Indianapolis Times, Indianapolis, Marion County, 9 September 1936 — Page 2
Tomorrow We Introduce—
“FLATTER-U” | ANewF oundation by KABO
: Changes You From
«THIS TO THIS >» Ina Jitty! * Special Demonstration 1 hursday—Friday—Saturday
Mrs. E. A. Swanson from the Kabo Corset Co., will be in our corset department Thursday, Friday and Saturday of this week with the above model for a special demonstration of “Flatter-U!” “Flatter-U” is a sensational dev elopment in Foundation Garments for the medium and larger woman. It smooths, controls, slender1 izes scientifically, hy an equalization of weight in the hips, thighs and back. These exclusive features control bulges miraculously . . « if you wear a size 42 dress, ordinarily, you'll wear a size 40 with a “Flatter-U.” Come on down and see this demonstration, daily, from 9:30 to 5:30! ;
F LATTER- BL 35. 00 and 37.50 —Downstairs at Ayres. % :
Styles Designed Expressly for the Woman Who Ww ears
| Large-Size [| Dresses
Featuring New Fall Styles and Details in the Four Most - Important Fall Colors— Black, Brown, Navy and Green!
$7.98
Are you a perfect 46? Do you want a dress expressly designed for YOU? Then Ayres Downstairs Store's Dress department is the answer to your prayers. For we've a big collection of large size and half-size dresses in the new fall styles and with many lovely details that, tend to flatter vou. These dresses . ‘are specially cut through shoulders, "hips and waist to help you achieve a slenderizing and chic appearance. Choose yours in one of these four most important fall colors. Black, brown, navy and green.
Sizes: 38 to 44, 46 to 52, 1614 to 241,
. —Downstairs at Ayres.
* To Complete YOUR |,
Large-Size Fall Wardrobe!
Women’s Large-Size
“Swan Ray” Slips
J9
EACH.
$
These fine quality 100 denier rayon slips have all the best features for service and comfort. Straight bodice or built-up shoulder styles with 4 gore construction. Sizes 46 to 52. Tearose, navy or black colors.
Large-Size
Panties, LY bloomers, with plain fronts, elastic backs and tailored finish at hems. Sizes 46 to 52. Tearose.
—Downstairs at Ayres.
69c
“Rai clusi
fall and winter. and fully lined to withstand the elements. twisted boucle tweed fabric
i 4 (REGISTERED)
Defy That Mighty Trio of Heaven—The Snow—"The Wind—The Rain, in Smart
—
Yor
=U
% Registered
n ’r Shine” Sports Coats are our own exve brand of coats for general wear this They're husky, well tailored The
is moisture,
wrinkle and dust proof . . . and the coats are
tailored for excessive
wear and smartness.
Choose YOUR “Rain ’'r Shine” from an impressive selection of new styles, patterns and
colors.
For the Classroom! For Driving! For Business! For Football Games! For Fall Hikes!
For Shopp
For women and misses.
Sizes 12 to 20—38 to 52!
Swagger Styles! Belted Back Styles! Fitted Styles! Action Back Styles! Plain Back Styles! Half-Swagger Styles!
ing and Street!
—Downstairs at Ayres.
i
Made Larger at Calf and Hem to Give You Better Fit!
Irregulars of
REAL SILK OUTSIZE HOSE
Deluxe Styles in Either Chiffon or Service Weight! No Mail
or Phone Orders!
C.
OUTSIZE hose are full fashioned and 4-thread construction. They embody all the other Real Silk exclusive DeLuxe features that are famous for service and beauty and sheerness. Our assortment of sizes 91% to 101% is now complete. Colors and shades for fall. ~—Downstairs at Ayres.
T hese New
00
EACH
Large-Headsize
Fall Hats
Emphasize the Importance of the.New High Crowns and Black, the “Hit” Color of’the Season!
“You pay no fashion penalty if you wear a large
headsize hat . . . and you pay no price penalty for this fashion when you shop in Ayres Downstairs Store's complete large headsize hat section. These new large headsize hat styles show the high crown influence for fall, but most imChoose
portant of all they come in black felt. from turbans and brims. navy and rust colors. Headsizes 23 and 24.
~—Downstairs at Ayres.
Also brown, green,
Rayon Undies
Black or brown suede one-buckle wide strap. Cuban heel,
When You Shop for Style—
and Discover Comfort—You’ve Found
American
Carl
SILHOUWELT SHOES
Over 35 New Fall Styles in Kid, Calf, Suede, Gabardine and Patent Leathers!
This fall collection of American Girl Shes stresses
quality, superb workmanship, fit, service and the new
Ameriean Girl Silhou-welt Shoés are exclusive with Ayres’ Downstairs Store in Indianapolis and have been for the past decade.
1936 styling for which American Girl shoes are distinctive year in and year out. You're hearing a lot about suede and gabardine for fall, as well as your old favorites, kid, calf and patent . . . and we're feady to offer you all these fashion first leathers and fabrics in fall's most important colors . . . in our greatest collection of styles and size assortments.
Black kid tie with comfortable military heel.
Black or brown suede with patent trim, Cuban heel.
4%
Sizes 1 to 10, Widths AAAA to EEE
Black or _brown BN kid, —it onewp buckle strap.
£
