Indianapolis Times, Indianapolis, Marion County, 17 February 1937 — Page 2

THE INDIANAPOLIS TIMES - WEDNESDAY, FEB. 17, 1937

99 OF 2D L x

00 0 I Se (REGISTE RE 0) 000000000

... And All for SUITS-—This Season “Suit Yourself” From Our Vast Collection of Every NEW SUIT Type!

All for suits and SUITS for all! Everybody, every fashion magazine has been telling you this is the greatest suit season of them all! It's our business as a store devoted to feminine fashion, to cover this fashion story from every angle. Tomorrow it's our pleasure to help you “Suit Yourself,” from a vast collection of every new suit type, and every price line.

TERETE OMT EAAR

A. Oatmeal Tweed Tunic Suit $19.75

Oatmeal tweed with stitched Peter Pan collar and pockets. This comes in grey, beige and dawn blue. Sizes 11 to 19.

HEHEHE

B. 3-Pc. Jigger Coat $25.00

The Jigger coat to the suit in checked fleece is all the rage. The 2-pec. dressmaker suit is of fine shetland. Sizes 12, 14, 16.

C, Fur-Trimmed Suit . $16.75

A star fashion. The coat has a Tuxedo front and the cuffs are : X ; : . trimmed with wolf. Grey, tan, dawn 3 : i : k —Downstairs blue, navy, Sizes 12 to 20. ¥ a J : : at Ayres Where Correct Fashions Are Less Expensive!

HEROES

D. Man-Tailored Suit. $10.95

The classic spring fashion. Single button, rolled collar. In flannels, sharkskins, Worsteds, navy, brown, grey, oxford. §ises 12, 20, 11 to 19.

FRR

~—Downstairs at Ayres.

HET HR

Very Tricky! A Dress With a Multiple Personality! fifi) The Hat That Is Sweeping the

The “5-Way’’ Dress

Country! The Famous, New, 1937

—CREPE and PRINT

= 3 6 3 fn | J | 2 Have 5 Smart Dresses! da le ” : \ : I

I. Wear it like the Cen-

MN RMA LAER

HTH ERA hs RHR

: Here's dress making magic . . . you can have b Le aN i | The hat that's gained the fashion headlines from New York to ter circle shows! dresses for the price of one! A reversible, print- LN : . California. The hat you can wear any place, in any company. The 2. Wear print bolero lined BOLERO, and a matching GILET do the trick! : hl nh hat that's becoming to the junior-miss as well as fhe mature over the print gilet! This dress with the multiple personality works won- : \ NH fe woman. Wear any one olf the Six different ways shown here ee ders for your figure and your wardrobe. It's the a look smart and pretty! Choice of seven different colors. Headsizes 3. Wear without the most versatile dress we've seen . . . It's at least 5 : HR ; 2115 to 23 in the group. bolero or the gilet! dresses in one , . . and YOU can invent other combinations! The crépe comes in black or navy. The } a ® Black ® Brown ® Grey ® Saddle

4. Wear Print bolero : . : print gilet and bolero in contrasting colors.

without the gilet!

5. Wear print gilet withs Sizes 11 to 20 and 38 to 44! out the bolero!

® Beige ® (Green ® Navy Brown

ELE REA TTR

~—Downstairs at Ayres. —Downstairs at Ayres.

Tomorrow We Present the Whole Spring

3 “KABO” | Shoe Story... The Hit Styles... Hit Colors... Hit Leathers! Side-Hook Brasselette American Curl

g 2.50 S H O E S 4 4 0 5 é :

16-Inch Hip Lengths! : 'Tl Pri Is U 1l Kid Tomorrow we're ready with our NEW SPRING 1937 fice Spanish 1C rice IS U of famous American Girl shoes. Newer and smarter- an y Rusu ) Calf than-ever-before styles! New leather treatments in the Oxfords

J r ‘ ‘ i spring 1937 manner! Colors that are making all the : Low for a Garment of Gabardine fashion headlines. BUT ... you'll find they have the Straps

Tks : 4 Patent same high standard I truction that give them /ide Str ’ y , quality construction gl : Wide Straps I his Sty le and Quality Blue service and comfort features that all you American Girl T-Straps

Grey enthusiasts are crazy about. Monk Straps

HHH

HTT

RARE ERRATIC RR TRE ETRE A AEA EAR CE ee RRR FREER RA A A

IO EAE

Yau Lew Ti or dress needs a side- B h 100k brasselette with the 16-inch hip- rown . 1 i ! length feature. This streamlines the Black Sizes 4 bo 9, With AAAA fo LEE hip-line into one continuous line, give ing the dress or suit a perfect appear- Beige ance. Material top with average hip Jevelapment and bust uplift. Sizes 34 to 40.

“Kaboette” . . $3.50

A two-way stetch lastex stepin brasselette in plain or detachable panty bottom. For Junior figures. Sizes 32 to 38 in the group.

Brasselette . . . $4.00

Side-hook brasselette with hip lacing and laced inner-belt. A garment designed for the full mature figure. Brocade with swami bust. Sizes 34 to 48. —Downstairs at Ayres.

Pumps Plain Pumps

~Downstairs at Ayres.

ren it

ART