Indianapolis Times, Indianapolis, Marion County, 16 November 1936 — Page 32

SSTANDARD FOR 937 CHEVROLETS|

Public Will Pay Little

E50. et

greater visibility

Ml-Steel Bodies Display Speed-Line Styling, Motor Changes.

‘Master and master de ltixé modeach in six body types, comprise two series of new Chevrolets. hey are identical in chassis, enand body design, except for

front spring suspension, rear axle

and steering gear ratios, and trim and accessory equipment. Knee-action,

formerly optional as [\

an extra, is standard equipment on all master de luxe models. Master models are obtainable with semi-el-

liptic front springs | to E.|

only. According W. Berger, Indian- : apolis zone man3 for the Chevrolet Motor Com- . new features common to both models includes,

= Improved performancej. especially

acceleration and hill “elimbing, . ting from a greater ratio of power to weight.

{ Diamond crown speedline styling— : distinct departure from previous

_ glesigns in overall appearance.

© All-silent; all-steel bodies, with d steel turret top and unisteel construction. + Bafety plate glass all around. + Box-girder chassis frame made up box section side rails and cross members, giving increased strength d reduced weight. + New 6-cylinder high-compression Ive-in-head engine, of larger bore and shorter stroke, developing 85 horsepower. *! Hypoid rear axle drive gears, new B cars in the low-priced field. = Besides these features the Chevgolets retain all their previous basic ciples, redesigned and improved. ile completely changed in chassis ‘#nd body, the 1937 models adhere ly to the proved engineering geveloped by Chevrolet. .» The chassis units are more commet, with a gain in strength and a uction in weight.

§ Gravity Center Lowered

§ General effects of the changes, gays. the Chevrolet announcement, #re improved performance, safety, geconomy and comfort. Reduction ih the overall height has been made possible by the use of the hypoid gear axle, while Increased roominess Bas been obtained by the relocation the power plant and the body on chassis frame. Greater strength and durability result from the comPination of the boxgirder frame and all-steel body. Greater car stability has been procured by lowering the genter of gravity and through widerSpaced rear springs and larger crosspection tires on wider rims. “= Features of the bodies aside from all-steel construction include through wider windshield and larger windows, Wider seats and completely new ingerior styling. Every model has gommodious luggage space, either

in a built-in trunk or in a large |

compartment behind the rear seat.

. Bvery model has a package ledge

at top of the rear seat and a

SDacious compartment in the in5 ent panel.

- Bodies Lower, Longer % Both the master and master de Juxe are available in the sedan,

goach, business coupe, sport sedan With trunk and town sedan with trunk. The sport coupe with rumBle seat appears in the master de line only. The cabriolet with Tumble seat is mounted on the masfer chassis and finished with de luxe appearance features. = All 1937 bodies are lower and r. The lines are straighter and rounded than previous models. es are used to emphasize

~ She sleekness of appearance.

- “A distinctive highlighted ‘speeddine that extends from the hood i the body and doors adds a new note. Both the windshield and the

#47 rs. Lm 9

Feminine Viewpoint Is Often

Controlling Factor in Purchase, Belief.

“One who has attended automo-| bile shows for many years and has! had fair chances to analyze the}

mass interest of great crowds of vis-

itors, is bound to be impressed by | | the alertness with which the Amer- | ican woman follows automobile de-| velopment and becomes a control-| ing factor in the purchase of the}

family car,” said A. vanDerZee, general sales manager of Dodge.

This manifestation is of relatives

} | ly recent origin and was brought

Studebaker designers have done away with the hinged ridge down

the center of the hood giving the car a sleeker, The new hood lifts up from the front. If is hi spring hinges which hold. it in any position. for

strong autom

‘at the rear with

servicing. The handle for fastening the new hood is the new :modernistic theft-proof radiator ornament. The entire front end assembly

presents a striking. “winged

CHEVROLET GAR ABSORBS JOLTS

Master . Model Equipment Keeps Shocks From Reaching. Wheel.

Chevrolet presents the six models

victory” appearance.

BUICKS IN’ 10 COLORS

Coat fpn Ten color dptions are offered on | the expression of an aroused color

all 1937 Buick models as well ‘as:a wide range initrim selections. These consist of three in the Special series, four .in the Century, six in the Roadmaster and five inthe Limited : t

series. :

comprising the 1937 Master series as .

an embodiment of outstanding’ value in the low-priced: field. ° Although these cars éccupy the position in the Chevrolet ‘line - formerly held by the Standard models, they qualify for their new designation by virtue of wheelbase, engine

and general overall design, identical with the company’s de luxe models.

The most obvious difference be-.

tween the two is in the matter of front suspension, the Master De Luxe series having: fully inclosed knee action, at no extra charge, and the Master retaining the I-beam front axle with semi-élliptic springs and hydraulic shock absorbers. One of the important refinements in the Master series, resulting in a degree of steering ease entirely new in conventionally-sprung cars, is a new - shock-absorbing drag: line in the steering mechanism. This link is essentially a “floating”. member, the ball-and-socket at either end béing spring-cushioned : on both sides, It operates to ‘absorb practically all road impacts before they can reach the steering wheel, thus making an important contribution to safety and to driving ease.

BRAKES CALLED CAR'S CHIEF SAFETY DEVICE

Brakes have more to do with the safety of a motor car. than any other feature of car design, according to Pontiac engineers, “Brakes and - the driver should act as one,” an engineering representative said. “Brakes depend. en{irely upon the human elemen{ of the motorist in the way they function. They ‘really are an €xtension of his nervous and muscular system, and if they do their job properly. they must: respond instantly and in perfeet co-ordination with the driver's impluses. “It is a law of physics and engineéring that mass times velocity equals power or energy, Therefore, with the mass the same for starting and stopping, but the stopping time one-eighth as long, the power or energy of the brakes must be

gear of the body slope more sharply. ' eight times that of the ‘engine.”

F Your NEW PLYMOUTH —a car to be proud of!

KEEP IT ‘SAFE

After Every Puncture, .

— —

oother appearance. .

about ‘chiefly, I think, by the success with which the motor car it self was improved to the - point where its operation no longer called

for physical stamina of the mascu~|

line type. The day that saw the

aljolition of the starting crank also | The trailer industry enters a new.

marked the emancipation of woman from the back seat. pT “Ome of the things that gives a woman: a-voice and often the vote

in the choice of the new model, is’

-| her more intimate understanding of such matters as style, upholstering, seating comfort and -wolors. The present color trend in furniture, clothing, home decorations, etc.; is

consciousness particularly on the part of women. To woman's realization * that well-selected colors please. the eye, manufacturers and merchants added the observation that colors also make goods more attractive to buyers.” :

Industry Has Grown Up,

‘Preston: Tucker, Distrib-

“-utor Here, Says.

era of “its development with™ the showing of the new 1937 models, according to Preston Tucker, president ‘of Packard Indianapolis, Inc., distributors for Packard automobiles and Silver Dome. trailers. “The trailer industry has grown up,” Mr. Tucker said. “With back« ground of the automotive business as a guide, it has in five years accomplished what it. took the automotive - industry 25 years to. do.

Trailer engineering, at least” with

larger. and "longer-established companies while not exactly ‘standardized,’ is decidedly more stabilized than ever before in the industry's

‘electrically-welded ‘tubular chassis

history. * Merchandising also is on a soiind ;and ‘definite basis.” New 1937 Silver Dome models have been designed in keeping with the modern trend. They include

frame; outrigger type axle, ‘wheel

and spring suspension to permit the |’

coach weight to be suspended eight inches lower than is possible in the conventional type axle; plymetl ‘(steel cemented firmly to plywood) exterior panelling; new principles

‘of “weight distribution; an entirely

new window that eliminates former objectionable features; the use of newly-developed insulation; rear stabilizer jacks; ‘more efficient ven-

tilating methods; a new. front end

attachment embracing a high hitch’ so a8.to lower the center of gravity -

: Tt eory

: : : necessity for mutilating. the car in any way when installing or remove ing the tar coupler. : Outward appearance has been re-

vised in keeping with the modern streamlined effect. Richly-colored ‘enamel finishes are offered in 4 new |

‘Four Modcls Offered.

The 1937 Silver Dome line em-'

bodies four models, two in the lowprice field and two in the medium-

price field. All models are equipped

for four passengers, with separate staterooms, and include as standard equipment. such important ‘necessities as heating stove, cooking stove

‘with dual ventilating hood to re-

move cooking. odors, improved -refrigeration, and conveniently ar-

ranged cabinets and wardrobes.

More for Better Car Proved, Is Claim,

to enjoy the pride and satisfaction . of driving a fine automobile, “The success of this policy has been demonstrated in Oldsmobile’s phenomenal . salés records, 'culminating in the production and sale of more than 200,000 cars during last ear—setting an all-time high for

a histo 40 ‘years of manuface ‘history

“Long a Style Leader” “The Oldsmobiles for 1937 are the # of this policy of ‘the ‘all that is new and at the lowest possible price. Oldsmobile. long has been the style leader and in 1937, with a distinctively different six and eight, Oldsmobile will again set the style pace. For example, Oldsmobile's new unisteel turret-top bodies by Fisher are larger and roomier than before. Wheelbase. in both the six and the eight have been lengthened, In spite of the fact that horse power has been increased, refinements in carburetion and manifolding and lowered engine speeds have brought further improvements in operating

.| economy.”

Plymouth Protects vithits New SAFETY.S TYLED IN TERIOR gives you New 5-Way In- | sulation to Block out Road Noise_New Airplane-type Shock-Absorbers to Swallow Bumps and Bounces New “Stretch Yourself” Comfort_Biggest Plymouth ever built!

FRONTSEAT 3" WIDER. 24'MORE INREAR!

tat

00K

Isn't it beautiful? It’s. the longest, widest Plymouth ever built.

Look inside! Rich upholstery... * deep-cushioned, “chair-height” seats... smart new fittings... brilliant new intrument panel. I's stunning! FINGER-TIP STEERING-This Plymouth keeps a straight course... with no “wandering,” no “straying”} NEW “HUSHED RIDE”-Float-‘ing Powerengine mountingseliminate ‘power vibration. New scientific insu.

lation keeps

"actually pilloweéc bumps are swall A { 8

irplane-type

out. The body is on rubber. Road ed whole by new

SAFETY! All-Steel body...doubleaction Hydraulic brakes...new Hypoid rear axle, formerly used in costly cars only...new Safety Interior. ~~ Tests show 18 to 24 miles per gal-. ' lon!’ You owe it to yourself to drive this new car. See your De Soto, Chrys-

EASYTO

BUY

ler or Dodge dealer.—~PLYMOUTH CORP,

pany offers low terms.