Indianapolis Times, Indianapolis, Marion County, 19 December 1936 — Page 9

Crackpot Had | Way Out, but Was Refused

Horses, Potential Winners, Dropped Off Rapidly During Season.

BY JOE WILLIAMS Times Special Writer NEW YORK, Dec. 19.—Young Alfred Vanderbilt had a fine year on | the turf in He thought he was going to ! e an even finer year in 1936 had 82 horses for t Dis

ready great, queen } established perfo ’ uch as Identity. G Postage Due, (rood

Gamble, the

Ol anda

ame,

Vanrbilt stable ran one-two in take at Bowie with "Purple! Kn Hien and | il Harvest. pressib 1 e| ime along and another | The stable | 1oved on to mont in | ‘vest ac- | Young veteran

de

on

kr

nd grinned. » another fine wtman rang for young in Canwr letter. to beat was better than | God had given ome regretneglected to | hy ystem

wide al mon No God

The

tem

to

had

him,

over

it. to table pre even 1 1s an

stranger

] MN lirect irom thout mi

} nev, $2500 and—

good wanteaq Letters Don't Help “1 have few

different this is

wi

people happens to them I sent a letter to J. K. L. Montreal turf man, and he it. Two) later he was A letter 1 P. Whitney his trainer, Jimmy Rowe, died three after he red my letter; hi rainer died a few months lateryand C. V. Whit nev's stable ha nothing “Now Mr. Vanderbilt I want to send me $2500 and seven shirts. It's not that I need it's for good luck,

the track for

tten a

and

ROSS,

broke. in care

0 Veal © H. of nes cely

aone

four ompanied by pray I have $2500, thi:

pray

tem 1s ace In my prayers ack the Send t shi nd vou on May 30.” | "Yo ng Vanderbilt read the letter, | laughed and threw it away, Just | another crackpot. Like all imporficures in racing young Vanbilt receives a lot of letters from mostly about betting. most common thing in racing ire fire betting system. The uncommon thing is one that

O11 }

money for

me I will

int

be d crackpots, T he = the most works. Is Injured Pete Vischer's Horseman, young describes the grisly con“On May 30 we €XCherry Orchard race; she had Airflame was maksince California, hopes he would n record clean.

Jockey Writing in Mr. current Horse Vanderbilt sequences . . .

ected a big day. Er in

the first Yained nicely. Ing his first start and

and

st

we

ding the |

other |

letters to | what | for not answering. | the ignored |

Whit- |

re- |

since. | you | old | them; | [ will wear them | months only. |

the right | but only |

had high keep

unbeate Kiallant wict

nd was Bocicit and Good Buburban, “Cherry fell at the break shak got up with a yone. That nec pf rider Airflame, Johnny had always ridden him. 1 Fammy Re d saw the colt 1

o down to defeat the first time. | » i Ek the Suburban 1 West- | pope on Identify with

Jackie to force | fhe Dace as stron vy possible and | when he and th { out breath Gall

»aders had run | of b ant Mac and Good Ha: would, if all well, be there to take up

went the chase. All did Firethorn and Granville fought out In a finish.

his Mac at just won a handy ernight coupled

Harvest,

in the

ed ny broken

ssitated a

stumb! Joh

Orchard and Bej- | collar | change as

Ss On

nick up an + . 101 put orders

as

well

11

not

All Started May 30 This the day

was to ha

nember was on May 30, | ranger from Canada irted his pravers for the ‘arm if his letter had been answered. But voung Vanderbiltt gave no thought to this. He| had forgo the crank’s | letter hi been a bad | dav, and all days from time to time. But there | were to be more bad days—a suc- | cessi them | “Discover wr r Fallon had

ly n Rin

CY the st Ss ve St Sagamore I

about just

tten all

had

Mm ol

was training smooth- | ites young Vanderbilt, “Skinbeen groomed to ride | while Bejshak recuperated. He | won his first start at Aqueduct with | 135 pounds The same day Air- | flame won the Tremont Stakes. We were doing all right in New York. | Bu the New England Division | wasn't doing so well. We had 8 fine | young coming along in Ken- | neth McCombs, and good jockevs are hard to find. McCombs was | thrown and wag out for three | Dreel, Bachelor Dinner, | Postage Due and Speed | to Spare all went wrong. This] started me to thinking that maybe | that crank knew what he was talk- | ing about | From this point on the Vander- | bilt luck changed—-but it changed | for the worse. The Great Discov- | ery started to fade; he was beaten | at Arlington Park and again at Suffolk Downs. The speedy Airflame | developed a bad hind leg. Good | Gamble pulled up sore. Good Har- | vest bolted through a fence during | a workout, ran a jagged piece of timber through his chest, died instantly. Meantime a cough

3 Yk on

months Dogmata,

son became a complete bust. “I'm not superstitious,” concludes

young Vanderbilt, “but I am begin- | ning to wonder if 1 shouldn't have |

sent that crack pot the $2500 and those old shirts.”

: handicap | with |

and |

put |

nose |

Cat holic

stables have their bad |

Catholic,

epi- | demic hit the stables and the sea- |

Orr Tue Backsoarp

BY JOHN W. THOMPSON

Modern Trend in Basketball Gymnasiums May Lend Ziegfeldian Aspect to Old Peach Basket Sport; Michigan City Leads Way.

NDIANA basketball fans are gym-crackers. If you don’t believe me just take a gander around the state and notice how many high schools and colleges are either remodelling the old gyms or building new ones. "I'he teams can take it, the fans can take it but the gyms can’t. Just another victory of man over matter. The fact is that while the game of basketball has

heen progressing by scientific leaps and bounds, the gyms have been at a standstill. The rickety structures with tin roofs to amplify the thundershowers, and a family of friendly mice to entertain the girls, are evidently out of vogue. It mav not be too presumptious to forecast the day when the playing floor will be elevated like an Elizabethan stage. It might even be a revolving affair, facing north and south one half and east and west the other, so that a uniform admission could be charged without any chance for yowls from the

customers. [® 13 oR Ve something more comfortable, perhaps something akin to ; theater chairs, Who knows, mavhe there will be neatly uniformed girl ushers to show you to your seats, and architecture so streamlined as to cause H. G. Wells an attack of conservatism, Think I'm kidding, don’t you. Well, here’s a hint as to what Indiana folks are thinking about gymnasiums. They recently built a beauty up at Michigan City. Just *dedicated it the other night. According to Elwin Greening, a Michigan City sports writer, complaints as well as bouquets began pouring in almost as soon as the first game was over. Some folks, those with a distinct lack of foresight, wanted the old barn back. They said the seats in the new gym were too hard, that they didn’t give like the old ones. See? They want soft seats, and it's been proposed that some school organization sell pillowed cushions for Michigan City sitters. un

HERE 1s little doubt that bleachers will give way to

n ” n

" "

HEN some of the fans complained because when they strolled in to find their reserved seats, some one else was already in them. See? What they need is an ushering system. But Michigan City is headed in the right direction. . They have installed new, practically transparent backboards so that it’s almost impossible to start an argument with the fellow next to you as to whether the ball went in or not. In fact it is impossible. For the moment the ball drops through the hoop, three red lights flash on. And for showmanship, the Michigan City gym designers have decorated the center circle with a lovely replica of the school’s mono-

gram,

” ”

” ”n ”n ” O I say let the modernists ramble for all they're worth on this gym proposition, Let others take up the Michigan City torch, as many already have, But one thing I pray. Although they may look as out of place as an antique crvstal receiving set in Radio City, never let the crusaders dispense with hot dogs! They brighten a dull game, they improve a good one, So leave them, in their native state, if for no other reason than to remind us that basketballs were once shot at peach baskets nailed on the garage door, and the state tournament was played in the cow barns.

I Ligh School Basketball

Connersville, 26; Rushville, 25, Kentland, 29; Remington, 16.

LOCAL ihe SCHOOLS Greencastle, 34; Cathedral, 23. Warren Central, 18; Manual, 17. Frankfort, 41; Tech, 21 Washington, 53; rome Ripple. Shortridge, 25; Shelbyville, Dunbar (Dayton, O.), 28; tucks, 18.

Spencer, 22: Seymour, 28: Franklin, 19. Smithville, 37; Heltonville, Shoals, 27; Plainville, 24. Vincennes, 30; New Alban 286. Union Township, 40: Trafalkar, 14, Garrett, 20: Warsaw, 25. Jeffersonville, 20: Washington, 24. Westfield, 18: Castleton, 9. Zionsville, 26: Brownsburg, 17.

26.

Erispis At- 18.

OTHER SCORES New Richmond,

North tter 16 Leesburg,

29

Manchester, reek, 22,

Alamo, time). Andrews,

30;

13; J8

(over6.

Blackhawk, Bippus, 24; Markle Cromwell, 36; 14, Central (South Bend), 24: Houle, 31. Clarks Hill, 26; Dayton, Ciay City, 18, Riley, 18, Colfax, 31; Jackson Township, Cutler, 20; Ca Dugger, 28; Hymern. Dateville, 26; . Dunkirk, 22; vy, 18. Darlington, 25; Secircleville, 20. Dana, 36; Pivot] 15 Emerson (Gary), 36; Wallace (Ga East Gary, 37; Calumet, Elkhart, 3. Battle Creek (Mich.), Farmersburg, 50; Pimento, 20, Fulton, 14; Mete Garfield (Terre Haute), 18; Valley (West PY, 15. , Groverstown, 18. 28: Waynetown, 2 Township (Grant),

Danville 186. owers, 25 Romney, 22. “Russiaville. 14, . Banquo. 19, Washington 18

3; Wingate, 15. ry. 18: Sugar Creek, 26; W aldon, 20

College Scores STATE COLLEGES

Evansville, 42; lam, os Bluffton (0.) Conco 28. Ha nCnester, da? nd Site: 32 (overme

a3. rrollto 13. 13.

ry), 19.

14,

OTHER COLLEGES Carnegie Tech, 43; Washington and Jeff-

erson Washington College, 38;

(Pa.) Toledo. ‘39; Davton, 32. Cumberland, 43; Berea, 25. Nebraska Wesleyan, 31; Luther, 29. Cornell College, 42: St. Ambrose, 22, Denver, 36; Iowa State, 31. Coe, 36; Grinnell, 34. Duluth Teachers, 40; Eveleth Jeger, 24, Peru Normal, 40; Tarkio (Mo.) Loyola (Chicago), 41; Colirmbin Col-

lege, 18. Louisiana Tech, 37; Illinois College of Jacksonville, 35. iami University, 89: Otterbein Col12. lege, 22, Colgate, 44; Dartmouth, 33, Youn slown, 28, neva, 24.

Moravian

Hillsboro, Jefferson boro, 21, Jamestown, 32; Jefferson, 32; B Klondike, 24: Ke Bn plot 1 LaFon Lie akevi Alle,

33; Jones-

(South

Impellitiere

| ing out Ray Impellitiere, towering

| ship of New York State.

| 1 minute 26 seconds of the seventh

Arlington, 17. J0. “Cox Center, Sandborn, 13. Jackson Township, 3. Riley. I¥ 19; Pleasant 7. Goshen, 2 + Howard, 25, Bristol, 29. Syracuse ,21, 15.

e t. 33; Cincinnati, 30. Baidwing Wallace, 35; Ohio Wesleyan, 286. | Mijjcrsville Teachers, 51: Wilson Teach- | ers, 2 Cape Girardeau Teachers, 46; Missouri | 48; York (Ne- |

Superior (Wiscon-

186.

y. Teachers, 8 “State, 47; "Southern California, 28; Texas Aggies, 18.

Lawrence. 22: Lake Forest . Viator, 62; Oshkosh acho. 31.

N. B. A. Ban Defied Deters: For Jones Battle

2 lle, 31, Sweotsor, 33° Gas City. 26. ———— | gp 2 By United Press | Braye Creek, 10, MILWAUKEE, Dec. 19.—The Wis- | me aha Re Waverly, consin Athletic Commission today | Ti ppec cu iin anBuren Township. 28. | defied the National Boxing Commisen, 21 Sway ree, 20. sion and refused to stop the schedst Po cine, 38. Buck Creek. uled middleweight fight between West Middleton, 40. Clay (He Champion Freddy Steel and exPaghiso. Pe veiombi ale Na champion ‘Gorilla Jones here Jan. 1. Fe Amir ian 31: Wacnington Town.| “Wisconsin ‘will ‘withdraw from membership in the National Boxing | Association before acceding to de- | mands to prevent the fight,” Com- | mission Chairman Victor Manhardt/ said. Edward Foster, N. B. A. president, | advised the Wisconsin commission | that Jones had been under suspen- | ‘sion since a fight with Ben Jeby at Cleveland, O., April 8, 1933.

th Webs! er, 33. V ¢ on Marke 26; New Ross, endlet 46: Yorktow n, 20 prt 22; Covington, 17 Beaver Dam, 286, ywnship 30; For est, 28. 52; Clinto 1 ck, 41; Der "40 (overtime), , 16: Staunton. 33; cen, bkn's (Li ima 21 (overtime) Swi City, 38: Gravsvi

.).

9.

Stockwell, 27: r "City, "2%; Iver Lake nn, 49 1 30.

21,

Howard), 21. 27, Val-

Berne, 33; Decatur, 18, vabash, 33: Elwood, 23 (Bvansyille), 39; Sullivan, 19, Flat "Rock. 31; Moral Township, Fortville, 28: Lyons, 23 ential, “Neha Wayne), 53:

McCords o& ile. 29: Maxwell, 27 (overtime). Guilford. 32; Dupont, 12 Tell City, 34; French Lick, 28, Huntington, :

- 1.

Central

Michigan & iv Logansport, 223 St. Mar Batesvill

: Muncie. . |

Su RISKO WINS BY K. 0.

's, le, 2. Barve 18. Mooresville, 24; Bainbridge, 186, | | Times Special |

Beech Grove, 20; Center Grove, 18. Bourbon, 34. Milford, 18 Monrovia, 46; Belle Union, 15. bo eI (Evansville), rownstown, 95, Crothersville, 22, SYRACUSE, N. X:, Dee. 'N. i Eddie Risko, Syracuse, former middleweight title holder, last night knocked out Joe Lynch, New York, in the eighth round of their | scheduled 10-round bout. Risko | i 161 and Lynch 157.

Bloomington 21.

Brook, 28 “| Crawfordsville, 24: Hammond, 22. Quin 40. Westland 23 Culver, 38. Knox, 32. Martinsville, 33; Columbrs, Horace Mann (Gary), 21; ‘Delos Edinburg, 22. Masonic Home, Ys. | Alexandria, 98: La el, 24 Lizton, 30; Avon, 17. Lebanon, 26; Tipton, 24. Mi Comfort. 22: New Palestine, 18, derson, 25; Marfon, 20 Georgs town, 20; Milligwn, 14.

Salem, 22; Maison ) . St e.

Richmond. North Side {Fort ayne), sR overtime) ie nd, 24. remen, 24. rt Branch, 17. ; Odon,

pinnell, 29. neli, 14.

26; New | for ‘Every Car,

Decker Chavel. ay : BItSboro, a _ Princeton, 18;

Knocked Out In 7th th Round

5240 See Little Bob Pastor Win New York Title From Big Ray.

BY GEORGE KIRKSEY United Press Staff Correspondent NEW YORK, Dec. 19.—Bob Pastor, the little giant Killer who breathes through his mouth and] fears no man, big or small, in the prize ring, was ready for Joe Louis today. Pastor worked up to the Brown Bomber's class last night by knock-

238-pound giant, in the seventh round of a scheduled 10-round bout to win the heavyweight champion-

A crowd of 5240 persons paid $7429.69 to see Impellitiere counted out for the first time in nearly eight years of fighting. Pastor weighed 183%, 53% pounds less than Impellitierre's 238. Won With Fists Pastor, a former New York University football player, won with his fists, slashing “The Imp” and flattening him for the full count in

round. Twice previously the Cold Spring (N.Y. giant had been on the floor | —for a count of four in the first round and for nine in the sixth— a looping overhand right to the jaw followed with a clashing left to the cheek, put the gangling Imp away. Groggy from the beating he had taken in the sixth round, the lanky Impellitierre came out for the seventh round on unsteady legs. He pawed and stumbled around the ring. Then Pastor's bombing right traveled from the waist to the jaw and exploded. The Imp swayed, and as he tottered, Little Bob cracked him with a left hook to the button. Tried to Get Up He tumbled in a heap and rolled over on his stomach until the knockdown timekeeper reached five. He tried to get up and was on his hands and knees when Referee Arthur Donovan reached “ten.” Only once before had Impellitierre been knocked out, and that was a technical K. O. by Primo Carnera. Pastor, who has had 88 fights in amateur and professional ranks, and has lost only twice, once as a simonpure and once as a pro. Steve Dudas of New Jersey won a decision from him as a professional, and Eddie Simms, who was knocked out by Joe Louis in 26 seconds in Cleveland Monday night, had Pastor on | the floor eight times, but the New Yorker finished strong enough to get a draw,

Owens Presents Coach With Car

Times Special CLEVELAND, Dec. 19.-—Charles Riley, track coach who taught Jesse Owens many fundamentals which enabled the Negro star to win Olympic honors, today drove a new car given him by his" one-time pupil. Riley, now coaching at a junior high school here, had been driving an old car. Owens called on him vesterday, asked him to go to a salesroom. There he found a new sport model bearing a Christmas card announcing the car was a gift from the sprinter.

Fast to Depend on Speed and Deception

By United Press CHICAGO, Dec. 19.— Selected stars from Eastern collegiate teams were on their way to the West Coast today seeking their second straight victory in San Francisco's annual East-West charity football game. Coaches Andy Xerr and Dick Hanley indicated as the squad left last night that they would depend | on speed and deception rather than | power. The squad will tour San Francisco before starting training at the University of California, Berkeley. RAMAGE TAKES BOUT HOLLYWOOD, Cal, Dec. 19— | Lee Ramage, 191, San Diego, won by a technical knockout over Joe Bauer, 190, Cleveland, in the tenth | round of their fight here last night. | In another bout Jimmy Fantini,

| | | |

135, New York, won by decision over | Augie Soliz, 134, Los Angeles in six | rounds.

Foxy, Eh!

| |

| | |

You'd probably recognize her if she wore tennis shorts and was swinging a racquet. She's Helen Jacobs, United States netter and winner of the Wimbledon singles last season, who now is in London, writing and enjoying social life. She's shown above dressed in a natty habit on her way to ride to the hounds at Stanton St. John, near Oxford, England.

Eastern Pros To Play Here

Champion Celtics, Kautsky | A. C. Tangle Tomorrow.

The first of several of outstanding | professional basketball teams sched- | uled to visit Indianapolis this season will be the Original Celtics, world champions, who are to play | the Kautsky A. C.s at the Pennsy Gym tomorrow afternoon. The New York Renassaince, Phil- | adelphia Spas, Akron Firestones and Whiting Ciesars are among the | other noted quintets that will see action on local floors. Frank Kaut- | sky, manager of the A. C.'s and E. | M. Cushing, of the U. S. Tires, have | attempted to schedule the best of teams available on road tours. The champion Celt team has been | moving competition with ease dur- | ing the current season, and comes | here with a winning streak of 15 | consecutive games.

Boast Expert Shooters

Their main sharpshotters, Paul | Birch, Bob McDermott and Nat Hickey have been scoring from all corners of the floor, and usually | collect from five to 10 field goals | each. It is probable that Frank Baird | and Bob Kessler will start at the | forward positions for Kautsky, with | George Chesnut at center and Cy | Proffitt and Johnny Wooden at the | guard posts. The matinee is to get under way | at 3 p. m., following a preliminary | between Crown Products and Falls | City Hi-Bru, local amateur rivals.

Creighton Receives Contract for 193

| Times Spec’al CHICAGO, Dec. 19, — Milan | Creighton will coach the Chicago | Cardinals, professional football] team, again next year, it was announceq today by Charles Bidwell, owner. Creighton, 28 years old, is a former University of Arkansas player. | He is the youngest coach in the | professional football league.

~

{

NEW YEAR'S EVE

CELEB)

RATION

| major league marks and shattered | | 26 American League records and

| Lou Gehrig, Joe Di Maggio, George

| counted for a either tied or broken.

| 2 vear was Lazzeri,

| American League record, shattered | one | equalled

| runs in four consecutive games, six

| Sox pitcher

| the World Series. They bettered 10 ‘CUP RACES ARE PLANNED | [announced today after a meeting

| of seven contests.

mcoY

Paces League In Best Year

Veteran Sets Sets Three Major Marks; Yanks Collect 19 Records.

| By United Press

NEW YORK, Dec. 19.—The Amer-

| ican League had its greatest record-

breaking season in history during 1936, according to official EN

| released today.

Leading the way were the world | champion New York Yankees who |

| accounted for almost half of the | | shattered or tied records.

The league broke 24 and tied |

tied 11. The Yankees, paced by Selkirk and Tony Lazzeri, ac-

total of 31 records

Champions Clean Up The Yankees accounted for 19 | new major league records and | pushed three American League | marks off the books. Greatest record-breaker of the Yankee second | baseman who broke three major | league marks, tied one, set one

world series record, and two others. His major league marks were all for home run hitting. He hit seven home

in three straight and two in the | same game with the bases filled | each time. Lou Gehrig of the Yankees had | one of the most notable records of the year, increasing his string of consecutive games played in to 1808. Grove Climbs Back Robert (Lefty) Grove, Boston Red who was believed washed up at the end of the 1934 season, climbed back to the heights, leading the league for the seventh consecutive time with the best earned run average. Bob Feller, young Cleveland pitcher, struck out 17 men in one game —equalling Dizzy Dean's major league mark. Luke Appling, Chicago, was the | first shortstop ever to win the | American League batting erown and also the first Chicago player ever to turn the trick. The Yankees continued their record-breaking campaign during

series records and equalled seven.

Times Special NEW YORK, Dec. 19.—Plans for the 1937 America’s cup races were

of the New York Yacht Club. The races are to be held daily, starting July 31, off Newport. The winner [is to be picked by the best four out

TAKES TITLE Times Special

BOSTON, Mass, Dec. 19. — Al McCoy, French-Canadian boxer, last night took Tony -Shucco's New England heavyweight title by defeating him in a 12-round bout here. McCoy weighed 188 and Shuceo 187.

te

Tony Lazzeri |

Ri i

The 1936 — was the best in history from the standpoint of shattering records. The individual leader was a veteran of many years on the diamond, Tony Lazzeri (above), the California Italian, who accounted for three major league marks, tied one, set one World Series record and equaled two others. IN FIRST ROUND Times Special PHILADELPHIA, Dec. 19.—Benny Bass, 133, Philadelphia, knocked out | Joe Zodda, 136, New York, in the first round of a boxing bout here last night. CREW RACE IN 1938 Times Specinl MARIETTA, O., Dec.

19.—College |

| crews from all parts of the country

are to be invited to a three-mile

race to be held on the Ohio River | {

in June, 1938.

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at Dr. Dix Today!

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~ Wins by K.O.

[ovo Durham in Opening Round at Armory.

Krukemeier, Chevrolet | Commercial Body lightweight, last | night knocked out Jack Durham, | Boyce A. C, in the first round of their feature bout on the Armory | program, | In tHe other feature, | Chesunas, Fort Harrison | weight, took the decision over gene Simmons, Bovee A. C, { four rounds of slugging. { In preliminary bouts, Frank Pere | defeated Dave Ulrey, four { rounds; Bruce Knox. Boyce A. C, | hrantamweight, defeated William Reed, Bess A. C., three rounds; Le {Roy Dycus, Bess A. C. bantam- | weight, defeated Walter Williams, { Boyce A. C., three rounds, and Wil{liam Bailey, flyweight, Brightwood A. C, defeated Jim Frazlie, also of | Brightwood, in three rounds.

Johnny

Johnny middle« Eu after

| ry

MAC ALUSO Ts VICTOR | Times Special | SCHENECTADY, | —Len Macaluso, weight, defeated Boston,

N. XY, Dec. ‘19, New York heavyy Jack Marshall, in two straight falls in § here last night.

| | we wres ting bout 1 | |

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FACTS ABOUT FURS ...and Fur Advertising

The appearance of this Information Message in these columns is evidence that this publication subscribes to the principles of the Better Business Bureaw, and co-operates with Bureaw in protecting you—even to the extent of refusing to accept the advertising of firms whose advertising and sales policies are proved by the Bu rean to be contrary to the public interest.

No longer are vou misled

value claims in tlie advertising of fur coats or gareSince last April every vertiser and dealer in the city has co-operated with the Better Business Bureau, eliminating comparative prices entirely. unusual demonstration of chants to tell the whole truth in their advertising, No more do vou see such statements in advertising, $250.00 fur coats for $60.00, stances such a statement might possibly be true, such advertising has led to so many who have not heen lous when it comes to “going the competitor one bet. has been decided by city to eliminate such statements entirely.

ments in Indianapolis.

by other competitors,

ter” that it

No other city of our size

ascertain, has gone this far in attempting to make its It is one of the many trations of the increasing accruacy and honesty of Ine Merchants and repeatedly demonstrate their willingness tn co-operate, even at considerable immediate financial loss to them gelves, in order to be honest with the public and fair

fur advertizing honest,

dianapolis advertising,

to competitors,

We have als recommended to local fur advertisers that they tell the true name of the fur in immediate

connection with the trade

gon Seal (Dyed Muskrat); If the merchant wishes to let you know the

hit); ete.

full trath he will describe his furs this way. endeavor to evade the direct truth by the use of We believe that the use of the asterisk in such cates {s a misleading method, and have recommended

terisks,

it be discontinued.

GET OUR FREE BOOKLET ON FURS

The Better Business Bureau has preparad carefully and at some expense, a twelve-page booklet on “Facts

You Should Know About asking. It tells where to

are described, a list of the principal furs, their relative qualities, characteristics and serviceability. What to look for in buying; how to take care of furs, ete,

hy fictitious or exaggerated fur adand with each other, in

‘This is an

the desire of local mer-

as Even though in a few in-

abuses and retaliation 50 SCrupi-

all furriers in the

or larger, so far as we can illus-

newspapers

name. For example: HudNorthern Beal (Dyed Rabe

A few Axe

Furs,” It is yours for the buy, what to buy, how furs

Behools and colleges are welcome to a reasonably lim-

{ted supply of these,

INDIANAPOLIS

4

The Better Business Bureau, Inc.

711 Majestic Bldg.

LIncoln 6446

This Bureaw is an incorporated association, mot operated for pecuniary profit, supported by more than 500 Indianapolis buste ness concerns for the purpose of promoting fair play in advertising and selling, where there is a public or a

competitive interest involved,