Indianapolis Times, Indianapolis, Marion County, 16 November 1936 — Page 22
‘hibit to hear the lecturer's under‘standable explanations of the float=power engine mountings, the “strange-looking, airplane-type shock - absorbers, the ride levelator, which now independent of the functionJ of the shock absorber, and a dong list of other power-plant, and running gear detail— may sit in the cars and comk on the roominess of the allsteel bodies, said to be so new that Not a single die employed in 1936 production is used in the Manufacture of the newest bodies ! now seen at the show.
fio When It Rains—
a Most popular of the Dodge modthe complete line includes ten ent body styles—are the seand the touring sedans, both offered in two-door and four-door types. The sedans provide a spagous tire and luggage compartment, fccessible through a hinged lid, e the touring sedans have builttrunks. Also integral with the Bodies are the steel roofs, and a feature that will earn its blessings iy rainy weather—drip moldings sweeping over doors and windows. ¢ The interiors provide rear seats 482% inches wide and front seats 47
. Inches in width. The seat cushions
* are complemented by body-con-toured back cushions. The back tops of front seats are upholstered with 8 sponge-rubber-padded safety roll, which protects rear seat passengers, especially children, in cases. where the car is brought to an abrupt stop. Rear floors are "level over their entire areas, a result brought about by the adoption of the hypoid rear drive with its lower propeller shaft. Tilted footrests ip Tear compartments, and front seats capable of being adjusted for individual comfort are among the details that promate driving and riding ease. Dome lights are no longer located in the roofs, where their light strikes the eyes of rear seat passengers, but over the divided rear windows.
Safety Keynote of Design
The instrument panel of the new Dodge models also is remarkable for safety features. The instruments—
ri rE
| Tae plant are ‘seemingly Smeratuliting 1 each
driver, wo Is sexing: Chem, oc !
direction’ #h ‘which the car’ travels.
Inside and outside door handles are curved inward toward the doors, so that nothing can catch on them. The top ledge of the instrument panel is provided with two defroster vents, one on each side and opening directly onto the windshield: glass. Among chassis details are patented floating power engine mountings which isolate the chassis from engine vibrations; the: Dodge synchrosilent three-speed transmission, ‘in which improvements’ in -géar teeth and other changes make gear shifting still easier; a ‘cowl recess in front of clutch and brake pedals giving extra toe room for the drivey’s feet; license plate bracket and illumination in the rear center of the body; air-cooling for the clutch mechanism “and 's_ clutch :throwout bearing with : sealed-in permanent lubrication; au tic’ engine choke for quick starting; seasonsl carbu-
wheels with provisions for the easy attachment of tire chains; air-cool-ing and full voltage control for the current generator; an independent parking brake operating on the propeller shaft; arrangements for. the installation of an extra speaker in the rear compartment of sedans. ’
SPARK DEVICE IS NEGLECTED OFTEN
If you car is fitted with a manual adjustment for the normally automatic spark, don’t overlook the fact that the device is there to permit |P you to get a maximum of economy and efficiency out of whatever grade of gasoline you may be using. The spark should be advanced to handle the more volatile gasolines,
retarded for lower -octane rating. Although many manufacturers fit their cars with this important item of equipment, many car owners fail to take advantage of it. So far as they are concerned, the control is
entirely . forgotten., It costs money, this ‘type of standard oversight.
.
Accident Foe Pontiac Official Takes to "Road to Preach Safety Gospel.
2 = x
Traveling around the nation, ciate] :
to state, city to city, town to: lage, H. J. Klinger, Pontiac presi. dent, has taken a vital interest in the war on accidents. Frequently he has delivered addresses on safe and sane driving. Here, for instance, are some excerpts. from a man who has traveled from, & grocery store in a Mid‘west town to the presidency: of one of the outstanding automobile: com= panies: : We Cat ii, cae capable of doing ‘everything but think; but driving brains can’t be made a part,
-of" the’bill of: sale. retor adjustment; streamlined sfeel|
na
Today’ sears are safe cars it sately handled.
You can’t legislate good driving judgment into a man, but you can keep him away from a steering wheel if tests show him incapable of using good judgment.
You. can’t keep a. man from drinking, but ‘you ‘can keep a drunken driver away from the wheel of an automobile.
Perhaps the pedestrian rather than the automobile has the moral right-of-way at a crossing, but he is bound ‘to lose the: argument if he tries to assert such right in the path of an oncoming two tons of
steel. RULE FOR OILING
Light lubricants are being used in new engines these days. It means that in breaking in a new car one must show greater consideration to checking the oil supply in the crankcase. light ¢il has a tendency to aerate rapidly but, generally speak-. ing, it is better for the ‘motor if enough of it: is kept in the ‘engine reservoir.
ne | our Left ls the 1097 Picked 120 ind right;the stx-eylinder cian, newest addition 45’ the ine,
“JIARTS, SCIENCES: SEEN AT SHOW, §
AUD: Industry Uses Novel “Exhibits to Display New. Features.
«Visitors to the 1037 Automobile Show will have. ample evidence that the automobile ‘industry makes | skillful employment of the arts and sciences in order to show in a graphic manner just what they are buying,” sald Emerson J. Poag,] Dodge director of merchandising and advertising, today. “With # products which within}
good’ themselve, incorporate working ex-
amples of. virtually every: law- and principle © of physics, ft is" “not: strange - that automobile ‘makers have ‘drawn so freely upon the scientist and artist in order to facilitate the sale of their products. “So, at the shows and in dealbrs’ showrooms we see many interesting adaptations of both still and ‘movie’ photography, of the gramophone and even the radio and a score of other lighted, speaking, moving and, all of them, convincing collabora=tions of the ‘scientist and artist— and all of them playing some part in the important job of selling. “The net result is that the purchase of an automobile—the second most important ‘buy’ most people make (home buying being the only larger item in most cases)—is simplified, made easy and results in a more ‘wide-open-eyed’ purchase and greater satisfaction as to quality, value, etc., on the customer’s part than is true of nearly any other purchase he makes.”
UPS ON ETIQUETTE
Much fuel i8 wasted by starting the ‘engine and ‘then: beginning a conversation. The book of etiquette clgims that when a guest reaches thé “point® of holding the door handle he ought to make.the farewell brief and. be on his way...
4 z i 4 2
{eration both safety
WILLYS MODELS | "FEATURE WIDER,
Temaing the lowest. Eo iat age} today | the makers The new line i congists of passenger
of coupe, :
56 - inch standard tread and an overall length of 1752 inches, longer than last year’s model by
The 1987 wily i is| | Frank M. Feeserdesigned by ‘Amos
creations have been.
top, low .center of gravity, safety | glass throughout and fender head-. lights which reduce .the possibility of side-swiping in traffic: or on narTOW. roads. . Flanked By wie. fenders, nto]: which new “eyeball” type he
front offers no suggestion of ‘a radiator. Rows of chromium-plated louvers extending around the hood compartment, help to conceal the air vents. The topmost point of the curved
from the street line.. The long, slanting rear deck panel houses the spare wheel and tire and a luggage compartment, which, on the sedan | model, provides 13 cubic feet of
spac Headlight glare is minimized: by the one-piece slanting windshield. The new models are available in six’ standard colors. Dulux synthetic enamel will be used on all 1937 ‘models. The designer has taken into: consid-
and’ comfort, and has provided a § front seat 50 inches wide. The onepiece front is. ad- | justable, Body construc- Charles Feeser tion “is all ‘steel throughout, the roof, doors and in-
wes BODES
a fve- > ‘four~door . sedan and” ay
standard | and de luxe; with}.
are molded, the new car's rounded | A
roof stands five feet five inches|
| cowl,
ner panels, pillars, sills, cross meme
bers. and floor panels all being of this
TAKE A PEEK wo THE NEW FORD V8
> The camera peeps inside the new Ford V8 to note. the improe- 4m : ment in comfort. a8d feominess
Fo our Body Tipe. Are Listed
‘Northup, Whose ; 3 4 .conflied to;
higher, priced. cars.’ Among’ its ee £5 ; ing points are the all-steel body and | J.
1087: Liecleiziphy: ya2 2 mote. FAS s.beibg a ‘thesasito, ‘show: ‘retain: the exclusive - ‘Lificoln Zephyr ssfeel | “bridge truss’ design: with, its advanced “tear drop” design, a C. ‘Steger; district manager “Lincoln division of the Ford Motor Co. Also continued ‘are the 110-horsepower V-12 engine and the engineered running gear which contribute so much to the car’s comfortable riding
qualities and. ease of handling:
The new’ steering system is an important change in the Lincoln
material. The dome light has been moved backward to a position above the rear window. so that the light beams flow across the passengers’ shoulders. Upholstered arm rests are provided in the rear passenger compartment to provide added comfort. To afford greater fool room for the driver, the emergency hand brake has been placed under the
. ’ : Electrically Operated Two large chromium-plated dials have been placed in the center of the instrument panel. The speedometer is of the needle type,” while the oil and gasoline gauges are eléctrically operated. The ‘ammeter
‘completes the dial ensemble. Spark
control is automatic. ‘ There ‘ are large glove compartments at “the right and left of the cowl. : The Willys’ recognized economy performance, up to 35 miles per gallon of gasoline, is accomplished with an engine having a bore of 31% inches and a stroke of 4%
-4nches.
eovided | this year.
have been - proved by : time,
Zephyr “chassis.” The car, of course, has no chassis in the usual sense of the term... In the “bridge truss” design the body itself forms the usual chassis frame:. The.Lincoln-Zephyr is in effect a steel bridge resting on abutments—the ‘front ‘and rear springs. Transverse, soft cantilever springs are employed. They are mounted forward of the front and back of the rear axle. ‘The wheelbase is 122 inches, ‘springbase 133 inches. Brakes are of the cable-controlled, fully energized mechanical type which foudd favor with Lincoln-Zephyr owners during the past year.
V-12 Engine Time Tested
The V-12 engine in the 1037 Lincoln-Zephyrs is the culmination of years of experiment and research, Although containing features which the Lincoln-Zephyr engine is new in many respects. It possesses an integral casting of crankcase and flywheel housing in both engine banks. Cast alloy steel pistons and crank
MOND: cn 0g NASH EXPECTS Sir 2 YEAR,
00 Nash LaFaystte in two days when
et th : ; the first appearance of the new cars in dealer points the consumer ine terest was so great that dealers were hard pressed to keep the new models on their floors. - The dealer organization,” ste? is material increase in Rurerqy;iu 1036, was augmented by scores new dealers, anxious to take 2 vantage of the popularity of the new Nash offerings. “In other words,” he explained “there is every indication this will be a banner year for Nash. The de= cision of the management to go out to win, and the resultant designing of a completely new car, big and roomy, with increased power and performance, met with enthusiase tic response not only in our own organization but everywhere the cars have been shown. This opinion is not ‘mine alone, but is held by every< body in the entire organization.” As evidence of the factory dé termination to carry its share of the load the greatest announcement pe riod appropriation in the history of the company has been set aside for
advertising the three new series of
cars, This schedule calls for the exe pendityre of 50 per cent more money in newspapers alone than ever be< fore was expended in the introduca tien of He new ‘Nash offerings.
shaft and cast alloy won camshafts are used. With all its new develop= ments, the engine remains simple in
design and is highly accessible.
Four body types, including a new {hree-passenger coupe, comprise the series for 1937. The single seat in the new coupe is wide enough for three adults, The, seat back is divided, and each of the two sections is hinged and io be swung forward. This gives acc to a compartment back of the sea which provides sufficient space for a good-sized steamer trunk. This is in addition to the commodious luggage secfion reached Hsfough the rear deck hatch,
AINE CA NN
WPAN BGT
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