Indianapolis Times, Indianapolis, Marion County, 5 March 1937 — Page 31

THE INDIANAPOLIS TIMES PAGE 31

FRIDAY, MARCH 5, 1937 po

MARCH PI ~ T T . DEMONSTRATION

The cost of raw materials and labor is rising daily. Only because we bought months ago, while the market was still down, are we able to bring you these sensational values. If you're wise, you'll buy now . . . for the present and the future «+ « in Sears Value Demonstration!

Store Open Saturday Night Until 9 o'Clock

Sale! Thrilling New rocks

For Your Suits Smart New Blouses

$198

Newest arrivals—tailored or dressy styles. Soft crepes, sheer linens, acetates, White, pastels or high shades.

® Washable Crepes

® New Boleros

® Many Other New Styles

® Gay Prints

® Navy Sheers

® Soft Pastels

Get a Head Start in This Sale of

Hats for EASTER

Get your new Easter bonnet for dollars less in this great sale! Soft felts—fabrics—Spring’s favorite straws— in new “Bumper” brim sailors, off-the-face brims, new swaggers, draped turbans, pill boxes, flattering wide brims, 1937 Homburgs and scoop brims!

Black—Navy—Bright Spring Colors

Imagine——at this almost unbelievable price! Your pick of Spring 1937 favorites! New suitlike dresses — Simulated redingotes — Shirtmakers — Daytime party dresses! You'll want to buy for Easter and the season ahead. Spring's leading fabrics and colors.

Sizes 12 to 20, 38 to 52

Fresh as Spring

Lovely New Neckwear

7 Qc

Toiletries at March Sale Prices

Tooth Pastes—Bost, Ipana, Kolynos, Lyons 29¢ Tooth Powder; sale price, each..... % tume WI Tran, hsv Heons wear. y Sty ow y

—New Styles $ é Shaving Creams—Barbasol, Burma Shave, 29¢ neeklines. LOW or close fit- —Spring Colors ting styles.

Mennen's Cream; sale price, cach Se Regular 79¢ Size Nationally-Advertised 69¢ - 28 A timely pre-Easter event! Presenting swaggers, the new Zonite Antiseptic; sale price i NE Joppers, wiaparounds. Mh ig Sigets and Sines Slt , hv > x ashions. In the latest Spring weaves—the smartes ring Nehhen's Thalo~Jor alter shaving; aborated 17¢ colors. Choose your Easter coat at Sears—RIGHT NOW! Talc for infants; sale price Package of 50 Grandprize Razor Blades; le double edged blade; sale price, pkg. ........

SEARS—Toiletries, First Floor.

Sale! Women’s New

4 Large Bars Woodbury’'s Facial Soap. Reg. 23 price, 3 bars, 25¢; sale price, 4 bars.......... C Regular 75¢ Size Lady Esther All-Purpose Face Cream; sale price Lux or Lifebuoy Toilet Soap. Our regular 49¢ price, 3 bars, 20c; sale price, 10 bars ........ Regular 39c¢ Size Jergens Hand Lotion; ideal 36¢ skin conditioner; sale price ..........v0vnnnn Regular 79¢ Vitalis Tonic; promotes growth of healthy hair: sale price

Sizes 12 to 20 and 38 to 52

First Choice for Spring

With — Patent

AANA

Growing Girls’

OXFORDS $139

Gaze upon this price. Can you

A “4-Star” Feature believe it possible for such snappy looking oxfords. Pliable

New Spring

“Royal Purple” Crepe- Twist Hosiery

“Desirables” Silk Slips

“Rowdies”

Fabric y Gloves ie Sale + 8c

Fine Leathers in

For Sma rt Women

$° 298

New black gabardine sandal. Pat= ent trim over toe with fancy stitch

Stunning Handbags

Stitch-down construction—more comfort for your child. Solid

black or brown leather with decorative triangular perfora-

ing. Patent covered Cuban heel. Also .n blue kid. Pair

leather—more value for your tions and routings, Leather money. Many styles. soles. Rubber lift heels.

Sizes 8//; to 2 Sizes 31/5 to 8

Thrifty women who know

Lovely, soft silk crepe slips real hosiery quality will with rip-proot seams. Adjus- stock up on this popular vable shoulder straps, shadow hosiery. Clear, flattering ring panel and California or bodice free hose. Full fashioned. tops. Tailored or lace Pure silk. Chiffon or service trimmed. Sizes 32 to 44. weights. Sizes 81 to 1015.

Sizes 4 to 8

Women who demand smart new styles and colors in their new spring gloves will praise these fine styles. Latest Bembergs. Sizes 6 to 8's.

$170

New Shapes, Colors

To make your costume outstanding! Fine topgrain leathers, patent finishes, soft doeskins. Spring-minded colors— also black and brown.

INNS INNS NNN NS NJ JIN SNS

ew! Belted Nu-Back § | | |G A Foundation &&=y ) Ad | =

Sweaters $700

Regular $1.19

Brushed wool effect or part wool sweaters with one-half talon front. Fancy pleated back. Plain or jacquard patterns. Rib

odel cassimeres in grey cutis ane Dn to 36 Moth cheviots in navy blue. Sizes o values 1s +1 appreciate tne for greater wear. Ja ues in these new spring wash ell tailored. broadcloth 2 0 soln,” Ti=uer

Featuring the New “Kumfort Zip” e \g 57 : A

Boys' New Spring 49%

Longies Sizes 35 to 48

$198

ular $2.19 Values!

Boys' Fast Color ash Suits

59-..

Spring Styles—Colors

The comfort zip on this new foundation opens and closes easily and quickly, eliminating rolling and bulking. Does not show through sleekest fitting gowns and is comfortable at all times.

Reg

Slack m of van eams Serged § , Full cut and W

Sizes 9 to 18 Yrs.

The "Kumfort Zip" we New Arrivals!

Common Sense Demanded It!

Adequate opening where needed. Slides open and shut quickly ~—without disturbing Nu-Back’s correct ad-

Honeysuckle

DRESSES 1%.$700

A wide selection of styles

Jjustment—it’s smooth and materials, New pate terns, with dainty and at-

fit. Exclusive with 3 A Sears! ” 3 : f i tractive trim . : y with panties. mings Some

Nr? Na”

Sizes 4 to 9

il T T 1 iis ii

Alabama at Vermont St. Free Parking

Big Free Bus

JIE UT

HH .

¥ Fa A \ ts Ap AAR ts AOR URSA SA EI ——————

DE oe

a Rs a i ———