Indianapolis Times, Indianapolis, Marion County, 10 March 1937 — Page 21

PAGE 21,

Statistician Estimates 95,461,800 Family-Hours of Listening Each Day; "Vic and Sade’ Add Another Program

AURORA FARMER BROADCASTS

THE INDIANAPOLIS TIMES With Major Hoople | SIDE GLANCES By Clark

"WEDNESDAY, MARCH 10, 1937 OUR BOARDING HOUSE

UME -KAFFE-RAEES OF 7 THERE'LL COURSE THERE'S NO DOUBT |] BE A COUPLE ABOUT YOUR RECORD “Ae / OF NEW \T/S AN OPEN BOOW,, ON SPRINT FILE AT EVERY POLICE RECORDS STATION +1 REMEMBER MADE THE THREE TIMES THEY AROUND DECORATED YOU WITH A HERE, 'E BALL AND CHAIN-YOUR THOSE MUG WAS HUNG UP, TWO BARN FRONT AND SIDE VIEW, OWLS KEEP IN EVERY POST OFFICE, ON HOOTING WITH A CITATION OF AT ONE

WHEN THEY USED A SPRAY GUN ON YOU, ALONG WITH YOUR DEEDS PRINTED ANOTHER UNDERNEATH f

TH OTHER CHESTNUTS, § . FOR TH' BLIGHT! /

a 2

; |

77 a 7 A RA~HA You AND YOUR ' BOER WAR RECORD =~ TH' ONLY RECORD YOU HOLD 15 FOR, LONG= PISTANCE SNOOZING AND SNORING —~YOU'D BREAK OUT IN GOOSE PIMPLES, IF YOU HEARD A TRUCK BACK-FIRE wa TH' ONLY TIME YOU EVER FACED A MUZZLE, WAS

Burns and Allen to Leave Wednesday Nights To Fred Allen.

By RALPH NORMAN

Without taking up here a dis cussion of radio's social significance —always a debatable subject—I want to cite some interesting figures on the nation’s listening audience. The information, as released by

CBS, was compiled from statistics gathered by Dr. Daniel Starch in a three-year, nation-wide survey. According to Dr. Starch, radioowning families in the United States now total 24,500,000, and 76.4 per cent of these families—or 18,718,000—tune in at least once daily. It was determined, too, that the average family Listens for 5.1 hours daily. Multiplying the number of families who listen each day by the average number of hours they listen, Dr. Starch arrived at a grand total of 95,461,800 family-hours of daily listening. This figure, at least, gives some clue to radio's vast possibilities as an entertainment, social and educational medium. Whether these possibilities are heing realized to best advantage is another question —and an unsettled one.

NAR RRM

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SHE BIG MOP MENACE = 7

\>- IO © 1637 BY NEA SERVICE. INC. T.M. REG. U. &. PAT. OFF. _—

BOOTS AND HER BUDDIES

[THE ov0 I POOR OE. | BON

SEEMS rr 10 ®BE- TRS 19 THE QUITE FIRST TIME | | i QUN WW STTERED { | I NK oy ANH ROMSEW BUTT w FEW 4 AALNT YA Dean of WLW's many Hoosiers who are heard regularly on the . 2% ro i | rem my eed Nation's Station or are active in program management is Boss John- | \ | COMPLETELY | i . { = « AD z rt 1 N OO i; 4 son, who runs the “R. F. D. Hour,” which is carried at 6:30 p. m. on wi : | co¥ | (= : 7% cL 4 : : x Saturdays. Mr. Johnson was on the Purdue University staff for many ” years, and joined WLW eight years ago. A short time later he started his “R. F. D. Hour.” and has been on the air weekly since. missing only a few programs when network speeches extended into his time. Mr. Johnson lives on a farm near Aurora, Ind.

You were looking at me instead of the

honeymoon. scenery.”

—By Martin

10 NA HADNT

” n un

I THINK \T's AN OUTRAGE

fav WORD | HAVE [wes 1 | PROFESSOR i TOTY \S CERTAWLY A CHANGED d MANY ALL WE DOES \9 GLARE AX NOL

In filling this vast amount of radio-listener time, “Vie and Sade” are doing, perhaps, more than their share. NBC officials be-

lieve they will set a record with their new schedule, which gives them 12 performances a week, with four separate microphone appearances on Wednesdays. Art Van Harey (Vic), Bernardine Flynn (Sade) and Billy Idelson (Rush) are heard daily, Monday through Friday, on the Blue network at 10:30 a. m. and again at 2:30 p. m. on the Red division and WLW. Last week

PEST OWN ORE

n v

RADIO THIS EVENING

(The Indianapolis Times is not responsible for inaccuracies in program ane nouncements caused by station changes after press time.) INDIANAPOLIS INDIANAPOLIS CINCINNATI they began a Wednes i WFBM 1230 WIRE 1100 WLW 700 WGN 720 seri S 3 9 ‘el day evening (CBS Net.) (NBC Net.) (NBC-Mutual) (Mutual Net.) § Eh ae ock on the Blue eee mem - network—and tonight they are to Tea Tunes Dari-Dan Dick Tracy Dance Or. add still another show—at 6:45

Helen Belhke Jack Armstrong Bible Stories c Wattanobe Singing Lady Three Graces o'clock on the Red network. n o #

| Homestead Orphan Annie Margery Graham Buddy-Ginger 7 A progain of special interest to Singing Lady boys will be br 8 / - Orphan Annie { y roadcast by CBS - WFBM at 6:30 o'clock tonight, in

which the 1937 competition of the Fisher Craftsman’s Guild will be announced. Awards this year will total $80,000 in university scholarships, cash prizes and trips to the seventh guild convention. The pro- | gram, to be announced by Jean | King, will feature Capt. Eddie NINDS, OF Eres | Rickenbacker and Guild officials. i —— 8 o ”

I'm sure you'll find George Burns | and Gracie Allen on CBS-WFBM at; 7:30 o'clock tonight for their regular program, although the nitwits failed to turn up as scheduled for a “Hollywood Hotel” guest appearance last Friday night. Perhaps they misunderstood the date, for CBS again announces them for “Hollywood Hotel” this Friday evening. The comedy team is to move to | NBC-Red April 12 for a series of Monday evening shows. George and Gracie made their radio debut on the senior network, but all their sponsored series have been on CBS. In the meantime, you may hear them on Wednesday evenings, and their desertion of the mid-week period will leave an evening already | short, of entertaining programs con- | siderably duller. Indeed, after early April, Wednesday evening almost will belong to Fred Allen. " n n Concurrent with the return of Rubinoff’s recorded series to individual stations, there comes a report from New York that his Sunday evening NBC program is to be dropped. The maestro, it is said, is headed for Hollywood and the movies.

. U. S. PAT. OFF.

—By Brinkerhoff

BUT WE HAVE TO CATCH THEM-— 1 FEEL TERRIBLE WEARING THIS NECKLACE, IT REALLY BELONGS TO THEM-=--1 WANT TO GIVE

li NM | LITTLE MARY MIXUP

OH DEAR RRIDGE , OPEN We THAT BLACK FOLKS! J CAR WILL GET ge

-— ND03P

Women's News Wilderness Central College Wheeler Mission

Kitty Kelly

THIS IS FUNNY--FOR DAYS WE'VE BEEN TRYING TO AVOID THOSE FOLKS IN THE BLACK CAR---AND NOw WE'RE TRYING TO CATCH THEM

Johnsons Johnson's Tommy-Belly Sports Lowell Thomas

Cub Reporters Jimmv Allen Court Poll Sports

Sana | de le

ly — oN

Amos-Andy Revue Lum-Abner Songs

Easy Aces Uncle Ezra Terry-Ted Diamond News

Chuck Wagon " »

" »

Spors Piano Twins Fisher Guild News 00 Cavalcade 5 » » :30 Burns-Allen 15 » ”»

Shite a3%3

Sports

One Family

Beatrice Lillie

Lone Ranger ”» "

aratasar | HATA

King's Or. Family Musie Family Musie » » » » " »

Gabriel Heatter Diamond City

Parade -

00 Kostelanetz’ Or, Town Hall Beauty Box » ” » »

” ” ”n ”

-E = :

15 20 > Hit Parade

Gladys Swarthout Gladys Swarthout Theater " ”» "» "» »”

Gang Busters

Hit Parade 44

» "”

9:00 9:15 9:30 9:45

Social Security

. AR = AR aneeNeRR a Melodies

ol / © 137 by United Felture Sindicate 2 Tm Reg US Pat OF AH rights reserved”, 0

Amns-Andy Musie Harry Bason House

Paul Sullivan Mary Paxton Bestor’'s Or. Funk's Or.

ic Melod Night Skies Kyser’s Or. Martin's Or.

:00 Poetic Melodies :15 News :360 Pryor’s Or. 45 ”» "»

—By Cran

LISSEN, FALSE Meetin’ ALARM! EASY

AINT AFRAID

OF NO Ny

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L / \ << =

AR, INDEED? WHY, NOT |

V) THAT CONFOUNDED)) LONG AGO THIS VERY HE RAN OUTA TOWN! )

> / BOW WOW CAN'T S S SAME LULU BELLE NH EEASANT DREANSA SCARE WEY =e, nr 7 HMM? \ V1

(WELL, M'BOY, HOW'D YOU LIKE ) SURE) A CONTRACT AND A $10 RAISEZ/ you

Dance Or. " Y

Indiana Roof Riley's Or, Moon River Dorsey's Or. ” ” ye

Lee's Or.

THURSDAY PROGRAMS

INDIANAPOLIS CINCINNATI WIRE 1400 WLW 700 (NBC Net.) (NBC-Mutual) Sing, Neighbor News

100 15 130

Lucas’ Or. 15 " "

OUT HE'S GONNA Cammins’ Or.

Lights Out FIGHT LULU BCLS, ,

WAS GOING TO BEAT COLONEL WHAT HAPPENED, Fs 7| XT WONDER? 2 . ‘ - SS 7

HAT HAPPENED, \

CHICAGO WGN 20 (Mutual Net.)

Silence ” ”

INDIANAPOLIS WFBM 1230 (CBS Net.)

Chuck Wagon

Reveries Devotions Good Morning Wake Up Go'den Hour ”» »

Larry-Sne Good Morning Cheerlo > y

Earlv Birds Musical , Clock ”» ”» ” ” "» » » ”»

Jack Don You Like It News Apron Strings

Alden » ” Good Morning ’ "

Hymns Hope Hello Peggy Kitty Keene

1 Streamliners | » "

Sunny Raye

Len Salvo Children Beauty Forum Cook'ng School

Linda’s Love Children Live Again Wiiacats

Mrs. Wiges Other Wife

Gold Medal 5 , y 0-3 ”» Just Bill { GOSH!’ 1 | E 9:4; » Children

CLE ARE IRN

"WHY, THEY'RE ALMOST ed I'LL MAKE MY CHANGE RAGS’ AND THIS _& le 2 A IN THE PILOTS COM - [ HOPE NONE EVEN FEEL (CARTRIDGE BELT) | V8 | |PARTMENT- THEN WE'LL || OF THOSE LIKE A leche OF COURSE! LAND IN A CONVENIENT /| BOMBS FIGHTER! {WE'LL HAVE TO 3 FIELD OUTSIDE THE ” 1 STRIKE JACKS POSE AS LOVAL® ; J)

PRISON’ 1ST MILITIA-THEY :

= LOOK! THE SQUADRON J& QUICK ! WE HAVE / 1S STARTING 70 DROP _& NO TIME TO SS OSE... GET Bs INTO THESE = CLOTHES I'VE —_—\ BROUGHT B ALONG!

Livestock-News Personal Column Gloria Dale Gospei Singer

David Rarum Get Thin Melodies Women Only Party Line

THEIR BOMBS! Ww Milky Way y ~T » 0 lity ins PERFECT! 5 Qo ard) Cactus Kate

Miss Hewson

Gumps Mary Baker Girl Alone Woman's Congress

HAVE WOMEN IN THEIR RANKS, YOU KNOW -

Mary Marlin Linda's Love Farm Hour

Hope Alden Helen Trent Darling

Music Moments Reports Farm-Home

Man On Street Serenade

The Ruvbinoff transcriptions, aired for an automobile sponsor,

3 » " n Serenade Wife vs. Markets Mid-day Service

were discontinued during the recent strikes, but returned to the air last night on WIRE, WGN | and other stations. WIRE broad- | casts its program at 6:45 p. m. En and WGN at 7:15 p. m. Molly ’ » " June Baker | Another orchestra leader known Relax Time | to listeners almost as long as the —— ee | famous Russian maestro is Andre Arthur Chandler : Way Down Fast | Kostelanetz, whose contract with his Mary ay er OY Hoar | present sponsor has been renewed Guiding Light Len Salvo | until next January. The agreement - - memes ov | 1s rather unusual in that it con- | tains none of the customary 13-week | optional clauses which permit a 5 wi 3 _ Orphan Anne @ - | sponsor to drop a program on short Where to find other stations: Chicago, WBBM 770. WENR 870, notice if he feels it isn’t clicking.

Way Down East Farm Bureau Farm Circle Aunt Jenny

» ”» » Variety Time Bestor's Or.

Sec’y. Reporter Culbertson

ive Ww

Music Guild

Big Sister Air School

Ib hd |

Concert Or. Sally Nelson ”» Painted Dreams

Air School » "

Woman's World 5 Jack Baker n »

30 34 5 Myrt-Marge

MecGregor's House Pepper Young Life Dramas Ma Perkins Varieties Vie Sade " n O'Neills

News Relax Time Remember? Musicale

“ 4 Fashion , Show

Army Band

Follow Moon Harry Bason

—p—D @wsn>

Dance Or Woman's Congress Harold Turner Margery Graham

Toy Band Jack Armstrong

Archer Gilson Annetve King, Wattanohe Happy Jack

Tea Tunes

Chatter Wilderness Road

LET'S EXPLORE YOUR MIND

By DR. ALBERT EDWARD WIGGAM

Singing lady Orphan Ann.e

- —-D wsns

Fir

SONETINES BIND PEOPLETOGETHER STRONGER THAN LOVE?

YES ORNO een

wT ALY: ON THE MOON

ARE MEASURED BY THE LENGTHS OF THEIR SHADOWS/

REALLY LIKELY TO # BE LONG-HEADED MENTALLY?

YES ORNO

in Fred Allen programs one of . . vaudeville’s great headliners, the Good Radio Music escape artist, for a “Town Hall Toto our ancestors. | By JAMES THRASHER | ance, but neglects Jack Benny as And second. We Spend our Lives if the fiddler weren't in New York. manufacturing ‘excuses’ and The last broadcast in the Coolidge String Quartet’s present series |The escape artist is James Kelso, ; : ; ORT ill conclude with three pieces | nail in a hox so listeners may hear | to do. This process the psycholo- | Haydn Quartet, Op. 77 No. 2, the program will 0 . \ | gists call tice" ihe ef- | by Randall Thompson, grouped under the title of The Wind in the | hum escape. fort to make our conduct look | Willows.” The pieces are titled separately “River Bank,” “Toad, Esq.” | h | Fire Bird,” will be heard in a new | Fred Perry, English tennis ace and intelligent. | w 9 % | te reves 7 < who will be seen in competition with : 8 : . guise tomorrow. The Berceuse and > ; Of course, this does not relieve | gome day esthetic research imay | mirole will be played by the Univer- | Ellsworth Vines at Butler FieldBe ihiltiv , . . ; : | played b! e Univer us of moral responsibiltiy for our | hrove a definite connection between ork Stahl | by Len Riley during WFBM’s sports ? “| on NBC-Blue network stations at| PY y g po “Ze THROAT MARKINGS ately smother our consciences we | artistic tastes. At least an experi- | gi "= RL | review at 6 o'clock tonight. OF THE know enough about our motives to | enced gentleman of the theater sug- | : | make the effort at least to do | gested to me the other day that in| 7 WHO IS THIS GIRL?

HOUSE SPARROW APPEAR. DIFFERENTLY AT DIFFERENT SEASONS OF THE YEAR. / THE LIGHT TIPS OF THE FEATHERS SHED EACH SPRING, THUS REVEALING DARK PORTIONS,

MAQ 670; Louisville, WHAS 820; Detroit, WIR 750; Gary, WIND 560. | " nw oo» { the wav to our childhood, but even | | night” (WLW at 8 o'clock) appear- | “causes” for the things we want | Will be heard over WFBM at 2:45 p. m. tomorrow. Beginning with the [vaudeville veteran, whom Allen will se: | : " * both to ourselves and others logical | and “The Wild Wood. @ ito Sv house tonight, will be interviewed acts—because if we do not deliber- | 5 country’s economic condition and | sity of Rochester Symphony Band right. | time of prosperity playgoers prefer |

{ comedy like “You Can't Take It | "With You” or the slightly lavendar | sentiment of “Jane Eyre.” { If this be true, it might be put | | down as a contributing yaoi W te | “ vv Ie y | growing popularity of Mendelssohn's He On I el music. pn long ago, anyone who | professed to enjoy Mendelssohn was | { put right in a class with the Cham- | | inade admirers. But judgment of | | this composer, whose place in the | | scheme of things has fluctuated considerably since the inordinate esteem | of his contemporaries, is on a rather high plane again. So, if you enjoy pleasant music. done with a skill born of genius, you may hear an example in the Mendelssohn E Minor Quartet, | played by the New York Philhar- | nomic Quartet (gentlemen of the Philharmonic Symphony Orchestra) | on NBC-WIRE at 1 p. m. tomorTow.

IF YOU ARE ASKED

ON THE WITNESS STAND NEXT: Is a man lost so long as

some woman loves him?

COMMON ERRORS

vl Ww Ww

NOU DID A CERTAIN THING CAN YOU ANSWER'IT? YES ORNO

Never answer’;

say, sav. “He doesn't know—.”

CAPT. EDDIE

RICKENBACKER

Boys=tune in on the world fa. mous aviator and ace. Hear him tell of his adventures. learn about opportunity to share in

$80,000 IN AWARDS

Build a miniature Napoleonic Coach or fashion a model car of your own design. Scholarships, trips — plus 882 cash awards. Write Fisher Body Craftsman’s Guild, Detroit, for

{ or height of your instep or size of |

{ your big toe is just as good a clue | Best Short Waves

{to your character traits as the! WEDNESDAY | length or shape of your skull. | BOSTON, 4 P. M.—Rebroadcast of * & || Selected Subjects. W1XAL, 11.79 meg.

HATE SOMETIMES binds|| Sones Men's. Chorus, GSD. 11.75 people together in an un- | quenchable passion to injure each | other. It unifies and animates all |

meg.: GSC, 9.58 meg.: GSB. 9.51 meg. ara ON Atairs. RAN. 312 mn 9.6 meg SCHENECTADY. 17 their energies—more often in mar- a riean Oyen: | riage than in any other relation- | ship—and keeps them together in | order that they may vent their | hatred. I have often seen two | sonality. | business partners where it seemed Age has some effect on intelli- to me their very hatred kept them |

CARACAS, NEXT-—What river flows in opposite directions in different seasons? gence, of course, but your kneecap from dissolving paraiesip,

QUESTION-MARK 1 HAVE a letter from some BUTTERFLIES belligerent gentleman offering

ARE SO-NAMED paren SA BECAUSE OF A CURIOUS by simply knowing their height, SPCT ON THE UNDER weight, age, and the color of their SIDE OF THE WINGS eves and hair.” RESEMBLING AN 1 dislike to take candy from a INTERROGATION baby, but you don’t know how I S/GN. need that $5, so I may yield to eee this sinful temptation. Psychologists find that no physical characteristic—height, weight, color of hair | or skin or eyes. or long or short head gives the slightest clue to anybody's intelligence or traits of per-

DID SHE MURDER INSPECTOR CONWAY ? TONIGHT! Hear the amazing thrilling story of “PRETTY KITTY KELLY”

THE NEW WONDER BREAD RADIO SHOW

PIP” AY

ame, Cer

MOST of the moon's mountains are ring-shaped, surrounding the mysterious circular craters. The craters are so similar in appearance to terrestrial volcanoes that it is assumed they have the same origin. | However, this theory does not stand up under all tests.

Latin 9.53

| Orchestra. LONDON, 8:22 P. Players. GSD. 11.75 meg.! meg.: GSB, 9.51 meg BERLIN 8:30 P. M.—Tramps. Miscellaneous Hour. DJD, 11.77 meg VANCOUVER. 11 P. M.--Ye Olde Medicine Showe. CJRO, 6:15 meg. CJRX., 11.72 mes.

" ” n Music from Stravinsky's “Five- detuile | bird” Suite. whose popularity has

risen with its composer's current ap- | Tonight 6:30 P. M. C. S. T. pearance in this country until a re- | WFBM |

cent reviewer 3 it the “Sure-

Mon. Tues. Wed. Thurs. Fri,

WFBM 5:45 P. M.