Indianapolis Times, Indianapolis, Marion County, 11 February 1937 — Page 14

PAGE 14 . . THE INDIANAPOLIS TIMES THURSDAY, FEB. 11, 1937: *

: Wasson company... WL

WASSON'S Does Not Sell Seconds, Substandards, Nor Imperfect Qualities

Photographed: WASSON’S SHOE DEPARTMENT, in its colorful, modern setting .. . Light-as-a-feather aluminum chairs upholstered in reds blue or green leather . .. Walnut carpet. A magnificent setting for magnificent shoes!

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®* beautiful new fabrics—smartest styles—created on naturalizer’'s exclusive “‘plus-fit"” lasts that conform to the bones within as well as the foot

WE'RE proud to announce that the spring Naturalizer Shoes

ing on 5th Avenue and clicking along Hollywood Boulevard success of the season—for they

are here! These are the shoes you see promenad- + +» These are the shoes destined to be the outstanding combine inimitable fashion details plus the greatest shoe comfort you can even imagine! Over 20,000 foot X-Rays were studied to create the NATURALIZER PLUS-FIT lasts. FABRICS: New, beautiful and durable—with the accent on accent COLORS: Gay and vivid and young as a deb! high fronts!

+ + + Some fabrics even water-spot-proof and washable!

Flattering as a Southern colonel! And fashion details: Jaunty

Intriguing open patterns! Don’t spend your life two feet from happiness—hop into a pair of

&. NATURALIZERS: you'll confess you've never enjoyed such foot comfort , . . and vou'll delight in the glances of admiration turned to the trim. NATURALIZER styles! : » " » e the ten smart fashion features: 3 A "MASQUE" Grey gabardine step- F A GREY BUCKO — monk strap shoe ‘ i ot pump, D'Orsay eut, with grey * with leather heel. A grand shoe for ! calf trim and grey boulevard heel, campus wear for the school girl. | Black, blue, grey, beige. 6.75 Blue, grey, belge. 6.75 . B "WILMAY' __ Black hid stepin 8 “NATURAL'' —Rlack reverse ealf Ny * pump with concealed gore, stitched * oxford for “rough and tough” wear. ) | m dark grey. Smart afternoon shoe 12-8 inch leather heel. Black, brown, i by Naturalizer. Black, brown. 6.75 blue. 6.75 3 » 0 “PARKWAY —Black kid five-eye- i “LELDA —Black gabardine strap vet tie oxford stitched in dark grey. * shoe with black patent trim. CutPractical and smart every-day ox- out vamp and strap. Cellulois boule- ‘ ford. Black, brown. 6.75 vard heel. Black, brown. 6.75 D “WINSTON —Brown kid gypsy “VALOINA" —Biue gabardine ' * tie shoe with covered cuban heel. A l. step-in gore pump with blue calf good-looking shoe for the business trim. A smart “dressy” afternoon woman, 6.75 shoe. Also in black. 6.75 . " NATIONALLY ADVERTISED —G 0 0 d E ; NURSES OXFORD —A white = ® Housekeeping, Vogue, Photoplay . kid 5-eyelet tie oxford specifically Plus.Fit IL and Ladies’ Home Journal carry the designed for nurses who must “be BhIL Lass conform story of NATURALIZERS to milon their feet.” 6.75 to the bones within as ans of women. : 4 well as the foot itself.

Don't Spend Your Life

WASSON'S — THIRD — FLOOR