Indianapolis Times, Indianapolis, Marion County, 2 February 1937 — Page 4

THE INDIANAPOLIS TIMES

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YOUR CHANCE TO WIN

100,000.00

Win a Fortune in Old Gold's Contest of Skill!

CONTEST JUST STARTING Enter TODAY!

INNA

THE PRIZES

1st Prize . $100,000.00 2nd Prize. « « « « « $30,000.00 3rd Prize . « « « « « $10,000.00 4th Prize . . . «+ $10,000.00 5th Prize . . . « $5,000.00 GthPrize . « «° $5,000.00 TthPrize . « « $2,500.00 SthPrize . « « « « « 32,500.00 2 Prizes $1,500.00 each . $3,000.00 2 Prizes $1,000.00 each . $2,000.00 10 Prizes $500.00 each . $5,000.00 28 Prizes $250.00 each . . $7,000.00 50 Prizes $100.00 each . $5,000.00

One Hundred Prizes

$50.00 each . « -«: 35,000.00

Eight Hundred Prizes 31000each « « ¢« « -s $8,000.00 Total 1,000 Prizes, $200,000.00 (ee pany vour solutions each week with 3 Old Gold wrappers, or facsimiles, in accordance with the Official Rules) }

EATNESS DOES NOT COUNT IN THIS CONTEST

This is a contest of skill with real puzzles, puzzles capable of one and only one perfectly correct solution. You do hot depend upon luck or guesswork or neatness in this contest.

At the conclusion of the contest, and with the awarding of prizes, every entrant will be mailed the complete list of cor= rect solutions, and the names and addresses of all winners, with the number of correct solutions scored by each winner, and a complete explanation and key to the solution of every puzzle.

An individual file will be established for every entrant in «

this contest, and every solution submitted will be checked and re-checked. At the conclusion of the contest any entrant may examine his or her file and check same against the file of any winner. NEATNESS DOES NOT COUNT in this contest! There are ro tricks! No catches! Just read the rules and solve the puzzles and submit your solutions in accordance with the rules.

NOTICE TO RETAIL TOBACCO DEALERS

If you run short of PUZZLE PICTURES AND ENTRY FORMS, you can obtain a new supply immediately by telephoning

YOUR JOBBER

Much as we will try to keep you amply supplied, it is almost impossible to ans ticipate the exact quantity of puzzles that the customers of each retail store may request,

P. LORILLARD COMPANY, ING.

| [— this contest today!

Here’s the contest you have been waiting for... the contest in which you can win a fortune. .. the contest in which YOU DON'T NEED LUCK. Here's the contest where your skill and your ingenuity can bring you $100,000.00 in CASH. The contest is just starting. Enter

right away. 1,

CASH PRIZES—totaling $200,000.00.

In this contest you solve puzzle pictures in accord: ance with the rules. Notice the picture at the right. 1T°S A SAMPLE PUZZLE, drawn especially to give you the idea of the contest. Read the explanation below the picture, and learn how to proceed in solving the OFFICIAL puzzles that

can make you rich. Neatness does not count.

SOLVE PUZZLE PICTURES

Primarily, your job is to solve puzzle pictures in accordance with the rules. Each puzzle represents a name, and with each puzzle there is an accompanying list of names in which you can find the solution to that puzzle. The SAMPLE puzzle at the right gives you a general idea of puzzles. Naturally, the sample puzzle like the first official puzzle in the contest is easy and is made purposely so, in order to assist in giving the contestant a better mastery and education in puzzle solution. As, the contest proceeds, the puzzles logically become more difficult and represent a delightful challenge to your ingenuity.

COSTS NOTHING — PUZZLES ARE FREE!

You can enter this contest today. You can get the first six of the puzzles anywhere that cigarettes are sold. The puzzles are absolutely FREE. There is no cost, no obligation. Beginning Monday (Feb. 1), and continuing each Monday for 15 weeks, Double-Mellow Old Gold will offer six puzzles for solution each week. Get your first 6 puzzles now. Just go to any of the thousands of places where Double- Mellow Old Gold cigarettes are sold and ask for the Official Puzzles. They are YOURS! FREE FOR THE ASKING.

SEND IN YOUR SOLUTIONS EACH WEEK!

The most important thing to remember about this contest is: Yon send tn your solutions each week, in series of six solutions, In other words, you are offered six puzzles to solve on Monday of each week. You are requested to send in your solutions not later than Midnight of Saturday night of the same week. Thus, the first six puzzles which were issued

PRIZE CROP TORACCOS MAKE THEM

Monday, Feb. 1, 1937, should be solved and mailed not later than Midnight of Saturday night of this week, February 6, 1937. Follow the same procedure each week.

WHY OLD GOLD OFFERS YOU THIS OPPORTUNITY

Through thiscontest, we hope to gain new smokers for Double-Mellow Old Golds. We believe they'll get a thrill from this delightfully different cigarette. Rich in its prize crop tobaccos! And ALWAYS factory-fresh! Thanks to those two jacks ets, double Cellophane, on every OLD GOLD package. But you don’t need to make a purs chase in order to compete. The rules give you a choice of sending the regular Old Gold yellow package wrappers with each week's puzzle solutions, or reasons ably accurate, hand-drawn facsimiles of these wrappers. The choice is up to you! Or you can get the 3 Old Gold wrap= pers you require each week by persuads ing your friends or relatives to try this prize crop tobacco cigarette. Feel free to do this, because we will pay anyone twice what he paid for a package of Double-Mellow Old Golds if, after smok= ing ten of the cigarettes, he does not agree that it’s the finest “smoke” he ever tasted! Read carefully our Doubles Money-Back Guarantee on this page.

"WIN $100,000.00 START RIGHT NOW!

Decide right now to start in this contest of skill. Make up your mind to get the first six puzzles. They're free, Ask for them anywhere that cigarettes are sold. Solve the puzzles, and mail your solus tions, together with 3 Old Gold ellow wrappers, of facsimiles, by Midnight of Saturday night of this week, Feb. 6, 1937. Get your puzzles and complete rules and entry form today.

TWO JACKETS LL KEEP THEM

77 VLA el 4

LIT NRRL puzzle pictures FREE . .

together with full rules and details

EE —.

EE RAY

CELLOPHANE

PEE / // 20 Vy Val vy 4 Cea 20 sold

YOU CAN WIN $100,000.00 IN A CONTEST OF SKILL

— Read Explanation Below— Get the Puzzles and Rules FREE! NOW! Anywhere Cigarettes are Sold

Notice this sample puzzle. It represents a name. Can you find the name in the following list? William Tell Texas Guinan Alexander the Great Rudolph Valentino James J. Corbett Edwin Booth

The correct solution is RUDOLPH VALENTINE-OH or VALENTINO. VALENTINO. And this is how the

puzzle is solved:

Notice the word “RUE.” Also, the DOLL, Also the snarling sound of “FFFFF”’ from the dog. Put them all together and you have RUE-DOLL~ FFF, which when pronounced sounds like RUDOLPH.

The man is handing the lady a VALENTINE. She is saying “OH.” Add them together and you have

Thin contest, Th fis entirety, copyrighted, 103%, by P. Lorillard Co., Ine.

Through the clues in this puzzle you form the name of RUDOLPH VALENTINO, the only perfectly correct solution to the puzzle.

You will not find this contest easy, particularly after the puzzles begin to get harder. But if you really and trulyenjoyacontestof SKILL, HERE IT IS. See your dealer today and get the first week's puzzles and rules.

Double-Your-Money-Back if Old Golds fail to please!

FULL PACKAGE, plus postage. Offer holds good

Enter this contest and buy your first pack of until end of contest.

Double= Mellow Old Golde on our DOUBLE= MONRBY-BACK GUARANTEE. We will return TWICE THE AMOUNT OF MONEY you paid for your first pack of Double-Mellow Old Golds if they fail to give you the greatest cigarette pleasure, and the greatest smoking enjoyment you have ever known.

Here's our proposition. Smoke the first 10 eigarettes in the pack, If, for any reason you are not delighted, just return the remaining 10 to us, together with the wrapper, AND WE WILL MAIL YOU TWICE THE PRICE YOU PAID FOR THE

Bear this in mind when you try your first pack of DOUBLE-MELLOW OLD GOLDS, or when you induce any friend to try them in order to help you get your wrappers. DOUBLE money back if your friend isn't DELIGHTED with Double-Mellow Old Gold and grateful to you for the suggestion,

If you decide you do not want tosmoke Old Golds during the contest, you may qualify by sending in reasonably accurate hand-drawn facsimiles of the Old Gold package.

he OLD GOLD CONTEST Date : P. O. Box 9, Varick Street Station, New York, N. Y. '| Please mail to me the first 8 Official (Series 1) Puzzles in

the Double-Mellow Old Gold Contest. Supplies are exhausted at stores visited by me. I enclose stamp for

postage,

Name i Address

IF YOUR DEALER'S SUPPLY IS EXHAUSTED MAIL THIS COUPON

City. S tale 100 3

JL EL

TUESDAY, FEB. 2, 1937"

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