Indianapolis Times, Indianapolis, Marion County, 11 July 1936 — Page 8

EST PROVIDES

STAMINA DATA|

St jebaker Comes Through Trials in Perfect Condition, Report.

A Studebaker 1 President sean was returned to the factory recently for inspection after one of toad tests to which automobiles have been subjected in recent months. | - The President was in perfect condition, stated Dr. W. 8. James, Studebaker research engineering department head, and had no mechanical difficulties throughout its career

The tests were conducted by The Texas Co. and were under the personal supervision of William Harrigan, research engineer for the oil company, according to D. J. Litzel‘man and PF. C. Morrison of Litzel‘man & Morrison, Inc. Studebaker distributors for the Indianapolis territory. : ~ “The Texas Co., having produced 8 new lubricating oil, desired to prove to its own engineers and its sales force that the new product . was of exceptional quality and had

unusual capabilities,” said Mr; Har- |

rigan as he turned the car over to Dr. James. “So we purchased a Studebaker President, selecting it at random from the final assembly line, and several other automobiles ~ for our tests.” The fleet of test cars, with the Studebaker President as “pilot,” was driven to Houston,. Tex., and there the tests began, Mr, Harrigan continued. : Driven to Texas

The first test was a 5,000 mile continuous run at Beeville, Tex. The President made this continuous run with an average speed of 47 miles per hour and no mechanical failures whatever. During this run the car delivered 12396 miles per quart of oil and 13.77 miles per gallon of gasoline. The fuel-saving overdrive, with which all Studebaker. Presidents are equipped, was locked out on this run. «— Following the 5000=mile test, the President was put on the road, driving east and west across the continent under actual owner conditions. It was driven for 12,500 miles at an average speed of 49.67 miles per hour over all sorts and types of roads, a great partion of the time: with the speedometer showing 80 miles per hour. On this long gruelling test the, car delivered 16.26 miles per gallon of gasoline. Then came the test climax. The car was taken to Daytona Beach and put over a carefully measured six-mile course, three times in each direction at an average top speed of 89.11 miles per hour. The speed ~ timing was done electrically and was, therefore, accurate. “We consider the President a re- . markable automobile,” said Mr. +. Harrigan. “In all the tests—and - they were brutal—we had not one mechanical failure. Moreover, - the riding qualities at all speeds were so smooth that our observers wrote all of their entries while the car was moving. The car was the official camera car.”

Rounding the Row

BY MYRON J. McGEEHAN

: HE Chevrolet dealers and their sales organizations of this city ~ spent the first of the week as guests a of the Chevrolet Motor Co. at the Spink-Wawasge Hotel. Golf, speed boating, fishing, games and contests ~~ were included in the entertainment program. » » » » Superior Chevrolet, Inc, is to hold an open house on its new lot at Alabama and Ohio-sts, Teusday at 8 p. m. Mr. M. D. Watkins, president, said sound pictures are to be - shown guests. The public is invited. n 8 +8 H. Sandys, Used Truck Manager for General Motors Truck Co., . 31 W. 13th-st, reported the first six months of the year as a record period in sales," and that a

new truck campaign is expected

to bring them many trade-ins. » » # ; OMBATTING this hot weather many dealers have air-condi-tioned their offices so that prospects may come in and discuss their purchases in a cool atmosphere. t 4 # ”

Mr. Roger Elmore, salesmanager

TEXAS. VISITORS ENJOY THRILLS

Thousands See Motor Rodeo in Centennial ‘Cotton

3 Bowl.

Automobiles, not football players, are providing the thrills for thousands of spectators in the “Cotton Bowl,” the giant stadium opened this summer at the Texas Centennial Exposition in Dallas. ; Crashing steel and the roar of motors signal the main event at the Cotton Bowl, where Jimmie Lynch and his Death Dodgers stage their hair-raising motor rodeo. : Instead of bulldogging steers and riding wild mustangs, the Death Dodgers hook their spurs into the driver’s seat of modern motor cars while careening off ski-jumps on two wheels at 60 miles an hour, deliberately rolling the cars over and over, and | plunging them jarough solid walls of flaming timers. The exhibition consists of a theatrical version of the secret “torture” tests which Lynch, conducted in Detroit for the Plymouth Division of the Chrysler Corp. before the introduction of Plymouth’s new 1936 models.t Capacity audiences fill the giant. stadium, which seats 46,000 persons, to witness the mechanized rodeo. Lynch’s team of Death Dodgers put on a thrilling program of reverse spins, rolls, ski jumps and

broad jumps, dramatizing the rou-

tine of grueling tortures with which they tested Plymouth’s safety steel body and girder steel frame. One feature of | the hell-driving exhibition is an over-all jump of 60 feet, in which the car leaps that distance through the air after racing up a four-foot ramp at 65 miles an ‘hour. Another highlight is a

cowpuncher’s ride on a “saddle-car,” |

called the: “educated Plymouth,” which is driven from a saddle on the hood by Jimmie’s brother, Ross Lynch. : He controls the car by “reins” which connect with ‘a steering bar underneath the radiator of his “mount.”

OLDSMOBOLE SALES AT NEW JUNE HIGH

34 Per Cent Gain Over Same Period “for 1935 Raported,

“Oldsmobile retail sales for the month of June established a new all-time record for this month. Total retail sales amounted to 21,900 units, a gain of 34 per cent over June of last year,” it was announced today by D.- E. Ralston, vice president and general sales manager. “Retail sales for the first six months of 1936 were 110.845 cars, which represents a gain of more than 28 per cent over the same period last year. | “July production is continuing at a record breaking pace with both the Oldsmobile and Fisher. Body plants in Lansing running day and night. Construction of the new buildings at both plans is progressing rapidly. This latest expansion program will materially increase the: production facilities,” Mr. Ralston pointed out.

AIR-CONDITIONING AIDS

New Adaption Expected to Reduc> Number of Stops, Speed Schedules.

Bus passengers will soon find distances shortened as a résult of the development.by Kelvinator Corporation of complete air conditioning for motor, coaches. | Installed in the White “Dream Coach’ on exhibition at the Great

new adaptation of air con connotes a new high in transporta-

: Col.

MOTOR BUS COMFORT |

.{ by the Bureau of Advertising Ameri-

Lakes Exposition in Cleveland, this

1000 Hoosier Salesmen and “Firm Head = Attend State Affaj.

Approximately = 1000. Chevrolet men from all parts of Indiana, consisting of dealers, their sales managers and retail salesmen, gathered at the Spink-Wawasee Hotel Wednesday to attend the Chevrolet Producers convention. Eh E. W. Berger (above, left). manager, F. C. Pate (center), city sales manager, and L..E. Craig (right), retail selling manager of the Indianapolis Chevrolet zone office directed the activities. The one-day convention culminated an intensive used car campaign conducted by the Chevrolet Motor Co. and its dealers during June. During this period dealers of the Indianapolis zone sold approximately 7000 used cars and 3200 new passenger cars and trucks, according to Mr. Berger. ag : In order to qualify for the trip every salesman had to sell and deliver five or more new or used cars for June. it

Activitles are Outlined

Many of the dealers and salesmen drove up Tuesday evening and by 10 a. m. ‘Wednesday were registered for the day’s activities consisting of golf, horse shoe pitching, baseball, boating and swimming. . Music was furnished by two American Legion bands, one from Fort Wayne and one from Logansport. Three ‘groups of strolling Troubadors added fo the colorful array of music and entertainment. Hensel, automobile stunter, put on an exhibition to demonstrate the safety and dependability of the 1936 Chevrolet. ... Late in the afternoon approximately $5000 worth of. prizes were awarded the retail salesmen, salesmanagers and dealers for their fine showing during June. The following men received prizes: Mr. Collier of Anderson.Chevrolet, Inc.; Clarence Myers, D. H. Pugh, C. H. Cochrane, C. W. Petty, R. D. Endicott of Coburn Motor Co.; Inc; Paul Leach, ‘W. : Steward, - William Jackson ‘of Johnson Chevrolet Co.; William_ Clark, D,.- B. Rush, Lonnie Tucker of Kelly Sales Co. Greenwood, Ind.:' Charles Bosley, C. W. Martin of North Side Chevrolet, Inc.. Fred Baker, C. Caveny, B. Manifold of Sholty Motor Co., Inc.; George Crouch, C. Logan, L. W. Logsdon, E. Rohl of Superior Chevrolet, Inc. :

Other Prizes Awarded Nearly 200

In addition to those named above, other Chevrolet men from Indiana were awarded prizes. In addition to the Indianapolis Chevrolet zone office and wholesale personnel, L. H. Pomeroy, Indiana division manager of the General Motors Acceptance Corp. ‘and several members of his staff; A. F. Young, regional manager of the Chevrolet Motor Co. and M. R. Bruning of the regional office at Flint, Mich, also attended.

NEWSPAPERS LEAD AUTO ADVERTISING

Magazines, Radio Second and Third |

Choice as Medium.

Automotive advertisers, whith ‘includes cars, trucks, accessories, gasoline, oils and tires, spent 60.8 per cent, or $34,515,000, of their 1935 appropriations in newspapers. Magazines got 26.2 per cent or $14,881,550 and ‘13 per cent or $7,415,325 went to radio. The total expenditure by 55 companies in this group was $56,811,875. 3 The figures are from an analysis

can Newspapers Publishers

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NEWU.S. TRE LONG-WEARING ..

Three Reasons for Extra Mileage Cited by =. l. J yUL Ps 2 3 .According to I. J. Cooper, manager of U. 8. Tire Service, Inc, at Meridian and. Walnut-sts, the new U.'S. Royal Master tire, which was primarily designed for safety, is said to have proved itself also for the greatest mileage. tire ever produced by: U. S. Rubber. ’ Three reasons are cited: for the extra mileage: eB Wh First, the tire has a deeper nonskid. = i : a Second, the tire is de-skidded. The de-skidding ' permits the’ tread’ to flex while in contact with the road, thus’ avoiding the scuffing; scraping wear common to tires with. treads. of massive design. The flexible

.| fingers, which comprise the Centi-

pede Grip of the de-skidded tread,

ke . tr ndous _ j nt} can take . tremendous punishment Shea, first vice commander; Edwin |

before any wear is apparent.Third, the tread is made of Tempered ' Rubber, - which has demonstrated its toughness and long-wear-ing ability: on many millions of “U. S.” tires. :

Joins Goodrich Staff AKRON, O., July 11—Chester T. Morledge has joined: the sales staff of the ‘tire division of the B. F. Goodrich .Co. Mr. Morledge, former. vice president in charge of sales of the India Tire Co. has been-in the rubber industry since 1920.

contains records for 1933 to 1936, while more than half of one book the same size already is filled by the first six months of this year.

OFFICERS NAMED BY. * GARFIELD PARK POST

Paul Gastineau Chosen Commander of Legion Group.

| Paul Gastineau is the new commander. of the Garfield Park Post 88, American Legion. He succeeds Raymond Raridon.

Others elected were: Patrick 0. Ingstad, second vice commander; Robert Sponsel, adjutant; Hubert C. Been, finance officer; Carl Brabender, -chaplain;. Chester Huntsinger, sergeant-at-arms; Leo G: Cleary, Charles McCauley and Edward Guth, executive committee. Mr. Shea, Mr. Gastineau and Mrs. Sponsel are delegates to the Twelfth District and Mr. Shea, Mr. Gastineau and Mr. Raridon are delegates to the state convention. The post voted to support Judge Wilfred Bradshaw for Twelfth District commander.

low-

Roland,

Chttea Be Robert, Ne! Anne

Logan,

vo | AV.

ad , May Gilbert, 1109 N. Illinois.

‘Hopkins, 2710 Koehne.

or , Bessie Merriman, 1120 McDouBenjamin, Aline Johnson, 1014 N. Miley. la. Paisley, Community. Yioia, Pa Hall, Methodist. 3 2 _ Girls drew, Oda Peterson, 1605 Cornell. oa r, Lena Rup ret ht, ih Jefferson. red, Helen Drummond, 13i8 Wade. Bryan

t, 923 Spru

ce. Goodman, Chadwick. d er, 804% Arbor. ' : , 2708 N. Paris, * -David, Virginia Williams, Methodist.

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$29 ASHER CO.

Delaware Open Till 9 P. M.

mn H. Monday, 74, at City, arterio-

; Harriett Trish, 88. at 1121 Comer, cardio

hide Lawhorn, 64, - City, broncho Ellen Ann Smith, 61, at 532 N. Oxford, Ee Toate eat at Love. tuberculosis Thomas Cole, 76, at $17 8. Harding, Mary Zunk, 48, at 716 N. Warman, apo-

| Piiam Paulus, 37, at Methodist, mitral

Emma D. 3 . Sheft| Dewey, 73, at TI8 N eld,

Laura | Lewis, Bden, ori a fai h 10.8 10 or

BUILDING PERMITS Mrs. Katherine Koeshin, 314 Parkwayway y .

ations, $250.

Charles on Rectrion Miley-av, alterLeslie Davis. 1919 Columbia-av, $75. ola dmen’s Duliding and ar AssoFarrbanke & Morris ‘Co... 3184 N, Talot disnapoiis Times, 21¢ W. Maryland C. A. Newgent, 5860 Washington-bivd,

C. W. Eaton, 5704 'N. Delaware-st. $100. Jim Young. 5335 Capitol-av, $100. y 5446 Ken $88.

LEGIONNAIRES BREAK

_ | bott-av, $50

Previous High Mark of 12th District Shattered in Drive,

The Indiana department of the American Legion has shattered all previous membership records and has exceeded the quota set by the national organization, according to William E. Sayer, adjutant. Paid-up membership returns from Indianapolis and throughout the state increased the membership to 31,900, largest in the history of the organization. The quota was 31,424. The Twelfth District, comprised of Indianapolis, so far has enrolled 2929 members, breaking the previous high mark of 2799, established in 1931. .

"Boy, 14, Bitten by Dog Robert Hoff, 14, of 423 E. Walnutst, was treated today for bites inflicted yesterday by a dog. Clifford Nay, 719 N. Alabama-st, was arrested on charges of having no license for the dog and of harboring a vicious animal.

FOR

Or. Chas. Owens 361;

2 .

ice

MEMBERSHIP RECORD.

Youths Are Included in New Cadet Group Started wor. Here.

Five membeis of the new American Air Cadet Corps have made their first solo flight after successfully completing the Air Corps flying course, Col. H. Weir Cook, ine are approximately 200 cadets in the

Bldg.. repair elevator, | COIPS

The youths, in the order in which they soloed, were Wallace Duenning, 20, Indianapolis; Paul Wedding, 18, Connersville; Thomas Ott, 20, Indianapolis; J. D. Hull, 19, Evans

| ville, and Donald Ingmire, 18, Indi-

anapolis. The Air Corps was organized sev. eral weeks ago by a group of Indianapolis business men and aviation enthusiasts as the first unit of a na-tion-wide movement to teach the AmeéFrican; youth to fly and to foster commercial and civil flying.:

Flying Time Is Free

For $40 a year any boy between the ages of 15-and 21 may join the squadron. Flying time is given free. The school, which meets one night each week, is under the supervision of Col. Cook, World War ace and commanding officer of the Thirty. eighth division National Guard. _ Col. Cook said no specified number of hours of dual flying are nece essary before a solo flight is undertaken. Each case is studied differ. ently and the decision as to time for solo is discretionary with instructor. Each of the five youths completed an average of eight hours dusl-fiy ing before the solo test. ,

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