Indianapolis Times, Indianapolis, Marion County, 29 January 1937 — Page 2

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THE INDIANAPOLIS TIMES ___ FRIDAY, JAN. 20, 1087 * v y dc 2

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Make 1937 Your Best Skirts Are Getting Shorter— START WITH

Your Stockings Must Be Sheer-

Dressed Year—Start er and Clearer This Spring! Skirts n’ Sweaters

With a Colorful BE A f 5 IL R And Build Up a Versatile Wardrobe! Fur-Trimmed | DeLuxe Chiffon Hose 08

asual Te C THE SKIRTS—In all THE SWEATERS — (Substandards) wool flannel, crepe or We've more sweater

mixtures. Choice of styles than you can

R Spring fashion dictates that skirts must be at least 13'4 inches blue, black, brown, shake a stick at. Alli rom the floor, and that, my dears, means sheerer and clearer reen, checks, or pat- wool zephyrs i i gilk stockings. Real Silks pass this fashion test both in sheerness rr. Pockets. ello pastel pays > plain . Ay Oy oD x ) -

and clearness . .. but added to this you get beauty and long service! : : In smart new spring shades, Sizes 8's 10 10%, pleats, gores, are the bination colors. Long

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new fashion features. or short sleeve styles.

No Mail or Phone Orders! Sizes 28 to 32. Sizes 34 to 40. . ~Downstairs at Ayres. ® Downstairs at Ayres. * SAS This Stamp* of Quality Means

Perfect Fit, Comfort and Long Wear!

Just to be different than your usual self this spring, start your wardrobe

off with a fur trimmed casual coat \ wv rv \ 3» . . colorful as a pastel painting and in a I % \ Wolveri ne Ru n-Resist fleece soft as a kitten's ear. The po

collars are fluffy and flattering Lynx hi \ Y § p ® or Polar Wolf Johnny, Shawl or \ S RO Fy Bei i berg Slips

Pouch types. This year you'll find

the new fitted or swagger styles | with gored backs, or with semi- 3 4 flare skirts, and in the prettiest \ pastel colors you've ever laid your eyes upon, P t t Ii d f ®

1—A lovely bright 3 Sh § Greys Fleeces red fleece, belted fp Greens Camel Hairs Ta ~ Wolveri ‘ : «oll : IRN . olverine bemberg slips are our best selling bemVo Red Fitted Styles SPRING BAGS berg slips because they're run-resisting, with rip-

casual coat in 3 gize 18. Shawl } » Nas . ; . Beige Swagger Styles proof seams and shape themselves to your figure.

collar of Polar iF vi ‘ p / i Wolf, fg Blue (Gored Backs Ten, 8 Suck With » bang Jot sing! We have five different styles to choose from... Ey te Uhight shinifess oF patent is 8 $ 00 Brassiere top, California or straight tailored tops J SS y L S d y Le S 0PDS, »

J : 1» Right: — Gored back i) Gold Semi-Flares smart contrast for the darker, duller Sg k : hy style in & fatter \ AN spring fabrics, Choice of large or small California or straight lace tops. White, tearose, be rac Syasam ¥ 3 . bags in all the new styles. Black, brown, black or navy colors in group. Sizes 32 to 46 in De ct TI Sizes 12 to 20 navy, red, gray, green or tan colors in group ' grow e 3 many types. : ’ —-— ) , collar, Size 12, —Downstairs at Ayres. —Downstairs at Ayres. Downstairs at Ayres.

Authentic Replicas of A. Wide Spaced Satin

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Speaking of spaced patterns here's a chic Betty Shaw in black or navy satin with clusters of big florals in

: Anvanra nn "3 \ : § ; Sa | tan a . ee N y bright colors. Sizes 14 to 20. LL Scltllan NI y : J Jed AR B. Youthful Half-Size cs 4 E : ; TS , Satin Print

Black and white or navy and

3 a as 1 Nn i EE Bon ee HE oy : ; SA white satin print with change- § eva : \ : EN able V-neckline, The ruching wy ba ) . y X WR around neckline to beltline is

very flattering. Sizes 181: to 24!2.

Choose From a Dozen Different Spring Styles at

49 : } Never More— + NF Never Less—

five exclusive Betty Shaw dress fashions that | Here's Paris at a price! Here's the hat fash : promise to bec toharees fashions 3 that ions so popular in the fashion centers of the tion period y king for a new dress to pick up world, and now reproduced by leading Amer- i 8, and yle that will be just as smart ! I One of our exclusive new

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ican designers at a price you can afford. Choose in the spring as it is n ) from twelve different styles in WOOL FELT, Betty Shaw fashions ers this need in more ways | jumper Brims, Bretons, Off-the-Face, [Tom« ~ than one . ., and the price; mind you, is budget-wise. bhurge, Sailorg, Roll Brims or Tailored brims. Ge Black, brown, gray or navy colors. : stairs

—Downstairs at Ayres.

* Spring Fashion Groundwork Begins With

CORGILINS Junior Shoes

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C. The 3-Way Redingote

Corliss Junior Shoes have taken a pledge for Dress Wear the coat . . . wear the

style and smartness and service this spring, ; : ni arendy they ve met with instant SPIRE: a: A] : 5 0 dress , . . wear the coat and | EY9e mek witk in Sb gates, . : | 3 dress. - Navy or black gamsa is fashionably complete for this time of year. XN uh \ H prin area, Ses 1310 1. They're expressly designed for the growing Fan whats SRG li ge girl or for the woman who likes to wear vouthful and comfortable footwear. Sizes 4 to 9 Widths AAA to C. 4

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E. A Treat in Paper D. Lambskin Print

Straps Bucko Black $6.98 Suit Dress Oxfords Calf Blue . ) Paper taffeta in tiny old- With the vogue for suits, the fashioned garden print on suit dress will be popular

Flat Heels i Yovmus Milit RG Kid Grey . black or navy ground. this spring. Revered front ary Patent Brown Bright nosegay at the low on jacket. Aqua, powder, V-neckline, Sizes 12 to 20. capuccine. Sizes 12 to 20.

Heels Leather Beige —Downstairs at Ayres. ~—Downstairs at Ayres.