Indianapolis Times, Indianapolis, Marion County, 16 November 1936 — Page 23
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BUICK STRESSES RIDING QUALITY
Refinements Add to Comfort on Road and Greater Driving Safety.
There is a cradle-like softness in 2 ride in the 1837 Buick due to improvements in design, company officials declare. Buick’s ride is improved for 1837 through refinements in knee-action front wheel suspension, double actIng shock absorbers, the addition of a second sway stabilizer bar at the rear, retention of the torque tube drive, equal distribution of weight, low pressure tires and longer wheelbases on the Series 40 and 60 cars. By the use of front and rear stabilizers, Buick engineers have improved handling qualities and at the same time eliminated excessive roll when turning corners or making curves at high speed. Increased rigidity of the steering mechanism reduces the effect of side winds upon the car. Road shock has been minimized by the use of two high rate coil springs placed on each side of the steering connecting rod ball joint which are adjusted to allow about .04-inch freedom of motion. Thus freedom of the steering system is rigidly controlled and shock elimination is achieved without the undesirable effects of large deflections, Hydraulic brakes of improved design are used in all 1937 Buick cars.
DEFROSTING DEVICE CLEARS WINDSHIELD
One of the serious driving probconfronting motorists for many years has been the defrosting of windshields, during the winter months. Impaired vision has constituted a serious hazard during snow and sleet storms. Oldsmobile, in 1937, offers a device which tests have proven far superior to any other developed. This device is a unit attached to the top of the hot water heater. It is operated by a centrifugal type blower, which forces hot air directly on the windshield through two shellshaped outlets. This new defrosting system is’ offered as an accessory, and special provisions are made for its installation.
WORK ON CARS BEGAN IN 1894 Both R. E.-Olds and Elwood Haynes began work on gasoline cars in 1894; the former in Lansing, the latter in Kokomo, Ind.
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SINGLE STEEL UNIT FORMS FISHER BODY
General Motoss this year -introduces the new “UGnisteel” turret top body by Fisher, a body that is a single unit of steel, as the name implies. “Formed” by the welding of the steel inner and outer panels into a permanent shock-resisting structure, the new body provides double-walled protection for the driver and his passengers at all strategic points and offers greater resistance to torsional, beam and compression
Gt Foyette
| stresses than has ever before been known,” Edward F. Fisher, general manager of Fisher Body, explained today. “Research and experimentation preceding the introduction of the new type of construction dates back more than 10 years and actual development work more than three years. The considerable period between the initial experiments and the production of the finished product, which marks the 1937 Chevrolet, Pontiac, Oldsmobile, Buick, La Salle and Cadillac, is the result of the fact that engineering knowledge and production facilities only recently progressed far enough to achieve what Fisher officials conceded to be a satisfactory goal.”
In the 1937 SHOWDOWN—
SPARK ‘PLUGS "Aces" in any carl Bowes "SealFast" plugs win for you the pep
and economy today's driving demands!
Sold enly by Bowes ''SealFast" author-
ized dealers.
Fx
— Codillue Fectwood.
. DEFLECTS 1000 FEET A prismatic reflector, visible for | Plug division of General Motors esmore than 1000 feet has beefi de- | pecially for use in New York State.
SPEEDOMETER 1S HANDY *
The 1000-mile trip speedometer, |set knob on the front of the instruSupercharger | ment panel.
standard on Custom
HE Bites are kind tw the automobile
Graham cars, is equipped with a re-
Every Buick in the 1937
luxury and more
that Gene
.
line has performance
ral Motors sci
ROADMASTER
more horsep ~on
Egle and
ower, mo
Lo
top of the finest quality ard vaiue
Buick workmanship can provide
—the Avenue’s proudest saunterer—fleet,
MALE Jeb
signed by engineers of the AC Spark
Fa ashioned for Eye Appeal
Cord : GOST REDUCTIONS =: LAID TO PROGRESS
That 1937 will be a great year for the automobile industry is reliably predicted, with indices pointing t0'8 more than 4,000,000 car production vear and sales likely to top the record year of 1929; but of cig importance to the public, 1927 also be a banner year from {h standpoint of those who buy moter cars, J. B. Wagstaff, general sales manager of De Soto, said today, “Never before has the dollar T worth} as much in car value as
is right now. The automobiles youth at the shows and displayed dealers’ showrooms all’ over country have features that coulis’ have been bought a few years at any price,” he explained.
one ALL These FEATURES, Foy NO CAR IN THE
GING HEAD STRAIG more power per unit o
any other type ment and ye
)re room, more
Principle as ca to affect its even
rom all
TORQUE:-TUB
iL siauy EN.
of engine of equa
mpression AEROBAT CARBURET 0 rburetors ln on the same tart or swing i eed of fy SEALED: CHASSIS ke
moving parts,
nn aerial acroo 18 swift enough
eps dirt and Ww Protects from ater
stable roadabilly Roe for steadier, more
oid Fisk .
UNISTEEL ste] TEL sony BY FISHER wie solid
sophisticated, capacious—uncommon car. ge Top and No D ra Ventil,. offered
rier of the elect. > Tost complete stee] p rotection ever TirTog HvorauLic »
‘Every £y one of these ¢ ears brings something : 1 | ia LC Braxss, vite satiyic 5 and ; ERE an tay
Spe Current for radi nen hea
iol aters, defroster, 80 Leeace c a more room for Cour ARTMENTS, orists have eve gear” than
r had before LIZA ront. and
Smoothe : sidesmay re imination 2
ff. _ buyer of next year—just take a look at Buick’s offerings and you'll see why!
Here are four lines of new. cars . — aces
est performers, the biggest val ‘we be: lieve the automobile industry has so far seen. 5 : : 3 There is the 1937 Buick SpeciaL—stepped up in style, power, room and finish—thriftier than ever, and at the same low price.
There is the cyclonic Century—all com- of the recent $15,000,000 put into re-tooling pact of obedient explosive energy— and re-equipping Buick factories is money quicker, quieter, more sensational even Dot ‘only wisely but fruitfully employed. than before.
There is the magnificent RoapMASTER — just what its name suggests — more powerful, ‘more maneuverable, more luxurious now thani its marvelots,
Since the birthday of the automobile battery, just 24 4 years ago, more than 16,000,000 Prest-O-Lite Batteries have gone - down the production line into the cars of satisfied owners.
in engineering ‘appointment even the phenomenal cars that uphold Buick’s current sensational See them and you'll say thatthe $14,500,000 appropriated and now being spent on top
@ No small tribute to the public confidence in Prest-O-Lite is the fact that this year more Prest-O-Lite Batteries were bought by the car-owning public than in any like period of the company’s long career. Always, Prest-O-Lite is on its toes with advanced improvements in battery construction. Examples: The Prest-O-Lite HiLevel Battery that needs watering only three times a year . ; : Prest-O-Lite “under the cover” linkage which produces livelier cranking. Next time you drive into your neighborhood service station ask to see the famous HiLevel Battery—and the entire range of Prest-O-Lite Batteries as well. There's one for every car—and every purse.
PREST-O-LITE- BATTERY CO., INC. Oakland, Calif. + YNOIANAPOLIS. INDIANA + Ferwwts, Con. :