Indianapolis Times, Indianapolis, Marion County, 6 April 1937 — Page 9

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, <QUESDAY. APRIL 6, 1937 _ Ra a

Make Every Dollar and Every Penny Count for You!

- = ’ Raw cotton and woolens are up... in many places prices have already skyrocketed! But NOT AT PENNEY’S! We bought merchandise months ago at LOWEST . PRICES for this storewide event! We've been keeping prices D-O-W-N since 1902 AND WE ARE GOING TO KEEP ON DOING IT! Low prices, regardless of changing conditions . . . but all the more amazing with prices generally taking a swing upward!

‘© MANY MORE SPECIALS NOT ADVERTISED e

Beautiful Pure Silk Men's Covert Work

HOSIERY #8 SHIRTS rive dpe BR . 35c

: his group! Sheer chiffons in the newest shades of the Also plain blue chambray shirts in t season . .. every pair full fashioned! 8% to 10! Sturdily made, double stitched! Sizes 14%:

to 17! PENNEY’S--Street Floor PENNEY’ S—Street Floor

/ Women s Pure Silk, First Quality Chiffon HOSE IE + Special Purchase! Pure SILK PANTIES, only ....... 4% Women’s Rayon Mercerized Spring ANKLETS, pair... . 9c v Women’s Genuine Rainproof UMBRELLAS, only. .... 1.09 Silk Crepe or Satin UNDIES, Lace Trimmed ....... 83¢c ~v/ Women’s Full Size Printed Kerchiefs ........3 for 10c

PENNEY’'S—Street Floor

Check These Bargains... Compare Our

Prices! |

Attend this mammoth selling“event tomorrow! A raft of special purchases... merchandise reduced from higher priced lines . . . spectacular values . .. we've gone the limit to make Penney’s 35th Anniversary the greatest value dys in our history! It will pay you to come to Penney’s and shop for yourself and your family . . . you'll find glorious bargains in every department . SAVINGS THAT WILL WARM YOUR HEART!

"© WATCH FOR PENNEY'S 6-PAGE CIRCULAR! o

_ PAGE 1%

PAGE 9

8 ACETATES

2!/2-Yard Curtain

Bl PANELS Si She Bo 63c-

Begin planning your wardrobe out of these These lovely tailored panels are just the beautiful materials—crepes, taffetas, novelties! thing for Spring—lace net—loop tops, all Very special! ready to hang! PENNEY’S—Second Floor PENNEY’S—Second Floor.

Short Lengths! | Silks

/ ’ Women s Sheer BLOUSES, plains ond rin cranes D8 Girls’ Fast Color DRESSES, sizes 7 to 14 years. .... 37c

v Short Lengths of CURTAIN NETS, 2 to 10 yards, yd. . . 8¢ V Large Assortment New Spring CRETONNES, yard . . . . 10c v 42x36-Inch “Belle Isle” PILLOW CASES, special . . .. 11 v Famous “Weaver” SHEETS, edges torn before hemming, 14c

PENNEY’S—Second Floor

Women's New Spring All Leather Police

COATS | SHOES ren | (99 BB crn, 288

These sturdy shoes will give you loads of com-

Toppers, figgers, sports models . . . a grand fort and wear! Double leather soles—built in

new selection! Newest fashion details! Sizes 12 to 42!

PENNEY’S—-Second Floor PENNEY'S—Downstairs Store

; Men S Noll Dress SOCKS, sgavia wi 4 Pair ; 50c

Men’s Athletic SHIRTS and SHORTS, each ....... 12}c

v/ Men's Coat or Slipover PAJAMAS, A to D........Tlc

v Fine Quality Rayon POLO SHIRTS, all sizes ........ 55 V/ Men's Heavy Covert WORK PANTS, sizes 29 to 42 . . 87¢ /-“Oxhide” OVERALLS and JACKETS, each ......... 79

PENNEY’S—Streel Floor

Special! 80-Square Dainty Ruffled

PRINTS wal 2e | R zm 50. . PR.

Useful two to ten-yard lengths—taken from Choose from Priscilla, cottage and bathroom

much higher priced qualities! Beautiful prints, EB styles! Well made of fine quality materials! all fast colors! a Hurry! PENNEY’S—Second Floor CE © PENNEY’S—Second Floor.

/ Women’ S Fine Merseriol COTTON HOSE, pair ...... 1c

~/ Women’s Non-Run Rayon NITE GOWNS, each ....... 3%

v Rayon Taffeta SLIPS, “V” neck or bodice tops . .... 34c / Fine Broadcloth SLIPS, tearose and white . . . ...... 24¢ / Dainty Rayon PANTIES, STEP-INS and BRIEFS, each . .15¢ v Acetate and French Crepe STREET DRESSES ets 011

PENNEY'S—Downstairs Store

CURTAINS

Huge Selection! Men's

SHIRTS

Fo ® Expertly bt Tailored! 3 Cc

vou’ll be amazed at the quality in these s shirts -at this low price! Plain colors and fancies! 14 to 17! PENNEY’S—Street Floor

Women's Smart Wash

FROCKS wm, Sc

A grand selection of new Spring and Summer house dresses—cleverest styles imaginable! Sizes 14 to 44!

PENNEY’S—Downstairs Store

Big Terry Bath

"TOWELS rr, Qe

These soft, thirsty bath towels fairly drink up the water! Good heavy quality! Colored borders! . PENNEY’S—Second Floor

27x27-Inch "Birdseye"

DIAPERS O for 4 3c

You'll want to buy a supply of these famous “Birdseye” diapers at this saving! Better hurry! PENNEY’ S—Second Floor, -

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