Indianapolis Times, Indianapolis, Marion County, 8 January 1937 — Page 2

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A Shirtwaist | Model in Romaine

$698

A tailored shirtwaist dress

with short full ‘sleeves and .

stitched Barrymore collar. White taffeta buttons extend down the front. Black with white, navy with white. Sizes 14 to 20.

A Romaine Crepe In Contrasting Colors

$6.98 =)

Play contrast and wear this romaine crepe in.beige, navy, royal or peacock with con-

trasting color belt and buttons."

Note the interesting sleeve fullness. - Sizes 11 to 19.

Dark Sheer’ Crepe With Bolero Effect

$698 ©

This black or navy crepe sheer has the important new bolero effect jacket, and a pleated print shirtwaist with jewel brilliant buttons. Sizes 11 to 19.

Print and Lace With Ruffle Collar

: : $6.98 (D)

This dainty old-fashioned print comes with quaint shoulder fullness and lace trim and ruffle collar. In wine, royal and navy in sizes 11 to 17. r

January Sale! Knit Dresses

| $3.99

se are wool chenilles, frill boucles and heather wool chenilles. Sizes 14 to 20—38 to 44.

—Downstairs at Ayres.

Quartette of Lovely New

Rey Sham

Dress Fashions

$68

Three more months of winter, but don’t let that get vou down. Pep up your spirits and your wardrobe with one of these refreshing new Betty Shaw dress fashions. You'll find them only in Ayres Downstairs Store and each is a distinctive new style, weeks in advance of the coming fashions. We show you here four chic examples from a lovely collection of styles. for women, misses and the juniormiss!

Never More— Never Less—

SROs

Rally Shar

FASHIONS

. oxfords in suede, calf, kid or

White Collars

Make Your Dress Shine With Chic!

Bright new, crisp white collars will : J EACH

work magic with your old dress or your new one for that matter. Choice of tailored or frilly styles in crepes, organdies, pique and lace. High necks, round necks and V necks and pin-on bows. Many of the collars have CUFFS TO MATCH. —Downstairs at Ayres.

The New 1937 Styles Are in and They're Smarter Than Ever!

‘Seamprufe’

Slips

$1.98

And Every Slip Comes With the Famous 10% Guarantee!

The new 1937 spring styles in Seamprufe slips are in. Theyre smarter than ever before, and each . comes with the famous 10-star guarantee. Choice of lace trimmed or tailored styles in silk crepe or luxurious satin. Each has adjustable shoulder straps with a lastex shoulder-eze. Cut on the bias. California V or straight? tops. Tearose, white and dark colors.

Sizes 34 to 44 in Group! &

—Downstairs at Ayres.

do IT PAYS TO BUY QUALITY HOSE!

De Luxe Chiffon. Hose

C (Substandards) PAIR

It pays to buy Real Silk DeLuxe Chiffon stockings . .. that's what

women are finding out 365 days every year! For beauty, for serv-

ice, for smart “go-with” colors Real Silk are your best bet. They're

protected by the 10 guardsmen at every point of wear . .. they're pure silk from top to toe, and they're wonderfully sheer. In sizes 812 to 10%. No Mail or Phone Orders!

—Downstairs al Ayres.

JANUARY SALE!

Women’s and Misses’

£4

Higher-Priced Shoes

At a Sensational Low SALE Price!

(2 Pairs for $3.00)

Specially purchased at great reductions off their usual price! These shoes are smart fashions, well constructed and styled. Choose from BLACK, BROWN, BLUE and GREY, andalso combinations. Pumps, ties, straps,

patent. Shoes you'll be proud to wear! ‘Shoes that will give you unusually long service.

Pumps : Kid Low Heels Patent High Heels Suede Ties Calf Oxfords Straps —Downstairs at Ayres.’

Little Hats

Fave a Big Fashion Future!

W th a little headwork you're scheduled for a big fashion fu ure this in-between-season! For little hats are going to be pretty important for the next few months. .. they m.ke you look intensely sophisticated, and valiantly young, snuggled into your: coat collars. Some have be ruiling little veils, others smart little rolled brim eff sets. Choose one in black, navy and brown in headsizes 22 and 23. —Downstairs at Ayres.

Are You Well Supplied With These Classic Sports Fashions?

Skirts 'n Sweaters

| $7.98

EACH

Wi've a well equipped. stock of all these fame us sports fashions. THE SWEATERS ar: all-wool zephers in plain pastel colors, shirt or long sleeves. THE SKIRTS are all: wool flannels, crepes and mixtures in pla n colors or patterns. Sizes for all.

'"o Wear Over Your Cotton Blouse!

Barrel Sweaters

Sle veless barrel style sweaters in plain pastel colors. Maize, coral, $1 09 whi g, gray and aqua. Small, me- ° diur 1 and large, . :

Broadcloth Shirts

Sho t sleeves, tailored style collars. White, navy, maize and rust. $1 09 Size 34 to 40. . —Downstairs at Ayres.

JANUARY SALE! Sports and Utility

COATS

In 2 Bargain Groups!

Groip No. 1 includes our famous ‘“Rain-r-’ Shin :” twisted poucle tweeds in swagger or fitte styles. (The first time we've sold these coat at this low‘a price.) Browns, blues and grey anixtures. Sizes 12 to 46 in this grou). Group No. 2 includes Barbour fleeces and <nitted fleeces in a big choice of colors and | nilitary, swagger, wraparound and fitted

style -.

Sizes in group— 11 to 19—12 to 20—38 to 46!

—Downstairs at Ayres.

—

And a Spoil Group of Fur-Trimmed Coats

Spi cially reduced for our Jan-

us:vy Sale. Not a complete 3 sty 2, color and size assortme t, but many sizes, styles . fur trims in the group. ° ~ . every coat at a big sav- | A en cvmpret— RT ER RR

Turbans Pill Boxes Beret Types Veil Trims Black

Brown

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