Indianapolis Times, Indianapolis, Marion County, 16 November 1936 — Page 27

SAFETY STYLING, ENGINE CHANGES MARK DE SOTOS

Roomier Interior Provided ~ by Engineering Changes.

New styling, featuring a grille of horizontal chromium bars that sweep back along the hood to form the louvres of the car, gives the 1837 De Boto, seen here at the Automobile Show, a wide, powerful and speedy appearance, It is an entirely new car from the one-piece steel top to the safety rib tires, incorporating both exterior and interior design, engineering and mechanical changes that inclirde added safety, a come

pletely new en~

gine, cus riding qualitiess sound =~ proofifig and more ie ness; statpy Alvin BR: Jones, president of -Jones & Maley, Inc. 2421 E. Washington-st, AIL R: Joes De Soto-Plymouth distriifitos® for this territory. In .the car combines a simplicity of line with smart fiowing curves and contours that give it an pyveérall appearance of grace and action.

Offers Nine Models

The De Soto has an overall length of 100 inches on a wheelbase of 118 inches.. It will be offered in nine body models, including a four-door sedan with luggage compartment, a two-door touring brougham with trunk, .a two-door brougham with luggage . compartment, a business coupe Witit rumble seat, a business cdupe with rear luggage deck, a convertible coupe with rumble seat, a’ convertible sedan and a scvenpassenger sedan. ‘De Soto engineers have designed an entirely new higher compression engine to give added [uel economy ahd greater power. pression ratio of 6.5 to 1, the engine develops 93 horsepower af 3600 rev= olutions ‘per minute. If introduces symmetrical connecting rods that give better balance and longer life, U-shaped ‘piston slots that minis mize scoring, a new type hieat-re-sisting, steel exhaust valyps, larger valves and improved valy® ports. It incorporates floating pbwer etigine mountings, full-length water jackets and a water distributing tube, by-pass thermestats, “automatic spark advance and aluminum alloy “anodic” coated pistons.

Body Thoroughly Insulated

Road noises, objectionable -drumming and heat and cold are sealed out of the car through the generous use‘of many new types of insulation. Roof, floor, sides and cowl of the car are thoroughly covered with large quantities of”deadening materjals that give the car a “silent” ride, even on rough roads. One of the outstanding features on:the car is the “safety interior.” The entire inside of the car has been swept clean of all projections. The instrument panel has all controls

Now on Display for the First Time in Indianapolis at the

With a com=-

These seats in the 1937 Plymouth won’t harm you, even during

sudden stops.

They've been cushioned along the edges, just in case,

as Barney Oldfield, once-racing-champion and always-safety-crusader,

points out.

Lewis-Winkler Co. Is Named Local Distributor for Nash

Heads of New. Concern Are Veterans in: Automobile Business Here.

Appointment of a new Lafayette Nash distributer for Indianapolis and central Indiana territory was announced today by Courtney Johnson, general sales manager of the Nash Motors Co,, Kenosha, Wis. The new distributor is.the LewisWinkler Motors; Inc., which will be located at 960 N. Meridan-st. The new. organization is headed by Dewey Lewis, president, who for the last 15 years has been in the automobile business in Indianapolis. Mr. Lewis started with the E. W. Stinehart Co., later sold Pontiac for three years and after that became sales manager for Jones & Maley, Inc. For the last three years he was president of Lewis Motors. Louis Winkler, who has been in the automobile business more than 18 years, is secretary-treasurer of the new company.

Ready for Business

From 1918 to 1931 Mr. Winkler was associated with the Parts Corporation, Lafayette, local manufacturers, as part owner. Since then he has been on the sales staff of Jones & Maley, Inc. Mr. Lewis said that the service department of the new company will be one of the most completely

recessed or set flush. In addition,

car Cn tine othe atl and the V-16 in an array of modish body styles, according to C. M. ‘Ham-

, 2330 N. Meridian-st, |

local Cadillac-La-Salle distributors. Generally roomier and more powerful than last year, the company predicts a continuation of the trend that found Cadillac in .19367 occupying th largest percentag of business in th upper price class bracket in its his- C. M. ‘Hamuiond Similar. 0 last year," Cadillac presents both: Pisher and Fleetwood bodies on its V<8 chassis. The Fisher bodies are uniform ‘in luxury of appointments. The - Fleetwoods are designed for ‘buyers: who desire a

.| more individual: treatment in-their

automobile . styling. = The V-12 and V+16 :are: exclusively Fleetwoods; as well as two lines of V-8s—~the Series

J “70” and “76. ”

- The new member of the Cadillac family is designated as the “66.” It will ‘be produced in only one Fisher

| body. type, a five-passenger sedan

Dewey Lewis

equipped in the city and will include parts for Nash as well as mechanical, body, duco, and lubri-

cation departments. - All departments of the new distributorship will be in charge of Nash factorytrained men. While the new show rooms are not yet ready, Mr. Lewis has announced that the company is ready for business, both in sales and servce departments, and will be well represented with new models at the Auto Show.

the panel has been raised above]:

knee height for safety. Door handles, both inside and out, have been flattened and curved inward. Safety glass all around has been inciuded.

SHIFT INTO SECOND “Always shift into second gear when, in climbing a hill, your speed drops below 20 miles an hour,” is

‘the advice of expert drivers.

Manufacturers Building, State Fair Grounds : ; Seis a New Standard of Beauty, Smartness and Luxury

Silver Dome engineering again sets the standard of roadability, safety, comfort, and convenience. Silver Dome’s brilliantly modern streamlined design for 1937 represents a new “high” in trailer

beauty! And Silver Dome

every feature of

design and con-

struction is backed Dy. years of

coach-building

experience and by

millions of miles of safe, comfortTerritory New Arable Yor Dealers, Jguire the

able, trouble-free

‘on. &

131-inch wheelbase, ‘and is built primarily for the .owner who requires . a heavier, roomier car. in the upper medium price range: Other Body Types: Other body types: Series “60”—Five-passenger touring sedan, five-passenger convertible sedan, two-passenger sport and two-passenger convertible coupe. Mounted on 124-inch wheelbase. Series “70"—Fleetwood bodies. Five-passenger touring sedan, fivepassenger convertible sedan, twopassenger sport and two-passenger convertible coupe. On 131-inch wheelbase, Series “75"—Fleetwood bodies. Five-passenger formal, touring, convertible and town sedans; sevenpassenger sedan, touring Imperial ‘(with trunk), touring sedans and seven-passenger town car. On 138inch wheelbase. Series “85”"—The V-12. Fleetwood bodies similar in type to line of “75” on 138-inch wheelbase. Series “90”"—The V-16. A custom

car with bodies built to order. Fleetwood bodies on 154-inch wheel-

base” ‘and=238-inch overall length:

Cadillac has effected improvements throughout its group of automobiles, but the principal changes

470%

F. 1»

travel. Com-

pare the new Silver Dome point for point with the others; com-

pare prices, too. See for yourself

how. much more.

Silver -:-Dome

gives: you for your dollar. There - are four big, roomy, new Silver Dome models designed and priced to meet every requirement. And you can buy Silver Dome under the new low-cost ‘Commercial Credit Payment Plan.

fall to the V-8, Particularly has|

been advanced. Ex-|

tremely flexible in 1936 and able to out-perform far lighter cars that place main: emphasis on accelera~ tion, operating standards are éven higher. ‘At the same time the economy, comfort and safety. of the models have been improved. : A digest of the 1937 Cadillac features follows: Appearance—A massive, yet wellformed, h o ° a dominates the design. Fenders, E. BR. Lindsmith tapering and drawn to a modulated “V” at the rear, add to the impression of fleetness and grace. Skirts of the rear, fenders are longer. Smoothness of lines blend tastefully into the rear-end sweep. Bumpers are more rugged. Comfort—Primarily as an aid ‘to smoother; quieter motors, ‘are a lighter flywheel, a three-point engine support, improved hydraulic valve silencers, as well as reduced engine speed. Adoption of the hypoid rear axle on the “60” permits considerable increase in passenger room and reduces unsprung weight, a prime factor in roadability. Inside the Cadillacs, the addition of leg and head room, together with the soft luxury of the all-wool upholstery, is striking, Changes in the relative rates of the front and rear springs and shock absorber action are responsible for an easier

ride at low speed and a smoother!

ride at high speed. “Knee action” units are retained at the front, with dashpot inertia rear shock absorbers on the “65,” “70,” “75” and “85.” Waxed liners, squeak-proofing the leaves without the necessity for lubrication, are applied to the rear springs of the “60.” *Decreased harshness in the stabilizers’ further assist general riding comfort.

program. be 'stanch, nimble performer, the new

i xs

$1000 v-8 Sets. Standards in: n- Comfort, Beauty and Perfo mance.

With’ the 1037 La Salle V+8 making its bow at the automobile show, the Cadillac Motor Car Co. places for the first time a V-8 in the $1000 price fleld, C. M. Hammond and E. R. Lindesmith, president and sales ‘manager, respectively, of the Hoosier Cadillac Co., distributors, said today. Built around this 125-horsepower motor, the series sets standards in comfort, beauty and performance possible only because the car has been completely redesigned. Five types, the two and four-door | sedan, ‘both with spacious trunks; a flve-passenger convertible sedan, two-passenger: sport and convertible coupes, are offered on the 124-inch wheelbase. Bodies are of a new “unisteel” construtcion developed by Fisher Body, in which steel reinforces steel and all wood is eliminated. La Salle engineers: ‘touched on virtually every point in the chassis in their broad scale improvement Always noted as a

V-8 La Salle’s accelerative and hill-climbing abilities surpass all previous accomplishments. Acceleration, according to tests at the General Motors proving ground, has been improved 20 per cent at low speeds and 250 per cent at

4 I Er 4 J aves ventilation obs interior - “i 3 eye

horsepower over last year’s straight eight is but one factor in an imposing" record.

_. PAGE % TRUNK IS CHANGING. TOURING MODELS

Probably _ the" most pronounced change in body styles since cars gave way to sedans al twenty years ago has been the trend of the last two years toward the touring sedan, C. P. (Tex) Simpson, vice president and general sales

manager of Pontiac Motor Co., said

today. “If the popularity of this type with its spacious built-in trunk con tinues to increase at the present rate it will be only a matter of ans other year or two until the straight sedan will be almost a thing of the past,” he explained. ; “As short a time ago as January, 1035, the straight type four-door sedan accounted for the largest per centage of the Pontiac eight-cyline der body styles, with less than onee third as many touring sedans. Thirty-five per cent were straight type four-door sedans and only 10 per cent touring sedans. “By the end of August, 1036, the straight type four-door sedan had dropped to a bare 7.8 per cent while four-door touring sedan had

shot up to 53.6 per cent of the total

| eight-cylinder body production.

They're Thermal Balanced f or smoother, more economical pers formance an d longer life!

to frame Kills fond nélaes! 16 many Bodies, toad Doises cause objectionable body “drumming” and _ “rumble.” In Dodge, these noises are stopped by unique “hush-point” frame members, completely ‘insulated in rubber! All noisy metal-to-metal contact is eliminated!

Doe ts i ss fm Mr Br dt

Thursday, 9 10000. My. woh bs Chrysler Corporations