Indianapolis Times, Indianapolis, Marion County, 15 January 1937 — Page 2

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THE INDIANAPOLIS TIMES | ____ FRIDAY, JAN. 15, 1937

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Greatly Reduced!

| | Z Women’s and Misses’ |

Tomorrow! A Featured ‘Group of Exclusive New

lim ill DRESS FASHIONS

® Bloomers { Three more months of winter, but don’t let that get you down. Pep up EA your spirits and your wardrobe with one of these refreshing new Be ty ® V ts Shaw dress fashions. You'll find them only in Ayres Downstairs Sti ire eS and each is a distinctive new style, weeks in advance of the coming fa: h- : : | ions. We show you here four chic examples from a lov:ly @ Briefs eo | collection of styles for women, misses and the junior-mi is!

Warm Fleeces!

Vs Made of Bembery, A : pln : : 3 9 : ho = . We've clipped several dollars off their reg-

> rl! : k i : | Es % ular price for this special January ClearTearose Colo i : 5 : 2 2 ance! Smart plaid-backs, twisted tweeds and fleeces will be found in the group

Though so inexpensive these dainty underthings fit as : a : EE F : Ih sine V3S%eT or Ais] Siler. Cons 2 : " o x 5% . pe 5 eos: by 0 a though made to your measure. The special crotch con- A a . ; FI 207) WORT ROW SB struction minimizes strain and allows for an active : : : FE A | ; I I ra stride—these are ideal garments for college girls, for : Ch TR FO SE to ; ing, for shopping. In monotones or mixed sportswomen. The material, a new fabric made of Bem- : : : =m KG : colors. Sizes 12 to 20, and also some berg, is luxurious to look at, agreeable to wear, resists j ; ; : i 4 : half-sizes and women’s sizes.

runs and launders beautifully. Sizes For

Sizes 34 to 44! |: : 3 4 he | Ly Fa | : Women and Misses! —Downstairs at Ayres. : ] £ : mn k 5 tl : —Downstairs at Ayres.

A Lovely Slip for 3 ao A i ™ Wherever You Go Very Little Money! - | Sr . ['hey’re Boon Companions!

“Swan-Ray” | [eo \ON\ Na BN | pal Sweat NON ; ; B | Barrel Sweaters Costume of asions) RIN fr— and Shirts

SLIPS J EE ; l | $1.09

A. THE CLASSIC REDING- & 0 : ; $ 00 OTE—A Woman's dress with 5 b % 1 EACH ® the redingote coat separate. 3 ; Jie . The dress is a pretty print, : | Sleeveless barrel style sweatEACH on a navy ground. Sizes 38 ; | ers, in plain pastel colors.

Maize, coral, white, gray and . ; ds ; C. LACY, BUT INFORMAL— D, HALF-SIZE DRESS—In : : wan Be al ade of hans B. MULTI-COLORED—Tyro-~ A chic lacy dress in navy or black, brown or navy a Ma Small, medium and fits React ang wears long Sy lean type embroidery on black black. Peplum effect with crepe. Simplicity is the key- ge. of ner form-fitting sles wih Votoos | or navy gamsa. Peplum style ruffled standing collar, rhine- note for this slimming, youth- Short sleeve broadcloth shirts Lace or tailored ives In a 4-aor DS with 2-tone piping on collar, stone buttons, full shoulders ful style. Sizes : ; . : yp gore 3 sleeve band and peplum hem. and short sleeves. Sizes 14- : with tailored collars. White,

houette model, set off at bodice with ! : : i ] hemstitching or embroidery. Tearose. Sizes 14 to 20 $ . —Downstairs at Ayres. : navy, maize, melon, aqua and

Sizes 34 to 44. : rust. Sizes 34 to 40. —Downstairs at Ayres. , —Downstairs at Ayres.

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Choose An Exclusive Companion

Headwinds Are Blowing In for Your Favorite New Costume! J ANU ARY S ALE!

Chic News About These New =] MLE con Rey Sham / Wonien’s and Misses’ Higher-Priced ” HATS | CrepeSilkHose | SHOES

At a Seijsational Low Price!

$ 00 C rar OD D9 Hs | | : | ‘PAIR $3.00)

Tomorrow we ¢ intinue this rousing January Sale

Fashion headwinds have of women's higher priced shoes. Specially pur-

. . ° : 3 SiN . : > chased at grea | reductions off their usual price! been constantly bringing us oo and Ever y Pair I S Fir st Quality ! These shoes ar | smart fashions, well constructed fashion news about these : _ and styled. (thoose from BLACK, BROWN,

: ’ R!|Y, and also combinations. Pumps, new hats for wear now and Betty Shaws are only two months old, but they've made BLE a ON ic De Airy

ia spring The Sinds tol more new friends than we ever expected. There must Shoes you'll be |proud to wear! Shoes that will boxes Tos ls be a reason... and we'll tell it to you. They're exclusive give you unusu lly long service. N meienetin Sic | bh de Doma Sie Shoe rows | pac rum oto Black Combi- N with Arcs manipulations They're woven in such a way to make them more Sen. Brown Low Heels hg ¢ Brown nations : k 3 ...styles that snuggle into resistant, and the foot is fully reinforced. In smart Blue Medium Heels on

; : : your coat collar and make : tre it} : Navy Pill Boxes you look youthfully young. new spring colors and in sizes 814 to 1014. Grey High Heels Calf

Fabrics Turbans & Black, brown or navy. Si i Combinations Ties S k, y. Sizes (3 Pair for $2.00) traps Petersham Off-the- 22 and 23. : Sizes 315 to 9. Widths AAA to C. Straw Face " —Downstairs at Ayres. —Downstairs at Ayres.

BORER EF RAT CRANE TEETER EB ESS RPI ARCA BE BGR A PI PI AOC UGLIER MERE GAA ESRB REEVE ARO U RRO IERIE REAR AIRERP AR CRAP BED TRF CT ARCO PRO ROS CRA REA PI PROACH OR OA RAIN IFN GAIUS s Gh tr sper rd rm abhen

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—Downstairs at Ayres.

| New Handbags [2 TATE >=<® White Neckwear

For Spring Come to Town With RN : Give You That Chic, “Fresh From New and Different Treatments! = 7 the Band Box” Appearance!

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Arms of Fashion Wear

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: - . t - . ; h § : | ® i . “For instance we've just received a cargo of brand new : N WwW F b Gl 2 oh : spring bags in calf and gabardine, or patent and gabar- a e a ric oves Bright new, crisp white collars will work magic with = dite. t ay Y Huilingly q pow ; and different. ; : oN ‘your-old dress a one for that matter. Choic 5 etched. ou’ll also find other favorite styles in New 2] i 1bl ; y : of tailored or frilly styles in crepes, oergandies rough or smooth leathers. Top-handles, pouches, en- are Washable a $ 00 a ANON and lace. High necks, round necks and V. velopes, and zippér styles. Black, brown and other afid plain slipon styles. Black, Brown, ° : « 1 pin-on bows. Many “coll; 3 colors. All leathers simulated. : ‘MATCH.

: | Navy and Gray colors. Sizes 6 to 7%. vy —Dowhistairs at Ayres, : : Ci + —Downstairs at Ayres. PAIR