Indianapolis Times, Indianapolis, Marion County, 16 November 1936 — Page 29
Stylish Members of General Motors
Virtually two cars in one is this Buick convertible coupe, which drops its top for a ride on a sunny day and offers protection for inclement weather.
PACKARD SPANS | Good Will of Customer Sought [RECOVERY RISE | Supercharged Line Announced by Chevrolet After Car Is Sold SEEN BY CURTIS
Cultivation of Business Friendship Is Valuable, Vice President W. E. Holler Explains.
GAP IN MODELS
Display Complete Line From $795 Through to Twelve at $5900.
Packard for 1937 has taken some of the longest steps in its entire history to bring about a balanced line of cars, or rather several lines, with which it now completely covers the field in logical and consistent steps, from a completely new car starting at $795 at the factory, to the big, ultra-luxurious Packard Twelve with a top factory list price of $5900. The instant and continuing success experienced by Packard two years ago when it went into a new Jower priced fleld with its One Twenty line of cars has been matched with the reception accorded the Packard Six, the company’s newest offering and the car with which it has still further broadened its market by entering the $800 price field.
Just for Eyes !
Hood louvers this year on Nash and Lafayette cars are purely decorative, There are no openings for the ventilation that was for~merly thought necessary. Nash engineers found, after careful testing, that whether the former louvers were opened or closed had no effeet on the operating temperature of the engine. They also found that closed louvers brought about quieter operation.
Few accountans are able to reduce to dollars and cents the value of
customer good will. Most business their welfare.
men realize how important it is to
They will do almost anything to get it or to retain it,
according to W. E. Holler, vice president and general manager sales
manager of Chevrolet Motor Co.
“Good will in business is the most realistic intangible element that is
met. It can make a company—the said. - “In the automobile business, where successful operation is so largely founded upon repeat customers, progressive companies regard the friendship and respect of the customer as a prime importance. “It takes infinite pains to establish the personal touch between a manufacturing company and the consumer. Generally speaking, it is the personal touch that forms the basis of friendly relations.
Must Show Interest
“In addition to a good product, A fair price and courteous {treatment when a sale is made there must be something more that will make the buyer feel that. an organization, or a salesman, is still interested in him and the performance of the produet. “In most small package merchandise the seller’s specific interest can not extend much beyond the first fhree—with a general interest in performance. But in large package merchandise, as automobiles, there is a different picture. “We know that automobiles are intricate machines that must be given attention from time to time,
! and that the buyer will be friendly
to a company. in ratio to the performance that he obtains from the car he has bought. “Most of the frictions that develop between ciistomer and automobile
lack of it can break a company,” he
company are caused by misunderstandings on the part of the customer as to what the company claims for its product or promises in servicing. It often occurs that the words used in -a guarantee are too involved for easy comprehension. “The American motoring public I have found appreciative of any effort to be -of service-and receptive to any move toward bettef understanding. That makes An ideal situation ~~ for - the cultivation of friendship in ‘business. od “The Chevrolet organization sets out to get the goodwill of the customer: by treating him courteously when: he buys a car and to retain his regard by keeping in touch with him and making as sure as possible that he is and remains satis fied with our product.”
TAX TOTALS MOUNT
In 1935 the total tax burden carried by highway users mounted to unprecedented heights, exceeding $1,275,000,000. Every year since, the beginning ‘of motor transportation, with - the single excepfion of 1921, has seen’ higher aggregate taxes: than"the preceding year. =
A
For
1937 Oldsmobile has made it
easy to
identify its six with a distinctive radiator ie,
Buick Chief Views Nation in Fast Return to Prosperity.
Any appraisal of American business at this stage of recovery is most encouraging and produces the inevitable conclusion that nothing can stop the forward stride during 1937, according to Harlow ‘H. Curtiss, president of the Buick Motor Co. “There appears, in fact, a tendency on the part of the public not fully to recognize the extent to which real recovery has taken place. The state of business affairs in the United States is much better than we realize,” he said. “The worst depression in the history of the world left the nation jolted and dazed. It has taken a long time to clear away the debris
of that crash. But it is taking aT.
longer time. to clear away the doubts and misgivings incident to an. unnecessarily . prolonged ~ economic ‘hagover.” The business world ‘is faced with the indisputable facts of a record comeback. Many people, however, either fail to recognize
these facts or can not appreciate:
their full value. “This public hesitancy to appraise the real extent of America’s recovery is one of the factors of uncertainty in the business. picture of the immediate future. It should be easy to eliminate in view of the evidence on all hands that recovery is actually ‘here and that. the- nation ‘is really well out of the doldrums.”
GASOLINE TAXES VARY
Gasoline taxes in the several flag range from 2 cepts b
te i : a i by The Sur p*” (ax of the year
y exclusive advantages. Most important are low price and low
operating cost.
Lowest Benet ation. Lowest taxes and insurance. Lowest payments. In
extra
Up to 35 miles on a gallon. Only
fact, Willys can pay for itself with, x ;
by all-steel «~<<up to
brakes, ¢
miles
NOTE THE WIDTH .«_ NOTE THE ROOM
a dure ar
per
hey pill ep v
F amily Step Out for 1937 Auto Parade
3
It looks very much as though she likes this Intest creation by
*
by Cord Car Manufacturers
There’s Also an Owner-Chauffeur Driven Berline on 132-
Inch Wheelbase for 1937.
2
In addition to its regular Cord front-drive models-for 1037 Auburn has announced a new line of 170-horse power supercharged Cords, and
an owner-chauffeur driven Berline
built on a 132-inch wheelbase, ac-
cording to “Monty” Monfgomery, manager, Auburn ‘Automobile Sales
Corp., 1021 N, Meridian-st.
Body types of the supercharged line are the same as. in the regular Cord models: A Westchester five-passenger sedan, and a five-passenger convertible phaeton sedan with disappearing top, and a sportsman’s
coupe with a similarly disappearing top. This latter model has an extra large baggage compartment. The owner-chauffeur-driven Berline, built on a 132-inch wheelbase is offered for the approval of those who desire a two-purpose car that’s smart and in good taste. The partition glass between the front and rear compartments disappears coms pletely into the back of the front | seat when not in use and the car becomes a regular sedan with con- j; siderable extra roominess. ‘It follows ‘the lines in‘ general appearance of the regular Cords, ‘but. due to its
longer wheelbase there is an addi‘tional five inches in length ‘of the
rear compartment and two inches in the..front compartment. “An additional inch and a half of head room has: also been provided.
Cord aesigners claim to have set.
to 1 cents
erm eesti tii —t
an entirely new automotive style in design and appearance. It is the culmination of nine years of frontdrive engineering by Auburn and the 1937 models retain the-individ-uality of their '36 predecesors with
special emphasis toward mechanical
perfection. . ° 7
£, Cars Low Swun _ Fhe. new Cord is Emel low swung, standing only 60° ‘inches high, falthough it has a road clearance of
nearly nine inches: ‘This lowness, coupled with its modern streamlines, gives it -a fleet, builetlike appearance. * Gear shifting ts by rethote control. This shifting unit is directly below the ‘steering wheel rim and the driver chooses the different ratios simply by moving the small
‘are a single motive unit.
lever with the tip of his finger without the necessity of even removing his hand from the wheel. : Mechanically the 1937 Cord offers many innovations in design. The power plant and driving mechanism Transmission and differential are closely coupled in this unit and both are sprung weight. This design eliminates the conventional long drive shaft as well as several hundred pounds of unsprung weight, resulting in a more effective delivery of power, less vibration and adding immeasurably to the quality of the car’s ride. Power is delivered direct
to the front wheels by means of two shafts in which constant velocity
1 Chevrolet of a sport sedan. Its speedline design adds to its sportiness.
universal joints are used. This type joint enables the delivery of a cone stant power at any angle.
USE RUBBER GUARDS
Rubber insulators’are employed at many points in Ford V-8 cars for 1937. They are used in the shock absorber connecting links, ball
socket of the front radius rods, ene
gine mountings, muffler mountings, and around the bolts attaching the body to the frame. They aid in ine sulating the body from the frame, They also reduce the number of points where lubrication is required,
Getthe
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CKARD!TWELVE .-/$3420%, The 1987 Packard Twelve is beyond ques-.
dHE NEW 1937 PACKARD § The new Packard Super-Eight brings to motorists a combination of mechanical advantages that make it more than ever the world’s greatest fine-car ever to sell at such & low price. It embodies all the luxury, dismechanicalexcell
tinctionand
encethathave
made Packard the most preferred American
-fine-car in nearly
on the globe!
A Be Pr eB Oi $2530*
"THE BRAND NEW 1937 PAC] This sensational new Packard Six brings to Soto fe So
Atthe right is the Pockand Sis 5-pass. Towing Coupe 000° ~ 48K. THE MAN WHO owns ONE.
tion the finest motor car money can buy.’
It will still further widen the margin of Packard’s fine-car leadership—a leadership so dominant that today, in every state in the ' Union, there are more large Packards in use than any other large fine car! At the left is the Paskard Tweloe Sedan, $3855%
PA CKARD120% wi’8945 A
This car, whose outstanding edi carried it to the top of its price class, is an even greater car this year. Its remarkable riding qualities have been still further improved. Its handling ease is even more phenomenal. Gasoline mileage is up. Oil | economy has been more than doubled. At the left is the Packard 120 Touring Sedan, $1060%
four quatts of oll per Shang. Up 25
gallon.. ou