Indianapolis Times, Indianapolis, Marion County, 12 March 1937 — Page 20

FRIDAY, MARCH 12, 1037 THE INDIANAPOLIS TIMES PAGE 19

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See Page For Newest Fashions—of Exquisite Quality 2 at a Very Low Price—Choose Our Exclusive

Easter Fashions

$698

Tomorrow we present another exclusive group of Betty Shaw dresses that promise to become the “hit” of the Easter parade. They're so gay and dashing and youthful that they're at home in any fashion crowd. You'll find that all the Betty Shaw dresses are advance fashions, featuring the new details, colors and fabrics, weeks in advance. And now that spring and Easter are in your thoughts, a new Betty Shaw will make it a reality, in more ways than one.

A. The Reversible B. The Coin Dot AftPrint Cape Dress ernoon Sheer

$698 $698

Capes swing to the fore . .. and this For the Easter parade you'll wear this double duty cape is youthful and dra- coin dot sheer chiffon dress under your matic. The print is on the inside of the bright colored casual coat or under your cape . . . reverse it and wear print on dark fur coat. Note the shirred shouloutside and you have a NEW dress. In ders and waistline. In navy. Sizes 14 navy. Sizes 11 to 17. to 20.~Downstairs at Ayres.

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The Best Dressed Girls in ERT It’s Smart to Be Pretty— Town—Shop Downstairs at Ayres | AR¥y \

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It's Smart to Be Sweet 1n a

tness and service to this suit bet. that can be worn with any In all the new springtone colThe topper coat has a

There's a lot of smar cause of its Topper Coa of your other Ce group. or ey \ aE : Black Choose your Easter hat for its prettia it = ur ness . . . its full blooming flower trim Navy ... or its gay colored ribbon trim . . . or a shiny patent trim. For this year Muffin Brims

Beret Types Turbans

23 ) C Lr = Brown Girls Sports oats — ab ID “ib you're going to wear a beautiful Easter Bumper Brims rashion hit because of the \ { [] z Sailors bonnet of Pedaline, Toyo or crepe. It Ribbon Trims A sure fashion TL: SLC shoulder $ 05 Th Yd 2 = Off-the-Face will have the wake-up and live spirit of plower Trims * : i

flare to the skirt, the : and button treatment and the nverted pleats the back. In this= A) K

le, daw - § Sizes tle, dawn blue, shrimp colors. : . 7 to 11 in the group. — Downstairs at Ayres.

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the new season and the dress-up look a ; ’ ), “pi Bretons of Easter. Patent Trims

—Downstairs at Ayres. ) um mm mr 000000 IAI : cl} - YT yy D . AQ —_— N z Q Y 1 y Joys, “Slick Up In Earnest — The Smartest Choice of All . i, ra \ HE J L . - \se Good Lookin gq F : , in These Good. LooXInNg Bn in the Easter Parade Is Spring Clothes!

ers with top zippers trims and border trims, or two-tones.

Bold effects and mottled effects. Sizes 3 X o - / J ; and Tarsal Arch Shoes «Deeptone” Shirts | Gags =| | $7.99

The “hottest” shirt in town. Mahogany 3 4 | | PAIR brown or midnight blue. With the 2 Ng popular “Duke of Kent” collar. Full 4 : 5 HE HE La SR = Pumps The surest way of giving your new Black

cut ice. Sizes 8 to 13. REE . = Straps Easter costume authentic chic is to step ~~ Brown \ | Oxfords out in “CORLISS’ shoes. This spring Navy Plain Pumps line-up includes over 5000 pairs, In over Grey ; 50 different styles . . . in all the newest Beige

* A \ Nh RX Oy C assimerc Slacks SN J : Monk Straps spring colors and newest leathers. “Cor- Tan

Jacks With pleated fronts a B. Broad Straps liss” shoes are exclusive with Ayres Calf Ful gg and 2 slash pock- $?) 69 SB RW : - T-Straps Downstairs Store . . . that's why you Kid » LN Ww ; E

ets. In window pane checks. plaids, Ties get so much service and smartness! Gabardine tans and greys. Sizes 12 to 20. hh BS Square Toes Sizes 4 to 9, widths AAA to C. Patent — Downstairs at Ayres. —Downstairs at Ayres. { ~

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“Hoosier Kids” AN a Hoosier-Wise Shoppers A STURDY NEW NR { Wear Real Silk Hose for

. ’ ys TAA Their Beauty and Service! Sale of Expensive Children’s Shoe [FAT HRG 1p. | $7) 29 Loy No REAL 8BILR | New Bags A StS) | De Luxe Chiffon Hose

. - : \ . E (Substandards) i C EACH ® Solid Leather ® Each Pair Made 3 E Construction! to Fit Perfectly! Sa = C :

We've Bagged the Very Newest Styles and Colors for You in This

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® They Will Wear ® Goodyear Welt PAIR Like Iron! Construction! Small bags! Medium size bags! Large bags! ® Live Rubber ® Snappy Styles ; AR 3 3 = : : Luggage type bags! Yes, we have all the Heels! to Choose From! ak SHY oe | This spring season, skirts are shorter, that means : very latest styles in this collection. Styles ; Ea hose that are clearer and sheerer. Real Silk De 8 that are usually much more expensive . . . sim“Hoosier Kids” have made an instant “hit” Luxe Chiffon Hose pass this fashion test with fly- 8 ulated patents, seals and grains. Choose from with vou parents because of their wearing ing colors. And added to this... you get service : pouches, envelopes, underarms and zipper qualities and practical low price. They've “ : as well. Choose from all the smart new spring styles.

made a “hit” with the children because of colors in sizes 81% to 101%. : their good looks and comfort features. Sizes Black, Brown, Navy, Gray, Beige, Red,

815 to big 3, widths A to D. —— : No Mail or Phone Orders! Green and London Tan!

—Downstairs at Ayres. — : —Downstairs at Ayres.

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~Downstairs at Ayres.

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