Indianapolis Times, Indianapolis, Marion County, 26 February 1937 — Page 2

"THE INDIANAPOLIS TIMES FRIDAY, FEB. 26, 1987

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Use Our Easter Layaway—

Small down payment - balance weekly until your costume is paid for in full by Easter,

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Bright Spring-tone Colors—Soft, Lovely Fabrics—Comfori— Practicality—Youthfulness and Prettiness—All Tell

The Story About

Spring Coats and Suits

Tere on this page we give you a “fashion’s-eye” view of the

coat and suit story for spring 1937! First suits, because they've become the dictator of today’s fashion news. You'll find a suit suitable for every occasion and every personality. : They're softer, prettier and younger . .. and YOU can wear °

one! And the Coats . .. even the most suit-minded person must have a coat , . . and this spring they're more colorful, feminine, practical and comfortable . . . and we're ready with all these important new fashions for spring and Easter!

1. BRIGHT-COLORED TOPPER. Practical and 4. DOUBLE-BREASTED REEFER—This is

“TY S : . ’» “Lhe Springsterversatile. This topper has inverted pleats on called the Adverse coat. Note carefully the

sides and backs. In Beige, Green, Shrimp, Grey. collar . . . it can be worn 2 ways. In Grey and SIZES A TD rv rvrrevveyenn AS IBIS Beige. Sizes 14 to 18 $ 39 ® 2. DOUBLE-BREASTED DRESS COAT with 5 THE FUR-TRIMMED SUIT with the detricky pockets, sleeve and shoulder treatments. tachable fur collar. Double-hreasted style, very

Snugly buttoned up to give double-breasted ef- feminine and a “hil” style for Easter. Grey : N : . fect. In Shrimp. Sizes 14 to 20 ......$16.75 and Blue. Sizes 14 to 18 $16.75 A New Felt Hat That Expresses the Spirit

3. THE JIGGER SUIT-—All the rage from 6. THE JIGGER COAT- The “tops” in the coat . y Maine to California. The jigger ot is very fashion story. This coat comes » Blue, Black of Spring and Youth! brief and very swagger. This suit is youthful, or Grey fleece with Tuxedo front. Sizes 12 The youngest, tive gayest. the smartest litte felt and feminine. Sizes 16 and 18. Grey ..$16.75 to HG o.oo vy $16.75 hat you can wear with any costume . . . for any : occasion. Young moderns wear it off-the-face to 7. FUR- TRIMMED CASUAL SUIT—The coat Inok irresistible . . . and then the next day turn has a modified flare to skirt that's fashion news, down the brim to make you look beguiling and naive. In Harness Tan, Beige, Navy, Grey, Kelly

A 2-pe. suit you'll wear and love. Sizes 14 to 18. 1 Greco Blue $16.75 Green, Coral, Turquoise, Red and Maize. 11'EY "ene . —Downstairs at Ayres,

Downstairs at Ayres.

For Newest Fashions—of Exquisite Quality at a Very Low Price . . . Choose Our

Rely Show

“Betty Shaw” Here are a quartette of our exclusive Betty Shaw dresses Is Exclusive that promise to become spring's star fashions! They're With Ayres so gay and dashing and youthful that they're at home in : 3 « any fashion crowd. You'll find that all the Betty Shaw ®

Downstairs dresses are advance fashions, featuring the new details, Store m colors and fabrics, weeks in advance. And now that spring Indianapolis and Easter are in vour thoughts, a new Betty Shaw will make it a reality, in more ways than one.

A. EMBROIDERED BOLERO DIRNDI. DRESS C. THISTLE OR ST. JAMES BLUE with gored all expressing youth to the nth degree. The embroi- around skirt. Low neck, draped front style in dered bolero has a short, puffed full shouldered Romaine crepe. Short sleeves, lined full shoulders. sleeve. Fully shirred waistline for dirndl effect. Pin at neck. In Thistle, St. James Blue or Beige. Sizes 12 to 16. Navy Sizes 14 to 20 $6.98

D. NAVY and THISTLE... BLACK and BEIGE. A dark novelty sheer fitted coat over a high shade smoothtone dress. Button front, Self ascot tie on Black over beige. Navy over thistle, Sizes

B. FELT EMBROIDERY sets off a tailored dress. This tailored romaine dress with Peter Pan collar has short sleeves, trimmed with front button and pocket effects of novelty felt embroidery. Navy, dress. thistle, black. Sizes 14 to 20 . . .. $6.98 12 to 18

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—With Gabardine! —With Kidskin! "ith SUEDE! THATS THE BIG NEWS ABOUT

CORLISS Style Shoes ip! $ 99 bn

You can put your best forward when it shines with shi ENT 3 ! S ny patent leather . - because a flash of PATENT is a dash of chic. In our — spring collection of CORLISS style shoes you'll find all the Smartest styles flashing pln In RA whey. Nas, Also look for mew short vamps, modified , high heels and walking heels. And the col slecti these, too, in your favorite style, HIS oimplete welartion oi

® Pumps ® Broad Straps ~~ ® Grey ® Straps ® Monk Straps ~~ 9Blue

®T-Straps i Green

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