Indianapolis Times, Indianapolis, Marion County, 7 November 1936 — Page 16

AUTOMOTIVE NEWS HIGHLIGHT

1937 MACHINES | 0 INTRODUCE 2 DEVELOPMENTS

‘Hypoid’ Axle and Gasoline Volatility Selector Are New Features.

Introduction of the 1937 auto- | mobile models heralds the coming | of two inconspicuous but important | developments—the gasoline volatil- | ity selector and the “hypoid” axle. | While installed on many of the new models, the volatility selector is | not standard equipment, on all of | them. Nevertheless, its makers predict it is destined to play an important part in future design trends. The use of hypoid and high tooth pressure axles, however, now has me general. During the last few years the pe- | troleum industry has made steady advances in the art of adjusting fuel volatility to seasonal changes in requirements. For hot weather service highly stable fuels are now provided while for winter use products permitiing easy starting and mini- | mum use of the choke have been the goal. The most recent achieve- ! ment of this nature is said to virtually’ eliminate cold weather startIng annoyances as far as gasoline 1s concerned.

Mileage Improved

In the past, these advantages were not gained fully because of im- | proper use of the choke by hand or because automatic chokes had a tendency to treat all fuels alike. The result was that the mileage improvements possible with the newer winter gasolines were not attained in full measure. With the volatility selector, however, it is claimed possible now to adjust the carburetor system for the quality of fuel employed and thereby attain improvements in performance and economy | with the newest winter gasoline. | The use of hypoid and high tooth | pressure spiral bevel axles on many of the new models is proclaimed another step toward utilizing to the fullest extent the advantages of re- | cent petroleum industry developments. Attention is called to the fact that the hypoid pressure axle | requires careful attention to lubrication. The use of any old oil or grease spells certain trouble in these | units. They must be lubricated with products known to be suitable. Given this support, however, the resulting smoothness of operation and improved reliability will quickly become apparent, it is claimed.

Rounding the Row

BY MYRON J. McGEEHAN

AND WHITE- * HEAD, INC., Chrysler-Ply-mouth dealer, 818 E. 63d-st, Broad Ripple, reports first-year business ahead of quota. Used car inventory at a low level, and the firm now is ready for 1937.

HAMBERS

" n 2

Mr. Tench, partner in the Broad Ripple Auto Co. Ford dealer, Broad Ripple, is an ardent American Legion promoter, and is enthusiastic over growth of the Broad Ripple Post, which was organized early this year. Mr. Grider, associate partner, shares this interest. s = 14

Lee Elliott and R. L. Edwards, owners of West Side Chevrolet, Inc., 2419 W. Washington-st, have redecorated their salesroom preparatory to announcement of the 1837 Chevrolet.

=” = 2

James Taylor, president °of Community Motors, Inc. Buick dealer, 38th and Illinois-sts, announces the appointmnet of Bud Dauss to the sales staff. Mr. Dauss is well known in Marion County. » = = E. E. Stevens, used car manager, Packard, Indianapolis, 1511 N. Illinois-st, has inaugurated a pre-winter sales campaign.

5 = »

C. C. Babcock, president, 30th and Central Sales, Ford dealer, has his addition completed, and ample room now is provided for the organization's service, parts and sales departments. = = »

ITH the approach of the Auto Show Nov. 14, interest focused on the new models has produced a slight slack in buying. This has given dealers an opportunity to survey ‘used car stocks and recondition them so that when active buying starts, they will be prepared to offer many bargains. They jse the purchaser safe and dependable transportation for cold weather.

Johnson Chevrolet, 1035 N, Me-ridian-st, has remodeled the parts t and redecorated it in an attractive modern finish that S also makes for convenience.

William Buchanan, lot manager, Central Motors Co., Packard dealer, 920 N. Meridian-st, reports the “hig top” has proved an innovation, and has been a __ p.otection both to customers and Cars, FUEL SUPPLY HUGE

| pear

| to do with body lines. | ment,

| after year. | with a gain in strength and a re-

| spaced

are relocated on the

{ model | across the top of the rear seat, as

CHEVROLET OFFERS TWO NEW SERIES OF SIX MODELS EACH

Pictured above is the first 1937 Chevrolet to be delivered in Indianapolis. It is a 1937 Club sedan, which was purchased by Harry Dawson, president of Kleiber-Dawson Co., 1400 E. 19th-st.

Cars Introduced to Public Throughout United States Today.

Chevrolet's new passenger cars for 1037, comprising two new series of six models each, were introduced today with public showings throughout the United States. The two series, known respectively as the

| Master and the Master De Luxe, | are .identical except for front spring

suspension, rear axle and steering ratios, and accessories and trim. On the Master De Luxe models, knee action, formerly optional as an extra, is not only continued as a

| major feature, but furnished at no | extra cost.

Master models are available with semi-elliptic front springs only. All models of both series have

| safety glass all around at no addi-

tional charge. Although the cars are described

| as new from bumper to bumper, the

change most obvious outwardly has A new treatdescribed as “diamond crown cpeedline styling,” represents a dis-

| tinct departure in design, and pro-

Gauces an impression of added fleetness and grace. The change, however, goes deeper than appearance,

| for the bodies are entirely new.

They introduce unisteel construc-

| tion, in which solid steel turret top, | steel side panels, steel double cowl, and steel floor are welded together | to form a permanently silent unit, { without bolt, nail,

rivet or screw. Even the doors are all of steel.

85 Horsepower Motor The bodies are mounted on a

| chassis which is also new, with the new

six-cylinder high-compression valve-in-head engine developing 85

| horsepower, new box girder chassis

frame combining rigidity and lightness, and hypoid rear axle drive

| gears, here used for the first time {in the low-priced field.

Chevrolet engineers emphasize the

| fact that the 1937 models adhere | closely | which Chevrolet

to engineering principles has developed through constant improvement year They are more compact,

duction in weight. Better hillclimbing and acceleration, with marked smoothness, durability and

| economy, characterize the perform{ance of the entire new line,

Both body and chassis refine-

The use of hypoid gears has

the center of gravity, a change which, in conjunction with widerrear springs, and larger cross-section tires on wider rims,

| makes for greater stability on the road.

The power plant and the body frame, the body being longer and wider, with the floor 2 1-16 inches lower than in 1936. The increase in width at the floor line in the front compartment is almost five inches, across the front at windshield level; 1': inches, and between the doors across the front seat, two inches.

| Wider windshield and larger win-

dows increase visibility and contribute much to safety.

Luggage Provision Ample

Ample’ provision for luggage is made in every model. Town sedan and sport sedan in each line have capacious trunks, and models with-

| out trunks or rear decks have com-

modious space behind the seat. Each also has a package ledge

well as a locking compartment in

{ the instrument panel.

The same power plant is used in both series. It is entirely new, and

| is introduced as the highest refine- | ment of the valve-in-head design, | for which Chevrolet has been known | over a long period of years. In it, | the bore is increased from 35-16 to { 3'2 inches, and the stroke reduced i from 4 to 33 inches, the displace-

ment being stepped up from 206.8 to

{2165 inches, and the compression | ratio raised from 6-to-1 to 6.25-to-1. | Increased power and torque

are available at all engine speeds, which give the Master De Luxe better performance’ and the Master greater fuel economy. The crankshaft of the new engine

has four bearings instead of three, | and an

innovation is the use of crankshaft bearings of graduated diameter, increasing from ‘front to

| rear, the front bearing being 2 11-16

inches in diameter, and the rear bearing being 2 25-32 inches. The 68-pound crankshaft is counterbal-

trol, are among the power plant's other new features. Driving ease is increased, and durability enhanced by the com-+ pletely new syncrosion in the new models. It is more compact and rigid, and the syncronizing mechanism is ' improved through the use of simplified cone clutches,

BINGO GAME

mesh transmis--

Mr. Dawson is shown (left) taking delivery from | C. E. McAree of the Superior Chevrolet, Inc. Ralph | Dawson witnesses the presentation to his father.

DEALERS ATTEND FORD CONFERENCE

—Photo by Voorhis Studio.

Shown here are some of the 200 Indianapolis Ford officials and dealers in the Indianapolis territory, who left Union Station Thursday afternoon to attend a two-day sales conference in Detroit. The group was headed by R. A. Hayes and N. C. Sears, manager and assistant manager, of the Indianapolis branch office of the Ford Motor Co.

FORD DEALERS 60 TO DETROIT

New V-8 Displayed Before Representatives From All Parts of U. S.

More than 100 Ford dealers headed by R. A. Hayes, Indianapolis Ford branch manager and N. C. Sears, assistant manager, left Thursday for Detroit by special train, and 240 other Ford men by auto, where they will be the guests of Henry and Edsel Ford at the first general meeting of Ford dealers from the United States and Canada in the 33-year history of the company. The elaborate two-day program there includes the advance showing of the Ford V-8 for 1937. The first public presentation of the new car will be in dealers’ showrooms throughout the nation, Nov. 14. Detroit’s Coliseum was transformed into a huge theater for the presefitation of the new car before the largest gathering of automobile dealers in the history of the industry. Yesterday thousands of dealers from every state in the Union inspected the new features of the Ford V-8. This presentation was designed in spectacular manner in a colorful setting created by Walter Dorwin Teague, noted industrial designer. Fred Waring and his Pennsylvanians provided music and entertainment prior to the car introduction. Brief talks were scheduled from Edsel Ford, W. C. Cowling, director of sales, and J. R. Davis.

Present Windmill

Friday afternoon the dealers saw Henry Ford's early American community, Greenfield Village, and there presented Mr. Ford with the oldest windmill in America. This historic mill, taken down from its original site at West Yarmouth, Mass., and re-erected in Greenfield village, was purchased with individual contributions of Ford dealers. On its new site it has been placed in running order as it was when built by the Pilgrims on Cape Cod in 1633. Returning to .the Coliseum Friday evening, the dealers were the guests of the Ford Motor Co. at a banquet. A mammoth floor show which broadcast of Waring’s Pennsylvanians and other outstanding entertainment features was presented. Today the Ford dealers were to inspect the Rouge plant of the Ford Motor Co., largest industrial establishment in the world, and the Linenln plant in Detroit. They are to leave late tonight for their homes.

ESTIMATES MILES TRAVELED It has been estimated by the American Petroleum Institute that travel by motor car, motor bus, and railroad in the United States in 1936 will reach a total of 236,000,000 passenger miles, or about hd miles per capita.

World's Greatest Lyric

Tenor

McCORMACK

In Person :

included the nation-wide |

New Designs Are Oftered by Oldsmobile

Distinctive Characteristics Distinguish Six and Eight Models.

Oldsmobile’s two new and distinctly different cars for 1937 offer the new car purchaser a unique advantage never presented before, according to L. C. Burnett, Oldsmobile zone manager. “I believe that our engineers have completely mastered the problem long faced by manufacturers who produce more than one line of cars,” he said. “I refer to the general confusions in identity which often arise from the similarity in appearance of two or more lines in the same family of cars. “This year, our engineers undertook to solve this problem. The results they have achieved will beconie obvious to the public when the new cars are shown this month. Models Are Individval “There can be.no question as to which is the 1937 Oldsmobile Eight and which is the Oldsmobile Six. They possess distinct individualities that can not be confused with each other or, for that any other automobile.” The distinction, he said, has been achieved by different interpretations of styling, headlamps and tail lamps, exteriors and interiors. “Both the Six and the Eight are entirely new. Bigger in every way, with longer wheelbases, greater power and roomier bodies. Both offer many new safety features and provide the latest word in ease of operation supplemented by increased operating = economy,” he stated.

TRAILERS TOBE NEW FEATURE OF AUTO SHOW

Expect Industry to Emerge From ‘Novelty’ Class During 1937.

A new feature in vehicle displays is to be the section of automobile trailers at the Indianapolis Auto Show opening Saturday, Nov. 14, in the Manufacturers Building, State Fairground. While the trailer is just a “youngster” in the industry, it has

been estimated that more than

300,000 of these houses on wheels roamed the country in 1936. Manu-

facturers believe, however, that 1937 will take the trailer out- of the “novelty” class and definitely establish it as a standard item. The house trailer, or coach, is not exactly an innovation of 1936. However, it has been only recently that they have been developed into “land yachts.” Models to be viewed in the local show are equipped with kitchens, bath, running water, electricity for lighting, refrigeration, radios and even dishwashers. The convertible house cars provide sleeping accommodations for two to eight persons. .

More Space Reserved

Officials of the Auto Trade Association, sponsors of the annual motor exhibits, also announce more space has been reserved this year for commercial cars and trucks. Streamlining, color and designing have not been overlooked by the manufacturers whose primary interests heretofore have been utilitarian.

BEAUTY NOTED

INNEW HEATER

Streamlined Design Used by Goodrich for 1937 Models.

A new de luxe model boiler type hot water heater is announced by E. B. Oscars, manager Goodrich Silvertown Store, Delaware and North-sts, as the leader of its 193637 line of automobile heaters. Claimed by the Goodrich company as the “most beautiful heater” in America, the design of the new product has been streamlined throughout. Fully rounded ccrners protect stockings and shoes from being nicked or torn. The De Luxe is available in two finishes, a rich gray or tan satin finish to match the inside of the car. Built on the principle of hot water. heaters in homes, it has a heat trap providing full, steady heat even when driving at high speeds. A patented deflector throws heat in any direction or moves completely out of the way to provide a direct flow of warm air. An agle tube core, of long-life copper and brass construction floated on rubber cushions to prevent rattles and leaks, has 35 per cent more heating surface than straight tubes. Other features are a new illuminated control switch and a new quick-start-ing, high-speed motor. .

DR. BENSON TO SPEAK

matter, with!) Dr. John Benson, Methodist Hos-

‘pital superintendent, is to discuss

“Cameos of Experience” at a luncheon meeting of the Monday Club in the Severin Monday noon. The

White Cross Music Guild chorus

also is to appear on the program.

LEGION MEETING SET

The Tillman H. Harpole Post 249, American Legion, and auxiliary is to meet at 4 p. m. tomorrow at post headquarters, 2926 Northwesternav. Robert E. Skelton is com-

NEW STYLE FEATURE

Tenijte steering wheels of attractive spring steel spoke design are a style feature of the 1937 Buick cars. The Buick crest is carried in the center on the horn button.

Re in New Location

FEDERAL

AUTO SUPPLY 701 N. Capitol Ave. Phone LI. 2863

‘We Practice them.

There Is No Substitute for Ability! No Royal Road to Success! No Path to Advancement but Honesty and Efficiency!

- These are the Principles of our Profession.

ROYSTER AND ASKIN -

. FUNERAL DIRECTORS '

TA. 0299

“New ‘YORK- SF BRIDGE | is T0' BE RESY LYE

“Closed” read.signs at each end of the New York-st bridge over White River. The supports are

: Veakeriug or there's a big crack

in one them, shown in’ the lower picture, so the Works Board ordered the span closed for reconstruction. The. work - will cost $100,000, City Engineer H. B. Steeg said. The WPA is to furnish $77,000. Plans call for widening the roadway six feet by narrowing the. footwalks.

17 REPORTED SLAIN IN MEXICAN CLASHES

By United Press MEXICO CITY, Nov. 7.—Seven= teen rebels were slain in a series of engagements with Federal troops in Jalisco and Durango states, reports today to La Prensa said.

Eleven were killed in three different engagements in Jalisco,

while the others fell in a battle in

Durango.

TF DA

MOTORIST BOUND AND ROBBED BY BANDITS

Two armed men who jumped on the running board of his automobile while it was halted by a traffic light, forced him to drive to a dark street, robbegr him of $27, then left him bound in his car, Ralph Winkley, 35, R. R. 9, reported to police. Mr. Winkley, Monarch Motor Co. employe, told police, they said, he was able to free himself. Mrs. Florence Hickman, 38, of 833

N. California-st, said she was cut fighting two thugs who accosted her in W. St. Clair-st near California-st

No Payments Until March Ist

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See the NEW 1937

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ACTUAL PHOTOGRAPH

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AMERICA’S SPOTLIGHT CARS!

EE the new Studebakers first and see the first and finest expression of 1937 motor car styling! See the new Studebaker “winged victory” radiator grilles and louvers! See the new Studebaker one-piece hood tops that lift up from the front! See the new Studebaker air foil

fenders! See the new Studebaker | air-curved steel-reinforced-by-steel b | twelve coats deep.

ed disc wheels—new ies with a paint finish

Open the wide, deep doors and walk into the lavishly roomy new Studebaker interiors, superbly styled by Helen Dryden!

Get behind the whee! and thrill to the béillisat iant new Stude:—in the world’s only cir with the suto-

mic il her nd a the world's finest feathér-

WORLD'S FIRST CARS WITH DUAL ECONOMY OF FRAM Oil CLEANER AND OVERDRIVE

* NEW UNDERSLUNG REAR AXLES GIVE ROOMY INTERIORS — CHAIR HEIGHT SEATS *

WORLD'S LARGEST LUGGAGE CAPACITY gab

WORLD'S EASIEST CLOSING DOORS WITH EXCLUSIVE NON- . RATTLE ROTARY DOOR LOCKS -

. WORLD'S FIRST CARS WITH DUAL BUILT-IN WARM AIR WiNosHInLD DEFROSTERS

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DISTRIBUTORS INDIANAPOLIS DEALERS

2004 N. Meridian Street PHILIPS . STACK

BE. 2995-2216

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