Indianapolis Times, Indianapolis, Marion County, 2 January 1937 — Page 17

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SCRIPPS: } NEWSPAPERS

BUFFALO .. INDIANAPOLIS. . ... Times

schael O"Toole was a bouncer in a notorious South Boston resort during

the Gay Nineties. While dozing one night, he was suddenly called upon to

dy his stuff by a terrific uproar in the bar. How minny divils are there?”

he bellowed as he ran. Being told there was only one, he waded in . . .

Coming to his senses an hour later he said plaintively, “I thot yub said

there was only one!” And so there was only one. It was John L. Sullivan.

HO?” means more than “How

many?” in determining the

power of people. And that is likewise true

inmeasuring the influence ofa newspaper.

NEW YORK . World-1etegram CLEVELAND ....... Press PITTSBURGH. ...... Press

~ SAN FRANCISEO . . . . News

vie eis eo Titnes

CINCINNATI ....... Pox KENTUCKY POST . Covington

edition of Cincinnati Post

For the figure-minded advertiser, ScrippsHoward Newspapers reach more than 2,000,000 families. But these figures alone do not begin to explain the vital

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BIRMINGHAM ...... Post MEMPHIS . ... Press-Scimitar

force these newspapers exert in the 23 cities where they are published. It can be explained only by. the character of the people who read them. And by

the unique editorial anil business poli-

cies which attract to these ScrippsHoward papers the mo t active, openminded and influential »eople in their

communities.

These newspapers, owned by the men who edit and put lish them, are

under no obligation excej ¢ to publish un-

biased news. They can — ind they do —

WASHINGTON . ... News FORT WORTH. . |... Preis OKLAHOMA CITY ... News

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place the community good and national

welfare above any and every special in-

terest. They derive their reader appeal -

from constructive policies and an intelligent, undistorted and interesting presentation of news and features.

91.5% of the Scripps-Howard readers live within the concentrated retail-trad-ing areas. And they have this important plus value: A Scripps-Howard: reader, in point. of buying power and local in-

fluence, is generally « reader who packs

a punch,

HOWARD

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MEMPHIS . Commercial Appeal HOUSTON . saneses Press

’

ALBUQUERQUE . os Tribune

EVANSVILLE... .... Press

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