Indianapolis Times, Indianapolis, Marion County, 1 April 1937 Edition 02 — Page 2

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; : felt hat—perfect . a Frock Tha i Cap tu res - to wear oe Te All Its Precious Charm—

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| : : 2 Pee Widely Spaced! Ablaze With | or Ho Color! And Budget Priced! 2 :

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16 Gores—Full 172Inch Sweep—Forming ‘a Perfect Circle!

Like Scarlett O'Hara . , . heroine of America’s favorite novel . . . this simple dress combines grace and beauty with spirit and zest for action. Stately fashions of the Old South inspired the sweep of its, : skirt, made with 16 gores to form a complete circle! Wear “Gone With The Wind” at home, on the street, for romantic walks on Spring evenings. Enjoy the freedom of the full skirt for active sports! Smart corded madras in paisley print on natural backgrounds. Gleaming patent belt and twin buttons complete the details of the costume.

Also— $ ‘Black . Pastels Now that spring is already at hand . . . and fashion trends have already been established . . . here are those beautiful wide-spaced floral prints that created a furor in the Easter Parade! Tomorrow choose your dress from an all-star selection, including these prints, as well as black,

. so important for your busy day at the office or . and at

navy and pastels . downtown. For women, for misses and for the junior-miss .

a price that won't compromise your budget.

SIZES: 14 to 20!

Order by Following. Styles: Sizes 14 to 20—38 to 52—11 to 17! 5

Other Dresses Greatly Reduced, 2 or $3

A —Downstairs at Ayres.

4. “Suellen” Green 5. “Bonnie” Blue 6. “Melanie” Blue

1. “Honey” Yellow 2. “Pittypat” Orange 3. “Scarlett” Red

—Downstairs at Ayres. .

The Arch Shoe Sensation That Has Created a N ew Standard of Comf ord

OO OA

A Revolutionary New Slip With

“The Springster Nurses’ Oxfords Approved for Health and Fit!

Uplift Zipper Brassiere Top!

PAIR The convenient side

closing gives you that it form fitting silhouette, So important in this season of fitted Princess fashions. Beautifully tailored in a sturdy rayon fabric that launders like a charm. Lace

Here are the shoes that spell comfort for women who must be on their feet most of ~ the day—nurses, teachers, beauticians, saleswomen, waitresses, housewives and attendor tailored styles. Sizes 32 to 40. ants. This low price means you'll want more : : than one pair. Black or white.

Sizes 410 9, A to C Widths

A New Felt Hat That Expresses The Spirit of Spring and Youth!

. Double lock cord seams that will not pull out!

. Concealed zipper to keep metal from touching skin!

3. True bias cut, fits without a wrinkle!

NOTE THESE FEATURES: 1.—NARROVW FITTING HEELS 2.—ARCH SUPPORT INSOLES 3.—CUSHION RUBBER HEELS 4.—FIRM STEEL SHANKS

The voungest, the gayest, the smartest little felt hat you can wear with ahy costume . .". for any occasion. Young moderns wear it off-the-face to look irresistible ..and then the next day turn down the brim to make them look beguiling and naive. In Harnéss Tan, Beige, Navy, Grey, Kelly Green, Coral, Turquoise, Red and Maize. :

* Kelly Green * Coral

* Turquoise . Red . Adjustable shoulder straps. Sizes 32 to 40 in the group.

“Mol . | SAY ow | 5—GENUINE OAK OUTSOLES B16 A away with a separeis a 6.—FLEXIBLE BOX TOE

siere. Davinastaickiat Asres. Downstairs at Ayres.

®* Harness Tan * Beige | * Navy ® Black ®* Grey

—Downstairs at Ayres.

An Outstanding Value for the Home!

Seamless All-Wool 9x12

Broadloom Rug

1 : 5 : 3 =~ 3 EE ————

The Beni of the Season! Dress Manufacturer's {lose-Out Sale! Cotton Wash Goods 1 Oc | SAVE-Y—15—1 *1 Oc

OFF ot Original Selling Prices! A tremendous —— of plain | A nice selection of various wash

or printed wash cottons in the most desirable materials for spring and summer, including linens, crashes, suitings! Every yard of exceptional quality and a real “buy” at this sale price!

Zephyr Ginghams

1 Oc Yard

A fine quality zephyr gihgham, worth twice this price. This comes in blue with a Y%-inch check. You'll find many uses for this material.

: “YARD

Sheers, Piques, Suitings, Rayons, Crashes, CottonNovelty Weaves and Print Tweeds!

Plain or printed wash goods in a big assortinent of patterns and colors . . . offered at tremendous reductions because they're remnant lengths from the cutting tables of an important dress and smock maker. Here, in this group you'll find fabrics for ‘every spring sewing need . . . for your own and children’s wardrobe: All in useable lengths. : : ;

ESA

J —Downstairs at Ayres.

fabrics in plain colored cottons, prints and some rayon linings in both sheer or heavy type fabrics. You save because it's a dressmaker’s close-out lot. In useable remnant lengths.

Fine Wash Cottons

20 Yard

Choice of a big selection of eyelets, linen,

broadcloths, batistes, blister-sheers and

.. rayon ‘novelties. In useable lengths.

& $19

Today's Broadloom market is constantly rising . . . it will pay well to invest in a new Broadloom rug at today’s prices! For Broadloom is the decorator’s choice for modern interiors. This Broadloom rug is a fine, heavy all-wool seamless type with tailored ends. TAUPE COLOR. Made by one of Anierien’s s fore-

most rug mills.

$1 DOWN

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Delivers this rug to your home. Balance on Ayres ; Deferred Payment Plan, Plus a small carrying charge. /

i A HERB micas

~=Dawnstairs at Avion.