! They're trig tailored styles and beautiful dressy styles, too! You may choose from Rust, Navy, Green and Brown.

Sizes 14 to 46

—Downstairs at Ayres.

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* Sample Sale! Gloves Salesmen’s Samples in White and Pastel Colors!

Mother would love a pair of these smart, perky gloves! - Choose from 4 : : expensive string gloves, mesh gloves and filet lace gloves. Cuff styles, PR.

popular slipons and button types. Washable. Sizes 6 to 7%.

—Downstairs at Ayres. |

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