Indianapolis Times, Indianapolis, Marion County, 5 February 1937 — Page 2
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THE INDIANAPOLIS TIMES vs
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FRIDAY, FEB. 5, 1937 *
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Make 1937 Your Best
Dressed Year — Start With a Colorful and Classic
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Tomorrow=We Present an
All-Star Cast of New
KavsenGloves $1.0
Tomorrow the curtain rises on an advance spring showing of Kayser gloves for spring 1937. An allstar cast featuring Kayser's leatherette, baskette and Kayspun fabrics. Plain slipons and novelty styles. A colorful cast of colors including black, brown, navy, gray, crown gold, beige and British tan. Sizes 6 to T's.
Other KAyeer GI0Ves ,..0c..cco00044 $1.50
~—Downstairs at Ayres.
Headed for Success—
Gay-Dashing and So New ‘They Have No Yesterday!
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DRESS FASHIONS
Here are a trio of our exclusive Betty Shaw dresses that promise to become spring's star fashions! wh They're so gay and dashing and youthful that they're , : at home in any fashion crowd. You'll find that all the Betty Shaw dresses are advance fashions, featuring the new details, weeks in advance. And now that spring is in your thoughts, a new Betty Shaw will make it a reality, in more ways than one.
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Fur Trimmed
Sports
Coat ) $20.50
Just to be different than your usual self this spring, start your wardrobe off with a fur trimmed sport coat colorful as a pastel painting and in a fleece soft as a kitten's ear. The collars are fluffy and flattering Lynx or Polar Wolf Johnny, Shawl or Pouch types. This year you'll find the new fitted or swagger styles with gored backs, or with semiflare skirts, and in the prettiest pastel colors you've ever laid your eyes upon.
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START WITH
Skirts 'n’ Sweaters And Build Up a Versatile Wardrobe!
$798
‘ Sup THE SKIRTS — In all THE SWEATERSCamel Hairs wool flannel, crepe or We've more sweater Fitted Styles mixtures. Choice of styles than you can Swagger Styles blue, black, brown, shake a stick at. AllGored Backs green, checks, or pat- wool zephyrs in plain
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1 * ’ A Q Top: —A lovely bright Gs (n evs I leeces red fleece, belted : Greens casual coat in A : Red
size 18 Shawl
collar of Polar / \ Beige
Wolf, Blue
Right: — Gored back
style in a flattering grev fleece
Gold Semi-Flares
Sizes 12 to 20
terns. Pockets, buttons, pleats, gores, are the new fashion features. Sizes 24 to 32.
pastel colors or comsbination colors, ' Long or short sleeve styles. Sizes 34 to 40.
with face framing —Downstairs at Ayres.
collar. Size 12. y 3 —Downstairs at Ayres.
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To Give Fresh Lustre to Your Winter Clothes—Wear
Spring Fashion Groundwork Begins With
CORSI-INS
Shiny Junior Shoes | Straw Hat 99
® Corliss Junior Shoes have taken a pledge for stvle
and smartness and service this spring, and already they've met with instant success. Our varied collection of the new spring styles is fashionably complete for this time of year. They're expressly designed for the growing girl or for the woman who likes to wear youthful and comfortable footwear. Sizes 4 to 9. Widths AAA to C.
Straps Bucko Black Oxfords Calf Blue Flat Heels Kid Grey Military Patent Brown Heels Leather Beige
—Downstairs at Ayres,
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You can cling for dear life to your dark clothes, but a shiny straw hat at the top of your head proclaims that you know spring is near. And for your new prints or your new man-tailored suits you can find nothing more flattering, Last-minute styles in Brims, Berets, Off-the-face and close fitting types. Veils, flowers, ribbon trims. Black, brown, navy and grey colors,
~—Downstairs at Ayres,
A. The Spring Classic —-A Redingote Dress
$6.98
A spring perennial because it can be worn everywhere, Navy crepe coat with
: $F LL SILK : : floral print dress. ; A / < : i Note all the chic Your Shirt Drawer Needs Plenty of | § Nowe al ne Coie
These Fine Tailored Shirts at 11 to 11. spring without any coat at
Chiffon Hose $1.19
| : : because it's a suit dress. Twenty of America’s greatest stores pool i. : 3 Note the gored skirt and i 3 a i EE ; E pleated pockets. Sizes 14 their resources . .. and buy thousands of : 8 BG these shirts every month. That's why the : al 43 3 : : : : oy i FE = . s ; (Substandards) maker can put so much sound quality in . li - : C. A Youthful Half
them. Crankbrooks are full cut, and tai- Size Print Dress
lored to give perfect fit! Made from a highcount broadcloth that will give unusually $7.98 long service. In WHITES, PLAIN COLORS, Black or navy satin wide FANCY PATTERNS. Sizes 13!5 to 17. fase) Socal Jrint dress
pleats from neckline to hemline. Trimmed with white buttons for contrast and newness, Sizes 18's to 2415.
Skirts Are Getting Shorter=— Your Stockings Must Be Sheerer and Clearer This Spring!
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B. The Pastel Wool Belted Suit Dress
$6.98
Wear it now under your dark fur coat, later this
Just In—A Big Assortment of Those Popular New Beige Tones!
Spring fashion dictates that skirts must be at least 131% inches from the floor, and that, my dears, means gheerer and clearer silk stockings. Real Silks De Luxe chiffon or “Slenda-Fit” chiffons pass this fashion test both in sheerness and clearness . . . but added to this you get beauty and long service! In smart new spring ghades including the popular new beige tones. Sizes 81% to 101%,
No Mail or Phone Orders!
=Downstairs at Ayres,
‘Cranbrook’ Socks
25c ru
“Cranbrook” socks come in plaids, checks, stripes or neat figured patterns The double gole, heel and toe mean service. Sizes 10 to 12. ~Downstairs at Ayres.
“Cranbrook” Ties
55¢ 2 for $1
Hand-tailored ties in a big selection of new spring colors and patterns. Stripes, plaids, checks and all-over patterns.
Tomorrow is the last day for these Final Clearance Sales « . « smashing values in every department. Limited quantities . . . drastically reduced.
Downstairs at Ayres =~ = ‘Where Correct Fashions Are Less Expensive!
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