Indianapolis Times, Indianapolis, Marion County, 12 March 1937 — Page 2

THE INDIANAPOLIS TIMES FRIDAY, MARCH 12, 1937!

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In Indianapolis It's Ayres Downstairs Store for

[OATS

of Every Type, Every New Fabric, Every Price!

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Of all the coat styles produced this spring . . . we've selected only the ones that have gained your favor. It remains only for you to decide which is most becoming to you. If you're looking for a “jigger,” a topper, a semi-fitted, a swagger, a fur-trimmed, a reefer, a wrap-around, a sport back or boxy coat . . . you're bound to find the verv article you're looking for, in this complete, budget-priced collection of coats for spring and Easter 1937. Styles for women, misses and juniors. Sizes 11 to 19, 12 to 4X and half sizes.

1. Casual Sports Coat 3. Fur-Trimmed Casual Coat $13.95 $16.75

A spring success . . . fitted lines, with flare to skirt. And the important news is the detachable fure Tricky and feminine sleeves and button treatment. trimmed collar. Slightly fitted at waist and flared Size 13. In Coronation green. skirt. Size 15. In Coronation green.

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2. Dressy Untrimmed Coat 4. The Fleece Topper Coat $19.75 $16.75

Be the prettiest lady in the Faster parade in this The toast of the coat world. Youthful, wearable, lovely coat with very flattering details and lines. pretty and smart. Note the collar, the shoulders, Size 14. In raspberry red. the slash pockets. In grey. Size 14.

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In Indianapolis It’s Ayres Downstairs Store for

Months ago, style authorities slated the suit for the outstanding success of the season. Immediately, our suit people got busy, consulted fashion cables and fashion advisors, faithfully shopped the country’s leading suit makers, until today we present a complete picture of the most important suit Spring in ten years. There's a suit style for every personality . . . and the variety in SU Lashions 2 ro great that you're sure to find a SUIT, suitable for YOU! Sizes 12 to 44, 0 y ot 10 49.

A. The Man-Tailored Suit C. The Swagger Coat Suit $16.75 $19.75

The “tops” in the suit picture. Made of worsteds So very versatile, because the coat can be used or flannels in single-breasted styles with link with other costumes. The reefer collar, the boxy button. This is size 18. In black worsted. lines are 1937 news. Size 42. In blue.

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B. The Topcoat Suit D. Dressmaker Trim Suit Page 19 $13. 95 $1 975 For More

“ Downstairs The suit that assumes wardrobe proportjons this The coat has the popular tuxedo front and forms 0 a N . spring. The coat is double-breasted type in grey a straightline to the finger tips. Dressmaker trim Store News 5 wool. A size 16. on coat. In novelty blue wool. Size 18. : '

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