Indianapolis Times, Indianapolis, Marion County, 17 March 1937 — Page 13

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WEDNESDAY, MARCH 17, 1937 THE INDIANAPOLIS TIMES : PAGE 13

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If It's a New Spring

port Coat

YOU WANT

$16.75

Will Buy It Tomorrow Where the Selections Are Practically Unlimited!

Springtime is “Ayres-Downstairs-Store-for-Coats” Time . . . and our selection is practically unlimited right now . . . all leaders at the fashion front! Jiggers, Toppers, Ballerinas, three-quarter length swaggers, full-length swaggers, wrap arounds and reefers are the styles that emphasize that spring 1937 is here! You'll also find an endless variety of colors—bright hues, misty off shades, and practical day by day colors that go on for ever. Styles for women, misses and the junior-miss . .. 11 to 17 and 12 to 20.

Page 2

For More A. The Zephyr B. The Diagonal Downstairs News Fleece Topper Fleece Topper

$16.75 $16.75

Toppers—A front rank fashion from The toast of the fashion world. The CUSk Io Rast TiS bas Ue Such boxy lines, the shoulder treatment Joos: Coots. » comfortable lines. and slash pockets proclaim this Size 14. In coronation blue. spring 1037. Size 18, Shrimp.

* * C. The Belted D. Double Breasted Ballerina Coat Jiggers the “Tops”

$16.75 $16.75

An exact copy of the sailor's Pea The ballerina is a front rank spring Jacket in lightweight fleece. The fashion because it was made for smartest, gayest and sportiest coat youth and springtime. This is a you can wear this spring. Size 12 warm fleece with single button in bright red. front. Size 18 in mad gold. ~—Downstairs at Ayres.

*

a v sa onOr Ii Its a New

SPRING SUIT

We've Every Type for Every Personality!

In this biggest suit season in ten veavs . . . no smart woman’s wardrobe will be without one of the current popular suit fashions, Today we are $ 7 5 able to present a complete picture of the trump suits for spring .. . whether it be a man-tailored ®

or a versatile three-piece wardrobe suit. Sizes 12 to 44 and 11 to 17 in the group. Downstairs at Ayres.

* Hands-Up for Fashion! Your Best ‘‘Insurance’ Against Easter “Runs and Rum” Is to Choose

KAYSER: REAL SILK Spring Gloves Ju ga Chiffon Hose

$1.00 PAIR Cc Get your hands up to date with a pair of \ of. 30 EE

* ; : R § Y \ & \ : ’ 0 0 ONS ' colorful KAYSER spring gloves. We've TEER Ra d 1 O Wave ] TET vA LNLK an all-star cast featuring Kayser’s leath- (Substandards) \ : NAAN erette, baskette and Kayspun fabrics. 1 Gi : Tailored slipons and novelty styles. A Real Silk DeLuxe chiffon offer

Crepe Jacket \ D> aly colorful cast of colors including black, vou lasting service and fault-

brown, navy, grey, beige. Sizes 6 to Tk. less beauty and sheerness.

‘ 3) : —Downstairs at Ayres. Safeguard against unexpected i FARR a runs on Easter morning by df a : ND having a supply of these fa- : Le) TRUE a ig mous stockings on hand. In Lo 3 Sl afl THY the new light beige tone

shades . . . that will be 50

po Wel a § = popular this spring and <TH ANT br heb NE | Easter. Sizes 81; to 101;. A.—Jacket frock with high : > A NEN Bm Ll A . . ... and of Course

collar accentuated with pert : NER EE : , : flaring bow. 7.98 . CY adi ESus - We Have a Complete

: AR NP ol Stock of “Real Silk”

Narrow lightnings of white woven through %

a crepe of blue, brown or black won this ex- S Ee es ’ «3 an) . . B.—Double - breasted whit : 1 Neckline News. quisite fabric its novel name and instantly blouse lends piquant event to P, lay Accessory Tricks With Ver

yroved its flattery for the “Youthful Mrs.” this jacket frock ......... 7.98 . . (@111§ (11) Hose Di woman. This collection of jacket frocks ‘Piccadilly’ Squares New Ne ckwear

for women and little women has the fea- * 3 e PAIR tures of more expensive frocks—perfect % 00 $ 00 ° é

“Slenda Fit”

proportioning and designs to give added C.—The new narrow low neck Constructed to fit the woman who height. line is shown effectively with possesses slim ankles and legs. Sub-

its feminine trim in this EACH standards in the new spring colors.

Jasket GYess .....oveeveen % 7 ‘1 or Phone ® St ze8 38 to 46 cities 5% A full 20-inch brightly colored print White collars, high or V necks in organdy No Mail or I JT: Orders! square with hand-rolled hems with yel- or lace. White vestees for suits. Print —Downstairs at Ayres.

- low, navy, brown, black or green back- “toppers” or plain colored “toppers” to Downstairs at Ayres. * grounds. You'll find many uses for one add a gay note to the Easter parade. in your wardrobe. —Downstairs at Ayres.

AYRES : DOWNSTAIRS « STORE

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