Indianapolis Times, Indianapolis, Marion County, 16 July 1936 — Page 2

See. Page 19 fork: More Downstairs Store News!

Annual July Sale!

Panel Fronts.. .. at the Lowest Price of the Year!

$16: 65

Just once a year we break the price of ‘our regular $1.98 quality “Seamprufe” Slips to this low sale: price! They're made of a beautiful all silk crepe, scientifically weighted and tested for long wear! The lace trimmed styles are creations of beauty with gorgeous laces. The tailored styles are beautifully made. and smartly cut. In white, tearose and dark shades in sizes 34 to 44 inclusive! Hy

+% Adjustable Straps + Value-Prufe # Fit-Prufe ~~ Lace Shift-Prufe % Style-Prufe Y Seams Bulk-Prufe Shrink-Prufe * Seams-Sag-Prufe % Kling-Prufe % Seams Rip-Prufe

Mail and Phone Orders Promptly Filled —Call RI. 9441!

_=Dawnstairs at Ayres, .

July Sale! Polka Dot

"Formflex” Dresses

‘With the New Formflex. Adjustable Waistline! ’

“© The smart polka dot dress alone at = = “78017 ggg i RDIDLEY $1 is a wonderful value, with its : rows of smocking, its fresh white collar! When you add the ADAPTABLE NEW FORMFLEX feature, it's one of the most startling dress values we've been able to offer this season. Easy to slip into. in a jiffy, just button the lastex . waistband, button the 3 side huttons and it's on. In navy and White “ ‘and copen and white polka dots. Sizes 14 to 46 in group.

Muail or Phone Your Orders—Call RI. 9441!

Bend, twist, stretch any way you please, the adjustable lastex waistline molds the dress to your figure in lovely slender, lines, insuring perfect freedom of motion.

, —Downstairs at Ayres.

Choose ¥rom 5 Great Variety of Styles—With or Withet" 3

“Seamprufe” sii | |

N40 Value ‘So Hot That We Can Of- . fer It for ‘One ‘Day

No. 9 Only —, Syiday!

First Quslity 2

® Ringless Construction? ® Uniform Dull Finish! ® Reinforced Foot! ® “Stretch-ee” Top! ® Sizes 814 to 10051 ® Wanted Colors!

That's the story in 8 short lines . . . we might add that for an allaround general and practical stocking for daytime wear . . . these are the hose youll buyslots of! THe

colors—white, toasty, -burntnude,

pago and misty, : {; ~Downstairs at Ayres.

Special Selling! Higher Priced White Hats

Now-

$ 00

4,

We've taken a highbr: priced group ||

of frosty white crepe and felt sum-=-mer hats and marked them at this

popular low price! Choice of brims,

forward brims, bretons, small brims, large brims and casuals. ‘Headsizes

2 and-23.

Prom Now 7h

0 a A, Jy

For the mest 3 Hlonithe hare _ are your white shoe fashions |. eecand ata mest inexpensive @ price! Choose from around 3 25 styles . .» in white buck, cglf or smooth leathers. Styles for street, for sports, for dress! Pumps, straps, . oxfords, sandals, ties. Sizes 34 tod, widths AA to C. ih

JULY SALE! Cool, ‘Washable, Acetatex

00.

EACH

- Tomorrow, we offer a dazzling array of smart, washable acetate dresses . . . coolly styled for summer days and . . . for street...for afternoon... for office . . . for lake and vacation wear! Choose from several different styles in ice-cool white, pastel colors and prints. Sizes for women and misses . .. 14 10,20 and 38 to 44. Get one, two or three for the en ‘rest of the summer! Arranged on tables near our E Washington Street Stairway.

a Made of Rex Acetate, Containing

"*Celimage Yarn! ; =Downstairs at Ayres.

LE

Tomorrow! Red. Hot" Home Furnishing Valugs—

; Offering You Tremendous pavings!

JULY. SALE! i

Il Ori otal Rep rodu ctions

Nizes for Everyone! 14-20—38-44!