Indianapolis Times, Indianapolis, Marion County, 23 March 1937 — Page 2

PAGE 2 THE INDIANAPOLIS TIMES TUESDAY, MARCH 23, 1937"

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Your Girl Rates One of These Adorable New Easter Frocks

Easter Frocks 9 1 lg

Perfectly adorable new spring styles . .. and they're smarter than ever before. Lovely prints and solid color dresses in shantung, dimities, broadcloths or zephyr cloth. Princess or straight line and jacket styles. Clever new details that make them Shirley Temples from the neckline to the hemline. Sizes 1to3 3to6 and 7 to 12.

Cinderella FROCKS

$ 1 98 Scramble

~y . Your Own Suit! Gay prints in a colorful selection, solid col= ° ors in tuneful hues. Smart ‘teen age styles Skirts v \ $ \ for every one, with spring time trims. Sizes 3 a \ —Downstairs at Ayres $1 O8 PAGE 17 0 ] ¥ i rt Tyrolean, Swing, “Pennies

“Miss Indianapolis” Here’re Your FN € & fom Heaven siles as. wel

as straight line, Navy and

12 to 16.

for More News From brown patterns. Sizes 10

Ayres Downstairs Store! E ast er Suits an d CC oats 3 Ri z / L to 16. Jackets

Each

All-wool flannel jackets with Ed » the popular belted back. In THE SUITS — Popular topper THE COATS—what a lovely se- j a navy, red or brown colors. coat and skirt in all-wonl fleece, lection vou'll find. Tweeds, wool SE ; 2 Sizes 10 to 16. These come in smart new spring fleeces and diagonal weaves in ; 3 3 tone Easter egg colors. The coat fitted or flared styles. Big as-

* has a pleated gored back. The sortment of colors. Also jigger Fa % 3 . skirt a pleat front. Sizes 11 to 16. styles. Sizes 7 to 16.... £ § 3 = Suit Blouses « ” $1.00 : ’ Teen-Age Easter Frocks od : ; 3 Tailored shantung or broad1r S 0a S : cloth blouses in white or $ EEN deep tone colors. Sizes 8 to Maan 16. $ 95 Sizes 10 to 16 years. Novelty prints and by : ; solid colors. Many Bolero and Tyrolean ; 4 RE 3 styles in this group. § X t _ Easter Hats $1.00 to $1.98

mab ects eet) rincess and the NEW Ballerina 1 ho Piihony wn # Girls Acetate Dresses i . Felts, straws and fabrics in

sytles in shetlands and monotones.

€6 * y) ] ~~ d n : » Prints and solid colors in 3 \ e $ A 5 " Sl : t s, bonnets, off-the-face h e Sp } 1 ngs I e } ( hoice of 3 colo: FU Seleeann ol new straight line or swing styles. 1 O08 b . ; Yi ontiens p RK . y» < S. 208 . , ® a . : spring hues 1n mu one ¥ Sizes 7 to 12 years. 3 7 Downstairs at Ayres

8 to 16 years in the group. —Downstairs at Ayres

A New Felt Hat That Expresses the Spirit of Spring and Youth!

$7 39

The voungest, the gayest, the smartest little felt hat vou can wear with any costume . .. for any occasion. Young moderns wear it off-the-face to look irresistible . . . and then the next day turn down the brim to make them look beguiling and naive. In Harness Tan, Beige, Navy, Grey, Kelly Green, Coral, Turquoise, Red and Maize.

RRA 000 = ==

® The Choi f ® . ¢ ‘Hoosier Kids i Every nan! AR Es

be : ’ NA Sturdy, New Children’s Shoe GikAsh Boys’ Shoes

Erchiive $ 29 J EP: With 60-Day Guaranteed Soles! Ayres ® 5 © Downstairs Pair 2 : : S$ 6 0 : Aes %

Pair

—Downstairs at Ayres. : ; : i ® Solid Leather “Hoosier Kids” have made an in- e Fach Pair Made

Construction! stant “hit” with you parents be- to Fit Perfectly! cause of their wearing qualities Ca hoos eThey Will Wear and practical low price. They've e Goodyear Welt For jsehest snd i LA a Like Iron! made a “hit” with the children Construction! black or br Spores aan fora because of their good looks and snd OK pS Ri ory ® Live Rubber comfort features. Sizes 82 to big ® Snappy Styles = Dass or a new pair of shoes. Sizes 1 to

BC ae. TW " to Choose From. dik HM : 5 3, widths A to D. 6, B, C, D. ® : eae —Downstairs at Ayres —Downstairs at Ayres = : 0000000000000

The Smartest Choice of All! z Easter Wardrobes for Boys Are Our Specialty!

The N t Prep Suit Double breasted patch pocket style with a fancy back. In the new spring- $ 0 tone blues, greys, browns, tans, plaids .

and invisible plaids. Also blue che- EACH viots. Sizes 10 to 18.

EE eer

Boys “& New

* 2-Knicker Suit 6 ’ Boys’ 2-Knicker Suits | “Deeptones 9 Double breasted two knicker suits in new 08 5 O Ro Is I S S spring weaves and patterns. Colors in grey, . in 3 blue, tan or brown. The knickers are full is S 5 eep e ues or browns wi

: : lined and full cut. Sizes 7 to 12. Desglane ties or Sows with STYLE SHOES en FH Boys’ Full Zipper Sweaters yy

For an SSnijararing tina iain Spiny just step out in the newest trick . .. Here's “hot” sweater news! We've just re : dine shoes, e dullness of ga ine, i : ere’s “ho : - Gabardi gabardine, which makes your foot seem ceived a new group of latest sweater styles! 1 O08 S$ ®

tiny, is accented by glistening patent and is a perfect foil for your new suit : ¢ J or coat. A smart spring collection in black, blue or brown colors will speed up Full, zipper rant in Shes, Tajterny 20d ensembling your Easter costume. Sizes 4 to 9, widths AAA to C. : tyosones! an rowns, wine ‘

® Navy @® Spanish ® Straps * Square Toes

® Brown Tan ® Ties ® All Type Red, Hot and New! i ® Black ® Pumps ® Oxfords Heels Favorite Top-Zipper Style

. Boys’ SLACKS Boys’ Sweaters | BOYS Knickers Eater Ties

DOWNSTAIRS| $19 | s1v $1 49 4 tor $1.0

“Dundee” top-zipper front style slip- Checks, stripes, deeptones,

* : * ~ 3 a : " over sweaters in warm brushed rs’ knick : : diagonals and bright figures. Cassimere slacks with pleated DE es i i ney, DrOWD Boys’ knickers in checks, plaids or a Tas ha fronts. Tans, blues, greys, browns a ors ET Be 36, twists. Fully lined and cut. Plus cluded in this group. \ and blue cheviots. Sizes 10 to 20, styles. Sizes 6 to 14 years. Downstairs at Ayres. i " HL | HE ARH THI RT Y + ¥ 1! ) i X I NI 1 » | . . . "

They'll Wear and Wear!