Indianapolis Times, Indianapolis, Marion County, 21 November 1936 — Page 8
Bit enoiigh
or ve food and shelter and ; Slotiing and build io gr
AUTO OFFICIAL
‘CALLS WOMEN 60D DRIVERS
Improvements: Help Them Master ‘Wheel, Chrysler - Chief Explains.
“One of the most significant |
things in the development of the automobile has been improvement In the technique of women drivers,” "says Joseph W. Frazer, vice president of the Chrysler sales division of Chrysler Corp. “There used to be a time when it was considered a standard form of wit to make fun of feminine drivers,” he continued. “They were blamed for many accidents because of their alleged lack of skill and Judgment in handling cars. “There were, and are, some bad women drivers, but I doubt that the percentage ever ran any higher than it did with men. A person who saw a car poorly handled by one woman would remember it while he might forget the halfdozen men drivers he had seen do equally bad things.
Were Not to Blame
“Women were not really to blame if they were not on the average as good drivers as men in the earlier. ‘ days of the motor car. The trouble was that manufacturers had not devoted much thought to women's ‘driving problems. “The result w iat when a "woman got behind the wheel, she ound that it taked her strength to steer and she seldom was comfortable in the driver's seat. . “It was recognized that something had to be done to make driving safer, easier and more pleasant for the women. For more than 12 years -our engineers and body designers have been working to that end. The result is that present cars so simplify the actual task of driving that the woman driver is on the same plane with the man.
Steering Is Easier
“The cars in our present line steer "so easily that virtually no physical effort is required. This easy steering, plus a short turning radius, makes them easy to park. Our brakes are so quick and yet ‘soft’ in théir action that they give a woman confidence without taxing her strength. Our seats are adjustable so that even, a small woinan can reach brake and clutch pedals readily, and sit high enough to have perfect vision and ride comfortably. : “Safety-steel bodies give a woman a feeling of safety that is a dis- _ tinct aid in driving because it removes worry. Acceleration is another important factor in giving a . woman confidence in her car. She ‘knows that if a situation requires. ‘quick action, her car. will respond, “So, my hat is off to the ladies as drivers. But I make one exception —the woman back-seat driver is still as bad as ever. Our engineers haven't been able to do anything to golve that problem. She’s almost as bad as the man back-seat driver.”
OLDSMOBILE BOASTS AIDS TO COMFORT
Riding comfort thai can be "matched only in high-price classes is provided for those who ride in
ow
DODGE OUTPUT SETS RECORD
Reached at Earliest Time in History.
At a recent dinner and sales meeting here, W. M. Purves, assists ant sales manager for Dodge Brothers Corporation. outlined the pro-
gram for the sale of 1937 Dodges to Indianapolis ,dealers. “Production of Dodges and Plymouths for the first: time in the history of the Dodge Corporation has reached a peak so soon after .the introduction of a new yearly model. By Jan. 1, Dodge will have produced 525,000 units, and a quota of 600,000 units has been set for 1937,” he said. Indianapolis dealers present were T. O. Ewing, district representative; H. E. Fadely, secretary-treasurer of Fadely-Birr Motors; Inc., 833 North Meridian-st; Emil Mantel, secre-tary-treasurer of Weissman Motor Sales, Inc., 2215 E. Washington-st; J. M. Bloch, Capitol Motors Co. president, 447 N. Capitol-av; K. A. Ridenour, regional manager; A. T. Porter of Dependable Motors, Inc., 715 E. 38th-st;' C. D. Fechtman, manager of the Allied Finance Corp.; R. F. Ryan, secretary-treas-urer of Lewis Motors, Inc. 921 Vir-ginia-av; C. H. Smith, sales manager of Capitol Motors Co., and T. E. Hanika, general manager, Capitol Motors Co.
TIPS ON DEFEATING CARBON MONOXIDE
- Each year caibon monoxide takes an increasing number of lives. It is colorless, tastless, without odor, and therefore strikes without warning. Only a few minutes, under proper cenditions, are sufficient to cause unconsciousness, followed by death. Most ‘common, perhaps, is the case of the thoughtless driver who warms his car up of a cold morning
garage = tightly closed. Seldom ‘is rescue effected in time. But there is another hazard of this insidious gas. One of its symptoms is a tendency to drowsiness. It is probably a factor in many traffic accidents, a very small quantity being enough to destroy alertness and confuse that nice driving judgment necessary’ in avoiding sudden dangers. Leave a window open while you drive. Swing the garage doors wide before you start your engine. Fresh air, and plenty of it, is the one sure protection againct carbon monoxide.
STUDEBAKER FRONT
Production Peak of Peak on New Car
with the doors and windows of his
Six Dodge Trucks - With Special Bodies Bought by School.
the teaching of military tactics, Culver Military Academy will start immediately on a course in motor transport operation. This was announced this week by Capt. Kemp Moore, commanding officer of the new motorized unit. With the arrival a few days ago of six new motor trucks from the Dodge ‘truck plant in Defrojt; Culver established a precedent among private military academies of the United States by being the first fo depart from traditional courses and teach its students the nomenclature and mechanical operation of the modern truck of the type that: has been used widely by the United States Army. Students ‘drove. the units from Detroit to Culver. The trucks are one and one-half-ton Dodges with special steel bodies that are constructed to stand unusually rough usage, such as Army trucks are subjected to in -general maneuvers. The tarpaulin tops make them adaptable for all types ot weather. Seating capacity for six or eight is .made possible by. two wide seats in the body proper and two in the driver's seat. More can be accommodated in an emergency. Practical study and operation of the new trucks will be a permanent part of the Culver curriculum. The application of the motor truck in the military field embraces infantry, field artillery, signal corps, medical corps, engineering corps and several other branches. At Culver these trucks will form a basic part of the infantry instruction as a motorized weapons company. This organization is largely experimental and
the latest tactical developments. This unit is divided into two platoons: one, a machine gun platoon: the other, a howitzer platoon armed with the infantry mortar and 37 mm. gun. These trucks are the gift of the Culver Fathers’ . Association, together with some other equipment needed to motorize completely an infantry weapons company.
«
Motorists save themselves annoyance and expense by getting a punctured tire- to the repair shop at once. The car owner, forced to change a tire by the roadside, who puts the punctured tire back on the carrier, must realize the job is fin-
Meéting the latést requirements in |.
should give the’ cadets knowledge of |
DON'T DELAY ELAY REPAIRS |
ished only when the puncture is
1,500,000 CARS
GOAL FOR FORD:
Year’s Objective Is Based on
Dealers’ Optimism, Says
. Manager.
“Outstanding news in the automotive industry as the Indianapolis Auto Show closes is the | Ford abjective of 1,500,000 V-8s for 1937,” R A. Hayes, Indianapolis Ford branch manager, said today. | “Henry Ford electrifi in 1934 with his diction of a million Ford V-8s in 1935. That mark was reached and exceeded—as it was again for 1936. “For 1937 we have stepped our target ‘way up—over a million V-8s by Step. 1, and a million and a half for the year. “This is not an wnieasonable ex-
pectation, in view of the growing prosperity of the American people and our dealers enthusiasm. When
the world
‘more than 8000 dealers greeted the
1937 Ford V-8 in Detroit, their confidence in being able tio exceed all previous V-8 sales records was apparent. The tentative estimate of 1,300,000 sales was therefore increased to 1,500,000 to match the dealers’ enthusiasm.” |
“LINE RATE WAR
: Claims Pay Raises, Demand
for New Equipment - ‘Are Obstacles.
With the announcement. {hat
rates to meet the reduced . fare schedules of other lines, Capt. E. V. day halted Tumors that would participate in an’ impending air lines’ traffic war.
who have stuck fo their posts during this 10-year struggle to get their rewards.
Pay Boost Cited
“For example, Eastern last week gave ah almost 50 per sent pay raise to all co-pilots on the line “Other raises are contemplated for ground personnel as merit and increased revenues warrant. i “Then corsider that progress in air transportation, typified in its planes and other equipment, runs so swiftly that it is almost literally true that new planes are out-moded sven before they. are put into servce. “And planes, at more than $100,000 each, aren’t bought with the unpredictable earnings which price wars produce.”
A Heaping Plate of Fried Spring Chicken
French Fried Dotatoes 6 5
Served Country Style Rd. 29 South
MAC'S rasr3
Continuous Service 11 a. m. to 10 p. m No Intoxicating Liquors But Wonderful Food
|tagious. If
manager, toEastern
NEED!
Adams, Mrs. will H. Ake, Rev. Joseph K.
xBarnett & Patton... xBarrett, Fred E Barrett, Lawrence H. Bassett,” Homer D... xBatchelor, T. C.-
xBayless, Edward P... Bea, Harry Beach, R. W.
: xBeach & Arthur, Inc.
- Beck Co. Inc. Fred A.
Beckett, Edwin J.. Behrens, Mr. & Mrs. Henry R.
Belt R. R. & Stock Yards Co., The
Berger, Lowe Berry, Clyde xBeriram, Mrs. cille F. Best Grand Laundry Beth-El Religious
promised.
failing efficiency; .
1902 N. Meridian. St.
A Pledge We pledge ourselves always to serve our clients as their needs require and their wishes dictate; to put service - before price ‘and quality before profit; to be guides and counselors to those we serve, seeking always to act in
their ‘best interests: fo be honorable and fair i in all our dealings and never to violate what once we have
To these things do we ‘ledge our good name and our established reputation for service; integrity and un-
ROYSTER AND ASKIN
FUNERAL DIRECTORS
2743 W. 16th St. 2501 E. 10th St. 2522 W. Wash. St.
~
TA. 0299
GIVE. But Give Wisely
Blanchard, Edward . Blizzard, Chas.. T.... xB’Nai Brith No. 58. xBoeckstahler, George. xBohlen, Mrs. Amelia
Bohn, Arthur Roger V. ...
Herschel ig
Paul W.. - Greenguist,
ary Brown, Ted C. xBrowne, George ‘0.Burns,
i prints Adding Ma-
sell T x ahn's Dept. Store, Callahan, ‘Mrs. Mary Ellen
J| xCamp,
anon. ES] Evans va on, Ma a ay. Mrs. Mary S.. xCar| s Mrs May Ta
entral Chauffeurs Cl x
ole, ® 5: “ee oler, Wendell’ P... ollins, EL :
correction can be made. | newspaper.
TODAY'S LIST OF THOSE WH
(Reported Nov. 18)
. Esterline, John W..
xFeo
2 SHhM 88 2
8 & BRSsho Regs 3 § 323338 383
00.00 Chadwick Realty C Cor. gx .00
- Jomorance and crime like Sickiess are con- - you neglect them the epidemic may cost more than all can pay!
You'll find it PAYS to GIVE to MEET this
During the past ar 15,000 boys and Is | were provided e past yeu and education on : through Your Community Fund agencies.
The camfipaign executive ‘committee of the Community Fund takes ‘this means to ollie with great appreciation, the following contributions of $10 or more which | evidence the interest of these citizens in
An “x” (x) appearing before the name of a contributor indicates an increase over last year’s contribution.
The Campaign Committee assumes entire responsibility for the correctness of this list and: will appreciate its attention being called to any error in order that an immediate Please phone the Community Fund at Riley 2406—and not the
GAVE
A Reported Monday, Nov. 16)
Duffy, George
: DuGranrut, Russell
xEichman, Frances B. Eisenhut, Robert .... Elbert, Walter
. xEllis, Howell
Elrod, Ralph E. Emerson® Theatre .. Emison, John Rabb .
xEmrich’s Factory Furniture Store bi
xEnsminger, Leonard A, M. D.
25.00 20.00 225.00
Evans, Lloyd E.. xEward, Mr. and Mrs. L. J.
ane, Mary M.. Fischer, Blessing ...
- xFischer, Gustavus A,
Fisher, Floyd R. Fitzgerald, Francis E. Fivecoates, Archie... Flanders, Wm. H.... AmuseFourth Ave, (Apollo) Bertha (Mrs. 8. B.) F. R. Anonymous. .
"France, Edward D.& Son,
xFrenhauf Trailer Co. Fuller, Harry EB. xFurniss, Sumner A M. D.
Gallagher; J. E Geiger, Frank J
, William Gray J Las ieee
dam Ea Sam uel B.,
Hadley, Hadley,
xHaight, Frank J. Haines, . a=
thias ; roy Haislup, Boy ph
shigna Fa Paint site.
sHarding, Howard B.. Harmon, C. Harmon, Lawrence RB. Harrison, Mrs, :
Jenkins, Raymond P, °
xJohannes, John ... Johnson, Ernestine .
Johnson, W, A. .... s¥ordan Brothers
xJordan, William RB... sJoseph, Stanley .... xJoyce, Inc., Tom .... xKadel, Mr. a i George W Kafader, Fred . xKahlo, E. H Karibo, Edmond C..
10.00 11.00 10.00 10.00 15.00
10.00
10.00
Kaufman, Thomas M. 600.00
Keach, Leroy J.: xKearns, Edw. 3. Co. : xKeeler, S. A Keller, Ora B. Keller, William A., Jr. Resugh, Mrs. Louise
Re, Dr. Johm F.,
Kervan, P. J. Ribler, W. D. Truckng Co.
hd Bier Co. Kimberlin, Mary C..
Kingsbury, Geo. H.. xKinnick, Wm. H.... Kinsey, E. A. Co. .. Klee, Edwin Fr a Savey - MaRiis Rav sKnauss, R. C. ...... Kryter, Robert J. .. xKuhn, Mrs. Anna .. Kuhn’s Market .... Lacey, Mrs. Arthur R.
Langen and Meyer.. langssukamp, Frank
ali sonics Benj. 'F... Trucking
Leedy, Grace gm. | B. F Load Robert S...
Leslie, Harry G. Le
nden ne
Mrs. George mcas, Car Lurvey, Mrs. Davis. .
Lustgarten, . Lykins, Leig La ons,
Mrs. Alma R.'
Civinston, Mr, and
20.00
12.00 15.00 10.00 10.00
10.00 10.00
ov i 3 al J
the social welfare of Indianapolis.
Rauh, Ho!
‘sRaynor, Mrs. H. L...
Reade, Herbert &..
“Reynolds, D. Ray.... Richardson, W. C.... Riley, 1. H Robertson, Paul ..
Robinson, Symmes &
Rogers, Harry S.. xRosebrock, Fred H.. Rosengarten, Harry. sRoth, Vernon C.... Rothermel, C. L..... Ruddell, F, 8 Ruddell, Warren T... Runyan, Dorothy ... Push & Hebble Co. Ryker, Mr. and Mrs xSablosky, M. and Son Se, I Phillip's Athlstio
xSchmadeke, Au Schuchman, Fr Scott, Elmer E.. Seidensticker, Frank Seiter, Victor C...... Sever, Raymond J.:. xSeverin, Rudolph S.
Shank Fireproof Warehouse Co.
snare, | Joseph E.,
xShea, Wesle sve» *Sheerin, Helen M... Sheerin, Ruth O.... x8hellhouse, Frank ..
Sheridan, Lawrence
_’ xSines, Thomas O....
Sinex, Edward i
Shs, rand. W nge! + os & xSmith, Flore — wile
REE ve
er, on, Baw. Sternberger,
Charles 8. & rtense R. Burpee
Chester A.
ust Ww.
By myzgnenne
$3233833 3233333 3333333:
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35.00 10.00 10.00 38.00
100.00
15.00 50.00
25.00 10.00 10.00 10.00 10.00 12.50 5.00 10.00 10.00 20.00
10.00 30.00
10.00 10.00
10.00 10.00 10.00
125.00
10.00 10.00 20.00 50.00
§ 5255888 & 8 8333333 3
id So S898
BEREh
{and drive the 1937 Oldsmobile Six and Eight, according to company ‘engineers. They point aut that every known aid to riding comfort obtainable in any car at any price is included "in the design of the new Oldsmobiles. ~The list stars with big, oversizes, Tow- -pressure tires and lengthened ~ wheelbases. It includes also dual _ ride stabilizers, front and rear, ~ which prevent body sway when the car is taking curves. Improved knee . action is another important factor, . supplemented by double-action hydraulic shock absorbers, front and _ Tear, and by a considerably lowered center of gravity. There are many other features which contribute ‘to peace of mind and elimination of fatigue on the part of both driver and passengers. Personal security is assured by the new and stronger unisteel turret top Fisher bodies, by safety glass in all windows as well as windshield, by motors with reserves of power that respond instantly to emergency demands, and by powerful superhydraulic brakes which are supplemented by an entirely separate and independent system of mechanical
Henley, Frank Bee Law Franklin
Hen: * Silas Edward.
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it SENS: S883 2283
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Thompson, P. xTucker, anil Bo vice Turner, Chas. P, ... Juitty, John W..
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dod Jol fest Fos eo se3s3 33323
The annual pre-holiday charity drives and solicit tions are under way. The season of charity appeals is at hand, and will continue on the part of various organizations throughout the winter season.
We urge your generosity to help the needy. In order that the needy may be protected, however, from the pe unscrupulous promoter who seeks to make money for Den ny Hotar “rani: himself, under the guise and pretense of conducting por a charitable solicitation for a worthy cause, we urge you to KNOW, before you give, something of the worthiness of the organization or the legitimacy of the solicitation. Such a promoter is’ hard for the average person, or business man, to recognize. He ALWAYS secures the opm: and uses the name organization
SoRERE
si 333
oo. SPSS 3833 3333%
Norman ep =North Side Lbr ir Id Settlers Social & Club
seo 838
8s ses
Mrs. ter W.. Auber Contracting $
Hotel "Co... indiana Ho Broad- .
Wolf, Mr. and Mrs.
Ie 33 5 8 8
The die cast grills of the 1937 Studebaker Dictators and Presidents give these cars genuine distinction. - The horizontal grills swing back and blend into the side louvers giving a “winged vic- | tory” appearance to the front ends. The one-piece hood opens || EE from the front. It has no seam ; ; down its middle. Headlamps are fry anchored to side of RE
The appearance of this licitation, to sell tickets to a benefit entertainment Information Message in or performance of some kind, all in the name of¢
these columns is evidence Chan 1 s that this publication sub- w actually goes to bisnagigls and a | in Indianspolis } |
REGULAR CHECK OF GASKETS IS ADVISED
There are gaskets in your car
scribes to the principles of : Tes = Ci do : the Better Business Bu- he use: - ne reau, and co-operates with A the Bureau in protecting you—even to the exten} of refusing to accept the advertising of fisma 4 whose ‘advertising and sales polictes are proved by the Buwreau to be contrary to the .
wdc interest.
DRIVER SHOULD KEEP COOL WHILE PARKING