Indianapolis Times, Indianapolis, Marion County, 10 October 1936 — Page 25
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IN INDIANAPOLIS
rd Branch Manager Says October Campaign Is Success.
Ford dealers in the Indianapolis branch territory of the Ford Motor Co, report large attendances and
ny sales of used cars this week, b first week of the nation-wide dealers’ used car clearance
sale, R. A. Hayes, Indianapolis branch manager, said today. ~ "This type of nation-wide used ‘gar clearance sale,” Mr. Hays said, “is something new and unusual in the automobile industry. We feel hundreds of motorists now driving cars that are becoming more costly fo operate and losing trade-in value * daily will take advantage of this October sale. New low prices have been established and the unusual bargains being offered by Indiana Ford dealers are attracting wide attention. : : + *Many of the used cars offered in this clearance sale bear the famous Ford ‘R & G’ emblem, which means ~ they have been renewed and carry the definite written guarantee of the Ford dealer. Such cars are attractive to the motorist who desires more certain and economical ~~ transportation for the coming win- © ter than his present older automobile provides. ~ “Results so far during the first week of the clearance sale indicates that many Indiana Ford dealers will have the largest volume of used car sales this month in their ry. "or
Rounding the Row
BY MYRON J, McGEEHAN
The. Parade of Progress spongored by General Motors Corp.,
ghawing here this week, drew a |
large crowd which was greatly im‘pressed with the scientific exposi‘tion. : ior 2 =n . Congratulations were being exfended at Packard, Indpls., 1511 N. Tllinois-st, Packard distributor, to Mr. and Mrs. George Kafoure Jr. who were recently married. Mrs. Kafoure is from Shoals.
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* Central Motors Co, Packard dealer, has moved its used car de- . partment from 832 N. Meridian-st - to 2917 Central-av, according to W. R. McGeehan, used car manager. It will continue to operate 3ht dot at 920 N. Meridian-st. R. C. Colin, firm president, stated, “This move will bring our used car department in closer working with our service department and reconditioning plant so that we can pass on to the used car buyer a better service.”
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z » » 2 Ralph Fink, president Fink Auto ©o., 440 N. Capitol-av, used car dealer, reports a good sales volume for September and feels the reason lies in displaying late model cars of all makes, long terms on finance, and consistent advertising.
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Harry Sandys, used truck manager, General Motors Truck Co., 31 WW. 13th-st, states his concern’s used truck policy has proven to be ‘gorrect by the number of used trucks moved this year, which has exceeded past records. Mr. Sandys said “wheh a trade truck comes init is completely gone over and then offered for sale. This, backed ‘with an aggressive advertising cam4 , has enabled us to reduce our “inventory.” 2 8 8 Losey Motors, Inc, Hudsonerraplane distributor, entertained its dealers this week and showed the 1937 line. Mr. R. H. Losey, resident, expressed his appreciaof the dealers’ co-operation in je past year which enabled an increase of business, and forecasts better year in 1937.
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Walter Grass, sales manager, C. Warnock Co., 819 E. Washing--st, Ford dealer, is planning an essive used-car campaign for month of October. He will cote in the “October Clearance "of Used Cars” sale now in operation with Ford dealers throughout the city.
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+H. C. Crowe, used-car manager, ~H. Wallerich Co., Chrysler distributor, 950 N. Meridian, has ped over 100 units of used cars y month so far this year, and they will finish the: year with unusual record.
The V-12 Lincoln-Zephyr for 1937, designated as the “first anniversary” series, was shown to the public in Indianapolis’and nationally today, R. A. Hayes, Indianapolis branch manager of the Ford Motor Co,
has announced.
“Considerable interest attaches tion of the Lincoln-Zephyr for 1937,” Mr. Hayes said, “and its appeal to the motoring public for 1937
will be considerably widened.” .
Smarter appearance and pleasing improvements in interior treatment mark the new cars, he said.
"to the presenta-
are expected to Hayes asserted.
nosed ‘radiator
interior treatme
. wide. A new 1
cluded.
The refinements of the “first anniversary” cars
materially widen their appeal, Mr.
* The cars have a new frontal apearance, the sharp-
grills being ornamented with hori-
zontal chromium strips. Most striking feature of the
nt, Mr. Hayes pointed out, is a new
instrument panel and grille, screening car heater and radio. | The deep divan seats are characteristically
uggage compartment arrangement
gives access through the rear deck hatch, he con-
GRAHAM AGENT VIEWS 1937 MODEL
‘ROAD TEST CONTEST JUDGES ANNOUNCED
Entry books submitted in Stand-
E | ard Oil Cos “World's Greatest Road
E.G. Linkhart, wholesale manager of Wiles & Wilson Motor Serv-
ice, Inc., Graham distributor, has returned here from Detroit where he was the guest of the Graham-Paige Motors Corp. at a pre-showing of the 1937 series of Graham cars which are to be announced within
a few days.
“Without a doubt, the new cars are the finest products ever to come from the Graham factory,” said Mr. Linkhart. “They are most attrac-
"tively styled and carry many important mechanical developments which
should place Graham in an extremely strong competitive position. “The outstanding success of ‘the ‘Graham Supercharger’ car has induced the company management to schedule a sharp increase in the production of this type. Two of the four series of 1937 Graham cars will be supercharged. As a result, at least one-half of the initial production will be supercharger models.” ‘
BATTERIES WIN TEST RATING, FIRM SAYS
C. & D. automobile storage batteries, distributed in this territory by the Indiana Wheel and Rim Co., 1932 N. Illinois-st, have been
awarded a certified test rating by
the American Automobile Association contest board, Fred W. Dennerline, company manager, has announced. ? The test, reported to have been made with instruments checked by the United States Bureau of Standards, proved that C. & D. battery ratings fully comply with the standards of National Battery Manufacturers’ Association standards, Mr. Dennerline said. Mr. Dennerline pointed -out that batteries tested ‘were purchased from jobbers’ stock in various states and brought by A. A. A. officials into the laboratory where the scientific research. was carried out. Test procedure followed the Society of Automotive Engineers’ recommendations and each of the batteries tested equaled or exceeded C. & D.s claims, he said. Norge Oil Burning
Heat Circulators.... $37.50 up Terms If Desired
For Homes. Offices. Stores. Garages, Ete. Two Stores
INDIANAPOLIS NORGE SALES
4024 E. Washington 649 E. 42nd IR. 5888. ay HU. 2888.
-_
“What Should We Do?”
In addition to the purely practical problems that arise when bereavement visits ‘the home, there are many puzzling questions involving social usages. + A ‘proper respect for the departed, and consideration for acquaintances and friends, demands that certain things be done. The average family is not prepared to answer all these questions. the modern funeral director is informed on the correct procedure in all cases and can give final, authoritative advice.
ROYSTER
FUNERAL DIRECTORS
)2 N. Meridian St.
16th 51. 2501 E. 10th.S1.
However,
& ASKIN
PETROLEUM USED MANY WAYS Although to the average person petroleum means gasoline. and lubricating oil, according to the American Petroleum Institute, it is a large source also of candles, chewing gum, drugs, perfumes, ‘paint, preservatives, printing ink, cleaners’ solvents, | waterproofing, alcohols and anaesthetics.
24 MILLION FORDS BUILT
Engineers of the Ford Motor Co. | report since its founding in 1903,
| Test” will be judged by Prof. Lloyd ''D. Herrold of Northwestern University; Charles M. Hayes, president ‘of the Chicago Motor Club, and C. | C. Merz, member of the Society of Automotive Engineers and president of the Merz Engineering Co. Indianapolis, Standard Oil officials announced today. Prof. Herrold has judged con‘tests for many of America’s lead- | ‘ing advertisers, and Mr. Hayes and "Mr. Merz have acted in a judging | capacity in many contests in the | automotive field. ; Contestants in Standard Oil road test were required to turn in a record of at least 500 consecutive miles of driving and submit a statement of not more than 175 words on “What I Have Discovered About Gasoline Mileage.”
We make big loans . . . small loans . . . and i loans in between all the way from
$100 to $5,000 Schloss Bros. Co.
more than 24,000,000 Ford cars and |
trucks. have been built and sold. | The first Ford V-8 was produced | March 9, 1932.
Equip Your
C&D
CAR With a
Certified
250 CHRYSLER DEALERS VIEW 1937 MODELS
One-Day Sales Convention Is Held Here for: Entire State.
More - than 250 Chrysler dealers and salesmen from throughout Indiana were present this week at the
Hotel Severin. Plans for an aggressive selling season by the Chrysler Corp. were
Dealers were shown a motion pjcture in which the 1937 Chrysler line was introduced in a dramatic manner. The picture gave a practical demonstration on how, to present the car to the public, and showed new features of the 1937 line. A. L. Millard, merchandising manager of the Cincinnati Chrysler regional office, was in charge. The new models were on display on the third floor of the C. H. Wallerich Co., 950 N. Meridian-st, distributor for the Indianapolis territory. = - ] Among the Chrysler officials present were W. A. O’Hearn, district manager; Ralph Weber, district representative, and G. P. Miller of the Chrysler Parts Corp.
POINTS OUT AUTOS * CAN BE KEPT WARM
“The days of bundling up when it gets cold is over for the motorist,” said Art E. Rose, president of the Rose Tire Co., distributors for Arvin high-temperature car heaters. “It hasn’t been so many years since motorists had to forgo the pleasure and convenience of winter driving or dress like a northwoods lumberjack to keep warm. It is different today—every car owner can be Sam and comfortable when it is cold. “The tailor-fit Arvin for Ford V-8is a guo-flow heater. It has two outlet and two inlet water lines for the two upper and two lower radiator hose. This, development provides equal distribution of hot water from from both sides of the V-8 engine and at the same time doubles the flow through the extra large Arvin radiator core. The secret of its greater heating lies in the construction of the radiator core with twin inlet and outlet connections together with the high speed offset circulating fan. “The tailor-fit Arvins for these General Motors and Chrysler-built cars fit the ‘knockout,’ holes al-
‘ready in the dash. The cars are:
Chevrolet, Oldsmobile, Pontiac, Buick, LaSalle, Plymouth, Dodge, DeSoto and Chrysler Airstream.”
one-day sales convention held in
Oldsmobiles for 1937 were shown to members of the Olds Motor Works field staff at the factory this week at Lansing, Mich. Some of the outstanding developments in the new line reported by L. C. Burnett, manager of the Indianapolis zone, were néw 6 and 8cylinder models which do not resemble each .other. They have bigger engines, longer wheel base,
larger, roomier bodies with all the
proven Oldsmobile safety features, augmented by new developments. Plans also were announced for dealers’ meetings .n key cities throughout the country, at which details for public announcement ‘of the model will be outlined as well as the merchandising and sales promotion schedules for the first few months of the new selling season.
SALES FIGURES CITED
Times Special : FLINT, Mich, Oct. 10.—Unusual expansion in the market for medium and upper medium priced automobiles was cited by W. F. Hufstader,
general sales manager of the Buick |
Motor Co., as confirmation of the upward trend in buying habits and an indication of the return of purchasing power to the nation. At the same time, the executive commented on the large share of that increase obtained by the Buick Motor Co., the sales of Buick automobiles having accounted for more than one-fourth of the entire gain in registrations of all new cars priced above $700.
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T.COSIS Y
BB
‘DATES ARE SET
New Industrial Apparatus to Be Displayed + Next Week. -
The latest developments in electrical apparatus for industry are to shown at the second annual Electrical Industrial Show at the Indianapolis Power & Light Co. Morrisst plant next Wednesday and Thursday. The exhibit, sponsored by the Electric League of Indianapolis and the Indiana Electric Association, is to include motion pictures the development of electric equipment.
Exhibits of 57 manufacturing firms are to be on display. A dinner meeting is scheduled Thursday evening.
TECH PLANS FORUM SERIES FOR PARENTS
‘Forums are to be held for parents of beginning freshmen at Technical High School under the direction of Miss Gertrude Thuemler, dean of girls, from 2 to 3:15 p. m. Monday, Wednesday and Thursday, in the Student Center. DeWitt S. Morgan, principal, is to welcome the parents. Miss Thuemler is to explain in her talk how contacts between the school and the home are established. °
NEW LIBERTY CHURCH RANSACKED, DAMAGED
The New Liberty Baptist Church, 902 N. West-st, was damaged by vandals yesterday, the Rev. Godfrey Andrews, 1305 Cornell-av, pastor, reported to police. Table and desk drawers were ransacked and the keyboards on two pianos brokeri, police found.
Au our facilities are d housed in one completely =] modern funeral home. Thus you are assured of E =| undivided attention to E =| your individual needs... E S| with ALL our up-to-date |S S] facilities placed at your 3 service.
HARRY W. MOORE
YOU ALL KNOW THIS UNDERTAKER ICHIBAN
| EXHIBIT KAESERS’ PAINTINGS
Twenty paintings by William P, Kaeser, Indiana Artists Club presi dent, are to be on display in the Lyman Fireside Gallery until next Saturday night. Included in the exhibit are “At the Gasoline Derby,” done at the Indianapolis Speedway; “A Dry Creek Bed,” typical scene of the past summer in Indiana; and “Rubber Plant,” which was awarded first ,k prize at the 1935 Indiana State Fair,
CONVENTION DATE SET
Director of the Indiana Manus facturers of Dairy Products decided at a luncheon yesterday in Hotel Lincoln to hold the state convene tion in Gary, Dec. 8 and 10. :
ART ROSE Says:
Your Bost Buy in Car Heuters . ..
On a short dash to your neighbors —or an out of town {rip—you're warm with an |B . Arvin in your car. : The huge Arvin radiator gives you full benefit of hot water heat from your engine. Full-turn circular front enables you to direct heat wherever desired. Remember the name Arvin—the heater that gives more heat per dollar value in a choice of models as low as $9.98, Come in and select the Arvin you want. Pay as you ride.
ROSE TIRE CO. |
930 N. Meridian St.
~—~STORE HOURS— 7:00 A. M. to 9:00 P. M. Sun.: 8:00 A. M., to 1:30 P. M,
CEE La a
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CH pe Li Te /
O¥ MORE ... TO CHANGE YOUR MIND
TE SE
The appearance of this Service Message in these columns 1s evidence that this publication subscribes to the principles of the Better Business Bureau, and co-operates with the Bureau, in protecting you—even to the extent of refusing to accept the advertising of firms whose advertising and sales policies are proved by the Bureau to be contrary to the public interest.
It was a beautiful dress. The salesgirl worked hard to help the customer select just the dress which would be satisfactory and becoming. She had received her commission on the sale and had already spent it for necessities. mind and brought. the dress back more than a week later. salesgirl, the store, and the customer lost by the transaction.
The salesgirl lost her commission which: she had counted as earned. The store's cost of doing business was increased by additional bookkeeping, sales and delivery costs in addition to the ‘necessity of ~ taking a markdown on the dress in order to resell it. alterations, pressing and many other items increase the cost to the store of returned merchandise. The store pays the immediate cost but the customer pays for all this in the end because all these costs, must be ultimately added to the price of merchandise. You are penalized in these added costs for what others in their thoughtless-
ness have done.
Intelligent public opinion is vital to overcome the loss suffered by everybody through the unnecessary return of merchandise. This loss can be overcome by judicious and intelligent buying on the part of the public, and by the public's understanding and sense of fairness to the store and to the salespeople. A reliable store is always ready and willing to correct its errors and to make reasonable adjustments in order to satisfy and satisfactorily serve its custo-
mers. But they should not be imposed upon.
The Better Business Bureau receives constant and numerous complaints regarding the refusal of stores to accept the return of merchandise, and to refund on layaways, etc. ‘In by far the majority of cases investigation discloses that the customer has merely "changed her mind". There is nothing that the Bureau or any one else can do officially in such cases, and complaints of this kind should not be sent to us. On the other hand, any complaints in- - volving fraud, deception, misleading advertising or similar experiences should be brought to us. In these cases we can help you.
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