Indianapolis Times, Indianapolis, Marion County, 21 April 1937 — Page 2

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THE INDIANAPOLIS TIMES WEDNESDAY, APRIL, 21, 1937 |

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Tomorrow—The Season’s Biggest Style Successes—All Value Triumphs!

Sale! Wool Sports Coats FOR MISSES—Sizes 12 to 20! FOR WOMEN-—Sizes 38 to 46!

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Grey Black Blue Beige ~ Shrimp Green

Brown Gold

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Fleeces! Polo Cloths! Mixtures! Jiggers! Toppers! Swaggers! Reefers! Many Fitted Styles!

Tomorrow—one of our most sensational values... it will pay you well to make a trip downtown . . . for just 300 lucky women are going to cash in on this Fashion Event! ... What style successes they are ... brand new wool sport coats, and every one is fully lined! They come in the season’s most popular styles . . . jiggers, toppers, swaggers, reefers and belted stvles . . . the season’s most popular materials . . . fleeces, light weight worsteds, Polo cloths and mixtures! And they come in the most popular colors—grey, blue, brown, shrimp, thistle, black, gold, beige and green. They'll go fast ... and no wonder... at only $5.55 . . . please come early!

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—Downstairs at Ayres.

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Designed for the “Youthful-Mrs.” Who : * Sturdy Seams—Rip-Prufe and Sag-Prufe Likes Shirtmakers and Sport Styles! Made Larger at Calt and Tell the Success Story for T hese Hems to Give Better Fit!

Washable Spun Rayon Srhstandaris of \ pe” Spring Dresses | REAL JULK in 4 Outsize Stockings SLIPS $498 | 70c,. | ume |B Sizes 38 t 44 Pair 4 > ln) 3 De Luxe Styles in Chiffons or Service Weight! $ 1 O08 : : i

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Gloriously new washable spun rayon shirtmakers and Real Silk De Luxe outsize hose are specially constructed through sport styles! These dresses are ideal for immediate the calf, at hems and ankles to give a perfect fit! Every pair is wear, summer and vacations, too! Delectable, lively full-fashioned and 4-thread construction to give. the maximum styles in one or two-piece styles in assorted novelty tryin, Ds orien) 8 Sompisie In sizes 5% to 10%. Sturdy seams along with the famous 10 star Seamprints on light backgrounds, dark coin dots on light Prmng colors prufe guarantee on every slip spell the success story grounds, polka dots on navy and light backgrounds. Please, No Mail or Phone Orders! _ for these slips, 365 days a year! For the woman who Choose yours tomorrow in the size you wear. —Downstairs at Ayres. wears a slip in size 44 to 52 a “Seamprufe” is just about "unbeatable for service and fit. In 4-gore or bias cut styles ... . in tailored or lace trimmed styles with seam-

7 3 to- hadow l. Tearose, white and dark colors. Other “Youthful-Mrs.” o-seam shadow panel. Tearose 10 * “Seamprufe” Guarantee!

Spring Dress Fashions : 7 2 i MiG Sa es T ; far vi 5 on o boancerns” 4 Sample Waive Bit:

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Adjustable Straps Prufe

Sheers, crepes, alpacas and prints in 9 TR) % Fit-Prufe * Seamprute Seams Bulka great assortment of the season’s $ O08 : a EY 2 % Style-Prufe Prufe : 3 Ss ufe Seams Sagsuccessful colors and styles. Sizes i : ; Pin. TE *: Seamivuie S¢ Gil

% Shrink-Prufe Prufe 38 to 52 and 1614 to 241), % Kling-Prufe % Seamprufe Seams Rip-

% Value-Prufe Prufe —Downstairs at Ayres. : 5 ; —Downstairs at Ayres.

For Every Day in the Week—and | Be - r When You Shop for Style—and Discover Comfort—You've Found Every Activity on Your Calendar— | re | ;

“Youthful-Mrs.” HEL oa w Vo LSE American Curl Straw Classics | BA > R ®: | Cushioned Comfort Shoes

r 5% pig. Designed Expressly for the Woman

iQ A [RF Who Wears “Youthful-Mrs.” Fashions! S . 00 fC. Jumbo Curtains % \ F or aki : pr - $ » 95

Full 94 Inches Wide PAIR

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These Pedaline straws will take you smartly whereever you want to go, day in and day out, and for : : every activity on your calendar! This group of Jumb “tad Only American Girl shoes have cushioned comfort, the “Youthful-Mrs.” hat fashions is keyed for chic and > J © curtains exclusive feature that brings new ease and grace to success this spring and summer! Choose from the 0 § solve the problem walking . . . and the exclusive construction features three most important colors—black, navy and brown : & \ for that hard-to-fit “ws : § | means added support without subtracting style. Spring . . . choose from bretons, brims, berets and muffin 2 | = window. Choice of two /. 1937 brings you the smartest American Girl Shoe types. Headsizes 22, 23 and 24. | & size dots, pin or cushion E= . styles . . . and the color and leather assortment is new SR Roe io om i and different. Sizes 4 to 9, widths AAA to EEE!

: Each is 47 inches wide “ ; CPE Kid Blue Pumps T-Straps Brown Berets Trims and 214 yards | Ef Calf Black Straps Low Heels Black Mutiny Ribhon - 3 = yards long, - 3 Patent Brown Ties High Heels Brims Large Brims . Trims >t —Downstairs at Ayres. es Gabardine Oxfords Med. Heels

—Downstairs at Ayres.

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Navy Bretons Flower

—Downstairs at Ayres. AH SA TRA