Indianapolis Times, Indianapolis, Marion County, 30 October 1936 — Page 2

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Dress Fashions

Featuring — The Black Street Dress with a Violent Dash of Brilliant Color!

Tomorrow another group of our exclusive Betty Shaw dress fashions arrive! As usual, we offer five stunning new advance styles, of which we show four in this group! Vogue says, “and on it goes,

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Tailored Styles, Dressy Styles, Swagger _ Styles, for Wear on Every’ Occasion!

Tomorrow we're ready with this dramatic presentation of Furred Coats embodying new 1937 fashions . . , new fabrics

"+ os new silhouettes . . . and luxurious fur trims. This

season choose your new coat from this ‘budget-priced collection . . . “swing” styles, flared styles; fitted styles, swage ger styles, princess styles. For women, for misses, for the junior mir~—-11 3 19, 14 to 20, 38 to 52.

this insistent clamor for violent color against black” / . . . and here we present three black street dresses with a dash of brilliant color, following out Vogue's words of fashion wisdom!

an. | HIGH HATS | en (40% ~ With Fur Trims

Never Less JAN Attain Regal Heights of Fashion!

200

This is a season of elegance and splendor, hence the vogue for rich, regal fur trims on your high hat. We have an impressive selection of these hat styles in a complete selection of plain colors” and sizes for women and misses. —Downstairs at Ayres.

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| Joy Ee AE 3 : A —Downstairs 3rd and Last Day! fa at Ayres Eo Where

Less Than 1 Price Sale : Ny : 3 an > - : Jorvess i

Are Less

Wool Felt Hats | a 5 3 m ie) lt | ~ Expensive!

Choice of over 24 different styles and plenty of colors in each style. Black, brown, wine, green and rust. Brims, tyrolean crowns, Bretons, berets, swaggers C

and forwards. —Downstairs at Ayres,

A. Black Tunic With Dash of Gold - : § : A. Brown Squirrel Collar and Pockets

A gamsa crepe with narrow knife pleated The boyish collar of squirrel gives this black wool

satin edging the tunic, hemline, armhole kn ; : i ; : A coat its look of smartness. Note the slight flare. and tech, The Sudden touch of color is | a Go the SKIrt, A S20 14 ...0.usvnesnesesssr $28

added by the gold flower. In black, green, J : brown. Sizes 14 to 20 $6. 3 : orien of

B. Princess Dress. With Tie of Tinsel LT wire : . Black Fur Shawl Collar for Chic

Black gamsa crepe princess with a cross - We've Your Favorite Style and Color in | Your favorite type of collsir on z black novelty tie of tinsel and blue. The large metallic : wool. The fur is of pointed dog, rich and sleek.

cross bow is matched with buttons down - the front. Belted back. Sizes 14 to 20. $6.98 Gloves and Bags wy A size 16 at . EERE EER PPPPR PRT RDPPPRPERL :

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C. Bar Dress With Jewel Colors il ih Plaid Back Fur Trimmed Swagger A short sleeve bar dress in romaine alpaca, 3 00 2 : : aaa .

with coral or turquoise beads and neckiine EACH 3p ; An unusual sport coat in novelty wool check with and contrasting ribbon belt and sleeve % \ © plaid back. The collar is s zim with Manchurtrim. Button back. Sizes 14 to 20 . . $6.98 £5 ian wolf. A size 16: sas rand rnretveis es P08

THE GLOVES — Double - THE BAGS — Simulated

D. Double Duty Wi woven fabrics and benga- leathers in many smart | 5 4 ch Fuk ¥ Rh, Flash of Red J] lines. Plain or novelty . types. Top-handle, pouch, D. Black Caracul Collar and Shoulder Trim Sequins in an unusual design trim this cuff slipon: styles, all wash- underarm and envelope = : : i ;

gamsa Sunday Nite. At the neckline you'll able. Black, brown, navy, styles. Black, brown and PE on : 2 Sl find a brilliant red flower. Peplum type | blue, gray, wine and green colors. All copies of high- Tha fugié bres db jacket. Black, green, raspberry. Sues i colors. All sizes. .. er priced styles., ..- "high A Ease 14" 3 ©. #428

_ =—Downstairs at Ayres. :

"To Wear Under Your Knits: rd Pays to Buy Quality Hose— ho a : | vq Corliss Shoe Style for or New “Swing” Dresses! an That's Why So Many Women Choose | : + Every Type of Fall Costume!

“Betty Ray” Taffeta Swish ~~ ge | BEAM BIL K |W be] COR-I-ISS Tailored Slips - fig | De Luse Criton Hose | = “2 FOOTWEAR

In 9 Different Colors!

Plain color rayon taffeta tailored slips that will give swish to a skirt. Bias cut Wine, green, brown, navy. black, white, tearose

“The 10% Guarantee Accounts ok the Great Popularity of