Indianapolis Times, Indianapolis, Marion County, 24 October 1936 — Page 16

NEWS OF THE AUTO WORLD

OLDS DEALERS ARE TO INSPECT NEWEST MODEL

Sixes and Eights Are to Be Presented for First Time Today.

Initial presentations of the new Olsmobile Six and Eight for 1937 wil be made to all Oldsmobile dealer; and salesmen in the Indianapolis zone today, according to L. C. Bur~ nett, Oldsmobile zone manager. Business meetings and the preview will be held at Keith's Theater and a luncheon for all dealers and salesmen will be given at the Indian- _ apolis Athletic Club at noon. / Mr. Burnett will conduct the business meetings, and announcement plans for the two new cars will be presented by H. J. Cupper, Eastern Regional manager. Oldsmobile’s sales program and policies for the coming year will be outlined at the meetings by D. E. Ralston, vice president and general sales manager of the Olds Motor Works, Lansing. Business sessions will be held both this morning and afternoon, during which sound motion pictures will he used to portray the many new features and advancements in the 1937 Oldsmobiles.

; Big Year Seen Commenting on the great ovations received by the new cars at meetings already held at other points throughout the country, Mr, Burnett pointed out that “the entire Oldsmobile organization is looking forward to another record-breaking year.” “Oldsmobile again sets the pace in 1937,” he said. “Not only are both the six and eight different from anything else on the road, but they are entirely different from each other and again set the styles for the coming year. “The design advange is but one of the many improvements. The cars are bigger in every way, with longer wheelbase, bigger engines and roomier bodies. Many new safety features have ‘been added. Comfort has been increased in a dozen ways. Economy of operation has been gained by improvements in -carburetion and slower engine speeds. Engines Larger “The engines themselves, although based on the same fundamental engineering principle which has resulted in such great owner satisfaction, are larger than ever before and give greater performance and economy as well as insuring longer life and increased dependability. “From factory representatives I have learned that capacity at the Lansing plant has been increased as a result of an expansion program that saw the expenditure of $6,500,000 during the changeover period.”

FORDS, ZEPHYRS TRIAL WINNERS

Take All First and Second Prizes in Mountain Climb.

Ford V-8 and Lincoln-Zephyr motor cars capture all first and second prizes for cars of more than 3.000 centimeters in the running of the International Alpine Trials, most rigorous annual test for American and European motor cars over the precarious grades and abrupt turns of the Swiss Alps, according to reports received today by the Ford Motor Co. In the team event, the Coupes des Alpes, first honors went to the Ford team with a total of 2998 points, the-advices said. The competition attracted leading European makes of cars and some of the best drivers of the continent. - The 1936 Alpine trials upheld the traditions of previous Alpine motor car contests, with skilled pilots sending their cars racing for honors over a T00-mile course which led over steep mountain passes and along sloping stretches orf Swiss mountain highways. The course this year, which lay entirely within Swiss boundaries, started at Lucerne, wound through St. Moritz, Thun,

The appointment of a ‘new North Side Buick dealer, the Community Mator Co., to be locatéd at 38th and Illinois-sts, the former - location of the Linco’ Oil Co., was announced, today. Mr. James H. Taylor (above), a former Lesident of Indianapolis, and for the last 13 years directly

tor Co. in a sales capacity, will

head the new organization. Mr. Taylor's broad experience in automobile merchandising gives him a fine background for operating 'a Buick dealership. A new modern showroom is being constructed with. a two-way drive service .station. This service department will be one of the most completely equipped in the city. Although the showroom 'is not completed, Community Motors is open for business, both sales and service, and now has on display a complete showing of the new 1937 Buicks.

‘TWO NEW MOTOR

OILS ARE ANNOUNCED

Two new Veedol motor oils, to be known as Veedol 10W and 20W, and designed to provide instant starting of cold motors and perfect lubrication without congealing at 20 degrees below Zero, were . announced today by Tide Water Qil Co., through S. H. Davis, Indiana representative. They are made of 100 per cent Pennsylvania crude and although thin enough to flow freely at very low temperatures are so tough they provide an adequate film of protection. “In these new oils we have solved one of the oldest and most grievous problems of the motorist,” said Mr. Davis, “When ordinary oils lie over night in cold engines they congeal to a point where the starter can not turn over the motor at sufficient speed for easy starting. This always has been wasteful of fuel and current. This new oil provides immediate lubrication of the engine parts and allows the motor to start instantly without the daggerous dry rubbing of parts consequent upon the use of heavy oils that congeal in cold weather. : Tydol gasoline and Veedol oil are distributed in Indianapolis by F. J. Schuster of the Troy Oil Co., with offices at 820 E. Troy-av.

connected with the Buick Mo- °

'| Horsepower Stepped Up and

Improved Acceleration Is Noted.

Greatly differing in appearance from their 1936 predecessors, four new lines of motor cars have been announced for 1937 by the Buick Motor Co, In performance, all models have been stepped up in horsepower over the preceding year with resulting improvement in acceleration and general. performance throughout the speed range. In addition to greater power, there also is better fuel economy, it: is pointed out. - ' Indianapolis Buick dealers are the Monarch Motor Co. 1018 N. Merid-ian-st and Community Motors, Inc., 38th and N. Illinois-sts. The four lines of cars are the Series 40 Special, 122-inch wheelbase; wheelbase; Series 80 Roadmaster, 131-inch wheelbase, and Series 90 Limited, 138-inch. wheelbase. The Century, Rpadmaster and Limited models all are powered by a 139horsepower valve-in-head straighteight engine. The Special series cars are powered by a 120-horse-power eight-cylinder engine of the same desigmnt 4 21 Body Types The four ‘lines offer a selection from 21 different body types covering the entire lower medium and medium-priced range. Six new bodies ‘have been added for 1937. They are the two and four-door five-passenger plain-back sedans in the Special and Century series, a new convertible phaeton in the ‘Special series and a new formal sedan in the Roadmaster. series. Ameng other features are unisteel bodies.on the Special and Century cars, custom-built bodies on the Roadmaster and Limited cars, Fisher “turret tops” on all series, hydraulic brakes, double sway stabilizers, kmnee-action independent from Whesl suspension, double-action k absorbers, sealed chassis, ow e tube drive, automatic engine controls, new aerobat carburetion, new silent overhead valve mechanism, ‘streamlined intake valves and other outstanding improvements, The radiator grille is die-past in two pieces with horizontal bars rising. to the hood line. The hood top and sides are uniquely tailored with the hoop top line and color carried down . through the middle of the grille. A new Buick 8 emblem is carried on the right radiator ille while on the chrome center strip is mounted the new Buick coat’ of

arms. Headlamps Molded Long bullet-shaped headlamps are molded directly into the deep radiator shell, while fully streamlined one-piece fenders are mounted as a unit with the front end sheet metal assembly. Parking lamps mounted on the fenders are of thé same bul-let-shaped design as the headlamps. Chrome metal strips carry the line of the hood rearwards to the tapering tails which are gracefully designed both in’ the new plain sedan backs and in the built-in trunk bodies. Splii V-type windshields slant back to meet the smooth “turret tops,” which are an integral part of the steel bodies. The whole effect of a unified, graceful exterior is emphasized by specially designed door handles, tapering rear fenders. on which newly designed combination tail and stop lights are mounted, and heavy spring bumpers,, In. the center of the rear panel of sedan and built-in

Lausanne and Basel, and ended at |. 3

Interlaken. One of the most severe tests was the run over Weissenstein pass, a «climb of four and one-half kilometers with a difference of 2000 feet in altitude between starting and finishing points. The 26-degree grade combined with five acute hairpin bends and two right angle turns “to try the skill of the pilots. A list of individual awards in the 3000-cubic centimeter class shows six of the ten prizes awarded to drivers of Foord V-8 and LincolnZephyr cars. First prizes were awarded to G. Bakker Schut, of

RETIRE - J SNE pron

According to J. W. McCormick, at 301 E. Washington-st, ar

those assembled can pay

“honored one who has passed neral | convenience since it accommodates more perso 1he average home and is designed cially

Theis Boauty of i fingrel home: afer Bian oa riot Basuty of our | ‘In peace and reverence

their last the.

on. The

RADIO SALES REACH NEW HIGH HERE

ae da RRR

manager of the Western Auto. Store Radio” sales have passed all former

figures. He and J. EDS anaes 1 tie tas uA Ss

The 1997 models, they mid. Eadie

Series 60 Century, 126-inch |

FOUR NEW BUICKS DIFFER IN APPEARANCE FROM 3 MODELS

USED CAR MANAGER

E. H. Abbott is in charge of C. O. Warnock Co.’s used car store at 635 Virginia-av. This is the second year that this store has heen in operation in addition to the new car store at 819 E.'Washnglonsst,

GRAHAM SALES MEETING IS HELD

Lansing W. Thor Thoms Heads Executives From Detroit Plant.

A group of Graham sales executives from the Detroit plant, headed by Lansing W. Thoms, assistant general sales manager; -conducted a pre-show sales meeting at the Marott Hotel this week for the benefit of all Graham dealers. The Graham distributor for this territory is Wiles & Wilson Motor “Service Inc., 3815 College-av. The meeting is one of a series of 24 which are being held at major distributing points throughout. the United States. The Graham factory plans for the new sales season were outlined by Mr. Thoms. Advertising - sales promotion activities were discussed by R. B. Blanchard, Graham sales promotion manager.

Mechanical features of the new |

line and improvements over the preceding models were pointed out by C. H. Arvins, assistant service manager. Ralph Glick, Graham manager of the Columbus (O.) territory, also spoke briefly, as did Joe Wiles, president of Wiles & Wilson. The meeting was in charge of Frank Garry, Graham district manager.

S. A. E. MEETING SET The November meeting of the In-

diana section, Society of Automo- |

tive Engineers will be held at An-

derson Thursday, Nov. 5. In the

afternoon the section will visit the plant of Delco-Remy Corp. and at 6:30 a dinner meeting will be held at the Anderson Hotel. Two papers will- be presented, one by John G. Slater of the Tennessee Eastern Corp., the other by W. M.. Holy of the Bakelite Corp.

trunk bodies is carried a special rear license plate light with license plate bracket. A new instrument panel

| lighted with the instrument cluster is placed at the left in front of the

driver and an electric clock is mounted in the door of the glove compartment at the right. The chassis of the new Series 40

and 660 Buicks have entirely new |

frames, involving new design fea-

tures. and offering twice the torsional rigidity of the 1936 frames,

equipped with hypoid rear axle gears, a type of construction making * possible the lower bodies on these models without the use-of a high tunnel in the body floor. ‘The Series 80 .and 90 Buicks continue with spiral bevel gears.

Semifioating rear axles are used on all models.

A Heaping Plate of Fried Spring Chicken

. | French Fried Potatoes =

| passed.”

2 GREENLEE BAC STATE TICKET

Defeated Democrat Gov-

| ernor Candidates Urge

~ Party Support at Rally.

urged ticket in the Nov. 3 election. Mr. 7 denied a “deal” in which it was purported that he would be given a “job by the city

| administration.”

Both’ former candidates for Gov-

|ernor spoke last night from the

same platform in Syrian Hall, Pruitt-st and Riverside-dr.

Mr. Greenlee urged election of the state ticket from “top to bottom.”

mpi.

Warns Against Radicals

in Government. . John A. Royse, Indianapolis ‘at-

| torney, declared in a radio address

last night that the real question before the American people on Nov. 3, election day, is ‘Do you favor abandoning the American form of

‘| government for the red rule of

Communism?” He warned against the encroachment in the American government of radicals. Telford B. Orbison, an Indianapolis G. O. P. attorney, in a second radio address labeled the national and state social security laws as the ‘greatest tax bills ever

Socialists to Speak at, Meeting Today

The Marion County Socialist

Party is to hold an open air meet- |

ing at 5 p. m. today at 25th-st and Martindale-av. Speakers are to include Henry Newlund, county chairman; Cecil Allen, county organizer, and R. L. Birchman. Dr. John R. Shannon, Ind State Teachers College, Terre Haute, is to speak at a Socialist forum here Nov. 2. A Halloween dance is to be given by the county organization Friday night in the Elolliday Building.

R. Earl Peters to Speak Tonight

R. Earl Peters is to speak tonight at a Democratic rally to be held at the Veterans of Foreign Wars Home, King and Walnut-sts. Among other speakers are Nathan Swaim, Russell Dean and Samuel Jackson.

Democrats Give New Fable to Teachers ps

Indiana state teachers reeeived a

new version of Aesop's Fables when

| ves of the people im Amer

ian&.{ have been.

| 1welfth District, 15 to'address Town-

exe of Rooseveis Radio Tak

By United Press : WASHINGTON, Oct. 24.

The complete text of President Roosevelt’s address last night: follows:

can not be one type of business men and a speech for industrial workers for farmers. We have no separate terests America. There is nothing 1e to one group that ought said to all groups. What for one ought to be good for all. We can make our machinery of private enterprise work only so long as it does not benefit one group at the expense of another. -

No one in the United States be~ lieves more firmly than I in the system of private business, private property and private profit. No Administration in the history of our country has done more for it. It was this A n which dragged it back out of the pit into which it had fallen in 1933. If the Administration had had the slightest inclination to change that system, all that it would have had to do was to fold its hands and wait —let the system continue to default to itself and to the public. Instead we did what the previous Administration had declined to do through all the years of the depression—we acted quickly and drastically to save it. It was because of? our belief in private enterprise that we acted—because of our faith in the essential and fundamental virtue of democracy and our conviction that individual initiative .and private profit served it best,

~ INDUSTRY HELPED

“You who read the business vections of the newspapers, the financial and commercial yeports know what we did and what its result

| But as your ptofits return and

a ‘pamphlet, distributed by . the Democratic State Central Committee durinig the sessions of the teachers’ association, compared Republican promises to ‘an ancient fable. The pamphlet urged continuance .of the gross income tax law as preventing the “killing of the goose that laid the golden egg.”

Townsendites to Hear Union Party Speaker

Miss Aileen Klaiber, Union Party candidate for Congress from the

send: Club No. 3 in Castle Hall, 230 E. Ohio-st, Monday night. All

the values of your securities and investments come back, do not forget

Collapse of business was the price we paid for not facing intelligentiy | age th: problems o of private enterprise in

a mod There — oie who advised extreme courses in the days of the crisis in 1933. Many said the deflation should take its course, wiping out in bankruptcy all but a handful of the strongest. Some, including many business men, urged that the only solution was for government to take everything over and run things itself. ** We took the middle road. We used the “facilities and resources available only to government, to permit individual enterprise to resume its normal functions in 4 socially sound competitive order. We provided credit at one end of the business mechanism and purchasing power at the other. The broken pipes of the circulatory system of business. have been welded together again. An overwhelming majority of independent individual business men approve in their hearts what we did to save American business. I am equally sure that a handful of monopolistic business men hate what we did for American pe Business had beconie regimented. Free enterprise was being gobbled up piece by piece. Economic control of business in these few persons had developed into political eontrol of government itself. They did not want ug to take American business out of their grip.

“FREE FROM MONOPOLISTS”

But we not only have freed government from their domination; we are now freeing business also from their domination.

We have loosened the grip of

LOANS

ALL REET Nelle) 2 Years to Pay MORRIS PLAN

Townsenditgs have been invited to attend.

Delaware at Ohio {EET

with other employers and with the great mass of our citizens. The real objective of this minority is the repeal of any form of social security to which they themselves have to contribute. For many years the rece ord shows that this ‘minority has

pensions to which the workers dg the sole contributors and which would cost the employers nothing at all.

"REQUEST TO BUSINESS

All we ask of business and for business is the greater good of the greater number—fair treatment by it and fair treatment for it. We are reaching for security—~the see curity which comes from an intelli gent and ‘honorable system of ine terdependent economics which eve ery business man as well as every one else can trust and into which he.can. venture with confidence. We seek to guarantee the survival of private enterprise by guarantee ing conditions in which it" can work... * We seek to insure the material well-being of America, and to make more firm the real foundations of a lasting democracy.

OU can come to us at a time of bereavement secure in the knowledge that you will obtain a funeral service of true beauty, complete in-every detail, at a cost so reason‘able that it will find no comparison elsewhere.

ARV WW. MDORE

HA fnY THIS UNDERTAKER £0 MICH AN ST... 802

"ADVANCE FEE" BUSINESS BROKERS .... Seldom Earn Your “Front Money”

§ '

The appearance of this Information Message in these columns is evidence that this publication subscribes to the principles

Bureau, and: co-operates extent of refusing to accept the advertising of and sales policies are

snterest.

of the Better Business with the Bureau, tn protecting you—even to the. firms whose advertising

ved by the Bureau to . ry to the public

Do you have a small business or other Prcherly for sale? If. 50, yoo, are likely to be contacted by a business broker who solicits a fee in advance to sell it for you, on the pretext that he already has a fine prospect and in any case will close: a deal in a short time, when the amount paid will be deducted from the commission.

The Bureau receives a large number of comiplairits each year frompersons who have paid brokers these advance fees and then fi nd that little if anything is done toward locating a buyer.

Investigation usually shows that they have been induced to sign a contract which states that the fee paid is for’ ‘Advertising and ‘other incidental expenses,” and that the broker is to "use his best efforts” to find a buyer. These phrases are meaningless and because no absolute agreement to do anything specifi C.i§ made in writing, the.broker pockets the "front money’. and seeks other

. victims.

Investigate before you ‘pay "advance fees''—and you will sokdom pay them. Any responsible broker who actually intends to attempt fo sell your property will refer you to clients for whom he has made sales, and he will gladly specify in which newspaper or other medium he will advertise, and he will gladly furnish you definite prof of this publication of any advertising of your business. will allow you to pay the advertising medium direct for its adverusiness. You can obtain reports from the

tisements of your Buresu with, regard to broker’ s Tocords in such cases, Without

Tow

In addition, he