Indianapolis Times, Indianapolis, Marion County, 18 July 1936 — Page 8
Sumber Exceeds Expectations of Company Officials, Seubert Says.
es Rpecial CHICAGO, July 18.—One million two hundred thousand motorists “have joined Standard Oil's mileage test in 14 states, it was announced today by Edward G. Seubert, president of Standard Oil Co. of Indiana. That is four times as many particdpanis as were expected at the beginning of the test. The first iot of 300,000 record books and goldwinged emblems was exhausted almost before the test was well started and dealers and motorists were clamoring for more. These were supplied until a total of 1,200,000 kits had been distributed. The test opened May 1. July 5 “was the last day for entrance. Participants who entered the contest the final day have until Sept. 18 to send in their records and their comments on their experience in “learn“ing the truth about gasoline mile-
age.” : Prizes to Be Given
Cash prizes totalling $5000 and 500 merchandise awards are to be presented to those who submit the best |. records and comments, as judged by an impartial board. The prizes will not go necessarily to those who report the best mileage totals, as differences in cars will be taken into ‘account. All-around completeness of the report will be an important
+ factor.
The test is expected to demon- .. Strate, at least to all participating, that claims based on lgboratory or “official road tests can be almost any‘thing, but the mileage that counts is the mlieage that the consumer actually gets in his own car. Standard Oil sales executives are not without confidence also that the test will demonstrate to participants that Standard gasoline has what it takes to get good mileage. “Data provided by the records sent a by contestants will be utilized by Standard engineers to get a new slant on the performance of gaso‘line under the conditions of everyday use.
{Rounding - the Row
-BY MYRON J. McGEEHAN
ARRY SIDROW, president of Coburn Chevrolet, 560 S. Me-ridian-st, reports that so far this year all sales records have ‘been . exceded and that business is com- - ing ‘along in great style. : : ¥ 8
Milo ‘Watkins, president of Superior ‘Chevrolet Co., Inc., 552 E. .~'Washington-st, reports a record attendance at the open-air show held at the firm's used car lot, Superior and Alabama-sts, Tues‘day.
| i J ; » ” » . «Most of the dealers in the city ‘realize what it means to operate ‘a motor vehicle that is. safe to . drive. Therefore they are going ‘over their used cars and seeing that the brakes and all other ‘parts of the car are in perfect shape. They pass this service on to the public as part of their contribution toward - reducing acci-
» . R.. M'GEEHAN, used car es manager of Central Buick Co. 832 N. Meridian-st, has returned to
Bin,
i wri; 23
The recent introduction of moderpistic used car lots by Chevrolet dealers, is the latest idea in used , according to F. C. Pate, Chevro-
car me
let Motor Co., city sales manager,
Pictured above is the new lot of the North Side
OFFER DEMONSTRATION DRIVE.
| other sections of the state are di-|
Chevrolet Co., one of the. first local Chevrolet ‘dealers to adopt ‘this standard factory design. According to Willis E. Kuhns, head of the North Side firm, this innovation has materially aided his. Srganization in the merchandising of used cars.
VALUE SEEN IN ~ TRUCK D DESIGN
| Survey Reveals Attractive
Delivery Units Aid Business. * ‘Revognising the increasing attention which: the public is paying to
smart looking delivery: equipment and the business-building_ value’ of
| such. equipment to its owners as
In conjunction with a special advertising campaign on the new DeSoto Airflow models during the next four weeks, Jones & Maley, Inc, Indianapolis DeSoto distributor, is conducting a special drive to better familiarize the motoring public with the riding ‘qualities of the new models, according to A. R. Jones, above left, and C. M. Maley, above
JSlisht, heads of the firm.
“We are keenly interested in demonstrating the many new and
advanced engineering features which make both drivin
and riding
in the 1936 Airflow models a real pleasure, to every motorist in Indian-
apolis, their statement said.
“In line with this drive we want the public to feel, free to visit our showrooms at any time and arrange for a ride in one of these new cars at our expense during this period.”
» GETS LOCAL POST
The appointment of Luther Y. Kerr Jr. (above) as assistant district manager of the Firestone Tire and Rubber Co. Indianapolis district office has been announced by C. C. Prather, district manager. Fof the past four years Mr. Kerr has been associated with the Firestone organization in Mem-
‘phis, Tenn. He worked in the
wholesale and city sales departments, and also managed the Memphis retail Firestone store. Mr. Kerr is a: former resident of Indianapolis, having been associated in business in this city from 1926 to 1930.
AIR-CONDITIONED COACH
SPRINGFIELD INDIANAPOLIS CINCINNATI
Ar. Indianapolis 10:45 A. M.C.T.
DAILY EXCEPT SUNDAY Lv. Indianapolis 11:15 a. m.,C. T. Ar. Tuscola 2:32 p. m., 3:34 p m. Springfield, Til. 5:00 p. m.
AIR-CONDITIONED Sleeping Car Indianapolis to Washington | Pa Clnetiugt apd the National
NEW LOW FARES
2: tle = Beni
NOW sce
ZEPHYR SALES TOP OTHER CARS, CLAIM
Report of Indianapolis Zone Made - by R. A. Hayes. Sales of V-12 Lincoln-Zephyr motor cars’in Indianapolis branch territory of the Ford Motor Co. were larger than those of any other car in its price ‘class during the first five months of 1936, R. A. Hayes, branch manager, has announced. The showing was considered remarkable as this is the first year for the Lincoln-Zephyr, which is markéted in’ the highly competitive medium-priced ‘luxury car bracket. In making the comparison all automobiles priced from $1200 to $1700 f. oo b.- factory were included. ‘Complete figures oh 1vgistrations to May 3l.are the latest available. Indianapolis branch- territory includes eight counties in linois and 67 in Indiana.
revealed in a study made by Fo engineers, the Ford Motor Co. re-
cently announced the availability of | deluxe equipment on all its trucks and commerciial . cars, according to R. A. Hayes, Indianapolis branch manager of the company. All units on 112, 131% and 157inch wheel base chassis are now obtainable at small extra cost with ventilating back window, dome lamp, tandem windshield wipers, sun visor for driver, ash tray, cigar lighter, twin ‘horns and heavy chrome finish on the windshield frame, rear view mirror and radiator shell and grill.: Other types are furnished with most of these items. Good looking equipment is effectively used ‘in three ‘ways, the Ford survey indicated. One is to cali the
minished seriously, B. A. Poole,
chief state sanitary engineer, re-
water is boiled or la with chloride of lime before it is used.”
Springs Often Impure : Spring water also is more often impure than pure, Mr. Poole declared. Although it is clear and cold, it still may contain bacteria which will cause typhoid or dysentery, he explained. It, too, should be boiled or treated, he -said.
“Water should be boiled for at least 20 minutes to insure complete |
sterilization,” Mr. Poole said. He gave the following. directions for sterilization by the use of chloride of lime:
1. If the water is not clear, allow
it to stand until as much mud as possible settles. ‘Draw off the clear
‘water.
2.. Add three tablespoons of chloride ‘of lime to one pint of water, then use two tablespoonfuls of this
doolution to 15 gallons of water, or
36 drops to one gallon.
ROSE TIRE CO.
330 N. Meridian St.
OPEN EVERY NITE TO 9 P. M.
SUNDAYS 8 A.M. TO 1:30 P. M.
public’s attention to a new firm or |}
one comparatively unknown. The second is to increase the ‘prestige of a firm alréady known and the third is to build customer satisfaction. New concerns starting out in business find: smart looking equipment an excellent means of introducing their names to the public, while firms long in business frequently include the use of new equipment in expansion programs and new etianaising plans, it was discovered.
ARTHRITIS]
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In- Times Special by & | BEDFORD, Ind. July 38—Mrs. {and a daughter, Clarissa McLane
As , in national conAin a New Yor. to hold its
“York to assist in Reta of the invitation.
Burton Herbert, ‘who saw the driving of the golden that finished the first transcontinental railway at Promitory,
LL r77 LL ll yy
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THE CHOICE or TRUCK OWNERS WHO KEEP TRACK OF THEIR COSTS!
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