Indianapolis Times, Indianapolis, Marion County, 4 March 1937 — Page 2

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THE INDIANAPOLIS TIMES THURSDAY, MARCH 4, 1937

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In a Smoothfit 4-Gore Cut

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“Taffaswish” slips are styled for

. / / A 3 PONS a = spring and the new colors add a Friday On W hs Nat a = note of brightness to your spring : f xv \ ow \ Syme, “Taffaswish” slips are v ES 8 “ ; : practical, too, surviving many Spring Sale O Na Q : po washings. The seams are rein- "—— ; WE ; forced and the straps are adjustable. The trim is dainty *Pico-

= N Ee § To etta.” = > B SP W ® Dubonnet ® Bottle Green , : \ 3 : ® Navy ® Brown

® Black ® Rust ® White ® Tearose

R > . > : = > = i = = E = = N < = a. U 2 oF " = . 5 5 + $ sr = FT5g 33 \ A 0h A Sizes 34 to 44 in Group!

® Felts = F FF F 4 = \ x. X 3 ® Black => y = 1 : N 2D | *

® Navy Swing P , ® Brown ... but, of course, every week is “Fashion Week” in Ayres Downstairs : ing Panel ® Kelly ® Veil Trim ® Flower Trim ~~ ® Beige Store . . . however, all this week dame fashion is holding court for ; , § 0 t t 0 Si : + Green ® Copen ®Ribbon Trim ® Grey spring 1937! And we're showing you the new fashion picture as we n 1PS

. : : see it ve prepared for it! Right now when thoughts of the 3 Famous Fiuit of 1} Friday Only . . . a sale of important new Spring and Easter hat fash- See it . . . and have prep 2 . Khee-Action Stride open

jons. A sale that brings you the new fashion headliners, just when Easter Parade are uppermost in your mind, we present these colorful 4 Ine. Californie ot tone: f O C

For Only—

- . . . . ’ - 7 1 23 D 3 3 ov 3 built-up shoulder style you want them. Choice of seven spring colors in brims, turbans, pill- new spring styles . . and aithons UE & re TR TCET fashion , . . we've 13 Bes 52 In Srncse boxes and off-the-face styles. —Downstairs at Ayres. also remembered QUALITY, V an CE! i

“Youthful Mrs.” C oats Get Into Something New! Live Up to Our Code of Fashion and Quality— Smart Spring Dresses

and They’re Considerate of Your Budget, Too!

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Name Your Style! Name Your Color! Name Your Size! You'll Find It in This Impressive

o New Collection of the Very Newest Fashions! OES) $ . / 5 38 to 50 181% to 241% $ 08 ®

Here's all the news in “Youthful Mrs.” sports coats and dress coats! There's a pe tad . nf 3 lot of excitement about their flattering Tn Get into something new . .. you Il feel better and look new lines . .. the interestingly new details : much prettier! This “fashion at a price group of . . . the wearable new colors . . . the lovely smart new spring dresses offers all the really impornew fabrics. You'll look prettier and much tant new fashions, right when you want them. Redinyounger in one of these new fash- gotes, boleros, prints, plain colors, capes, and the new ions . . . and vou're sure to find iB high shades. Styles for women, misses and the juniorjust what you want in vour size, 3 Fa miss. —Downstairs at Ayres, 38 to 50 and 1815 to 2415! wl &

A. The Navy Blue Dress Coat ma size 48. This is extremely youthful in line with the very feminine collar of soutache embrotdery.

B. “Youthful Mrs.” belted sports coat in barbour fleece. This comes in beige, the “hit” color for spring. A size 42.

C. “Youthrut Mrs.” “Rain-"r-Shine” grey sports coat of twisted boucle tweed with 3 ; & : : : ‘s Johnny collar. A size 42, smart T = ; & Sige. pS for all occasions. ; I :

—Downstairs at Ayres, | 3 i : 9 a i ; | 4 % 11 to I 7 2) Ba a as 14 to 20 NE \ |. \ 38 to 52

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™ 2 Wy - ee FB Vv The Comfort Features! % AS + LL — NA V The Style Features! I 3 £7 \\ Li” \ \} | | Vv The LOW Price! +

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Is All You Pay Put Them All Together and You've Got for a >

Youhtul Mx [1]N HEE | CORLISS Wardrobe Suit ¥ SH Tarsal Arch Shoes

. .. And We Have a Suitable Spring Collection in “Youthful Mrs.” Sizes!

Whichever way the fashion compass points this spring it’s suits! For suits are all the news, and no fashion-wise women would do without one in her wardrobe . . . and especially the Easter Parade. We ; 5 : ghow here two typical types of wardrobe suits, easy a Eo Teachers, saleswomen, nurses and women in all to wear, smart and practicable, and they come in S : A walks of life wear “Corliss” Tarsal Arch shoes “Youthful Mrs.” sizes. 5 : er | because they can’t afford not to! They're : a ¥ smart, 14 different styles. They're comfortD. The semi-fitted sport E. The wool swagger iA able because the metatarsal arch button of live coat suit im brown coat suit in navy. The ; rubber gently massages the hall of the foot. monotone wool. Smart peaked lapels, the nor- 8 They are low priced because 20 of America’s stitched ‘collar, slash elty buttons and the : leading stores pool their buying power to make pockets, pleated back. tricky pockets are new. : ! : this value possible, Sizes 4 to 9, widths AAA Size 44. Size 87. \ 4 to C, —Downstalirs at Ayres. ; «Downstairs at Ayres,

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