Indianapolis Times, Indianapolis, Marion County, 4 September 1936 — Page 2
Swing Into Fall With New Fashions! Glorious New COATS and DRESSES at PRICES GLORIOUSLY LOW!
*
3. For Hard Wear ... A Camel’s Hair Swagger Coat
"A 100% camel's hair swaggér coat that’s versatile on or off the campus, and it'll make an ideal coat for business or street. Fully lined. A size 16.
4. Detachable Fur Cape on Black Novelty Wool... A Fashion Hit. . $28.00
This Junior-Miss black fur trimmed coat with detachable cape of lapin (rabbit) is a fashion success for every hour of the day. A size 13.
y 1, Dashing Plaid Wool Dress for Wear Under Dark Coats $5.98
You can wear this scotch plaid without a coat the first fall davs and with your sports coat during the winter. Miniature footballs are used for buttons. Size 15.
2A Light Weight Fashion Champion in Wool . . $10.75
Trimined with fur . . . and that is fashion news. This light-weight wool comes in a rich golden color with a moderate flare to the skirt and shoulder interest. A size 14.
You Can Always Choose...
from .nany coats, suits and dresses in YOUR size in Avres Downstairs Store. Our assortments are always varied, fresh and up-to-the-minute in style. Come in any time and be suré of finding your size.
5. Half-Size Fur-Trimmed Coat With Color and Fabric Interests. .... $38.00
Fashion news is the rough weave of the fabric . + . and fashion news is the color of GREEN with brown Beaverette collar (dyed rabbit). Size 2014.
6. For Going Places and Doing Things —A Plaid Back Swagger. or... $10.95
Because it’s warm and very smart choose this blue-gray swagger made like a man’s topcoat, for college activity. A size 15.
7. The Fur-Trimmed Coat Showing the New Princess Flare $28.00
Or you can wear it with a belt and change the silhouette. The bulldog collar is fashion news and the red novelty weave fabric is a bright fall “hit” color. Size 13.
8. For a Brilliant Week-End Party Away From the Campus ..
This black crepe dress has velvet sleeves and gleaming rhinestone brilliants. The swinging skirt catches the mood of autumn in every detail. A size 12. :
9. Black Crepe “Swingin” Tunic Dress for Week-End Dates $6.98
A grand date dress for campus dances or informal dining and dancing out. The swing tunic and wide braid trim is flash, fashion news. At size 16.
We're Open ALL DAY Saturday ""%%AM
The First Requisite for Back-to-School Is Plenty of
Skirts, Sweaters and Blouses
THE SWEATERS—All-wool zephyr long sleeve sweaters with round, club collar, crew neck and Brooks style. | In all the new fall colors. Sizes 34 to 44.
THE SKIRTS—All-wool plain THE! BLOUSES—S8ilk blouses color or checked flannels. in dress or sport styles. In a Choice of a big style selection wide range of lovely fall colors. in sizes 24 to § : Sizes 34 to 44.
Black, the “hit” color, combined with the new high crown effect, and serviceable felt achieves fall smartness to the nth § ! * degree. These three versions of the autumn mode are tre- Ye
We're Ready With Over 35 i Exclusive New Fall Styles in
SHOES
® “CORLISS STYLE” SHOES! ® “CORLISS TARSAL ARCH” SHOES! ® “CORLISS JUNIOR” SHOES!
$0.99
medium toes . .. high heels, low heels and med-
- —Downstairs at Ayres. J ; For every fall costume there 15 a “Corliss” shoe [i : designed to blend harmoniously with the enPE aC : a S : : semble. Dozens of smart and fashionable al 5 : ; | rT to choose from . . . round toes, square toes and:
Catch the Autumn Mood woand § ; : ium heels . . . and in all sizes from 3 to 9—AAA
to B widths: Exclusive with Ayres’ Downstairs—
Rise to New Heights in Chic! EL ~~ Store in Indianapolis!
SUEDE . BLACK % KID TAN $ 00 | iV | ROUGHIES BROWN o x CALFSKIN * GREEN
GABARDINE GRAY ; —Downstairs at Ayres.
: : ; mendously important for wear right now with your new black ; a] IT PAYS TO BUY QUALITY HOSE! oun” | —Downsairs at aves. | The “Round ‘n’ Round”
Irregulars of
REAL gILK Chiffon Hose
= Why pay tore than 69¢ for your silk stockings . .. when . you can purchase, at this low price, a beautiful DeLuxe chiffon stocking bearing the famous REAL SILK label? _ A stocking that will give you unrivaled service . . . because they re Made with the exclusive Real Silk features. Sizes
Downstairs at Ayres.
Foundation Garment
Helps You Achieve the Round Bust Line and the Smooth Silhouette!
The change in the silhouette is so drastic
this fall that you just have to have a new foundation garment. We present the “Round 'n’ Round” to help you achieve that silhouette. A two-way ‘ stretch all-in-one with brassiere
section of lace and elastic straps. Bizes 32-34-36.
—Dewnsiairs at Ayres,
