Indianapolis Times, Indianapolis, Marion County, 19 August 1936 — Page 2

WAY OF IND/A/L :

ak TY SE E13 Lusurions FURS Al WH - coo ak D ¢ - Tomorrow! Another Saipment |

Give That Fashionable AAA SWAT RT “of Those Very, Very Clever Broad-Shouldered Look 1 1 ¥ to These Lovely BN New Fall Hats Yams “Formflex’” Go FORWARD

New Cloth | = UPWARD: Nam | ~~ Dresses

Big Selections hr. 5 WITH NEW FORMFLEX f — te id "AD. or Only =x | We ADJUSTABLE WAISTLINE

Styles for Casual Wear $ ) | \ oh g | Navy with White! and for Dress Occasions Each : 3 : Green with White!

: Red with White! The very smartest of fall hats move forward—or upward—or

BOTH! 80-0 you'll find al Q | versions of ar eh eg an The smart polkadot dress alone is a wonderful value at $1 i fons in Ayres Downstairs IE —uwith its rows of smocking, its fresh white collar! But Store’s complete assortments. ; i when you add the ADAPTABLE NEW FORMFLEX FEA. Many hats which are really ty

) TURE, it's one of the most startling dress values we know Boy Hie; Tive the Der po ary 3 10 of! We've sold Hundreds! As fast as we get a shipment lapsible draped effects, tall fy 3 . —out they go! Hurry! Get YOURS early tomorrow!

; A fered quills, etc. Berets, off-the- 4 They're easy to slip on in a jiffy—ijust button the lastex Never before ave we ottere face models and tajlored pe waistband, button the 3 side buttons—and it's ON! such a widely diversified collec- styles are also here in gay : .

tion of "high fashion" coats . . . profusion. at such a low price! Every coat Black Rust has "loads" of snap, and style, . Navy Catawha and QUALITY. There are Travel Browns Scot Green Coats of fabrics rich in color —Downstairs at Ayres. and pattern—with luxurious, big fur collars to keep you warm at x football games, motoring and

other sportswear. Also there is I For Back-to-School!

exceptional variety in the strict-

ly dress-type coat—with furs of x Girls Need Lots of

unusual quality, manipulated in

new and interesting ways. Sizes | SWEATERS

for misses, women and juniors.

% 1 29 EACH Other Cloth Coats Bend, twist, stretch

nt ll fullness : i i $1 0.75 to $58 3 Give a girl a flock of sweaters for any way you please, in back; diagonal Tr rags school wear and she's happy . . . more the adjustable lastex weave Woolen in fd be | 1 so, if theyre chosen from this fine waistline molds the

| group! All-wool slipovers in dark and i Burgundy. Ex pastel colors. Also coat sweaters in dress to your figure in

tremely large wolf deen i ir | - fo | lovely slender lines, inSe Our on wanted dark shades. Sizes 7 to 16 years. ovely : collar. $28. 2a U 8 Shae suring perfect freedom

| 8 tion. Sizes 14 t ] Term Layaway! IEEE and SKIRTS Ep, Beit BELOW — Blaca Ye Pd = ress Soat, wnh i Choose the coat you want! Make | Po $ 1 98

the lustrous seal- a small down payment and pay

; ° Mail or Phone ine fur manipu- the balance in equal weekly or

late 0 Swine a monthly payments sufficient to Bo Wool flannel skirts in newest fall styles sa . Your Orders— t 11 $28 ea . pay for the coat in full by Novem- : 5 and colors. Front or back pleats and "BIRT a uly. . ber 1st. E-. flared ‘styles; sizes 10 to 18. art Call Rl. 9441 ~—Downstairs at Ayres. # TT; i SL Downs i ’ at Ayres.

Thursday! A SALE of c Tomorrow! We Present Important Versions

1200 Pairs of Salesmen’s

of the New Fall Fashion Picture! | Sample Gloves Qe . Brand New Fall Styles | E> A ATR 1 1N ce xX P C n S 1 Vv C D Y C S S Cc S

Made to Sell 69c | TE at In An Impressive Array of Styles and Prices for $1.00 / Pr

Correct fashions for fall 1936 are definitely established—and Ayres' Downstairs Store has a

We bo : "e cn) representative assortment of each! Come in tomorrow and see the three new general silhoue bought 1200 pairs of salesmen's. sample gloves from a ette types—one of them is sure to be "just made for you." There is the princess silhouette

well known maker—at a very substantial price reduction! : with new fitted lines—the Tunic silhouette, Persian in effect—and the Directoire, slim, trim Tomorrow you reap the profits of our "buy!" The lot in- : ai and lovely AE

cludes double-woven fabrics, suede cloths, bengalines . . . in To ; : slipon, novelty and cuff styles . . . all brand new for fall 1936, yl 4 RIGHT—Swishing taffeta in classic black—and the tunic Black Navy British Tan Wine : is emblazoned with gold. A Brown Grey Green Prune : : . junior masterpiece! Only $6.98.

~Downstairs at Ayres, 4 3 ’8:-8

we . :4 BELOW—A green sheer crepe | ; shot with cellophane threads —and trimmed with touches

35 New Fall Styles to Choose From! 4 GH 3 J ¥ of white. A junior dress, ready ~~

American Girl TE | SILHOU*WELT SHOES

Exclusive with Ayres Downstairs Store!

$4.9

SUEDE CALF PATENT GABARDINE ~~

Re a

This fall collection of American Gitl Shoes stresses quality, superb workmanship, fit, service and the new 1936 styling for which American Girl shoes ars distinctive year in and year out. You're going to hear a lot about suede and gabardine for fall, as well as your old favorites, kid, calf and patent . . . and we're ready to offer you in advance these "up and coming" fall fashions . . . in one of our greatest style assortments. Sizes 3!A4 to 10—AAAA to £EE.