Indianapolis Times, Indianapolis, Marion County, 9 April 1937 — Page 36

Tr rm.

“TIMES FRIDAY, APRIL 9, 1937

eat the Price Rise - .. uy Now and Save Money!

ABET Pw ST FREER WRELN ol

Raw cotton and woolens are up . . . in many places prices have already skyrocketed! But NOT AT PENNEY’S! We bought merchandise months ago at LOWEST PRICES for this store-wide event! We've been keeping prices D-O-W-N since 1902 AND WE ARE GOING TO KEEP ON DOING IT!

‘NEW STORE HOURS SATURDAY—9:30 to 6 P. M.

a RG ——— ————— A —

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Genuine Woven Madras

Men's Fancy

ress SOCKS

Men's SHIRTS and SHORTS

Dress SHIRTS

Fine Quality Rayon

Polo SHIRTS

Anniversary

Value « . ... » 119

4 tor 500 | tz 12% Ati

Novelty patterns in all the best Fast color shorts with yoke front. colors! Rayon plaited and crepe- elastic sides, 30 to 42! Swiss ribbed tones! 10 to 12! shirts! :

PENNEY’S—Street Floor. PENNEY’S—Street Floor.

: : Value « «.« «+ 55. We took our choice of material and

patterns from manufacturer's en- Popular butten or lace kwik Style: tire stock! Sanforized shrunk, non- Blue. white, maize and royal! All wilt fused collars! sizes! . PENNEY’S—Street Floor. PENNEY’S—Street Floor.

» New Handmade TIES, Special ¥ Men’s White KERCHIEFS » Rayon Plaited and Crepetone SOCKS. .19¢ » Sanforized Shrunk COVERT PANTS .87c¢

Punchas®

New Spring

COATS

SPECTACULARLY LOW PRICED FOR OUR’ ANNIVERSARY!

e TOPPERS! e JIGGERS!

e SPORTS MODELS!

Special! Men's

¥ 4) Expertly Tailored Lovely Pure Silk * Dress SHIRTS HOSIERY ® Anniversary Price! . Anniversary Special! > First quality I go C : shirts! Plain oo 3 C sheer chiffons! a

Famous Oxhide OVERALLS

and JACKETS

® Anniversary Price!

Men's Fancy

PAJAMAS freer AE

Tri . Button front or slip-over models. tie stitched, Draw string pants! Fast colors! bar tacked! C Sizes A to D! Sizes 34 to 46! PENNEY’S—Street Floor : ba.

PENNEY’'S—Street Floor

Spring shades!

and patterns! PENNEY’S—Street Floor.

We're very proud of our lovely new collection of smart coats! We have reason to be. It’s a carefully picked collection that features exquisite tailoring combined with every newest fashion detail! The fitted Princess silhouette, belted models, short jigger coats! Sizes 12 to 42!

All Fully Lined!

PENNEY’S—Street Floor

Spring and Early Summer

"DRESSES— ° ‘e r : ® Anniversary Special! 3 o8 : ‘morale, and rea very stimulating to YOUT ECREFE, MULE dashing

flatterers of ¥ <1 Also graduation and new print and gests) a a8 to 44; 46 to 52!

frocks! S party PENNEY’S—Second Floor.

Newest Spring

NECKWEAR

® Anniversary Special!

Cheer up your frocks : with lovely collars— many have cuffs to # match! New colors!

- PENNEY’S—Street Floor.

Pure Silk Crepe or Shadow Panel

Silk SLIPS

® Anniversary Special!

Pure silk or acetate slips, iace trimmed or tailored! Tearose, flesh and white!

PENNEY’S—Street Floor.

Printed GOWNS 1 and PAJAMAS | satin UNDIES

® Anniversary Special! ® Anniversary Special!

Lovely, sheer batiste Chemise, dancettes gowns and P. J's C "In tearose and white! C w i t h contrasting | Lace trimmed or with plain trim! Ea. lovely embroidery! Ea.

PENNEY’S—Street Floor. PENNEY’S-—Street Floor.

Vv Women’s Smart New

heer BLOUSES

® Anniversary Price! lever styles—plain colors c nd prints in pastels! Sizes Ea. 2 to 42! PORTS SKIRTS— SILK BLOUSES— Crepes and Dressy and flannels 1 9 8 tailored ATLORED SHIRTS— WOMEN’S SLACKS Broadecloths! 69 Made of twilled Sizes 32 to 42... Cc suiting

PENNEY’S—Second Floor.

Vv Girls’ Sunny Tucker Wash DRESSES

® Anniversary Price! $ i Smart, new styles! White organdies, printed sheers! 1 to 6 years! GIRLS’ PAJAMAS—

Two piece. Plain, stripes. Pr. 19¢ GIRLS’ SLIPS— Built-up shoul- Of cotton twill! der! 4 to 16 yrs. 25¢ - Sizes 8 to 16.... 19¢

PENNEY’S—Second Floor.

¥ Men’s “Towncraft” OXFORDS » Children’s Leather SHOES Pr.1.00 ¥ Women’s Mercerized Cotton HOSE, Pr. 13¢c GIRLS’ ANKLETS— “ Boys’ Novelty Dress SHIRTS, Only... .49

Sizes 6 to 10%! 3 ons, A ] ; Plain, stripes. Pr. 10¢ gs . 3

GIRLS’ SLACKS—

i hy RA xa

& Vs, ~ ZU 1 FA: y 9 F

~ V Loop Top Tailored Vv 80-Square PRINTS and Panel CURTAINS | | BROADCLOTHS

° Anniversary Price! ® Anniversary Price! Ready to hang, loop top! C Two to ten-yard lengths! C 32 inches wide; 21 yards ¢ Ea Short lengths of much a long! Special! : 2 higher priced qualities! :

BATH TOWELS— White with col- 9 Cc

Women's Arch Type 2 wp {Tp

and Novelty WASH SUITS Boys! 2-Pants FOOTWEAR with TIES | Spring SUITS

% oe . Anniversary Price! Anniversary 8-95

Pumps, ties Value « « « « « Cc Expertly tailored! Tans, blues,

and oxfords! 8¢& Clever styles of deep-toned fabrics Sizes 414 to = : . . . & tie with each suit! Sizes 3 to ] greys and browns. Sizes from 6 to 8; AA to C! 17 years!

6.years! PENNEY’S—Downstairs Store PENNEY’S—-Downstairs Store

Lovely Acetate and French Crepe Street FROCKS

® Anniversary Price!

Dusty shades and pastels! 1 Ad

Sizes 14 to 44.

Tapestry SQUARES— 25 Inches square! For chair seats, ored borders. Ea., etc. Ea. 33c New CRETONNES— Wasy CLOTHS— Light and dark backz inches.... 3 for 8c

81x99” SHEETS— “Weaver” brand! Special! ... Ea. 4c PILLOWCASES—

Size 42x36” “Belle Isle” brand.. Ea., 11c

PENNEY’S—Second Floor.

CURTAIN SETS— Priscilla, | cottage $1 and bathroom. Set,

CURTAIN NETS— 1 And marquisettes! Srna

2 ip:10 yes. 70, 36” wide. Yd. 10¢ PENNEY’S—Second Floor.

ERT. ¥Y IT

| WASH. ST. eo INDIANA

Anniversary Value . . . . .

PENNEY’S—Downstairs Store

CO rt ER SERRA