Indianapolis Times, Indianapolis, Marion County, 6 January 1937 — Page 2

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THE INDIANAPOLIS TIMES ba

WEDNESDAY, JAN. 6, 1937]

EI OAR, 0000000 1 RE AAA —— [Hil LL, EE is (REGISTERED) A

T hursday! Our INFANTS’ Outfitting Sale!

An Annual January Event That Brings Important Savings to Mothers—and Mothe *s-to-Be!

More and More American Women Are Wearing These Comfortable

With the NEW Spectacular Lastex Lace Insert THAT

*INSURES PERFECT FIT! * ALLOWS FREE ACTION! *PREVENTS SEAM-RIP!

Fine Rayon Taffeta

“‘Flexette’ Slips

79s.

Imagine! A Slip With All These Better Features:

® “Flexette” slips come in lace or tailored styles! ®@ No sagging or twisting! ®@ Perfectly sized and proportioned! ® Adjustable shoulder straps! ® Will not hike up! @ Non-

FLANNELETTE GOWNS—AIlso wrappers. White .......... sae ses Ea. 24c

KNIT GOWNS with drawstring bottoms. Cellophane wrapped

FLANNELETTE DIAPERS — Heavy quality flannelette. 27x27 ....Doz. 94c

BIRDSEYE DIAPERS — Size 27x27 inches. First quality Doz. 94c

GERTRUDES—Hand-made, scalloped bottoms

HAND-MADE DRESSES—Baby boy, or

“girl styles.

HAND-MADE DRESSES—Yoke and panel front, embroidered

. WICK ER BASSINET — Coliansiis, 3

rubber tires. COTTON SHIRTS—Fine quality, double breasted tie style 24 109, WOOL SHIRTS—Double breasted style, elbow sleeve SACQUES — Hand crochet, novelty weave, pink, blue, white WOOL SHAWLS — Honey comb pat tern, white, pink, blue BOOTIE SETS—3-pc. knit wool sets,

ORGANDY - BONNETS — Embroidery and lace trim. Silk lirj2d 4

CANNON WASH C .OTHS — Shell stitch in pink~and blue ...... 2 for 14c

CANNON TOWELS— joft double knit Cannon knit towels ..

CANNON TOWEL SIT — 1 Cannon

towel and 2 wash cloths ......... ‘’.54c

4-PC. LACO SET—V:aata set, 2 baby powder, castille soap, ¢ ive oil

BOOTIES—Hand-crochi 2t, white, pink or blue trim

HAND-CROCHET BOOTIES — Kneelength, white, pink, bli 2 trim

36x54 CRIB SHEET— Tuslin crib sheet set and case

42x70 CRIB SHEETS- .Cannon quality muslin Liv... De

RECEIVING BLANKEF TS—Soft fleece, pink, white, blue .

WRAPPING BLANK ITS — Warm fleece Beacon blankets. Colors .. .24c

CRIB SIZE BLANKET. —36x50 full size. Pink and blue 5

36x50 CRIB BLANKE —Satin bound. Pink and blue

BASSINETT PADS x18

American Gurl

"SHOES

3 95

PAIR

... and Rightly So Sn for They Combine

Beautiful Styling With €

the Most Modern Foot Comfort Features!

American Girl shoes are first choicers . . . because they offer women more styling, and bring new ease and grace to walking. Our mid-winter selection is at its peak right now, and you're sure to find just

I side and bias seams! cap, sweater, booties ; £7 = ivi = 18x34 stitched! ® Sizes 34 to 44 in style with nond ; 51.34 u |Z UA, Size 34x52 tearose! COAT & BONNET—SIilk coat and bon- STOCKINETTE SHEE 'S Size NOTE THE LASTEX LACE IN- net set. Pink or blue $1. os 18x18, 24c. 18x27, le. 24x36, 5dc +

SERTS WITH STEEL STRONG ~~ . \

>, yj STITCHING DETAIL : Y . —Downstairs at Ayres. ! JANUARY SALE! Women’s and Misses’

Higher-Priced Shoes

At One Sensationgl Low Price! These shoes were specially pur- :

chased at great reductions off their usual price! Choice of 0 black, brown, blue and grey ® -

colors in pumps, straps, oxfords, ; ties.” Suede,. calf, kid or pat- PAIR

what you have in mind for

4 your new print, navy or CRIB. PADS—Size 27) ko 3 black dress. Sizes 314 to

9, widths, AAAA to EEE!

TEE LS

—Downstairs at Ayres.

Use Our 90-Day Layaway % vd Infants’ Salespe ple Are Layette Plan 5s 7 Mother Craft Gj aduates

PY

on * - = SS 3 Extra Special! Extra § peciall

Bathinette SINAN 7 Curity Diapers

Combination bathinette with sanitary Nf Irregulars of this f# mous quality. Size ent leathers. Sizes 3 to 9, AAA : top dressing table. Self filling hose xX A 27x27 inch. These | re less bulky and to C widths. (2 Pair $3.00) and cretonne pockets for baby's toi- D AR non-irritating. Eas] to launder. Sealed let accessories. Well made. in a sanitary packa eg of 12,

JANUARY SALE! Now—You Can Have the Luxury, Cark Your Wardrobe Toward ihe Warmth and Beauty of a Fur Coat

Spring—and Choose Several of These || at a Thrifty Low Price!

New Mid-Season Fur Swaggers

DRESSES| _ $5.80 3 95

; Wt May Be Purchased on AYRES’ ong. The Sale Features — Black and White —

Term L # hol. Colorful Floral Prints—Pain Colors to Wear erm Layaway Plan,» . | : Under Your Dark Fur Coats — and Many New and Unusual Fabric Treatments!

| = = : g & | £ = £ £ 8 gE gE g : £ g E £ : I E . £ i vB 5 = 2 z : £ : g 2 . : = z X E gE 2 E = £ - E i = : |

000

6 Reasons Why Youll 'Vant

Since this January Sale of new dresses has been to Own One of These Co its— going on, hundreds and hundreds of women have : taken advantage of the generous savings offered! They've bought these new mid-winter styles by the ah twos and threes, and built a wardrobe for wear Nog? POBILAR LD o and right on up into spring! Tomorrow we've added outhful ger: styles, many new styles, just in from New York, and along y with these, you'll find exciting new black and whites, navy blues, and the new dresses in one of the Toast shades, so lovely and smart.

MADE FROM QUALITY SKINS —Genuine New Zealand buckskips, heavy quality with long fine fur.

—~

=

Sizes for All Women—

14 to 20-—38 to 52—11 to 19—18Y; to 2414

SMARTEST COLOR—These skis are dyed by one of the best dyers in tl e business today. They come in black se¢ il dyed rabbit only . . . and black is by ar the S tyles for— most popular color for fur coats. SATIN BROCADE LINING—Bot! styles are lined with satin brocade lini: g, and will give you worlds of service.

Afternoon Teaching Dinner : Datetime Dancing Classroom Bridge Traveling EVERY COAT is full cut and tho: oughly i Layaway Club Meetings Women stayed: Also have armshields, yo :¢s and Plan Offers You The Office Junior-Misses ties. : a way whereby you can select one of

Shopping Misses these coats for future delivery. A small. Street Large Size Women down payment will be required. And : small weekly or monthly payments un—Downstairs at Ayres. til the coat is paid for in full,

*Ayres’ Long-Term

CORRECTLY SIZED for perfect fi . Sizes in the group are from 12 to 20, 40 and 42. | —Downstairs : 4 Ayres, L

mt