Indianapolis Times, Indianapolis, Marion County, 1 February 1937 — Page 6
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THE INDIANAPOLIS TIMES MONDAY, FEB. 1, 1087 ) ‘
MONDAY, FEB. 1, 1937
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OLD GOLD WILL PAY
100,000.00 CASH First Prize
Anybody in the Family Can Enter and Win!
1,000 CASH AWARDS $200,000.00 in PRIZES
E ARE ready to pay you a cash fortune of $100,000.00 as a reward for entering this contest and winning First Prize in accordance with the rules. You are offered this opportunity by the P. Lorillard Company, one of the world’s oldest and strongest tobacco companies.
Primarily you win| by solving puzzles—and by following the rules of the contest in their explicit provision for every contingency. BE SURE TO READ THE RULES. BE SURE YOU UNDERSTAND THEM. Above all, your skill is the winning factor in this contest. Wile in the initial stages of the contest the puzzles will be elementary, they will become progressively more difficult as the contest proceeds; the simpler puzzles being published first as the means of improving the skill and ability of all contestants in puzzle solution. You are eligible to win this $100,000.00 cash fortune if you live anywhere in the United States or its territorial possessions. The only persons barred are employees of the P. Lorillard Company and its advertising and promotion agencies. First Prize of $100,000.00 is only one of 1,000 cash prizes. A total of $200,000.00 will be paid to the 1,000 entrants achieving the highest scores, in accordance with the rules, This contest is a great friend-making enterprise. Tt gives YOU an opportunity to win a real cash fortune. It gives Double-Mellow OLD GOLDS an opportunity to win you as another of millions of loyal friends. We intend to conduct the fairest and finest CONTEST of skill ever offered. We shall safeguard the interest of each contestant in every conceivable human way, and we shall administer this contest so as to make every entrant a true and lasting friend of OLD GOLD. If you are not an OLD GOLD smoker, we hope you will try DoubleMellow OLD GOLDS. We believe you will get a thrill out of this 1937 cigarette... a blend of the finest prize crop tobaccos . . . brought to you always fresh; every package protected by two jackets, double Cellophane. But you don’t need to make a purchase in order to enter this contest. While the rules require that three OLD GOLD yellow package wrappers be sent with each series of puzzle solutions, we'll accept your own reasonably accurate hand-drawn facsimiles of the OLD GOLD yellow package wrapper. KK We invite you to enter this contest. Complete details, together with our cordial good wishes for your success, are included in this two-page announcement.
Sincerely, p hy
(Established 1760)
, Makers of DOUBLE-MELLOW OLD GOLD Cigarettes
This contest, in its entirety, copyrighted, 1987, By P. Lorillard Co.; Ine.
NOTICE TO RETAILERS
We will make every effort to keep you amply supplied with the current OLD GOLD puzzle pictures. If you run short, merely telephone your jobber, and an additional supply will reach you promptly.
Smoke
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Another ENTRY FORM in case somebody else in the family wants to en
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OFFICIAL ENTRY Form
OLD GOLD CONTEST Dat P. 0. Box 9,§Varick Street Station, New York, N. Y.
(The following are my solutions to puzzles 1-6: 4 5
6
T enclose herewith 3 01d Gold yellow package wrappers (or 3 hand similes) in accordance with the rules. v ae
Mr.
Mrs. Miss "PRINT YOUR NAWE Address
City State,
Submit the solutions as indicated on this Official Entry Form by Midnight of the coming Saturday or earlier, if you choose.
the following list:
Mark Antony Knute Rockne
Look carefully at the picture. A few seconds study conveys the idea that a RACE is in progress. Remember that word—RACE. Keep it in mind. Next notice the word “HO” being shouted by the enthusiastic spectator at the left. Putting these two clues together you have HO and RACE, or the word HORACE. Now, notice that the dog is growling the sound “GRRRR;” also notice the word “LEE” and the “E” on the run-
LITLE Mellow
THIS IS A SAMPLE PUZZLE
(= is used only for the purpose of explaining how to proceed in solving the Official Puzzles in this Contest. Read explanation below.
This SAMPLE puzzle, like all of the official puzzles, represents a name. Below each puzzle is an accompanying list of names in which the correct name for that puzzle can be found. For instance, the name for this SAMPLE puzzle is included in,
Charles Dickens William Penn
The correct name, or solution of this SAMPLE puzzle is HORACE GREELEY. Here is how you solve the SAMPLE puzzle:
Horace Greeley Patrick Henry
ner’s sweater. Combine these clues and you have GRRRR and E and LEE, which when pronounced together form the sound of “GREELEY.” Thus, you have formed the name of HORACE GREELEY, the correct name represented by the picture and the solution of the puzzle. By the same process, you solve the official puzzles in this contest and by fully complying with the rules youcanwin $100,000.00 First Prize.
PRIZE CROP TOBACCOS
Py ’ : £ LY RE DOUBLE CI LLOPHANE
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Old Gold's Guarantee
> If you are not an Old Gold smoker try them on OUR DOUBLE-MONEY-BACK GUARANTEE
By means of this contest ‘we hope to win thousands of new friends for Double-Mellow OLD GOLD Cigarettes. Yet we want no person to smoke OLD ‘GOLDS merely for the purpose of competing in this contest,
£ To those who do not yet know the delight of Double-Mellow ‘OLD GOLDS, we say: Enter this contest; but first, try a package of 0.Gs entirely AT OUR RISK. :
¥ So supreme is our confidence in Double-
i Mellow OLD GOLDS that we will gladly
send you TWICE the price you paid for a package if you don't like Double-Mellow
OLD GOLDS better than’any other cigarette.
Buy your first package of OLD GOLDS. Thrill to the flavor and richness of DoubleMellow OLD GOLD'S exclusive Prize Crop Tobaccos, its smoking excellence doubly protected for you by two jackets of Cellophane.
Fi After smoking the first 10 cigarettes in your first package of OLD GOLDS—if for any reason OLD GOLD is not exactly to your taste and liking, no questions asked. Return the remaining 10 cigarettes and the wrapper, and we will send you twice the price you paid Jor the full package, plus postage. Then, if you Wish, you may continue in the contest by sending reasonably accurate hand-drawn facsimiles of the OLD GOLD wrapper.
YOU CAN WIN
$100,000.00 CASH 1. PRIZE YOURS TO WIN IN CONTEST OF SKILL
CONTEST STARTS TODAY
Here's What You Do to Win
In this contest, which starts today, it is possible for you to win $100,000.00 First Prize (One Hundred Thousand Dollars) or any of 1,000 cash prizes. Prizes total
$200,000.00.
For instance, notice the SAMPLE puzzle printed directly at the left. This SAMPLE puzzle was drawn only to give you the idea how_to solve the official puzzles. Carefully note the following solution of the SAMPLE puzzle, and you will be better able to proceed with the solution of the official puzzles.
Let’s Solve the SAMPLE Puzzle Together
Look carefully at the SAMPLE puzzle at the left. A few seconds study conveys the idea that a RACE is in progress. Remember that word—RACE. Keep it in mind. Next notice the word “HO” being shouted by the enthusiastic spectator at the left. Putting these two clues together you have HO and RACE, or the word HORACE. Now, notice that the dog is growling the sound “GRRRR;” also notice the word “LEE” and the “E” on the runner's sweater. Combine these ciues and you have GRRRR and E and LEE, which when pronounced together form the sound of “GREELEY.” Your clues are: HO—RACE —GRRRR—E—LEE. Pronounce those clues, and you will find that you have solved the puzzle with the name “Horace Greeley.”
NOW?! You’re Ready to Start!
Now, if you understand the general idea of solving the puzzies you are ready to start. On the page at the right, you will find the first official puzzles. Solve these 6 puzzles. Remember! Below each puzzle is a list of names, and in the list below each puzzle you find the core
rect solution for that puzzle.
Neatness Does Not Count
Neatness does NOT COUNT in this contest! No tricks! No catches! Before you enter this contest, read the rules and find out exactly what you are to do. Then, when you clearly understand the rules, submit your solutions in accordance with same.
Send in Your Solutions Weekly in Series of Six
Each week, for 15 weeks, six puzzles will be offered for solution. The six puzzles released each week will be known as a series. The first series of 6 puzzles is printed on the page at the right. Mail your solutions to this first series any time between now and Midnight of the coming Saturday. You can mail your solutions to the second series any time bes tween Monday, Feb. 8, and midnight of Saturday night, Feb, 13.
Just remember! Submit your answers WEEKLY in this contest, sends ing in six solutions each week for the contest period.
Enclose 3 OLD GOLD Yellow Wrappers With Each Weekly Series of Solutions
Enclose 8 yellow wrappers from packages of OLD GOLDS (or 3 fate simile copies) with each of your weekly series of solutions. This is in accordance, with the Contest Rules. Address your envelope to: Old Gold Contest, P. O. Box 9, Varick Street Station, New York, N.Y.
Puzzle Pictures Are FREE Anywhere Cigarettes are Sold
You can get these puzzle pictures FREE, anywhere cigarettes are sold. With each series you will find a convenient ENTRY FORM for filling in your solutions. However, any ENTRY FORM you find in a newspaper or magazine or circular is just as acceptable as any other ENTRY FORM.
Notice that there are two ENTRY FORMS included on these two pages. Use one yourself. Perhaps someone else in the family may wish 15 use the other ENTRY FORM. Anybody and everybody in the family can enter this contest and any person who lives in the U. S. A. or its territorial possessions, is eligible to win provided the entrant is not connected with the P. Lorillard Company, Ine., or its advertising and promotion staffs.
Start now! Wii There are 6 1 puzzle represen name represented the list of nameg
SOLVE T
PUZZLE-CARTO(
MANDY / | KNOW THOSE SPIDERS ARE DANGEROUS’ /
This puzzle represents one of the n Writeyoursolution on entry form in lo
Washington Irving J John Ringling | Roscoe Arbuckle ; Oscar Wilde Noah Webster William Pitt
PUZZLE-CARTOO
This puzzle represents one of the nam Write yoursolution on entry form in lowe
Henry Clay Poc Wiley Post Wal Diamond Jim Brady Jam Leif Ericson Russ Thomas Jefferson Robe Julius Caesar Thot
This contest, tn ita entirely, copyrighted, 1937, by P. Lorill
THE
1. OLD GOLD'S PUZZLE CONTEST is opa with the exception of the employees of P, pany, Ine., and its advertising and sales pro
2. A group of not less than 90Jpuzzles which creasingly difficult as the contest proceeds w solution. Each puzzle will represent or in sof contain clues which will convey the idea name may be that of a person, book, song, m or nation. The earlier puzzles will be more order to assist contestants in familiarizing t the principles for solving this particular kind
3. OLD GOLD will pay a First Prize of $100. other cash prizes (a grand total of 1,000 pri $200,000.00) to the one thousand contestant: submissions achieve the one thousand highest solving puzzles they are called upon to sol rules, and who in all other ways conform § Official Rules.
4. The puzzles will be issued for solutions in of six, and contestants are asked to solve and tions EACH WEEK. The 1st Week's Series of § the release date of Monday, Feb. 1, 1087. for fourteen additional weeks, there will be a3 series to solve. Contestants should solve thé submit solutions to same during the week foll date of each series. In subraitting the solution rent ‘series, a contestant is privileged to sub for preceding series. Thus, a contestant enteri during the 2nd week should submit both th Series as well as the 2nd Week's Series: and a con
Ae during the 3rd Week should submit both thf